Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
CORE Nutritionals Pump BLACK: A Full-Yield, Triple-Nitrate Non-Stim Pre-Workout
CORE Nutritionals just launched Pump BLACK, a non-stimulant pre-workout targeting blood flow, muscle endurance, and focus without caffeine. Available in four flavors at launch, it's a significant overhaul of CORE's previous pump formula -- and the Full Yield nitrate system at its heart is what separates it from most competitors in the non-stim category.[…]
Continue Reading →
Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category
Let's Go!
Let's Go! enters the exogenous ketone space with a format the category hasn't really seen before: a liposomal BHB gel in a single-serve sachet. Where most BHB products come as powders, capsules, or beverages, Let's Go! wraps 4000mg of goBHB in a phospholipid delivery system designed to improve how your body takes up […]
Continue Reading →
Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
Continue Reading →
Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode #207
Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as […]
Continue Reading →
GHOST Whey x General Mills: Lucky Charms, Cocoa Puffs, and Trix Cereal Milk Hit the Lineup
YES! GHOST is expanding its General Mills collab far beyond the breakfast bowl. Fresh off launching GHOST Protein Cereal in Cinnamon Toast Crunch flavor, the brand is now bringing three iconic General Mills cereals into GHOST Whey:
Lucky Charms Cereal Milk, Cocoa Puffs Cereal Milk, and Trix Cereal MilkAll three are […]
Continue Reading →
Native Whey Protein: The Ultimate Guide to the Purest Form of Whey
Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.
Where Your Whey's Processing Begins Makes a Massive DifferenceThat assumption misses something important. Not all whey starts from the […]
Continue Reading →
NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey
This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.
This is literally perfect[…]
Continue Reading →
PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone
Natural Products Expo West runs March 3-6 in Anaheim, CA, and PLT Health Solutions is bringing a stacked lineup to Booth #3005. The ingredient supplier is debuting a brand-new clinically studied joint health ingredient, spotlighting the expanded Zynamite S story, and rolling out its full beverage-friendly energy and cognitive portfolios... and it's all available […]
Continue Reading →
C4 Energy Gets Mango Fuego: Sweet Heat in a Can
C4 Energy just dropped Mango Fuego, a new flavor that takes the brand's signature performance energy drink into spicy-fruit territory. The tagline says it all: "Sweet meets heat in a can." This is C4 Energy's first true heat-forward flavor, and based on the can art alone (mango branches, chile pepper accents, flames climbing the […]
Continue Reading →
Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
Continue Reading →
