Supplement Ingredients on PricePlow
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MuscleTech EFF'N Cut! Effervescent Fat Burner with 3.2x Calorie-Burning Power
Today we complete our MuscleTech EFF'N trilogy with EFF'N Cut!, an effervescent fat burner that brings the brand's FIZZR beadlet technology to metabolic support. Following MuscleTech EFF'N Energy and MuscleTech EFF'N Hydrate, this GNC-exclusive formula combines clinical-grade thermogenics with the bold sensory experience that defines the EFF'N line.
The star ingredient is TheoLim, […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
The protein bar market has been stuck in the same formula for decades: pile on the protein, add some fiber, sweeten aggressively, and call it "the next big thing"... then wait until it turns into a brick. While many of these bars deliver on macros, they miss something fundamental... actual cellular energy that works with […]
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NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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Calocurb: Natural GLP-1 Activator with 600% Hormone Increases - Sarah Kennedy & Dr. Edward Walker | Episode #191
For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we've encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of Amarasate®, the natural […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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Pürest Collagen: NNB Nutrition Tackles Collagen's Consistency Crisis
NNB Nutrition introduces membrane-filtrated collagen with verified neutral taste and DNA-authenticated sourcing.
Collagen has become one of the supplement industry's most popular ingredients, but formulators face a persistent challenge: batch-to-batch inconsistency. One lot arrives with a neutral profile, the next carries off-putting odors that require heavy flavoring to mask. Mixability varies. Testing reveals questionable […]
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Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor […]
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Creatine for Women: Animal's Science-Backed Guide to Performance, Health, and Longevity
For decades, creatine research focused almost exclusively on male athletes, creating a knowledge gap that left women's unique responses largely unexplored. That oversight has finally been corrected. Recent science reveals women don't just respond differently to creatine because of lower body mass or different training patterns. They experience fundamentally distinct hormonal, metabolic, and cellular […]
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