Welcome to The PricePlow Podcast!
We have two interviewers — Mike and Ben — who serve as thought leaders in the sports nutrition and dietary supplement industries. We find and interview industry experts, authorities, and researchers who are push the dietary supplement industry forward.
PricePlow is the premier educational media company in the supplement industry, run by industry visionaries who cover supplement news, ingredient science, and do reviews. We’ll keep it heavy on sports nutrition, diet, bodybuilding, and health – but we’re not limited to those topics.
Listen to the PricePlow Podcast on your favorite service (RSS)
Need a great podcast app? Try the Overcast App with Smart Speed.
Thanks for following and subscribing – don’t forget to leave a review on iTunes!
PricePlow Podcast Episode Listing:
#089: Dr. Sibyl Swift & Lance Blundell: cbdMD Re-Educates the FDA on Hemp
March 27, 2023:
To close out March, we hosted an incredible conversation with Dr. Sibyl Swift and Lance Blundell of cbdMD, a premium-quality CBD and hemp-based supplement company — that has the lab tests to prove it.
Sibyl is their Chief Science Officer & VP of Regulatory Affairs and Lance is their General Counsel. They team up to give an epic viewpoint of the hemp industry from the perspective of both science and regulatory, especially with the FDA’s recent actions in asking Congress for “help” with CBD regulations.
We talk about the many issues between the FDA and CBD, how cbdMD actually legally sells the psychoactive parts of hemp online, CBD’s potential benefits, and what problems they’re running into that they hope to clean up in the industry.
We expect to have one or both of these back on as there are updates in the hemp-based research world or news out of Washington D.C. regarding CBD and other hemp-based products.
#088: Dan Lourenço #4: Ghost Lifestyle’s Plans for 2023
March 20, 2023:
After Ghost Lifestyle won PricePlow’s Brand of the Year award for the third straight year, we invited founder and CEO Dan Lourenço back onto the show for his fourth episode – and it’s a great one.
Here, we recap 2022, and then get into Ghost’s 2023 plans. Ghost has a great sports nutrition lineup, but they will be launching the Legend V3 pre-workout sometime this year. They’ll also focus more on wellness, and have a functional food that’s been in the works for a long time, but it’ll only be released if ready.
Ghost will be sponsoring more events, and Ghost Energy will continue to the lead the way there. We’ll also see some minor Ghost Gamer changes.
Interestingly, we catch Dan drinking something from an unknown black can in the video… it turns out that it’s not a real product, but we think PricePlow Nation can make it into a reality!
#087: Taylor Knox – NutraMedia Builds Brands and Labels
March 13, 2023:
Filmed from Columbus, Ohio during the 2023 Arnold Sports Festival, we joined up with Taylor Knox of NutraMedia to learn all about labeling, branding, and everything in between!
“TK” came up through Cellucor / NutraBolt and was behind the first versions of Glaxon’s labels that were launched in late 2019 and 2020. Him and his team are now on their own amassing a portfolio of brands ranging from supplements to functional foods to energy drinks, building world-class labels and packaging and more. They’re known for taking companies to “brand therapy”, building labels and packages that truly resonate with the brands.
This was an epic tell-all podcast where you’ll learn a lot about both parties in the conversation.
#086: Elan Sudberg – Alkemist Labs Tests Your Shrooms and Botanicals
March 6, 2023:
In early March of 2023, Elan Sudberg, CEO of Alkemist Labs, joined the PricePlow Podcast to educate us on the challenging science of testing botanicals. Alkemist Labs is the go-to expert lab if you ever need serious testing performed on mushrooms and botanicals, and they’re even federally licensed to test approved psychoactive substances.
You can consider Elan and his team to be the “plant and fungus cops”. In this episode, you’ll learn about the different technologies used to test botanicals, learn about some of the market’s trends from Elan’s perspective, and then get to listen to us explore the psychadelic space. Elan gives his basic tips and tricks regarding drug use, and also explains what he’d do if made emperor for the day.
#085: Todd Spear & Katie Emerson Return: Nutrition21 at Summit West 2023 | PPP #085
March 1, 2023:
In February of 2023, our friends at NutraIngredients-USA held the Sports & Active Nutrition Summit USA in San Diego, CA. It’s a three-day event that features expert presentations, panel discussions, and networking opportunities for everyone in the active nutrition industry (renamed from the sports nutrition industry).
We maintained tradition by recording another podcast with the Nutrition21 team — Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) — a sponsor of PricePlow and the Summit. Katie gave a presentation at the Summit, and shared some of the discussion with PricePlow.
#084: The FDA vs NMN Situation Report
February 20, 2023:
Mike does a readthrough of his massive article titled NMN, FDA, and the Supplement Industry’s Fight for Its Life, which describes in detail the FDA’s transgressions against the dietary supplement industry in their quest to ban NMN (nicotinamide mononucleotide) as a dietary supplement, even though it has a successful new dietary ingredient notification, self-affirmed GRAS affirmation, is a naturally occurring vitamin, and has been in the food supply for a very long time.
The FDA’s pulling of a known NDI for non-safety reasons is something that’s never before happened, and we claim that they don’t even have the legal rights to do so. However, it’s clear that the FDA isn’t going to change their ways, so it’s up to the supplement industry to fight back.
#083: David Dodrill – Arms Race Nutrition Takes on 2023
February 13, 2023:
David Dodrill of Arms Race Nutrition joins PricePlow Podcast #083 to talk about the 2023 roadmap, including Harness Evolution, new Foundation Bars, and an upcoming RTD.
David’s the “man in the van”, who’s taken it upon himself to drive around the country preaching the gospel of Arms Race Nutrition, selling it to brick and mortars, gyms, and major chains. We were honored to be the place for the label leak of the new Harness Evolution supplement, which will be an upgraded version of Harness (which will still remain available).
You likely know Arms Race Nutrition from their brown paper label supplements that have a high-class “cigar” look to them. Great conversation with a great man!
#082: Scott Dicker – Analyzing Supplement Trends at SPINS
February 6, 2023:
We recently met Scott Dicker of SPINS at SupplySide West 2022, where he shared a stage with Ben discussing “Sports Nutrition’s Rebound and Regrowth”.
SPINS is a health-focused data technology company that gives retail consumer insights and analytics. They focus most on the natural, organic, and specialty product spaces, but Scott’s well-versed in sports nutrition, making him a perfect guest for some insightful conversation.
We emailed him for a quote on the record regarding collagen’s recent growth. His response led to this podcast episode, which goes well beyond collagen — we talk about industry trends, the economy, energy drinks, SPINS’ data, and some of Scott’s own personal predictions for the coming years.
#081: Team Kaged with Brian Rand – The Mindset Nootropic Launch
January 30, 2023:
Team PricePlow joined forces live on the PricePlow Discord with Team Kaged to talk about the Kaged Mindset nooropic launch. A lot of special things happened in this episode, including the introductions to Aaron Heidebreicht (Chief Commercial Officer) and the long-awaited face-to-face meeting with founding partner and formulator, Brian Rand.
As we discuss the Kaged Mindset nootropic, this steadily turned into the “Brian Rand show”, where Brian explains his meticulous process to formulating and testing supplements. Mindset has a caffeinated and caffeine-free version, and hits just right for an incredibly diverse amount of users who are looking for a performance nootropic.
The conversation also turns towards fish oil, protein bars, the Pre-Kaged lineup, and updated flavors of Kaged Whey Protein Isolate. There’s clearly a lot coming from Kaged – but in this episode, you’ll learn why it comes a bit more slowly than other brands (hint: Brian was on protein bar test #178 at the time of this discussion).
#080: Jason Budsock – Animal at Universal Nutrition
January 24, 2023:
We’re proud to host the legendary Jason Budsock of Animal at Universal Nutrition — many know him for his two decades of work at the company. He goes by the moniker JDawgXL in the forums and on Instagram, and is the Vice President of Products.
In this episode, we discuss Animal’s epic past, the excellent product launches over the past year, and what they have coming for us in 2023.
We also reminisce about The Cage, and Jason explains how they were the original EAA supplement, released in the early 2000s after following two studies published in 1999 and 2000.
This is a good one, and we’re excited to see what Jason and the Animal crew have for us in 2023. JDawgXL’s definitely one of the good ones.
#079: 2022 Supplement Industry Awards
January 16, 2023:
Mike and Ben get together to discuss the supplement industry awards for 2022. Similar to the previous year, but with a few more awards added in at the end:
- Brand of the Year
- Innovator of the Year
- MVP of the Year (a lifetime achievement award)
- Breakout Brand of the Year
- Brand to watch for in 2023
- Product of the Year
- Protein of the Year
2022 brought some great new ingredient innovations, but also came with some heartbreaking tragedy. The industry broke away from some of the issues created in 2020 and 2021, but also dealt with ongoing problems like supply chain difficulties and price increases.
#078: Dr. Ralf Jaeger: Using ATP for Nitric Oxide & Blood Flow
December 28, 2022:
To close off 2022, we had the honor of hosting Dr. Ralf Jaeger, a man who needs very little introduction to industry insiders. We’ve cited his works in dozens of our articles, as he’s an expert in several sports nutrition topics, but for episode #078, we dove into all things ATP — adenosine triphosphate.
Inside, we talk about how supplementing more with Peak ATP (sold and distributed by TSI Group) can improve workout performance — but not in the way most individuals expect. It actually boosts blood flow through nitric oxide signaling, and a couple other mechanisms, leading to increases in lean body mass, strength, and power in well-performed weight training studies.
This was a good and quick one, with some really interesting new things teased for 2023 – so you can rest assured we’ll have Ralf back on again later this year.
#077: James Hedricks: Impel Nutrition Tests Everything
James Hedricks of Impel Nutrition comes on to discuss his philosophy on supplements. One of Impel’s greatest strengths is James’s manufacturing auditing and lab testing requirements – he pays for additional third-party testing to make sure that his supplements are what they say they are.
We also dig into some of his key products that are listed below. This is one of the good guys in the space, and if you’re tired of light tubs with 20 servings, take a look at these 30-serving beasts in his arsenal.
#076: Blessing Awodibu: The Boogieman Joins MuscleTech
December 1, 2022:
Earlier in November of 2022, MuscleTech announced their signing of Blessing Awodibu, also known as The Boogieman. In their first ever virtual press conference, Team MuscleTech brought everyone together to announce the signing. Blessing is a humorous, outspoken individual who will bring some energy and excitement to MuscleTech, matching the excitement from the iQ Series supplements explored in Episode 072. He then gave some backstory about this two previous sponsors, telling an incredible story.
We then had him live in our Discord for our podcast two weeks later — just two weeks before his epic Mr. Olympia showdown — to hear more of his story. Both the press conference and the podcast interview are in the feed attached.
#075: Todd Spear & Katie Emerson: Nutrition21 at SupplySide West 2022
November 3, 2022:
It’s that time of year again – SupplySide West in Las Vegas. Ben and Mike sit down with Nutrition21’s Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) to discuss the latest research and industry trends coming out of both the industry at large and Nutrition21’s team.
There are some spirited conversations about Nitrosigine vs. citrulline, chromium, our mineral-deficient food supply, collagen, and where we’d like to see the research go.
The beginning of the conversation is Nitrosigine / nooLVL heavy for the nitric oxide side, but the latter half is heavier on Velositol / Chromax chromium, making for a fun and balanced conversation.
#074: Brent Laffey: Armada Nutrition – History and Manufacturing Expansion
November 1, 2022:
Brent Laffey of Armada Nutrition — a premier contract supplement manufacturer — re-joins the PricePlow Podcast to talk about Armada’s expansion. Armada is well-known for producing some of the world’s most popular supplements in their highly-acclaimed Tennessee facility, but now they’re expanding with an even larger facility in Salt Lake City, Utah.
This is an incredibly informative episode for any supplement user or entrepeneur, highlighting how to do things the right way — a stark difference from episode #027, where we last invited Brent on the podcast to discuss the ABH Pharma indictment / scandal.
#073: Patrick Mabe – Crushin’ It at The Tactical Games with Core and Merica
October 13, 2022:
Patrick Mabe of CORE Nutritionals, Merica Labz, and Merica Energy joins us to discuss his recent competition in the Tactical Games, his new entrance to fatherhood, and living the Crush It Lifestyle in North Carolina!
This was a great follow-up to The Boss Status Episode 8, where Patrick and Doug Miller interviewed Mike and Ben – now the tables are turned and we get to hear Patrick’s backstory and new path.
We also get into manhood and bringing men together, alcohol, Patrick’s kit, and more!
#072: Raza Bashir & Shawn Wells – MuscleTech enfinity Paraxanthine Launch
September 12, 2022:
Raza Bashir of MuscleTech and Shawn Wells of Ingenious Ingredients (and NNB Nutrition) join the PricePlow Podcast to discuss enfinity paraxanthine in the MuscleTech iQ Series!
Paraxanthine is the primary metabolite of caffeine, and they’re using it as a caffeine replacement. After lots of testing, the end result is a smoother, cleaner experience, thanks to the reduction of other metabolites and pathway shit.
Shawn (a repeat guest on this podcast) talks about the history and biochemistry of caffeine, while Raza explains how MuscleTech formulated their new iQ Series supplements (EuphoriQ and Burn iQ) using it.
#071: Justin Weeks (Europa Sports) & Ike Ikalina (Alpha Prime Supps) – Distribution and Purple Velvet Prime Bites Protein Brownies
August 23, 2022:
Alpha Prime Supps and Europa Sports partnered for an exclusive Purple Velvet flavor of the incredibly popular AP Prime Bites Protein Brownie, so we interview Justin Weeks (Director of Sales at Europa Sports Products) and Ike Ikalina (Vice President at Alpha Prime).
In this episode of the podcast, we talk about this Europa-exclusive Protein Brownie flavor, the state of distribution, the overall economy and ongoing labor shortage, some examples of the costs of shipping cans / RTDs, and riding out the 2020/2021 storm as a distributor that works so closely with stores and gyms that were subjected to tyrannical and unconstitutional lockdowns (our words, not theirs).
This is a great episode to get a behind-the-scenes and “feet on the street” view of the industry, and we hope to have Justin on a couple times a year to keep up to speed.
#070: The Maximus Lover Protocol: Dr. Cameron Sepah Boosts Libido
July 19, 2022:
Dr. Cameron Sepah of Maximus (introduced in episode #062 below) returns to the PricePlow Podcast returns to the PricePlow Podcast to discuss the Maximus Lover Protocol: 5mg tadalafil and 2mg PT-141 / Bremelanotide!
This is yet another incredible, must-listen episode where we discuss libido, sexual health, and optimizing male performance and mindset. The Maximus Lover Protocol employs two synergistic drugs that work on separate parts of the body to boost both libido and performance. Yet another incredible, real-deal conversation.
Just like enclomiphene opened a lot of eyes in #062, Bremelanotide (PT-141) will do the same for many where typical ED drugs alone are not the most optimal solution.
#069: Chris Waldrum #2 – Chris Explains it ALL
We won’t go into details here, but we’ll just say that this is a must-listen episode if you want to get to know Chris, Mike, and Ben a bit closer.
#068: Matt Karich of Soul Performance Nutrition: Build Supplements Like an Engineer
May 26, 2022:
Meet Matt Karich, an engineer who’s putting his talents to use in the dietary supplement industry, with refreshingly unique, third-party tested formulas at Soul Performance Nutrition.
#067: The NPA is Fighting Dick Durbin’s 2022 Supplement Bill (S.4090)
April 28, 2022:
A bill (S.4090) introduced by Senators Dick Durbin (IL) and Mike Braun (IN) would require PRE-APPROVAL from the FDA for all dietary supplements. Led by Dan Fabricant, Joe Weiss, and Doug Kalman, The Natural Products Association (NPA) is fighting back.
This is an incredible conversation, and it details a horrible bill that’s been pushed forward by two senators that would devastate the dietary supplement industry as we know it.
Additionally, we get into reforms that the FDA could partake, but most of it comes in the form of actually enforcing existing laws!
Listen, read the complete bill (and see how it sneakily accompomplishes a “pre-approval” requirement), and take action inside!
#066: Dan Lourenco & Ryan Hughes #2 – GHOST x TMNT and the Future of Collabs
April 18, 2022:
Dan Lourenço and Ryan Hughes of Ghost invite Team PricePlow to Chicago to launch the TMNT Collab, and talk about the future of collabs on the PricePlow Podcast. For supplement industry fans, this is a must-listen episode, all powered by Ghost Energy.
This conversation (along with our other antics) gets featured on Ghost’s hit Building The Brand episode (S8:E27) named “Turtle Power”, where we got to participate in “mailtime”, doming a scoop (or two) of the new OOZE flavor, and celebrating in this launch.
#065: Alpha Lion 2022 Update with Drew Peters
April 8, 2022:
Drew Peters is now the formulator for Alpha Lion, so we cover some of their supplements launched in early 2022 like SuperHuman Sport, a very unique low-caffeine sports-based pre-workout supplement that includes NNB Nutrition’s RhodioPrime 6X, and SuperHuman Scorch, a thermogenic L-carnitine liquid with some extra heat from CaloriBurn GP grains of paradise extract.
#064: Dr. Hector Lopez explains how NutraShure’s SmartPrime-Om will amplify your omegas
March 30, 2022:
SmartPrime-OM is a novel omega-3 amplifying dietary supplement from Nutrashure, a company run by Brandon Sojka. We interviewed Dr. Hector Lopez and Brandon to understand how it boosts EPA/DHA levels, and the conversation is fascinating.
SmartPrime is designed to “help turn on the metabolic machinery” that’s downregulated in PUFA hyper-metabolizers, helping prevent their metabolisms from over-utilizing the inflammatory omega-6 pathway, yet simultaneously leaving the omega-3 pathway open. This improve the overall omega-3:omega-6 ratio – especially if you combine SmartPrime with a high-quality fish oil supplement.
#063: Ben Hartman of Morphogen Nutrition #2: The Morphogen Rebrand
February 21, 2022:
In February 2022, PricePlow brough Ben Hartman of Morphogen Nutrition back to explain his updated formulas and rebranded tubs. One topic of conversation is the ultra-high 10 grams of tyrosine in his new Alphagen Pre-Workout. We also learn about the incredibly-dosed Morphocalm supplement as well, which contains very high doses of phosphatidylserine (a pretty expensive ingredient) along with RhodioPrime 6X Rhodiola, making for a very powerful cortisol-controlling supplement.
Ben takes us through some of Morphogen’s history, his big way of thinking, and why now is the time to give Morphogen the labels that the brand has always deserved.
#062: MAXIMUS: Testosterone Enhancement with Dr. Cameron Sepah
February 2, 2022:
World-class psychologist and endocrine specialist turned entrepreneur Dr. Cameron Sepah joins the PricePlow Podcast to introduce us to his new business, Maximus, which is a consumer telemedicine company for men’s health and hormone optimization that’s set to compete and beat TRT for most men.
In this fascinating episode, we cover the state of men’s declining hormonal health over the past two generations, learning many of the things that cause them and what can be done to limit the damage. Maximus employs the KING protocol, which includes a prescription of the SERM enclomiphene, adjunct supplements (A, D, E, K, and GG), health coaching, and an online community known as the Maximus Tribe.
This will be most listener’s introduction to enclomiphene, which is the estrogen-blocking isomer of clomid that’s safer and more effective in men, and is a drug we’ll be covering in greater detail over time.
#061: 2021 Supplement Industry Awards
Mike and Ben get together to discuss the supplement industry awards for 2021. We ran a few less categories this year, with no product-related awards:
- Brand of the Year
- Innovator of the Year
- MVP of the Year (a person)
- Breakout Brand of the Year
- Brand to watch for in 2022
In general, 2021 was a continuation of 2020, only with added supply chain wrinkles. The brands that were best prepared for 2020 were similarly well-prepared for 2021. Unfortunately, it’s a poor time for a new brand to be forming — but there’s one in particular we’re very excited about.
#060: TJ Humphreys Joins Nic Stella at RYSE Supps | PPP #060
January 4, 2022:
In our first episode of 2022, we brought some great news: TJ Humphreys (formerly of ProSupps) has joined Nic Stella and his team at RYSE Supps as President and Partner.
In this episode, we cover TJ’s background and dig into the new offerings coming from RYSE – notably the RYSE Fuel energy drink and new flavor collaborations in Bazooka and Smarties — all coming in early 2022. TJ brings some excellent experience with regards to retail, international, shipping, and major FDM exposure.
#059: Gerhard Hoermann: NuLiv Science Expanding Its Offerings
December 22, 2021:
You may know him as “G” — Gerhard Hoermann of NuLiv Science joins the PricePlow Podcast to talk about the end of 2021 and the company’s ingredient offerings which go well beyond AstraGin and Senactiv – including something new coming in 2022!
In this interview, we learn about some of NuLiv’s other ingredients (such as Zylaria, Acteolin, and their “Prime” line of mushrooms), and talk about Gerhard’s contributions to their growing social media presence. We also get into the differences in worldviews across the supplement industry in different geographies, since the team had just finished its travel to Germany, a nation seeing a major cultural “resurgence” recently.
#058: Kaged Muscle Becomes KAGED: Never Stop Evolving
December 7, 2021:
With a new tagline of “Never Stop Evolving”, Kaged Muscle is now KAGED. Michael McLane and Darin Decker joined the podcast to discuss Pre-Kaged ELITE and the brand’s shift to KAGED. They focus on the upcoming Pre-Kaged Elite product launch, talk about history, some of the great formulas launched in 2021 (see also episode #047 on this page), and even give us an update on Kris Gethin (episode #012).
By the looks of it, 2022 is going to be a huge hear for Kaged.
#057: Glaxon Goon Day – Michael Bischoff & Joey Savage
November 11, 2021:
This was filmed on Glaxon’s second birthday, also known as GOON DAY! We celebrate with an EPIC podcast with CEO Michael Bischoff and Formulator / Chief Science Officer Joey Savage.
In this, they gave us a sampling of their new protein powder, and we dove deep into the supplement industry, science, ongoing scams, mushrooms (“both” kinds), what made the original Specimen pre workout so strong and how Joey can improve Specimen G.F.Y, and of course, our obligatory arguments about beta alanine.
It’s three hours long, and one of our most fun times on this podcast ever.
#056: Jamie Giovinazzo, Founder of Eat Clean Bro
November 18, 2021:
If you listen to this absolutely epic episode with Eat Clean Bro’s found Jamie Giovinazzo and don’t come away rooting for this company, then you have to check your pulse!
Jamie shares his incredible story, as he comes from humble beginnings cooking food for bodybuilders in the gym with his last $300 to having a food business that employs more culinary experts than any other company or restaurant group in all of New Jersey! The food is made fresh every day, and they even make their spices from scratch.
There’s so much more to this company than anyone realizes, and this podcast shows that.
#055: Sara Perez Ojalvo of Nutrition21 at SupplySide West 2021
October 29, 2021:
Nutrition21’s Director of R&D, Sara Ojalvo Perez, joins the PricePlow Podcast at SupplySide West 2021 to explain how Nutrition21 runs their research. We learn more about ingredients like Nitrosigine, nooLVL, Velositol, and Chromax.
#054: Krik Angacian: CandyCan Makes Gummies Functional
October 18, 2021:
Krik Angacian, co-founder and CEO of CandyCan, introduces us to his new “functional candy” gummy snacks. Before founding CandyCan, Krik also co-founded Protes, a company that was well-known for its delicious protein chips. But with CandyCan, you can eat the entire bag of gummies!
#053: Marc Lobliner Talks Outright Breakfast Bars
October 9th, 2021
Marc Lobliner — Chief Marketing Officer of TigerFitness CEO of MTS Nutrition, and most recently, inventor of the Outright Bar — talks about Outright Breakfast Bar. Marc explains why he added protein-enhancing ingredient Velositol inside.
This is a quick but great conversation talking about the conception of Outright Bar, a whole-foods protein bar Marc made so that he could give it to his kids.
#052: Chris Bumstead Joins Raw Nutrition Ownership Team, Launches Product Line
October 1, 2021
Join Chris Bumstead, Matt Jansen, and Dr. Domenic Iacovone as they discuss adding Chris (2019 & 2020 Mr. Olympia) to Raw Nutrition’s ownership team! Just 8 days away from Mr. Olympia, we get into Chris’ supplement stack, discuss the partnership and big things happening in Florida, hear some of Chris’ snack recipes, and even get into some dog stories!
Chris has the CBUM product line coming out with Raw Nutrition, but it was first developed with Jacked Factory, his former sponsor. They parted ways amicably, so we learn that both companies are sending profits to canine-related charities to do things fairly and give back.
#051: Season 2 Kickoff with Ben and Mike
Welcome to Season 2 of the PricePlow Podcast! Mike and Ben get together at the end of Q3-2021 for a long-overdue podcast to catch up on 2021 and to kick off a new wave of episodes, discussing:
- The economy
- Hiring help at PricePlow
- Product Launches of 2021
- What’s coming in Q4-2021 and 2022
- Immunity and metabolic health
- FDA Enforcement (or lack thereof)
- Upcoming guests
#050: Doug Miller – Protein Prices Increasing and Figuring it Out at CORE Nutritionals
Doug Miller of CORE Nutritionals joins the podcast to discuss his background in supplements and bodybuilding before getting into rising protein prices and supply chain issues seen in 2021.
Mike and Shawn Wells come back for another episode, this time specifically about the berberine metabolite dihydroberberine for superior blood sugar control.
#048: Shawn Wells – The Energy Formula, New STIMULANT Coming, Handling 2020, and Beyond
Shawn Wells of NNB Nutrition jumps back on the PricePlow Podcast to catch up with Mike, talk about his new stimulant, his book The Energy Formula, and how he handled 2020!
#047: Kaged Muscle’s Darin Decker: Navigating the Supplement Industry
Kaged Muscle’s Darin Decker comes on for Episode #047 to discuss his history and what Kaged Muscle will be bringing in 2021 and beyond!
#046: Chris Waldrum: Catching Up with Inspired Nutraceuticals
Chris Waldrum of Inspired Nutraceuticals joins the PricePlow Podcast to catch up on what happened in 2019 and 2020, and what’s coming in 2021!
#045: Authority Report #02 – Joey Savage, Kenton Engel, Drew Peters, Tim Gritzman
In the second episode of The PricePlow Authority Report, the same guests come on to discuss some of the more up-to-date news.
#044: Authority Report 01: Joey Savage, Kenton Engel, Drew Peters, Tim Gritzman
In the inaugural episode of The PricePlow Authority Report, we bring on Joey Savage (Glaxon), Kenton Engel (Merica Labz), Drew Peters (Dragon Pharma), and Tim Gritzman (Natural Body Inc) to talk about industry regulation and the FDA.
#043: Brian “Ike” Ikalina Joins Alpha Prime Supps
Brian Ikalina, also known as “Ike”, has joined Alpha Prime Supps! In this episode, Brian discusses his transition and plans for the growing brand.
#042: Dr. Domenic Iacovone – The Future is Bright for Revive MD
Revive MD’s Dr. Domenic Iacovone jumps on PricePlow to discuss the booming brand’s present and future, which goes well beyond supplements.
#041: Dan Lourenco – The State of Supplements in Esports
Dan Lourenco, co-founder and CEO of Ghost, returns to talk about supplements in esports (gaming supplements) and the path forward for the industry.
#040: Greg Helton –
Nutra Innovations’ New President
Greg Helton was the new President of Nutra Innovations, a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up! Greg since left and joined another brand.
#039: Kenton Engel – Are Supplement Industry Entrepreneurs Psychopaths?
Kenton Engel joins the PricePlow Podcast to discuss some of the demographics of supplement industry entrepreneurs and how they may be holding us back.
In this episode, Kenton gives his opinion about the supplement industry’s limit on funding, innovation, and growth due to our relation to the pharmaceutical industry. He explains where changes need to be if the industry wants to grow as a community. Using the big 5 personality test, Kenton talks about common traits in leaders of different industries and specifically looks at our industry.
#038: Shaun Clarida – The “Giant Killer” Wins 212 Mr. Olympia
Listen to the new 212 Mr. Olympia, Shaun Clarida talk about his big win! Learn Shaun’s take on diet, supplements, and coaching. Shawn was a NutraBio Athlete when he won, but is now with Revive MD and Raw Nutrition.
#037: The 2020 Supplement Industry Awards
PricePlow’s 2020 Supplement Industry Awards are up, and in 14 videos, we go over 12 major awards for the best sports supplements of 2020!
(There are 14 videos from this podcast – see them all on our 2020 Supplement Awards blog post to view them all)
#036: The Guerrilla Chemist #2 – Chemix’s 2020/2021 Supplements
The Guerrilla Chemist comes back to explain his latest and greatest Chemix Supplements launched in 2020, as well as what he has coming in 2021!
#035: Ghost Lifestyle’s Dan Lourenco and Ryan Hughes Talk Ghost Energy V2, 2020, and More!
In this podcast, we got the chance to talk to both Dan Lourenco and Ryan Hughes, co-founders of GHOST, to see how 2020 went, discuss changes to Ghost Energy, and what their plans are for 2021!
#034: Shawn Wells #6 | Mitochondrial Health – Optimize the Power of ‘Mito’
The Power of “Mito”: Optimizing the Mitochondria to Unlock Clean Energy! Shawn Wells comes back onto the PricePlow Podcast to discuss mitochondrial health, which underlies our ability to maintain health and high-energy life!
Read more on our article dedicated to Mitochondrial Health.
#033: Ben Hartman – Morphogen Nutrition
In June of 2020, PricePlow interviewed Ben Hartman of Morphogen Nutrition.
They discuss Ben and Morphogen’s background, the insane formulations in their arsenal, the lack of studies on interactions between ingredients, the future of Morphogen, and more!
#032: Shawn Wells #5 | MCT Oil (Medium Chain Triglycerides)
MCT Oil, short for Medium Chain Triglycerides, are incredibly potent saturated fatty acids with a whole slew of benefits from appetite suppression to cognitive enhancement via ketone creation. In March 2020, we welcome back the “Ingredientologist” and Chief Science Officer of NNB Nutrition, Shawn Wells, to do the deep dive on MCT Oil during an Instagram Live, and then begin to focus on the lauric acid (C8) based C8Vantage from NNB Nutrition
#031: Dr. Kaleb Redden – Kaged Muscle’s Team Doctor
In late 2019, we interviewed Dr. Kaleb Redden, an orthopedic surgeon who is also Kaged Muscle’s team doctor! As someone who can repair spines, enhance strength, and help you get big, it’s no wonder why Kris Gethin brought him on the team.
#030: Mike Yewdell – BEAM: A Brand with a Message
Be Amazing. BEAM is here to share an incredible message of perseverance and positivity with great supplements. Ben interviews owner Mike Yewdell about his battle with cancer, and how BEAM came to be.
#029: The 2019 Supplement Industry Awards
In December of 2019, Mike and Ben got together to discuss the 2019 Supplement Industry Awards. This followed our end of 2019 catch-up podcast.
- 2019 Product of the Year (Non-Supplement)
- 2019 Brand of the Year
- Brand to Watch in 2020
- 2019 Flavor System of the Year
- 2019 Supplement of the Year
Separate videos can be found on the blog post: The 2019 Supplement Industry Awards | Episode #029.
#028: Shawn Wells #4 – Berberine – The Best Glucose Disposal Agent Ingredient
Shawn Wells returns to talk all things Berberine! This is an incredible blood sugar supplement that has been shown to outperform metformin! But berberine just got better – with dihydroberberine!
This ingredient isn’t only for diabetics, or even those with some insulin resistance! Shawn and Mike discuss the benefits of and lifestyles that should be using berberine as well as GlucoVantage, NNB nutrition’s patented dihydroberberine.
#027: The 2020 ABH Pharma Scandal – Brent Laffey (Armada Nutrition) & Mark Glazier (NutraBio)
Brent Laffey of Armada Nutrition and Mark Glazier of NutraBio join us to discuss the January 2020 ABH Pharma indictment, where the US Department of Justice handed down a massive indictment against ABH Pharma and Mohammed Jahirul Islam for years of FDA GMP Violations. We talk about how we can improve the industry, whether you’re a manufacturer of dietary supplements, brand owner, or retailer.
#026: Catching Up and Supplement Industry Recap
In December of 2019, Ben visited Mike in Texas to film some videos to recap the year. But first, they sat down to catch up on their personal lives and recapped 2019 in the supplement industry.
#025: Joseph Mencel (Massive Joe’s) on the 2019 Australia TGA Changes
On October 22nd, 2019 Australia’s TGA released a new “Consultation”, outlining proposed amendments to the Therapeutic Goods Act 1989. This proposed amendment would make most supplements under the regulation of the TGA, similar to the FDA’s drug office in the USA.
We sat down with Joseph Mencel of Massive Joe’s to hear his thoughts. As a major importer, distributor, retailer, and someone with a legal background in Australia, he offers a unique point of view in the discussion. Joe is traveling so please forgive the lapses in connection.
#024: Shawn Wells #3: BAIBA (β-Aminoisobutyric Acid) – New Weight Loss Ingredient Mimics Exercise?!
In November of 2019, we welcomed back Shawn Wells to talk about his new role as Chief Science Officer with NNB Nutrition. Specifically, he’s joining us to discuss a novel new ingredient named BAIBA (sold as MitoBurn by NNB).
Tune in to learn about BAIBA and the wonderful world of new novel ingredients!
#023: John Meadows Tells All at the 2019 Mr. Olympia
In September of 2019 at the annual Mr. Olympia convention, we interviewed one of our favorite sports nutrition and bodybuilding experts – the late, great John Meadows of Granite Supplements.
This bodybuilder, former banker, business founder, and family man lets us in on some of the cutting practices used back in the day, his thoughts of the importance of sleep, how to bulk, and much more.
RIP John. You’re greatly missed.
#022: Catching up with Ben
In July of 2019, Ben visited Mike in Texas to film some content. But first they sat down, stimmed up with their favorite caffeine sources, and caught up on the industry and where they’ve been.
Timestamps available on the shownotes link above!
#021: Robert Tauler #2: How to Avoid False Advertising Supplement Lawsuits
How do you avoid False Advertising Lawsuits in the food and supplement industry? Robert Tauler of Tauler Smith LLP joins PricePlow and teaches us how!
#020: The Guerrilla Chemist: Chemix and Beast Sports Nutrition Collabs
In June of 2019, we had The Guerrilla Chemist on the PricePlow Podcast after the successful release of Chemix Pre Workout and Beast Super Test MAX, both of which formulated by “TGC”. We get into his background a bit, and then he teases Neuro Beast, which we downright love!
#019: Dave Palumbo Talks Species Nutrition and Snake Breeding
In May of 2019, we had a special episode for two reasons: first, the one-of-a-kind Dave Palumbo of RXMuscle and Species Nutrition joined us, and we got to some other stuff he does, including snake breeding!
But also, this was the first episode with Ben Kane on as co-host. You will remember Ben from episode #010, and he’s on for many of the future episodes!
#001: “Welcome to PricePlow”: The introductory episode
On September 21, 2017, the team got together and filmed the first episode. Learn more about what we plan on doing with the podcast.
#002: Optimizing Brain Performance with Shawn Wells
Master supplement formulator and ketogenic diet expert Shawn Wells comes on to talk about getting the most from your brain, which includes but isn’t limited to talk about nootropics, gratitude journaling, mindful mediation, and much much more!
#003: Aaron Singerman on Business, Supplements, and FOCUS
This is a unique one because it’s actually very early into his Redcon1 days, and while successful at this time, they hadn’t seen anything yet, given the massive 2017 and 2018 the brand is having.
Enjoy listening to Aaron talk about the past, present, future, and give some book recommendations while he’s at it.
#004: Keto Connect Podcast with Mike: Supplements for Keto
In the fall of 2017, Mike from PricePlow was asked to join a somebody else’s podcast – KetoConnect! Their massively growing userbase had been asking a lot about supplements, so they brought Mike in to see what was worth taking and what wasn’t.
#005: IP Attorney Nick Gingo Discusses Bodybuilding.com vs. Jim Stoppani Lawsuit
In the fall of 2016, the relationship between the dynamic duo of Bodybuilding.com and Jim Stoppani fell apart, with the former suing the latter over the JYM trademark.
IP Attorney Nick Gingo from the Renner Otto Law Firm in Cleveland, OH came on to discuss the trademark dispute. Long story short: get a far better contract than this ambiguous POS.
#006: Dallas McCarver, the Late, Great Legend
In February of 2017, we had the honor of interviewing the late Dallas McCarver, who was just two weeks out from the 2017 Arnold Classic.
The two are joined by Aaron Singerman for a part of it, and talk about Dallas’ history, diet, training, involvement with RedCon1, and getting ready for the 2017 season. We are honored to have been able to speak with such an amazing individual, who passed far too early. Rest in peace, Dallas.
#007: Mark Glazier: The NutraBio Story and FDA Supplement Regulations
In November 2016, Mike flew out to New Jersey to see NutraBio‘s world headquarters to spend the day with Mark Glazier and learn about The NutraBio Story.
We discuss several topics shown in the videos below. They mostly revolve around the FDA’s supplement industry regulations, Mark’s creation of the NutraBio company and brand, and how he complies with the letter of the law.
The plant tour videos shown below are omitted from the audio feed, but note that those videos are now out of date since NutraBio has scaled operations up. Time to get back over to NJ!
This audio feed was based upon several videos that are linked above.
#008: Robert Tauler: The Lawyer Who Sued Enhanced Athlete
In February of 2018, Mike interviewed Robert Tauler of the Tauler Smith LLP law firm in Los Angeles, CA. Tauler Smith represented Nutrition Distribution LLC, the company that was suing Enhanced Athlete over SARMs and DNP. This YouTube video was one of the most engaging podcasts ever – just check the comments!
Much has happened since then, but needless to say, there are definitely far fewer readily-available SARMs and DNP on the market now.
It’s almost like going back in time and watching a dirty boxing match right as things are spiraling out of control!
#009: A Day with Bruce Kneller (February 2018)
Legendary supplement formulator Bruce Kneller visits Texas in early 2018 to make a major career announcement, doses us with his new stimulant (still not out as of January 2021), and drops a monster load of information on the world, with several hot topics on various ingredient compounds (some compliant, some not).
We also discuss how to Market to Millennials and the future of GNC.
There are eight videos – click the link above to see them on their separate post.
#010: NutraBio Invades PricePlow to Launch Their Natural Series
In March of 2018, NutraBio was launching their Natural Series Pre Workout and Intra Blast, and came onto the PricePlow Podcast to introduce it!
This is your first time meeting [Ben] in the audio feeds:
#011: Branch Warren: History and Introducing Wicked Cutz Jerky!
Matt was able to get an audio interview with the legendary Branch Warren, who takes us through his upbringing, his introduction into bodybuilding, and Wicked Cutz Jerky!
#012: Kris Gethin Interview: Leaving a Legacy Behind with Kaged Muscle
We had the honor of interviewing the legendary Kris Gethin of Kaged Muscle Supplements, who joined us for over 35 minutes on a Skype interview to kick off a fantastic series of new supplement launches!
We talked about Kris’ upbringing and history, the founding of Kaged Muscle, his exhaustive lab testing on both supplements and himself, and what’s coming soon from Kaged Muscle.
#013: Mike’s Interview with Rob Oliver, the Genius Brand CEO
We’ve known The Genius Brand and their products for quite some time, but not everyone knows the man behind the brand. So sit back and prepare for a nice introduction to Rob Oliver, @TheGeniusCEO, who’s one highly motivated, well-researched, and well-read individual!
#014: Shawn Wells on Using Diet to Help Fight Specific Disease
Note: Due to algorithm issues, the video was moved to Mike’s personal YouTube
#015: Dr. Benjamin Bikman: New Research on Ketones and Muscle Health
(September 2018): New Research by Dr. Benjamin Bikman shows ketones boost muscle health! Ben joins PricePlow for a SUPER informative discussion on diabetes & low carb.
#016: Lobbying Congress for Better Protein Labeling Laws with NutraBio’s Mark Glazier
Mike invites Mark Glazier of NutraBio back onto the podcast (via Skype) in 2018 to discuss Mark’s trip to Washington D.C., where he was lobbying Congress for better protein labeling laws. They discuss the loopholes available and how some of the bad actors in the industry were getting out of lawsuits, especially ones regarding amino acid protein spiking.
#017: What is Velositol? Nutrition21’s Todd Spear Explains
Todd Spear of Nutrition 21 explains what VELOSITOL is, and he and Mike have a discussion about the high-end compounds he and his team have been developing and researching.
In short, Velositol is a combination of a Chromium complex and amylopectin starch that induces a kick of insulin and lets the chromium prolong the entry of the protein into the cell.
Want to get more out of every gram of protein you consume? Then you’re going to want to listen to this. This is the science that goes on behind the scenes that makes your supplements as powerful as they are.
#018: Matt Mosman: EndurElite and Endurance Supplements
Get ready for a high-energy discussion with Matt Mosman of EndurElite, where we introduced Matt and covered his background, and then got into the Best Supplements for Endurance Athletes!
Quite a bit of knowledge dropped here, as we discuss things like carbohydrates, beta alanine, caffeine, creatine, PeakO2, betaine, taurine, and even fat adaptation for ultra endurance athletes!
Subscribe to the PricePlow Podcast on Your Favorite Service (RSS)
Thanks – don’t forget to drop us a review on iTunes!
Comments and Discussion (Powered by the PricePlow Forum)