Supplement Industry News on PricePlow
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ProFerm™ by Perfect Day: Precision-Fermented BLG and the New Plant That Changes the Protein Supply Math
If you've spent any time over the past few years shopping for protein or sourcing protein ingredients, you already know the headline: whey protein isolate got expensive... and stayed that way. Prices climbed steeply as demand surged past what traditional dairy supply could absorb, with whey supply sputtering due to flat-to-down cheese consumption. Spot […]
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Doug Grant: The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing | #225
Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he'd become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through […]
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PLT Health Solutions Heads to IFT First 2026 with Six Sampling Beverages and a Beverage Energy Showcase
PLT Health Solutions is back at IFT First, once again in Chicago with a booth full of incredible things to drink. At Booth #3042, the Morristown, NJ ingredient supplier will sample six custom-built functional beverages spanning four categories (energy, sports nutrition, weight management, and stress/mood), and Steve Fink, PLT's Vice President of Marketing, […]
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Animal Pak Gets a Limited Anniversary Edition for America's 250th
Animal is marking America's 250th birthday the way the brand has always operated: no half measures. Their 250 Limited Anniversary Edition wraps Animal Pak in red, white, and blue, pairing a hand-numbered commemorative can with an exclusive stars-and-stripes shaker. The packaging and artwork is beautiful, numbered to 2,500 bundles worldwide. The formula is the same […]
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SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.
The report card is mostly great news for Scott. […]
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Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow | Episode #223
Episode #223 of the PricePlow Podcast brings one of PricePlow's own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face behind PricePlow's TikTok, and host of the Powerhouse Mentality podcast. If you've watched PricePlow's supplement and energy drink content on social, there's a good chance Kaitlyn's behind a […]
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How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming
In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]
That announcement deserves its own moment. […]
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Jack Sehgal Named President of AN Supps & AN Labz for American Applied Nutrition Operations
Jack Sehgal has been named President of AN Supps & AN Labz, assuming full leadership of Applied Nutrition's combined US operations effective immediately. The appointment follows Applied Nutrition's $16 million acquisition of Nutrablend Group's Buffalo, New York facility, which brought domestic manufacturing, warehousing, R&D, and design under one roof for the first […]
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Animal Foundation Stack: Animal Pak, Animal Flex, and Animal Omega, Bundled
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids.
Animal Foundation Stack puts all three together in one package, bundling Animal Pak, Animal Flex, and Animal Omega at a lower price than buying each separately. Animal calls this the starting point -- […]
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Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […]
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