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Animal's Protein Powder Arsenal: Finding Your Perfect Match From 4 Premium Options
When most people think Animal, they think Animal Pak, the legendary multivitamin that's been fueling serious lifters since 1983. But here's what many don't realize: Animal has quietly built one of the more well-rounded protein lineups in the industry, with four distinct options designed to meet every training goal and budget.
More Than[…]Continue Reading →
Build Your Own Setria for Sport Stack with Unmatched Supps
Advanced supplement users understand that the most powerful formulations often emerge from strategic combinations rather than single ingredients. While many companies force you to buy separate products to achieve research-backed synergies, Unmatched Supps has created an elegant solution that lets you build your own Setria® for Sport stack using products you may already be […]
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NNB Nutrition's Longevity Platform: Extending Your Youth Span with Science-Backed Ingredients
The conversation around aging has shifted. We're no longer just talking about adding years to life, we're focused on adding life to those years. Industry pioneer Shawn Wells captures this evolution perfectly: the concept of "youth span" has replaced health span as our primary motivator. When we look at our peers, we don't just […]
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C4 Sport Partners with Saquon Barkley, Bringing NSF Certified Pre-Workouts to a Larger Audience
Professional athlete running back Saquon Barkley has joined forces with Nutrabolt as the brand's newest athlete partner, as announced by Nutrabolt on May 28, 2025.[1] The partnership is heating up for the new season, and highlights C4 Sport's NSF Certified for Sport designation, which ensures the products meet rigorous testing standards for competitive athletes.
Barkley, […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
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How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps
For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.
The Animal[…]Continue Reading →
Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
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One Innovation Labs: The Science-Driven Company Behind PureWay-C with Much More to Come
What do GHOST, Vital Proteins, and Sports Research have in common?
They've all turned to the same Miami-based ingredient supplier to differentiate their vitamin C formulas: One Innovation Labs, creators of PureWay-C®.
Since 2004, PureWay-C® has helped brands stand out in the crowded vitamin C market, yet most formulators are unaware […]
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