Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula

Lift Energy combines 250mg Cognizin® citicoline with 5,000mg goBHB® for stimulant-free focus and cellular energy. No caffeine, no jitters, just metabolic fuel your mitochondria can actually use.

Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, creating genuine cellular fuel instead of borrowed energy from stimulants.

While caffeine-based drinks block adenosine receptors and trigger stress hormone release for temporary alertness, Lift Energy provides actual metabolic fuel your mitochondria convert directly into ATP. The goBHB crosses cell membranes to feed energy production pathways, while Cognizin® supports mental focus, attention, and brain health through enhanced acetylcholine synthesis and frontal lobe activation.

Clean Cognizin®-Fueled Energy Without the Crash

This combination delivers smooth, sustained energy without jitters or crashes. As we'll discuss below, the 250mg Cognizin® dose hits the clinically-studied range shown to improve focus and reduce errors while on task, while the massive 5,000mg goBHB dose provides the metabolic foundation for all-day performance. Add electrolytes from sodium, potassium, and magnesium, and you have complete hydration support alongside the energy matrix.

This one's a non-carbonated RTD. Zero sugar, zero caffeine, just 30 calories -- and a formula that actually makes sense for anyone wanting afternoon energy without stimulant interference.

Lift Energy Ingredients

Each 16.9 fl oz bottle provides the following:

• Cognizin® (Citicoline) - 250mg

  Cognizin® is a patented form of citicoline (CDP-choline) from Kyowa Hakko, and it's one of the most researched brain health ingredients available. Unlike ordinary choline supplements, citicoline provides dual-pathway support by delivering both choline and cytidine, two compounds your brain needs to build neuronal membranes and synthesize acetylcholine.

  Why Citicoline Works Differently

  When you take standard choline supplements, you're only getting half the equation. Citicoline breaks down into both choline and cytidine, allowing your brain to build phosphatidylcholine (a critical membrane phospholipid) through two independent pathways.^[1] This dual approach provides choline for neurotransmitter synthesis while simultaneously supporting membrane structure and function.^[2]

  Clinical Research at 250mg

  The 250mg dose in Lift Energy matches the clinically-studied amount shown to enhance focus and reduce errors. In a 2012 double-blind, placebo-controlled study, healthy women aged 40-60 who took 250mg citicoline daily showed significantly fewer omission errors and commission errors on the Continuous Performance Test II (CPT-II, a validated measure of sustained attention).^[3]

  

  Cognizin® Citicoline is dubbed the The Brain Choline not just because it provides choline, but because it also supplies cytidine, which is also needed for the synthesis of phosphatidylcholine

  Omission errors measure lapses in attention (missing responses when you should respond), while commission errors measure inability to inhibit incorrect responses. The citicoline group dramatically outperformed placebo on both measures, demonstrating improved cognitive control and sustained focus.^[3]

  How Cognizin® Supports Brain Function

  Research using magnetic resonance spectroscopy reveals citicoline enhances frontal lobe bioenergetics, increasing phosphocreatine, ATP, and phosphate metabolites that indicate greater mitochondrial activity.^[4] This means citicoline directly supports cellular energy production in the brain regions responsible for attention, decision-making, and executive function.

  Beyond energy metabolism, citicoline upregulates acetylcholine, dopamine, and norepinephrine -- neurotransmitters essential for focus, motivation, and alertness.^[2]

  The Bottom Line

  At 250mg, Cognizin® in Lift Energy provides clinically-validated cognitive support without stimulants. This dose enhances attention and reduces task errors while supporting long-term brain health through improved membrane synthesis and cellular bioenergetics. Combined with goBHB's metabolic fuel, you get both immediate focus enhancement and sustained mental energy.

• goBHB (L-Beta-Hydroxybutyric Acid) - 5,000mg

  The 5,000mg goBHB dose delivers genuine cellular fuel rather than borrowed energy from stimulant-induced stress hormone release. Beta-hydroxybutyrate (BHB) is a ketone body your cells convert directly into ATP, the universal energy currency that powers every biological process.^[5]

  

  Unlike glucose that requires eleven enzymatic steps for cellular energy conversion, BHB streamlines the process to just three steps, converting directly to acetyl-CoA for immediate ATP production.^[6] This efficiency translates to 28% more ATP per oxygen molecule compared to glucose, making BHB exceptionally effective during periods of high metabolic demand.^[7]

  The free acid form used in goBHB generates net positive ATP in liver tissue, supporting rather than burdening hepatic function during metabolism. This matters because most exogenous compounds require the liver to expend energy for processing, while goBHB actually delivers energy.

  The 5,000mg dose places this formula in the clinical range for measurable metabolic effects, providing sustained energy production that builds over 30-60 minutes. Combined with Cognizin, this creates synergistic support for both cellular energy generation and neurotransmitter synthesis, delivering clean mental performance without the adenosine-blocking mechanisms that trigger jitters and crashes from caffeine.

• Electrolyte Matrix

  • Potassium (from Potassium Citrate & goBHB) - 630mg (15% DV)

    Potassium functions as the primary intracellular electrolyte, driving cellular energy production through the sodium-potassium ATPase pump that maintains ion gradients essential for membrane potential, cell volume regulation, and pH control.^[8] When cells become metabolically active, they release potassium into surrounding tissue, triggering vasodilation that increases blood flow to meet elevated metabolic demands. This mechanism supports both physical performance and cognitive function by ensuring adequate nutrient and oxygen delivery.

    The 630mg dose provides meaningful electrolyte support for active individuals. During prolonged exercise and sweating, potassium losses average 5-7 mEq/L of sweat, making repletion important for maintaining cellular function and preventing performance decrements. Combined with the sodium and magnesium in Lift Energy's electrolyte matrix, potassium helps sustain proper hydration status while supporting the metabolic fuel delivery from goBHB and the cognitive enhancement from Cognizin.

  • Sodium (from Sodium Chloride) - 250mg (11% DV)
    

    Images courtesy Kyowa Hakko, the sponsor of this article

    Sodium maintains your body's fluid balance through its osmotic effect in extracellular spaces, drawing and retaining water where your cells need it most. When you drink plain water without sodium, plasma sodium concentration drops rapidly, triggering hormonal responses that increase urine output and waste the hydration you just consumed.^[9] Adding sodium to your fluids maintains circulating vasopressin levels, preventing this diuretic effect and keeping ingested fluids where they belong.

    The 250mg dose (11% DV) provides meaningful hydration support without excess. Combined with the ketones from goBHB and potassium citrate, you get proper electrolyte balance to sustain the mental and physical performance this formula delivers. Sodium also stimulates thirst and improves fluid palatability, encouraging adequate voluntary intake throughout your day when you need sustained focus without stimulants.

  • Magnesium (from Magnesium Citrate) - 75mg (20% DV)

    Finally, magnesium serves as a critical cofactor for ATP synthesis, binding with adenosine triphosphate to form the Mg-ATP complex that powers cellular energy production.^[10] This dose delivers 20% of daily requirements through magnesium citrate, a highly bioavailable form shown to provide superior absorption compared to other magnesium salts.

    Beyond energy metabolism, magnesium facilitates muscle relaxation by blocking calcium channels and helps regulate the nervous system, making it ideal for sustained focus without the jitteriness common to caffeinated energy drinks. When combined with the ketone-based fuel and Cognizin in this formula, magnesium provides the foundational mineral support for smooth, all-day cognitive and physical performance.

Flavors Available

Lift Energy launched in a Juicy Lemonade flavor, but we'll be monitoring to see if more come out.

How to Use

• When to take it: Anytime you want clean energy without stimulants -- afternoon sessions, evening focus work, or pre-competition when you don't want caffeine jitters.
• With or without food: Can be consumed with or without food, though some users prefer consuming on an empty stomach for faster ketone absorption.
• Other notes: The goBHB provides genuine metabolic fuel, so effects build over 30-60 minutes rather than hitting immediately like caffeine.

Stacks Well With

• Pre-workout supplements: Add Lift Energy 30-60 minutes before your caffeinated pre-workout for extended energy and enhanced mental focus without increasing stimulant load.
• Coffee or energy drinks: Use Lift Energy as your afternoon energy source when you want focus without disrupting evening sleep quality.

Who It's For

• Professionals and students needing sustained afternoon focus without caffeine interference with sleep.
• Athletes wanting pre-competition energy and mental clarity without stimulant-induced performance anxiety. This may also be neuroprotective for those in contact sports.
• Anyone seeking an alternative to traditional energy drinks that provides genuine cellular fuel rather than borrowed energy from stress hormones.

Conclusion: When the Formula Speaks Louder Than the Marketing

The latest study performed on Cognizin® Citicoline was published in 2021, showing improved memory in healthy older adults.^[11]

Lift Energy, so far, is an enigma. We don't know who's behind the brand, what their story is, or whether they plan to scale beyond direct-to-consumer distribution. What we do know is they've formulated one of the most compelling stimulant-free, non-carbonated energy drinks / RTDs on the market.

The 5,000mg goBHB dose provides legitimate metabolic fuel your cells can use for sustained energy production. The 250mg Cognizin® delivers clinically-validated cognitive support at the dose range shown to enhance mental processing and reduce task errors. The electrolyte matrix supports proper hydration. Nothing is underdosed, nothing is there for label decoration.

Sometimes the best products come from unexpected places. Whether Lift Energy expands into retail, builds out their marketing presence, or remains a well-kept secret, the formula itself deserves attention from anyone serious about stimulant-free performance. This is what fuel-based energy looks like when someone gets the dosing right.

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