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Supplement Ingredients

Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline

Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline

The Astreas Energy Truffle combines Cognizin® citicoline from Kyowa Hakko with award-winning 70% Valrhona dark chocolate crafted by master chocolatier Michael Recchiuti, whose confections The New York Times has named among the best boxed chocolates available. At 100 calories per sphere with only 3g of added sugar, it's a compact, functional snack built for […]
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Iron and the Female Athlete: Why Exercise Suppresses Iron Absorption, and What to Do About It

Iron and the Female Athlete: Why Exercise Suppresses Iron Absorption, and What to Do About It

She does everything right: takes her iron supplement daily, eats her meat and spinach, sleeps enough, and gets bloodwork done when her doctor asks. But six months later, her ferritin has barely moved, she still fades at mile eight of every long run, and her coach is suggesting she double her dose.

She's not doing […]
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PLT Health Solutions Launches the Longevity Research Initiative Around Its Experiential Longevity Platform

PLT Health Solutions Launches the Longevity Research Initiative Around Its Experiential Longevity Platform

The longevity category has a communication problem. Most longevity products ask consumers to take a leap of faith: invest in your cellular health today, and benefits may arrive years from now. For early adopters and biohackers, that pitch works. For the much larger group of adults in their 40s, 50s, and 60s who want to […]
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The Missing Mineral in Beauty From Within: OptiMSM® and the Case for Sulfur

The Missing Mineral in Beauty From Within: OptiMSM® and the Case for Sulfur

Walk the beauty-from-within shelf at any natural products retailer and the same cast of ingredients dominates: hydrolyzed collagen, biotin, hyaluronic acid, and vitamin C. Brands have built entire product lines around these, and for good reason: the clinical support behind them is strong. But there's a structural mineral underlying every one of those outcomes that […]
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NuLiv Science's Full Portfolio with Luis Gonzalez: AstraGin, Senactiv, and a Unique Industry Start | Episode #217

NuLiv Science's Full Portfolio with Luis Gonzalez: AstraGin, Senactiv, and a Unique Industry Start | Episode #217

NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut health supplements. Senactiv® anchors some of the most performance-focused formulas in sports nutrition. Yet for all that visibility, the brand hasn't sat down for an in-depth podcast with Team PricePlow for quite some time.[…]
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NNB Nutrition Introduces VasoRush™: Peptide-Bonded Di-Citrulline + Di-Arginine Targets Vasodilation Beyond Nitric Oxide

NNB Nutrition Introduces VasoRush™: Peptide-Bonded Di-Citrulline + Di-Arginine Targets Vasodilation Beyond Nitric Oxide

The pre-workout pump category has spent two decades fixated on nitric oxide. NNB Nutrition is finally ready to enter and reframe the conversation. VasoRush™ is NNB's new peptide-bonded di-citrulline and di-arginine ingredient, built around a deceptively simple idea: nitric oxide isn't actually the end goal. Vasodilation is.

There's a big distinction here, and NNB […]
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Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem's Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7).

Tom walks […]
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DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal

DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal

Sarcopenia is often described as muscle loss, but that framing understates the real problem. What aging adults lose isn't just mirror-muscle. After 50, strength declines two to three times faster than mass,[1] which means the things that actually matter go first: rising from a chair, climbing stairs, carrying groceries, catching yourself before a fall. […]
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Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™

Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™

Bucked Up has built a serious reputation in the pre-workout space, but a dedicated pump pill has been a gap in their lineup. This category is an option for athletes who want to stack stimulant-free circulation support on top of their existing pre-workout, or just want something clean to take on off days to support […]
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India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back

India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back

Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.

India controls the overwhelming majority of the world's […]
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