Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

ProSupps HYDE Combines Nitrosigine and OG Yohimbe for Big Energy

ProSupps Hyde OG

One of our favorite nitric oxide pump ingredients — Nitrosigine — is now Walmart!

Today we’ll be talking about the latest version of ProSupps Hyde, the famous pre workout formula from ProSupps that will help Jekylls all over the […]

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FDA Announcement on CBD: We Need Help from Congress

FDA CBD Congress

On January 26th, 2023, the FDA made a major announcement regarding CBD (Cannabidiol), coming after years of deliberation, debate, and discussion. The gist of the message:

“We need help from Congress!”

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Ghost Glow: Look Good, Feel Great (2023 Update)

Ghost Glow V2

Skin health is something that doesn’t get a lot of press in the sports nutrition industry. It’s tempting to write this off as a relatively “superficial” concern in an industry that’s geared towards helping people wring every last watt of […]

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Jason Budsock – Animal at Universal Nutrition | PPP #080

Jason Budsock Animal / Universal Nutrition

https://blog.priceplow.com/podcast/jason-budsock-animal-080

In early January of 2023, we kicked the year off right by hosting Jason Budsock of Animal at Universal Nutrition on the PricePlow Podcast. Many know Jason for his two decades at Animal – He’s JDawgXL in the forums […]

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Morphogen HYDRAGEN: Peak Hydration Built for Athletes

Morphogen HydraGen

It’s no secret that we’re pretty big fans of Ben Hartman and his cutting-edge supplement outfit Morphogen Nutrition.

We’ve had Ben on the podcast twicefirst to discuss Morphogen’s obsessive focus on excellence in formulation, which is […]

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2022 Supplement Industry Awards | PPP #079

2022 Supplement Industry Awards

It’s that time of year again — time for PricePlow’s 2022 Supplement Industry Awards. Mike and Ben sat down to review 2022, and then got into a batch of awards similar to what we did in the 2021 Supplement […]

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Dr. Ralf Jaeger: Using ATP for Nitric Oxide & Blood Flow | PPP #078

Dr. Ralf Jaeger ATP PricePlow Podcast

Show notes posted at https://blog.priceplow.com/podcast/dr-ralf-jaeger-atp-078

On December 28, 2022, we had the honor of hosting Dr. Ralf Jaeger to the PricePlow Podcast. For Episode #078, we dove into all things ATPadenosine triphosphate — and how supplementing more with […]

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Core PEAK: Stimulant-Free Nitric Oxide Booster for PEAK Pumps

Core Peak Non-Stim Pre-Workout

We always look forward to new releases from Core Nutritionals and the way Doug Miller and his team straddle the line between battle-tested and the innovative with unusual sophistication. This is a company that’s not afraid to use new ingredients, […]

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Glaxon Multi+ Mood + Metabolism: Supercharged Health

Glaxon Multi + Mood + Metabolism

A long time in the making, Glaxon has a new multivitamin and mineral complex, and they’re doing it the Glaxon way. To kick off 2023, their new multivitamin complex brings the following features:

2 Capsules per serving High-quality B-complex[…]

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MuscleTech Burn iQ CAPSULES: Convenient and Smart Weight Loss Support

MuscleTech Burn iQ Capsules

All the entries in MuscleTech’s new iQ Series of nootropic supplements have one really compelling thing in common: they all use enfinity brand paraxanthine instead of caffeine. This, as we’ll see later on in the article, is a huge value […]

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