Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Arms Race Immunity Greens: Potent Immune System Protection

Arms Race Immunity Greens

It’s been a few months since we covered Arms Race Clarity, a nootropic that’s focused on zen-like mood. Furthering the incredibly unique lineup of fitness influencer Julian Smith, the team at Arms Race Nutrition has launched their take […]

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5% Nutrition KILL IT Push Pop Flavor Kills Orange Creamsicle Cravings

5% Nutrition KILL IT Push Pop

It’s been over six years since we wrote our original article on Rich Piana’s KILL IT, the legendary OG pre workout supplement from 5% Nutrition. With a bottle and label to match the name, this formula has gone unchanged […]

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Unlock Your Fat Loss with UNBOUND’s UNLOCK

Unbound Unlock

UNBOUND has officially burst onto the supplement scene, with “exciting” being the best word to describe the launch. Prior to the big unveil, everyone in sports nutrition wondered who was drumming up all this intrigue. The inauguration — complete with […]

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Matt Morsia’s Myprotein Clear Whey Isolate Strawberry Laces

Myprotein Clear Whey Isolate Matt Morsia Strawberry Laces

Right after a Rocket Pop Clear Whey Isolate 4th of July launch, Myprotein moves forward with their run of product and flavor launches. This time they’re running an athlete-based collaboration with an interesting new flavor. As opposed to the […]

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Kaged Muscle’s Darin Decker: Navigating the Supplement Industry | #047

Kaged Muscle Darin Decker

Darin Decker of Kaged Muscle Supplements joins Ben to catch up on an old friendship and discuss the latest and greatest in the supplement industry. This is a fantastic episode to learn some of the underpinnings of the business from […]

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Ghost Sour Patch Kids Pineapple Out in Legend, BCAA

Ghost Sour Patch Kids Pineapple

Nearly three years after the launch of the monumental collaboration between Ghost and Sour Patch Kids (dubbed “Project X”), the hits keep coming from the duo. On July 18, 2021, Ghost launched the next flavor collaboration with the […]

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Eat Clean Bro: Fresh, Healthy Meals Delivered… Fresh!

Eat Clean Bro

Here on PricePlow, amidst all of the performance-enhancing supplements and vitamins we discuss, there’s an undertone that we always try to emphasize: your food and diet are still top priority for good health. You can take all of the […]

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Glaxon Astrolyte: Hydrating Electrolytes That Do More

Glaxon Astrolyte

Based out of Houston, TX, Glaxon is an innovative supplement developer that’s seen some crazy weather. The brand is most known for their intensely potent Specimen pre workout supplement series (including the recently upgraded Specimen G.F.Y), but they’ve brought […]

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Unbound UNBENT: An Unrivaled Workout Pump That’s.. Unequaled

Unbound UNBENT

Unbound, a new brand launched in May 2021 by the team at NutraBio, has been making waves in the industry weeks before their arrival. Led by NutraBio’s founder and CEO Mark Glazier, Unbound originally built up excitement with […]

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Formulator’s Corner #03: A Health-Enhanced COFFEE

Formulator's Corner: A Better Healthy Coffee

Over the past few decades, it’s been impossible not to notice the growing surge of coffee drinking in the West. Coffee beans are practically a currency in some parts of the world, with a global market worth nearly half a […]

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