Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Olympus Labs Announces $1000 Cash Giveaway and More!

Olympus Labs 2018 Contest

It’s been a busy fall / early winter with the legendary heroes over at Olympus Labs, and now they’re ready to give back:

Olympus Labs is giving away $1000 and Daily Prizes!

It’s called The 12 days of Olympus Labs[…]

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EVLSports Apple Cider Vinegar Capsules Save Your Tooth Enamel!

EVLSports Apple Cider Vinegar

If you’re a proud member of the fitness community, there’s a good chance you’ve heard of apple cider vinegar (ACV). It’s become one of today’s buzzworthy “trendy foods”, as society’s infatuation with ACV is akin to that of avocados, […]

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Higenamine: The Underrated Appetite Suppressant Stimulant

Higenamine

Our society is consistently focused on two things: high energy levels and fat loss. In fact, supplements that claim to aid in either (or both) of these departments are the best-selling products in the industry. In order to differentiate themselves […]

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Giveaway: Win EVL’s Jalapeño Limeade BCAA Energy, Arginine, and Citrulline!

EVL Giveaway BCAA Energy Jalepeno Limeade

EVLSports is back again with another giveaway, and this time, it’s spicy!

We’re excited to announce that EVLSports is giving away a stack of three of their new SKUs, which include:

Jalapeño Limeade BCAA Energy (waaaaat!) L-Arginine 1500 L-Citrulline 2000[…]

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Supplement Facts vs Nutrition Facts and Protein Powder. NutraBio Was Right (Again).

Supplement Facts vs. Nutrition Facts

Last week, when I was reviewing the new Strawberry Ice Cream flavor of NutraBio’s 100% Whey Protein Isolate, I stumbled on something “odd” when I was going over the label. I couldn’t find fat!

What gives? Where is the […]

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The 5:2 Diet: Fasting Pilot Study Shows Promise, But Has Drawbacks

The 5:2 Diet

Would you be interested in a job that required two days of work and five days off per week? How about a diet that only requires you to “diet” two days a week allowing you to take it easy the […]

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Cordyceps Crackdown: Hit-or-Miss in Supplements.. Until Now!

Cordyceps

This article was originally published August 28, 2016. It has been updated to reflect new research published in 2018.

Can a mushroom extract really improve mood, general health, and even athletic performance? Those who have been selling cordyceps, a […]

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NutraBio 100% Whey Protein Isolate Flavors Get the Upgrade, Starting with Strawberry Ice Cream

NutraBio 100% Whey Protein Isolate

NutraBio has grown increasingly popular over the past two decades and has solidified itself as a top-tier major industry brand. They’ve made a name for themselves by being a trailblazer in transparency. In 2001, NutraBio was one of the first […]

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Last Chance to Win the New VMI Sports Keto Supplements (Ketogenic Pre Workout & BHB!)

VMI Sports Keto Contest November 2018

It’s contest time here at PricePlow!!!

Our partners at VMI Sports have recently launched a new keto supplement series, and they’re ready to give you a pair of of supplements, a shaker and a bag of samples of some […]

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Olympus Labs Massacr3 Brings Innovation and a Laxogenin Mega-Dose

Olympus Labs Massacr3

Next up in a series of Olympus Labs updates is Massacr3, a supplement that works to promote natural muscle-building through a natural three-ingredient formulation in true Hero fashion. This supplement actually came out a year ago – November 2017 […]

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