Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Nutrex Research VoluGro: Post-Workout Nutrition Gets Back to the Basics

Nutrex Volu-Gro

In a previous Nutrex article, we hinted that they had recently released a new post-workout product that pairs perfectly with their Isofit whey protein isolate. It’s the re-release of VoluGro, a creatine/carbohydrate supplement designed to jumpstart the recovery […]

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Beast Mode PUMP is Coming. What to Expect from TGC’s Next Beast Supplement

Beast Mode Pump Coming Soon

The next supplement in the Beast / Guerrilla Chemist collab is coming, and it’s also the next on the Beast Mode “platform”!

In early 2019, Beast Sports Nutrition, one of the industry’s most recognizable and prominent brands, announced a […]

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Nutrex Lipo-6 Keto goFAT Gel: Energy Gels for Low Carb Athletes

Nutrex Lipo-6 On the Go

Anyone who’s ever done a triathlon, marathon, or merely entered a sporting good store has definitely seen those “goos” and “energy gels” that come in disposable packets. Meant for carbohydrate-fueled athletes on the run (literally), they can be used during […]

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PEScience Mass-NP: Bulking Season’s High-Carb Nutrient Partitioner

PEScience Mass-NP

PEScience quietly released a “nutrient partitioner” for high-carb bulkers named Mass-NP. If you like heavy amounts of carbs, you’re going to *love* this supplement. Below is a thorough analysis of the supplement as well as the mechanisms it affects.[…]

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Black Friday Supplements 2019 Round-Up: One for the Ages!

SteelFit Black Friday 2019

Welcome to Black Friday / Cyber Monday 2019! This page will be a work in progress, but let’s get right to what we know:

NutraBio: 25% off Site-Wide

NutraBio, holders of the #1 ranked Whey Protein Isolate and […]

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Nutrex IsoFit: Whey Protein Isolate That Tastes Like a Cheat

Nutrex IsoFit Benefits

Nutrex Research has made a name for themselves through their very popular line of Lipo-6 fat loss products as well as the Outlift pre workout series. Long before they introduced the naturally-sweetened Nutrex Plant Protein, last year, we missed […]

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Win Veteran-Run UXO Supplements SEND IT Pre Workout!

UXO SEND IT Giveaway

Today, we’re happy to introduce you to UXO Supplements, a veteran run and owned brand that wants to send you a spectacular pre workout!

SEND IT is a superb pre workout formula meant to improve your gym performance, and […]

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NovaPump NEURO: InnovaPharm Tops the Best Pumps with Nootropics!

InnovaPharm NovaPump Neuro

In the first month of this year, we wrote an article about InnovaPharm’s new stim-free pre workout supplement titled NovaPump: 2019’s Best Pump Supplement Already Out in January?! It turned out to be true — at least for […]

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Alpha Lion Announces Exclusive Online Partnership with Bodybuilding.com!

Alpha Lion Bodybuilding.com

The SuperHuman Brand is making some super huge changes!

Alpha Lion Announces Partnership with Bodybuilding.com

On November 18, 2019, Alpha Lion announced a strategic online exclusive partnership with Bodybuilding.com. It’s set to launch December 2019, which means we have some […]

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MFIT Peak Force: Testosterone, Strength, Power, and Brass…

MFIT Supps Peak Force

Since first bursting onto the scene at the 2019 Arnold, MFIT SUPPS has done an exceptional job of building their brand. Initially coming to us with fierce pre-workout formulas in Havoc and Trigger, they’ve continued to flesh out their product […]

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