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Godspeed Cellular Energy Drink: Cellular Energy Meets Clean Stimulation
The performance beverage market has exploded with options promising focus, endurance, and crash-free stimulation. Yet most rely on the same playbook: heavy caffeine doses, synthetic B-vitamins, and maybe an aggressive herb or two that leave users jittery and depleted. Godspeed Cellular Energy Drink enters this crowded space with a different proposition... one rooted in metabolic […]
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Nootropics Depot Against the World, Part 1: The FDA Raid - Paul Eftang & Matt Harrier | Episode #203
What happens when a supplement company built on pharmaceutical-grade testing standards gets raided by federal agents? In Part 1 of our two-part series with Nootropics Depot, founder Paul Eftang and Director of Business Development Matt Harrier take us through their origin story, the harrowing 2021 FDA raid that changed everything, and why regulatory […]
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Why Energy Drinks Need Experiential Ingredients: The Zynamite S Case Study
Walk through any convenience store cooler today and you'll see a familiar pattern. Different colors, different influencers, different marketing stories. But crack open the cans and read the labels? They're essentially the same formula: 200mg caffeine, B-vitamins, maybe some amino acids, possibly an herb like green tea or guarana extract.
The energy drink market has […]
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Silicon Dioxide, Magnesium Stearate, and the Truth About Fillers and Flow Agents in Supplements
The supplement industry has a dirty little secret about "clean" formulas: the companies advertising "no fillers, no flow agents, no magnesium stearate" are often selling you the exact same compounds under different names, or their manufacturers are simply straight-up lying to them (which gets passed down to you).
This revelation came during a tour […]
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Sleep Peptide Zz by Infinis: The First Vanizem-Powered Sleep Formula Hits the Market
Infinis Nutrition just launched Sleep Peptide Zz, marking a significant milestone for the supplement industry: it's the first product to feature Vanizem, PLT Health Solutions' groundbreaking mood and stress ingredient. While the sleep aid category isn't short on options, Sleep Peptide Zz takes a different approach by addressing what's often the root cause […]
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Rich Gaspari on Building Gaspari Nutrition, Surviving Bankruptcy, and the Big Comeback | Episode #202
Rich Gaspari needs no introduction in the bodybuilding and supplement industry. From childhood dreams inspired by Arnold in muscle magazines to setting new standards for conditioning on the Mr. Olympia stage, Rich's journey represents decades of dedication to the sport and science of bodybuilding. After a career-ending injury forced him to transition from competing to […]
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Inside Nootropics Depot's Pharmaceutical-Grade Labs: What Supplement Quality Actually Looks Like
When you pull up to Nootropics Depot's facilities in Tempe, Arizona, you don't see a typical supplement operation. You see multiple buildings housing millions of dollars in analytical equipment, research labs studying cellular responses to supplements, and a team obsessed with answering one question: does this product actually contain what the label claims?
We spent […]
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PeptoPro: The Science Behind NutriStat's PÜRPEPTIDE Performance Peptide
Your body faces a brutal contradiction during intense training: muscles desperately need amino acids, yet the digestive system shuts down precisely when demand peaks. Blood flow redirects away from digestive organs toward working muscles, leaving traditional proteins stranded in the stomach, unable to reach tissues that need them most.
Humans survive just fine with […]
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Glutathione For a Lifeline: Setria® Powers Three Core Lifeline Formulas: Liver, Kidney, and Beauty Support
When Core Nutritionals launched their Lifeline Series back in 2021, they made a strategic decision that speaks volumes about their commitment to quality: they chose Setria® Glutathione from Kyowa Hakko for multiple formulas targeting different organ systems. This wasn't a one-and-done ingredient choice. Doug Miller and his team at Core recognized that glutathione's versatility as […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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