Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

The Power of “Mito”: Optimizing the Mitochondria to Unlock Clean Energy!

When looking for an additional boost in energy, we often turn to stimulants and other supplements to provide a jolt. While this usually does the trick temporarily, how often do we take a step back and ask why we needed […]

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Myprotein Clear Whey Isolate Blood Orange: Sweet Yet Smooth

Myprotein Clear Whey Isolate Blood Orange

Given the company’s name, it’s no surprise that Myprotein has a lot of protein products, from powders to functional foods. Myprotein offers nearly everything, from whey protein to high-protein snacks, vegan protein powders and bars. We recently covered the […]

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Nutravigilance: Ensuring Safe Supplements for Everyone!

Nutravigilance PricePlow

So your YouTube fitness channel has swollen to 50,000 subscribers and it’s time to monetize that supportive following. Perhaps you recently inherited some money, and you’ve always had an entrepreneurial itch that’s as strong as your deadlift, or perhaps you […]

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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade

NNB Nutrition PricePlow

For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks […]

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PEScience Alphamine: The Athlete’s Energy Drink Reformulated for 2020

Alphamine PricePlow

Since 2012, Alphamine has been a fan favorite energy drink powder to many. As the times and the industry changes, so do formulas. The newest version of Alphamine brings a few tweaks to improve its formula and widen its distribution […]

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Glycerol: The Ultimate Guide for Hydration, Heat Protection, and Pumps

Glycerol

Sports supplements are built upon the foundational desire to perform better, and regardless of your goals, this aspiration is often the reason for introducing supplements into your regimen. We’re constantly searching for safe and effective ways to better our […]

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Tetrahydrocurcumin: A More Potent Alternative to Curcumin?

Tetrahydrocurcumin

The supplement industry is interesting because some of the most effective ingredients aren’t necessarily new, but are instead substances that have been around for centuries. Natural herbs and roots are central in the practices of Ayurvedic and Traditional Chinese […]

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Ben Hartman – The Rise of Morphogen Nutrition | Podcast #033

In June of 2020, Ben and Heather interviewed Ben Hartman of Morphogen Nutrition.

They discuss Ben and Morphogen’s background, the insane formulations in their arsenal, the lack of studies on interactions between ingredients, the future of Morphogen, and more![…]

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Dehydrozingerone: Ginger’s Forgotten Anti-Inflammatory Weight Loss Factor

Dehydrozingerone PricePlow

Using a natural dietary supplement ingredient in its entirety is often effective, but things get even more potent when the components and constituents credited with a given ingredient’s abilities are isolated. Extracting only the most effective compounds allows formulators […]

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Ghost Whey’s Coconut Ice Cream Flavor Freezes the Summer Heat

Ghost Coconut Whey

In honor of Mother’s Day, Coconut Ice Cream Ghost Whey is back for a limited time! Use PRICEPLOW to save 20% off! Launching May, 10th at 12pm CST!

When it comes to specialty and seasonal supplement flavoring, the team at […]

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