Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Kris Gethin Puts Biohackers in Their Place | Episode #236
Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It's Kris's first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current […] Continue Reading →
TruShield™ Certified Headlines Two Sessions at The Outlook on Active Nutrition
When Lori Bestervelt launched TruShield™ Certified in October 2025, it had one flagship brand partner and a single top-tier WADA-experienced lab behind it. Eleven months later, the growing banned-substance certification program is headlining a dedicated educational track at the second annual Outlook on Active Nutrition, presented by Nutritional Outlook on September 24, 2026, at […] Continue Reading →
SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing
SteelFit is back on our radar with Steel Fuel, a new pre-workout dropping next month that replaces Steel Pump as the brand's flagship pump-and-energy formula. SteelFit built its name on Steel Whey, Steel Pump, and Steel Burn, and founder Rob Kaufman tells us the brand today runs on the idea of "Still Fit. Through […] Continue Reading →
VMI Sports Creatine +Hydration: Pürest Creatine Meets a Full Electrolyte Stack
VMI Sports has expanded its creatine lineup with a dedicated stim-free option: VMI Sports Creatine +Hydration, a daily creatine and electrolyte powder now in Tropical Mango and PEZ Lemon. Rather than stacking creatine into a caffeinated pre-workout, VMI built a separate formula around a simple idea: creatine performs best when the muscle cells […] Continue Reading →
Advanced Bionutritionals Nitro Reds: A Unique Pre-Workout with SuperFoods from MitoReds
Last year, we wrote about Advanced Muscle Plus, a strong-yet-simple muscle building formula from Advanced Bionutritionals that combined 2g DL185 Dileucine with 1.5g myHMB.
Well ABN is back, and this time they've taken a very unique route with Advanced Bionutritionals Nitro Reds, their novel pre-workout supplement. Instead of following the familiar citrulline, beta-alanine, and […] Continue Reading →
Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235
Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company's biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent […] Continue Reading →
CORE Hydrate x Big League Chew Now Available at Dick's Sporting Goods Nationwide
Three things happen when adults find Big League Chew again: they buy way too much of it, put an insanely excessive amount in their mouths (just like childhood), and they start looking for anything else with that name on it. CORE Nutritionals has been counting on exactly that reaction since it launched the Hydrate x […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Present Focus Sparkling Water Launches with Cognizin® Citicoline
You've seen plenty of potent energy drinks with Cognizin®, but how about lightly-energized sparkling water? That's what's in store for today:
Present Focus brings a zero-sugar sparkling water built around three nootropic ingredients to Left Hand Brewing's Longmont, Colorado lineup. The brand got its start in 2019 as a joint venture between Left Hand […] Continue Reading →
Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR
Whey protein has held roughly the same shaker-cup format and benefits for over three decades. Jim McMahon, who introduced whey protein to Canada in 1993 and built Fit Foods Ltd. into a multi-brand supplement manufacturer, kept coming back to one question: instead of waiting out whey's next price shock, why not optimize what […] Continue Reading →
