Electrolytes (Tag Archives)
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor […]
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Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops
Unmatched Supps has released a new limited edition flavor of ElectraShred, their advanced hydration formula that goes far beyond basic electrolyte replacement. Knockout Punch joins the lineup as a Signature Series flavor created in collaboration with Cristy "Code Red" Nickel, the former #2 world-ranked professional boxer, celebrity nutritionist, and founder of the Code Red […]
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Core Nutritionals x Fun Sweets Mystery Cotton Candy: A Halloween Puzzle Worth Solving
Some mysteries are best enjoyed one scoop at a time!
Just in time for Halloween, Core Nutritionals and Fun Sweets (America's #1 cotton candy brand) brewed up something special: Mystery Cotton Candy flavor, launching across three essential supplements.
For the lineup, Mystery Cotton Candy is here for Core ABC, Core Creatine, and Core Hydrate.[…]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025
GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.
CORE Nutritionals Transformers Starscream Available in Three[…]Continue Reading →
Formulator's Corner #19: The Ultimate PLT Health Pre-Workout
Most pre-workout supplements follow the same tired playbook: caffeine, citrulline, beta-alanine, taurine, and a couple auxiliary ingredients. The result? Too many products that deliver a quick energy spike followed by an inevitable crash, with minimal consideration for training quality, recovery, or long-term performance gains.
What if we could do better?
Enter PLT Health Solutions, […]
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Reaction Energy: goBHB-Based Performance Drink That Delivers Actual Energy
The energy drink market has been stuck in the same formula for decades: load up on caffeine, add some B-vitamins, throw in taurine for good measure, and call it a day. While these ingredients can mask fatigue and provide a temporary boost, they don't actually fuel your cells with real energy. Reaction Energy is here […]
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Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete
When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
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