Electrolytes (Tag Archives)
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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor […]
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Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops
Unmatched Supps has released a new limited edition flavor of ElectraShred, their advanced hydration formula that goes far beyond basic electrolyte replacement. Knockout Punch joins the lineup as a Signature Series flavor created in collaboration with Cristy "Code Red" Nickel, the former #2 world-ranked professional boxer, celebrity nutritionist, and founder of the Code Red […]
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Core Nutritionals x Fun Sweets Mystery Cotton Candy: A Halloween Puzzle Worth Solving
Some mysteries are best enjoyed one scoop at a time!
Just in time for Halloween, Core Nutritionals and Fun Sweets (America's #1 cotton candy brand) brewed up something special: Mystery Cotton Candy flavor, launching across three essential supplements.
For the lineup, Mystery Cotton Candy is here for Core ABC, Core Creatine, and Core Hydrate.[…]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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