Supplement Ingredients on PricePlow
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Arjuna Natural Shoden-R: Award-Winning Ashwagandha Root Extract Breaks New Ground
At SupplySide Global 2025, Arjuna Natural's newly launched Shoden-R ashwagandha extract claimed the Ingredient Idol award for the relaxation category. The accolade validates what the company has been developing behind the scenes and teased on Episode #171 of the PricePlow Podcast: a root-only ashwagandha extract standardized to 35% withanolide glycosides that solves formulation challenges plaguing […]
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How Nootropics Depot's R&D Lab Ensures Every Supplement Actually Works
Most supplement companies talk about "science-backed formulas" while relying on supplier certificates and generic testing at a contract manufacturer. Nootropics Depot took a different path: they built a research and development program capable of discovering new compounds, creating industry-first testing methods, and validating biological effects at the cellular level.
It's the reason Nootropics Depot consistently […]
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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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MuscleTech EFF'N Cut! Effervescent Fat Burner with 3.2x Calorie-Burning Power
Today we complete our MuscleTech EFF'N trilogy with EFF'N Cut!, an effervescent fat burner that brings the brand's FIZZR beadlet technology to metabolic support. Following MuscleTech EFF'N Energy and MuscleTech EFF'N Hydrate, this GNC-exclusive formula combines clinical-grade thermogenics with the bold sensory experience that defines the EFF'N line.
The star ingredient is TheoLim, […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
The protein bar market has been stuck in the same formula for decades: pile on the protein, add some fiber, sweeten aggressively, and call it "the next big thing"... then wait until it turns into a brick. While many of these bars deliver on macros, they miss something fundamental... actual cellular energy that works with […]
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NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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Calocurb: Natural GLP-1 Activator with 600% Hormone Increases - Sarah Kennedy & Dr. Edward Walker | Episode #191
For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we've encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of Amarasate®, the natural […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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