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DHEA Banned For Athletes: Meet ProtoTest, the Natural WADA-Friendly DHEA Booster
The 2025 World Anti-Doping Agency (WADA) prohibited substances list makes it crystal clear: DHEA is banned for all competitive athletes, military personnel, and anyone subject to drug testing protocols.[1] Listed under anabolic androgenic steroids as “Prasterone (dehydroepiandrosterone, DHEA, 3ß-hydroxyandrost-5-en-17-one)”, DHEA carries harsh penalties as a non-specified substance prohibited at all times – both […]
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How Educated Consumers Are Transforming Retail Supplement Shelves: The NNB Nutrition Revolution
Walk into any GNC or Vitamin Shoppe today, and you’ll witness something remarkable happening on the supplement shelves. Gone are the days when pre-workouts consisted of nothing but caffeine, beta-alanine, and citrulline. The era of fat burners relying solely on green tea extract and underdosed ingredients is officially over. Instead, nowadays you’ll find sophisticated formulations […]
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Formulator’s Corner #18: The Women’s Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB
In today’s installment of our Formulator’s Corner Series, we create a hypothetical supplement for women seeking performance enhancement, recovery, and iron status support. Will some brand take us up on the idea?
The Perfect Storm for Women’s Fitness, and The Female Athlete ParadoxSomething extraordinary is happening in women’s fitness. Female athletes are finally embracing […]
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The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective | Episode #171
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become […]
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Hosstility RTD: Ready-to-Drink Pre-Workout Power with Cognizin Citicoline
The ready-to-drink pre-workout market has exploded in recent years, yet most RTD formulas make significant compromises to achieve shelf stability and convenience. But Hosstile Supplements didn’t get that memo.
Founded by IFBB Pro Fouad Abiad, Hosstile has built its reputation on refusing to take shortcuts. The new Hosstility RTD delivers the same aggressive stance […]
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Why Creatine and HMB Work Better Together: The Science Behind Animal Creatine HMB+
When it comes to muscle building supplements, few combinations have been as extensively studied as creatine monohydrate and HMB. While each ingredient delivers impressive results on its own, groundbreaking research shows that when combined, they create something even more powerful… true synergy that delivers results neither ingredient can achieve alone.
Animal Creatine HMB+[…]
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Amino Acid Absorption Enhanced by Peak ATP®! New ATP / Protein Research Coming
New human research shows that PEAK ATP® significantly enhances amino acid uptake from both whey and plant proteins, changing how we think about protein utilization and supplement formulation.
The supplement industry has spent decades focused on delivering protein to consumers. But what if we’ve been missing half the equation? New groundbreaking research suggests that […]
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Formulator’s Corner #16: The MalTor Mito-Recovery Pre-Workout That Needs to Exist
Most pre-workout supplements force you to choose: immediate performance or long-term recovery. Traditional formulas excel at delivering energy and pumps for your current session, but they ignore what happens afterward: the muscle damage, inflammation, and delayed recovery that can derail your training consistency.
This creates a fundamental problem in supplement design. The very products meant […]
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MuscleTech’s Peptide Revolution: The Complete System for Muscle Growth, Strength, and Recovery
MuscleTech has built a reputation for bringing cutting-edge ingredients to market first, and their latest innovation continues this tradition in spectacular fashion. After pioneering paraxanthine with the enfinity iQ Series and introducing dileucine with Peptide 185, the flagship is now launching their most comprehensive peptide-based system yet.
Introducing the MuscleTech Peptide SeriesThe MuscleTech […]
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PLT Health’s Serezin Shows New Angle for Sleep Support in New Clinical Research
PLT Health Solutions has developed a unique approach to sleep support with Serezin, a patented extract combining Boswellia serrata and Zingiber officinale that targets the connection between everyday aches and poor sleep quality. Recent clinical research published in the journal SLEEP demonstrates significant improvements in restorative sleep, pain reduction, and mood enhancement in just […]
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