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GLP-1 Drag: Shawn Wells' Theory on Muscle, Mitochondria, and Dopamine

GLP-1 Drag: Shawn Wells' Theory on Muscle, Mitochondria, and Dopamine

Most of the supplement industry's GLP-1 content covers two moments: the drug itself, and what happens after someone stops taking it. NNB Nutrition's Post GLP-1 Window framework belongs to that second part. This article covers the time in between, the actual stretch of time spent on the medication, and three linked theories NNB's science […]
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Helaina's effera® Outperforms Bovine Lactoferrin in New ISSN 2026 Gut Barrier Data

Helaina's effera® Outperforms Bovine Lactoferrin in New ISSN 2026 Gut Barrier Data

New ex vivo data presented at the ISSN 2026 conference gives Helaina its clearest gut-level case yet for effera® human lactoferrin over the bovine-derived ingredient that still dominates the category.

Presented in Fort Lauderdale, Florida in June 2026 alongside gut-microbiome research organization Cryptobiotix, the poster compared effera® against bovine lactoferrin, native human lactoferrin, and […]
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SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data

SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data

Natural sweeteners normally rely solely on marketing and hope. It's rare when we see actual benchmarks, which makes sense, given the way stevia-based sweeteners have effectively "stalled out" in the market due to their bitterness. At best, companies will compare their ingredient against basic stevia, pick the most favorable base, and call it a […]
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Doug Grant: The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing | #225

Doug Grant: The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing | #225

Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he'd become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through […]
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Triacetyladenosine: The Chemistry and Research Behind Nutristat's Bio ATP

Triacetyladenosine: The Chemistry and Research Behind Nutristat's Bio ATP

Patrick Arnold spent three decades chasing the same basic idea: take a molecule the body already knows how to use, then find a clever way to get more of it where it counts. He famously did this with ketones, but one of his lesser-known projects took aim at adenosine, the molecule your muscles release […]
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Oligonol: The Low-Molecular-Weight Lychee Polyphenol for Endurance, Body Composition, and Healthy Aging

Oligonol: The Low-Molecular-Weight Lychee Polyphenol for Endurance, Body Composition, and Healthy Aging

Middle-aged long-distance runners who supplemented with 200mg of Oligonol® daily for 60 days covered significantly more ground in a timed treadmill test, and rated the effort substantially lower.

Those headline findings come from a new randomized, double-blind, placebo-controlled trial published in 2026, and they add a fresh performance data point to an already deep […]
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Pea Protein + DL185® + Leucine Outperforms Whey in NNB Nutrition Preclinical Muscle Atrophy Study

Pea Protein + DL185® + Leucine Outperforms Whey in NNB Nutrition Preclinical Muscle Atrophy Study

Continuing with their rapid pace of innovation and research, NNB Nutrition has shared new internal preclinical data showing that a combination of their DL185® dileucine peptide, leucine, and hydrolyzed pea protein outperformed a full 25g serving of whey protein in a mouse limb immobilization atrophy model. The data is internal and has not been peer-reviewed […]
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Zembrin® in the Wild: How the Top Kanna Extract Lands Across Seven Delivery Formats

Zembrin® in the Wild: How the Top Kanna Extract Lands Across Seven Delivery Formats

The diversity of a finished-product portfolio tells you something about an ingredient.

A botanical that lands in a single delivery format is one thing. But Zembrin®, the standardized Sceletium tortuosum extract from PLT Health Solutions, has landed in at least seven: zero-calorie RTD energy drinks, stress gummies, sleep gummies, capsules, liposomal liquid […]
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How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming

How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming

In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]

That announcement deserves its own moment. […]
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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […]
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