Supplement Industry News on PricePlow
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Animal Strength Challenge Winners Announced: Watch These Must-See Lifts!
Animal is a titan in the supplement industry. Since 1983, they’ve maintained their position as a brand that gets people excited about fitness and bodybuilding, starting with the original Animal Pak. In October 2024, they launched the exciting Animal Strength Challenge that attracted impressive — and a couple downright insane — submissions from across the […]
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Kyle Thomas: Nutrabolt’s Chief Commercial Officer Talks C4 Hershey Partnership | Episode #157
In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and […]
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Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts
Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.
The facility enables […]
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Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024
The protein snack world is evolving rapidly, and nobody’s pushing the envelope quite like Michael Alfaro and his team at Master Foods Lab. At SupplySide West 2024, we caught up with Michael at the Arla Foods Ingredients booth, where he unveiled some truly innovative protein-packed treats that left us questioning everything we thought we […]
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Introducing Basic Supplements with Marc Curcio and Laura Valley | Episode #156
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners
At SupplySide West 2024, NNB Nutrition captivated attendees with groundbreaking ingredients poised to redefine the supplement industry. They had a premiere booth location, and thanks to its success, will be going even bigger next year!
NNB Takes Advantage of Premiere Booth Location at SSW 2024NNB Nutrition, a leader in novel nutritional ingredient development, […]
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SupplySide West is Now SupplySide Global: Sandy Almendarez of Informa Markets | Episode #154
For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.[…]
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Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024
Discover the Future of Protein at Booth #1565 in Las Vegas on October 30-31
Arla Foods Ingredients is gearing up to showcase a lineup of groundbreaking concepts at SupplySide West 2024, offering food and dietary supplement industry insiders a glimpse into the future of protein innovation. While Arla Foods Ingredients doesn’t sell end products […]
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C4 Whey Introduced in the Nutrabolt Hershey Collab… with Real Reese’s!
One of the first major players in the massive world of pre-workout supplements – and one of the most recognizable – was Nutrabolt’s C4, originally launched under their Cellucor brand. Throughout the years, the C4 lineup has undergone several iterations with Nutrabolt’s most recent 5th Generation of C4 bringing several innovative changes to the […]
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