Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Revive MD LIVER: Elite Liver Health Supplement

Revive MD Liver

If you haven’t heard about Revive MD yet, then it’s time to catch you up to speed. Founded by bodybuilding coach extraordinaire Matt Jansen and Dr. Domenic Iacovone, the brand has been the envy of the entire supplement industry. […]

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PEScience Select Protein PUMPKIN PIE Comes for 2021!

PEScience Select Protein Pumpkin Pie

For years, we’ve been covering PEScience Select Protein, reviewing flavor after flavor. And for years, we’ve been telling them that they need to do a seasonal fall flavor to front-run their usual Peppermint Bark winter release.

Just […]

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Rich Piana’s Full As F*ck Pump Pre Workout Goes Legendary

5 Percent Nutrition Full as F*CK

When it comes to Rich Piana and 5%-ers chasing major gains and hypertrophy, the pump is always worth chasing. If you’re feeling pumped to the gills, there’s a great chance you’re tearing muscle fibers, and assuming your diet is on […]

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DVST8 GLOBAL: A Premium 3D PUMP Pre Workout Worldwide

DVST8 Global

Since 2014, Inspired Nutraceuticals has been formulating some of the most innovative products on the market. They’ve gained fans from all around the world, but quickly learned that some countries had strict ingredient regulations. As a response, they launched DVST […]

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NutraBio Plant Protein Now in Vanilla Wafer and Chocolate Drizzle

NutraBio Plant Protein

In February of 2021, NutraBio re-branded and re-launched NutraBio Plant Protein, which came with new flavors and updated Natural Series labeling. Of those flavors, the German Chocolate Cake flavor simply blew us away — provided that you love coconut […]

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Glaxon Xeno Amino V3: The Next Generation of Hydrating Amino Acids

Glaxon Xeno Amino

Another month, another great Glaxon supplement improvement. Just after the recent release of Glaxon Wonder Collagen, the “goons” have decided to once again improve their Xeno Amino intra workout and recovery amino acid supplement.

Xeno Amino V3: New and[…]

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Protein Prices on the Rise: Figuring it Out with Doug Miller | #050

Doug Miller Podcast

Doug Miller of CORE Nutritionals, Merica Labz, Merica Energy, and Arms Race Nutrition joins up with Team PricePlow to discuss some hot news in the supplement industry – supply chain woes and the rising prices of protein […]

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Ghost Protein RTD Teased! A Ready-to-Drink Ghost Shake is Coming…

Ghost Protein RTD Teaser

Heads up — and soon, bottoms up! At the tail end of Episode S7:E32 of Ghost Lifestyle‘s Building the Brand YouTube Series (titled “It’s a Sticky Ending”), co-founders Ryan Hughes and Dan Lourenco tease a major incoming product. See […]

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Kaged Muscle Sleep SR: Sustained Release Sleep

Kaged Muscle Sleep SR

For years, the team at Kaged Muscle has been waking you up with powerful, energy-driven supplements like Pre-Kaged, Clean Burn Amped, and the new Hydra-Charge Amped. But now it’s time to bring you back down to earth, […]

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Velositol: The Missing Link for Protein Bars

Velositol Protein Bars

In 2019, the global protein bar market was estimated to be worth $4.66 billion according to the Fortune Business Insights,[1] in a report that projects compounding annual growth through 2027. Whether protein bars are catered to athletes in the […]

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