Supplement Industry News on PricePlow
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GR8 Lifestyle Supplements: Redefining Performance Coming to GNC on May 8
A sophisticated new force in the supplement industry is about to make its debut. GR8 Lifestyle Supplements is launching exclusively at GNC on May 8th, bringing a premium, science-driven approach to health optimization that stands apart from the typical supplement lineup.
Follow GR8 on Instagram (@GR8) and keep reading to learn more:
GR8 Goes[…]Continue Reading →
OmniActive’s Botanical Innovations: Cody Flynn Introduces enXtra | Episode #165
In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized […]
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Mondelez Terminates Ghost Contract: No More Sour Patch Kids, OREO, Chips Ahoy, or Nutter Butter Flavors
Mondelez ends 7-year partnership with Ghost after the KDP acquisition, shutting down the iconic flavor collaborations that helped build Ghost into a powerhouse brand. Read the story and see the lawsuit documents below.
In what appears to be fallout from Ghost’s recent acquisition by Keurig Dr Pepper, Mondelez International has filed a lawsuit against […]
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Navigating Uncertainty: Tariffs, FDA Oversight, and Supplement Trends at SupplySide Connect New Jersey 2025 | Episode #164
For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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Case DISMISSED: Judge Rules that GHOST Energy Candy Flavors Don’t Equal ‘For Children’
In a massive legal victory for GHOST, a federal judge has dismissed a class action lawsuit that claimed the company’s energy drinks deceptively marketed products to children by using candy-themed branding.
The ruling represents a major win for the beverage industry and clarifies important principles about trademark licensing and consumer protection laws. Further, it […]
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Olympic Level Supplement Testing: Andy Holmes Explains LGC’s Informed Sport | Episode #162
In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes and everyday consumers alike.[…]
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Creatine Myths Debunked: Basic Supplements Sets the Record Straight
Despite being one of the most extensively researched supplements in the industry with over 500 peer-reviewed studies supporting its efficacy and safety, creatine remains surrounded by persistent myths and misconceptions. As highlighted in a recent International Society of Sports Nutrition’s (ISSN) press release, creatine is “safe, beneficial throughout the lifespan, and should not be restricted”[1] […]
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The CAGE Turns 20: Animal’s Legendary Return to the 2025 Arnold
It’s back once again! Animal’s legendary CAGE is ready to make history once again at the 2025 Arnold Sports Festival. This year marks an incredible milestone – the 20th anniversary of The CAGE at the Arnold Expo, representing two decades of pure strength, grit, and an unwavering dedication to the iron game.
From February 28th […]
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Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors
Following their ground-breaking work on XPO NRG at SupplySide West 2024, the experts at Sensapure Flavors have released their flavor and ingredient trend forecast for 2025. After visiting their new Innovation Center in Salt Lake City and spending hours discussing flavor technology with Scott Zimmerman and Derek Greer on Episode #149 of the PricePlow Podcast, […]
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