Basic Whey Launches with Glanbia-Disclosed Proteins and Fun New Flavors

Last month, we wrote about the upcoming debut of a new brand – BASIC Supplements, and it’s finally here! The entire thesis around this new brand is to give consumers exactly what they need, without the frills — but uncompromising on quality.

Basic Supplements has launched their first supplement, Basic Whey, and beyond some fun new flavors, they’re doing things different by disclosing the Glanbia proteins used inside, where their products are manufactured (Nutrablend Foods in Buffalo, NY), and showing the total protein percentage by weight on the front of each tub!

This is a brand that’s taking transparency to a level we’ve wanted for quite some time: Not only is Basic Supplements showing us where they’re manufactured, they’re also giving us a tour as it’s being manufactured.

But it gets even better with their two whey protein offerings. In both their Whey and Isolate supplements, Basic is disclosing exactly whose protein they’re using inside — and it’s a big name in Glanbia, so we can rest assured this is a high-quality offering.

Most new brands in this space lead with their pre-workout, but we’re excited to announce that Basic Supplements Whey Protein is the introductory flagship protein powder, launched October 10, 2024.

BASIC Whey: Simple, Effective, and Transparent

Protein powders are popular, to say the least. More than any other supplement category, protein is most accepted and accessible by the consumer, and offers an excellent introduction to supplementation for athletic performance, body composition, or general health benefits.

The industry standard is whey protein, which is derived from cow’s milk. Whey protein has an enormous body of research backing its bioavailability – your body’s ability to use the protein – and efficacy when it comes to body recomposition.

Because whey is so popular, it’s essentially commoditized. Or is it?

Protein Powered by Glanbia Nutritionals Avonlac and Provon Proteins

In order for brands to stand out, they need to either pay attention to superior ingredient sourcing or flavors. Basic is doing both.

Basic Supplements Promises something simple: To get back to the basics

Their whey protein is sourced from Glanbia Nutritionals, a vertically-integrated dairy manufacturer that makes extremely high quality protein products. This is an excellent choice for Basic Whey because it’s some of the highest-quality, most consistent, and top-trusted proteins that money can buy.

They’re not slacking in the flavor department, either. For this initial release, BASIC is releasing not only Chocolate and Vanilla, but also specialty flavors in Blue Marshmallow and Boston Cream Donut — the latter of two are downright incredible.

We’re going to dive into a little summary on how Basic Supplements Whey works, but first, let’s check PricePlow for good deals on Basic Supplements, and check out our video review of the new flavor:

BASIC Whey Nutrition Facts

Each 33.5g scoop of BASIC Whey contains the following:

The Boston Cream Donut ingredients. Each flavor will vary slightly — Blue Marshmallow uses natural coloring from spirulina, for instance

• Calories: 130

• Protein: 25g

• Total Fat: 1.5g

  • Saturated Fat: 1g

• Total Carbohydrate: 4g

  • Total Sugars: 3g

The macros may shift from flavor to flavor.

Basic Whey Ingredients

As we mentioned above, the protein in Basic Whey comes from Glanbia Nutritionals. Included in its blend is Avonac Whey Protein Concentrate and Provon Whey Protein Isolate. First, let’s talk a little bit about whey in general, then we’ll get into what makes Glanbia’s whey special.

Whey Protein Sourced from Glanbia Nutritionals

Whey protein is a highly effective source of dairy protein known for its bioavailability,^[1] fast absorption, and ability to stimulate muscle protein synthesis and post-exercise muscle recovery.

Compared to plant-based proteins, whey contains significantly higher amounts of essential amino acids, especially the branched-chain amino acids leucine, isoleucine, and valine, which are vital for muscle repair and overall health.^[2] Studies show that whey protein supplements, combined with a nutrient-rich, high-protein diet, can improve body composition and strength in both men and women.^[3-6]

Just wait until you try this Boston Cream Donut flavor… it’s incredible!

Whey protein comes in different forms, with whey protein concentrate (WPC) and whey protein isolate (WPI) being the most common. This product is mostly whey protein concentrate, and the front of each tub even states how much protein by weight is in each tub (it’s around 71-75% but varies from flavor to flavor).

We can count on one hand the number of times a protein powder has disclosed its protein manufacturer — this is how you build consumer and retailer trust.

Avonlac Whey Protein Concentrate is composed of up to 80% protein by weight, offering not only protein but also beneficial components like lactoglobulins, immunoglobulins, and lactoferrin,^[7,8] which support immune health. From a flavor point of view, Avonlac offers a pleasant, creamy taste, and is soluble across a wide range of pH levels. Basic is using the Instantized form of Avonlac, which means easy mixing.

Taken straight from the label, Basic Whey uses both Avonlac and Provon from Glanbia Nutritionals

In contrast, Provon Whey Protein Isolate (WPI90) undergoes further filtration to remove most fats and sugars, making it around 90% protein by weight.^[9] This makes WPI ideal for those looking to reduce carbs or fats while maintaining high protein intake. For individuals without dairy sensitivities, whey protein is a straightforward way to boost protein intake, while those with lactose intolerance should consider more refined forms like WPI or avoid dairy-based products altogether. The more extensive filtration process results in high levels of BCAAs and EAAs.

All BASIC Whey Flavors

Aside from Chocolate and Vanilla, the two initial fun flavors are Boston Cream Donut and the light and whimsicle Blue Marshmallow

Check out our up-to-date list below:

Now let’s get to the details that PricePlow Blog readers will definitely appreciate — the source and the manufacturer:

Why Glanbia Nutritionals?

Glanbia Nutritionals is one of the best in the business when it comes to making protein powders (and cheese, for that matter). They’ve been around for decades, and in that time, they’ve vertically integrated their operation to the point where they have their thumb on the process from farm to powder. Avonlac WPC and Provon WPI stand out not only for their full protein spectrum, but their solubility and mixability as well, making for a satisfying drinking experience.

The protein is also as free of contaminants as possible, a feat owing to Glanbia’s cross-flow microfiltration method, which negates the risk of chemicals without the usage of extreme temperatures.

The point here is that you know you’re getting a very high quality pair of whey proteins in Basic Whey, and you know it will be the same from batch to batch – whether you buy a tub made in October of 2024 or January of 2026 – this recipe is locked in with Glanbia and manufactured at NutraBlend Foods. Which brings us to the next point:

Manufactured at Nutrablend Foods

How great is it to know exactly where your protein is blended and bottled? Basic Supplements is at Nutrablend Foods in Buffalo, NY.

The team at Basic Supplements was kind enough to show us exactly where they’re manufactured, and it’s at Nutrablend Foods in Buffalo, NY. Led by CEO Jack Sehgal, Nutrablend is a facility that specializes in large powder runs for major brands — excelling in protein powder.

Nutrablend opened their doors for us so that we could witness the very first run of Basic Whey, and we had a chance to sit down with Jack for a forthcoming episode of the PricePlow Podcast. All content, including the plant tour, will be published shortly, so stay tuned to our Basic Supplements news alerts to get notified when it’s published!

This is How You Launch a Brand: With Uncompromising Quality

We never thought we’d be so excited about a brand launching their initial salvo in a whey protein, but Basic Supplements just did it with four key differentiators:

1. Disclosing the exact protein source, and it’s a superb one in Glanbia
2. Showing their manufacturer (NutraBlend Foods)
3. Expressing the resulting percent yield of protein on the front of the tub
4. Two standard flavors, and two epic specialty flavors. Boston Cream Donut is our choice!

Beyond that, they also disclose the amino acid profile on the tub. These are the details you can express when you lock in on your protein suppliers and have a top-notch manufacturer that you’re not hiding from the world.

Overall, BASIC’s choice to use Glanbia’s powders for their Whey formula gives us great hope for the brand as it makes its grand entrance. For whatever reason, it’s simply not common for brands to disclose their source — it definitely gives them more flexibility, but at what cost to the consumer?

While there’s value in the flashy marketing and complex ingredients we see from other brands, most of the time we just want what works – and we want it in the highest quality we can get it. Basic Supplements is doing just that, getting back to the basics… but with a few highly-appreciated twists.

Check out the prices below, head back to our introductory article on Basic Supplements, and sign up for our Basic Supplements news alerts to stay in the loop — their Whey Protein Isolate (also powered with Glanbia protein) is coming next: