Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Revive MD Men’s Health: Not Your Traditional Testosterone Supplement

Revive MD Men's Health

Revive MD has been one of the most promising and intelligent supplement brands to watch, given their incredibly well-formulated health-specific supplements. We’ve recently covered Revive MD’s BRAIN+ daily focus enhancer, their GI+ gut health supplement, and many more listed on […]

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Unbound UNLOAD Pre Workout: Prepare to Unload on the Weights

Unbound Unload

In May of 2021, a mysterious brand named Unbound got the supplement industry rumbling with excitement. Various stores and industry figures received a literal wrench in their mailbox, with a message that it’d be used in the near future. Sure […]

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Ghost Whey Lemon Butter Cake: Mama Guzman Approved

Ghost Whey Lemon Butter Cake

Legends who’ve been following Ghost Lifestyle since the beginning know the story behind Ghost Whey. Ghost was one of the first to have a fully-disclosed protein blend, and then created some industry-elevating collabs like Ghost Whey Chips Ahoy! and […]

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PEScience Select Protein Cookies & Cream Returns!

PEScience Select Protein Cookies & Cream

At long last, one of the great original flavors of PEScience Select Protein is back in stock – Cookies & Cream! Old is new again, as this is one of the original three flavors that was released in 2014[…]

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Ghost Focus: Christian Guzman’s Stim-Free Nootropic

Ghost Focus Stim-Free

It’s collab season at Ghost, and they industry-leading brand is kicking it off with not just one, but three Christian Guzman fronted supplements:

Ghost Legend CG V4 Ghost Focus (you are here) Ghost Whey Lemon Butter Cake Need a[…]

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Astragalosides and Ginsenosides: Differentiating NuLiv Science’s Ingredients

Astragalosides Ginsenosides

As the sports supplement industry grows, new and unique products are introduced at a breakneck pace, with demand for the ingredients that power them not far behind. NuLiv Science is a leader of this dietary ingredient advancement, and one of […]

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Christian Guzman is Back: Ghost Legend CG V4 – No Tingles, No Alpha-Yo!

Ghost legend Christian Guzman V4

Now that the new Ghost Legend V2 is out and shredding sales records, it’s time for its Athlete Collab season to follow. And there’s no better way to do that than with Legendary Ghost athlete Christian Guzman, the shining star […]

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Unbound BYLD – A Muscle Builder That’s Unequaled

UNBOUND BYLD

Looking for a non-hormonal muscle builder with actual science behind it? Supplement industry pioneer Mark Glazier’s new brand, Unbound, has just the answer: BYLD.

It’s made in his world-class NutraBio facility, but with Unbound and supplements like […]

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5% Nutrition’s All Day You STARRY BURST Flavor – Only While Supplies Last

5% Nutrition ALL DAY YOU MAY Starry Burst

5% Nutrition has released a limited-edition flavor, Starry Burst, for their intra workout amino acid formula, All Day You May, and just in time for summer. With the limited edition container designed with the perched bald eagle and […]

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The Evolution of Nutrition21’s Sports Nutrition Ingredients

Nutrition21 Sports Ingredients

Over the years, we’ve covered ingredients developed by Nutrition21, a leading developer and supplier of nutritional supplement ingredients. This article serves to differentiate Nutrition21’s sports nutrition ingredient profile, explaining their differences, use cases, and research studies.

Nutrition21 is an […]

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