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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.

Research shows it’s more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health

New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health

Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It’s demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.

However, just as science […]
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Nutrex Burn30 GLP1+: Harnessing GLP-1 Activation for Advanced Weight Management

Nutrex Burn30 GLP1+: Harnessing GLP-1 Activation for Advanced Weight Management

The Nutrex Research rebirth continues with another exciting launch under the stewardship of Chris Waldrum. It’s been much too long (two years now!) since we had Chris on Episode #093 of the PricePlow Podcast, but since he’s come on board, they’ve had one success after another. Following the successful releases of Outlift Burn and the […]
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MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery

MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery

In the competitive world of sports supplements, effective combinations of proven ingredients present new opportunities and benefits. MalTor™ represents such a development: this patent-pending complex brings together taurine and L-malic acid in a formulation designed to maximize their complementary benefits.

Developed by NutriScience Innovations, this breakthrough ingredient combines two well-researched compounds that athletes and […]
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Muscle Preservation Simplified: The Vitamin Shoppe’s GLP-1 Support Protein with myHMB

Muscle Preservation Simplified: The Vitamin Shoppe’s GLP-1 Support Protein with myHMB

In the ever-evolving landscape of health and wellness, a new challenge has emerged for those using medical weight management approaches: maintaining precious muscle mass while shedding unwanted pounds. Society’s been given some new tools for the latter, and now it’s ever more important to focus on the former — keeping that lean muscle!

The Vitamin […]
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Soul Performance Nutrition Meridian Vitality Complex: A Systems-Biology Approach to Metabolic Support

Soul Performance Nutrition Meridian Vitality Complex: A Systems-Biology Approach to Metabolic Support

When most supplement companies formulate products, they focus on individual ingredients and their isolated effects. Soul Performance Nutrition, however, takes a fundamentally different approach — one that understands our bodies function as interconnected systems rather than isolated parts.

Meridian Vitality Complex is the embodiment of this philosophy. Rather than viewing nutrients in isolation, […]
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Titan Nutrition SwolShot: Liquid Glycerol Revolution with Cognizin Focus

Titan Nutrition SwolShot: Liquid Glycerol Revolution with Cognizin Focus

Titan Nutrition has once again redefined performance supplementation with SwolShot, a revolutionary liquid cellular volumizing formula that delivers what powdered glycerol products simply can’t. This innovative solution combines the muscle-swelling power of 20 grams of glycerol with premium Cognizin® Citicoline for enhanced mental focus, all in a convenient, ready-to-use format that eliminates the clumping […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163

New Cognizin and Setria Research Coming: Kyowa Hakko's Katie Emerson & Tony Miano | PricePlow Podcast Episode 163

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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GHOST Vitamin C + Glutathione: Premium Antioxidant Protection Powered by Setria

GHOST Vitamin C + Glutathione: Premium Antioxidant Protection Powered by Setria

In the ever-expanding world of supplements, finding products that combine simplicity, quality, and science-backed ingredients can be challenging. GHOST Lifestyle addresses this need with their GHOST Basics line – a streamlined collection of essential supplements designed with their trademark transparency and quality. Among these fundamentals, GHOST Basics Vitamin C + Glutathione stands out as a […]
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Longevity Vitamin Renaissance: 3 Major Studies Reinforce MitoPrime Ergothioneine’s Role in Healthspan

The Longevity Vitamin Renaissance: 3 Major Studies Reinforce MitoPrime Ergothioneine’s Role in Healthspan

When we first introduced the supplement community to Ergothioneine in 2020, we knew we were onto something special. This unique sulfur-containing amino acid, which we dubbed “the antioxidant the world forgot”, showed tremendous promise as a cellular protector with potent free radical scavenging capabilities. What we couldn’t have predicted was how quickly the scientific […]
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