Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™
Bucked Up has built a serious reputation in the pre-workout space, but a dedicated pump pill has been a gap in their lineup. This category is an option for athletes who want to stack stimulant-free circulation support on top of their existing pre-workout, or just want something clean to take on off days to support […]
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India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back
Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.
India controls the overwhelming majority of the world's […]
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Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […]
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Fighting Sarcopenia with PÜR NATIVE: Why Protein Quality Matters More as You Age
After 30, you start losing muscle. It's slow at first, maybe 1% per year, but the rate accelerates. By the time most people notice something is off (strength declining, recovery slower, body composition shifting without obvious cause), the process has been underway for years.
The condition has a name: sarcopenia, the age-related […]
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Animal M-Stak Upgraded for 2026 with PEAK ATP® and a Rebuilt Non-Hormonal Formula
Animal's classic non-hormonal muscle builder is back with a serious upgrade. Animal M-Stak has been rebuilt for 2026, replacing several older botanicals with three of the most research-backed branded ingredients available: PEAK ATP® from TSI Group, AstraGin®, and PeakO2®. It's the same pill pack format Animal athletes know, but with a formula that […]
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Elite-Tier Functional Mushrooms: Inside NuCelium with Riley Boudreau and Rob Swiderski | Episode #214
Episode #214 of the PricePlow Podcast goes deep with the two co-founders of NuCelium, a functional mushroom cultivation company operating out of Coldstream, British Columbia. Riley Boudreau and Rob Swiderski join Mike and Ben to explain NuCelium's biology-first approach to potency and why their full-spectrum growing method can outperform conventional extraction without stripping out […]
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Gaspari Nutrition SizeOn Get Swole New Formula: Amino9®, HMB, and 6 Grams of Creatine
The legendary SizeOn has been a fixture in Gaspari Nutrition's lineup for over two decades, and if you've been using it long enough, you know why it stuck around. The intra-workout category got crowded, but SizeOn kept selling because the formula worked. Now, Gaspari has gone back in and rebuilt it, and there are […]
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Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy
The late Chuck Norris doesn't need much introduction. The Karate World Champion, U.S. Air Force veteran, and iconic action star built a brand around the idea that preparation is everything. Roundhouse Provisions takes that philosophy into everyday health, with products built for people who want to stay strong and ready no matter the situation. The […]
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NNB Nutrition Launches the Clean & Clear Series: Plant Protein Built for the Beverage Era
Clear protein sodas are exploding in mainstream retail, and the whey supply chain is struggling to keep up. NNB Nutrition's answer is the Clean & Clear Series, a commercially available line of hydrolyzed plant protein isolates and concentrates engineered to work where standard plant protein can't: in low-pH, carbonated beverages.
The series is the […]
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C4 Energy Mango Fuego Heats Up Hot Ones Versus with the Miami Heat
C4 Energy Mango Fuego just made its on-camera debut, and the timing was hard to script better. C4 brought Miami Heat stars Bam Adebayo and Jaime Jaquez Jr. onto Hot Ones Versus to launch the flavor, with the episode dropping on the popular YouTube channel on April 18, 2026. That's just a month after […]
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