Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Nuritas' AI Magnifier: Inside the Ingredient Discovery Engine That Predates the AI Boom
When Nora Khaldi pitched early investors on Nuritas back in 2014, she was selling two ideas that almost nobody in the supplement industry had heard of: artificial intelligence and bioactive peptides.
That was nearly a decade before ChatGPT made AI a household term. And it matters, because what Nuritas built has nothing to do […]
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Iron Fit: How Lactoferrin's Molecular Design Solves What Ferrous Sulfate Can't
If you've followed our series on iron homeostasis and how lactoferrin supports immunity through iron regulation, you already know the central paradox: lactoferrin produces better iron outcomes than ferrous sulfate despite lower fractional iron absorption.[1] Serum iron, ferritin, and hemoglobin all improve more with lactoferrin. Less iron absorbed, better results. That would be […]
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Whey Prices Are at Record Highs. Native Whey Doesn't Have That Problem.
Protein is having a moment... and it's not slowing down.
In late 2025, Starbucks added Protein Lattes and Protein Cold Foams to its permanent menu across the U.S. and Canada, using premium whey to deliver up to 36 grams of protein per drink.[1] In early 2026, PepsiCo followed with three new protein-forward launches: a reformulated […]
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VitaCholine in GHOST Legend V4: The Pre-Workout That Takes Your Brain as Seriously as Your Bench Press
The pre-workout supplement category has evolved. Where first-generation formulas focused solely on energy, then eventually targeted improved muscle pumps, today's athletes demand more. They want split-second reaction time for box jumps. Sustained focus through a brutal leg day. Upbeat mood with no crash. And the coordination to nail a new PR on their favorite lift.[…]
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Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking
One in three consumers globally now lists health and wellbeing as a top spending priority. At the same time, "tastes good" is the single most important attribute those same consumers want in active nutrition products. That's a staggering figure, and it tells you where the food industry is headed. It's the market reality Glanbia built […]
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Darren Thompson: Inside PerfectShaker - Supply Chains, Superheroes, and the Science of Mixing | Episode #209
Most supplement users have owned a shaker bottle, but very few have thought much about what separates a good one from a bad one. Episode #209 of the PricePlow Podcast changes that.
Recorded live at the 2026 Arnold Sports Festival, Ben Kane and Spencer Lynn sit down with Darren Thompson, co-founder of PerfectShaker[…]
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NNB Nutrition at Expo West 2026: PeptiClear Steals the Show While a Full Pipeline Takes Shape
NNB Nutrition brought new concepts, fresh preclinical data, and a clear beverage thesis to Booth #2201 in Anaheim, leaving with more than a few formulator conversations started.
Natural Products Expo West 2026 draws an organic and natural products crowd, and NNB Nutrition used the show to advance a thesis that's been building for two […]
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Beyond the Burner: Appetite Control + Thermogenesis in PLT Health's Weight Management Stack
The GLP-1 drug wave didn't just move markets, it completely changed consumer expectations. Millions of people have now watched Ozempic and its cousins deliver real weight results, and they've internalized why: those drugs work on appetite and metabolism together. That dual-mechanism logic has permanently reshaped what consumers expect from any weight management product, […]
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GHOST Energy x 7UP Lemon Lime: The KDP Synergy Delivers
GHOST Energy just added a crisp new permanent flavor to its lineup: GHOST Energy x 7UP Lemon Lime. The collab was teased yesterday when they teased a green GHOST can and a 7UP-branded vending machine, and now it's official. If you've been following the brand's trajectory since Keurig Dr Pepper acquired GHOST in a […]
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Sensapure Flavors at Expo West 2026: SensaNaturals Live and a New Lehi Facility Coming This Spring
Sensapure Flavors showed up to Expo West 2026 with two pieces of news worth paying attention to. Head of Business Development and Innovation Lauren Howard walked attendees through a live SensaNaturals demo, pouring cups of a prebiotic fiber soda on the show floor. And Senior VP of Sales and Marketing Tony Colalillo announced a new […]
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