Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

The GHOST APP is Coming: More Lifestyle at Your Fingertips

Ghost Lifestyle App

A Ghost Lifestyle App is coming, and it won’t be your average supplement brand app!

Announced by Ghost Founders Dan Lourenco and Ryan Hughes, the Ghost App is something the team has been working on for quite a while. As […]

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New Advanced.gg Focus Flavors: GGB Strawberry Lemonade & Kackis Kiwi Lime

Advanced.gg Focus GGB Strawberry Lemonade Kackis Kiwi Lime

The Esports supplement brand for gamers by gamers — Advanced.gg — is looking to take it to the next level with two new flavors of their Focus gaming supplement, GGB Strawberry Lemonade and Kackis Kiwi Lime. GGB stands for […]

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Animal Cuts: A Legendary, Comprehensive Shredding Powerhouse

Animal Cuts PricePlow

For years, the sport of bodybuilding and Universal Nutrition have been seemingly joined at the hip Since the brand’s launch in 1983, their ethos of building a community that preaches hard work, commitment, maximizing potential, and of course, strength[…]

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Ghost Legend V2: New Formula and Flavors for Pre Workout Legends!

Ghost Legend V2 Leaked

Ghost Lifestyle entered the sports nutrition industry in 2016 and one of the first products they released was Ghost Legend, a stimulant-based pre-workout. The first version of Legend featured an eye-catching label decorated with custom graffiti, a fully transparent […]

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Core INTRA Re-Launched with More Power by Core Nutritionals

Core INTRA

Core Nutritionals launched INTRA last year, but after some issues with browning and clumping, CEO Doug Miller and the team took a look at the formula and redid it to make it even better! In this article, we take a […]

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PEScience REM-3: Sleep Made Simple in 3 Ingredients (0.3mg Melatonin!)

PEScience REM-3

For better or for worse, we’re living in a world of excess — instead of appreciating the moment, we’re constantly thinking ahead to the next thing, planning the next step, and desiring more. This drive toward progress has its […]

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Shawn Wells Talks Energy-Boosting Supplements on Ben Greenfield’s Podcast

Over the past year, we’ve featured several supplement ingredients developed by Shawn Wells, the “Ingredientologist” who serves as Chief Science Officer for NNB Nutrition, an elite novel ingredient manufacturer. Shawn is a biochemist, sports nutritionist, dietitian, and formulation […]

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Primeval Labs Ape Sh*t UNTAMED Pre Workout RTD: No Bubbles, All Gains

Primeval Labs ApeSht Untamed RTD

Are you still chugging a carbonated energy drink when in a pinch before your workout? Then Primeval Labs has some words — and an incredible new supplement — for you.

Tired of the same old burp-in-a-can energy drink, the brand […]

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LEG DAY! NutraBio Intra Workout Powerhouse Supplement is a Monster!

NutraBio Leg Day Ingredients

Behold:

NutraBio LEG DAY!

NutraBio quickly dropped a bomb of a release on February 26, 2021. After a bit of teasing, we now know that it’s a massively loaded intra workout supplement, and its name is LEG DAY.

And […]

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NMN Supplements (Nicotinamide Mononucleotide): The NAD+ Energy Precursor

NMN Supplement

The human body is a fine-tuned machine, capable of performing quite efficiently when all of its internal mechanisms are firing correctly. Just like any machine, though, it relies on some sort of power to get the job done. Most motor […]

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