Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

5% Nutrition Real Carbs + Protein, Special Fall Release: Apple Cinnamon Pie

5% Nutrition Real Carbs Protein Apple Cinnamon Pie

Nobody knows nutrition better than a bodybuilder, and Rich Piana was one of the greatest bodybuilders of all time, so we can learn a lot from his views on food. Although he emphasized that most of your calories should come […]

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Black Friday / Cyber Monday Supplement Deals 2021

Black Friday 2021 Supplements PricePlow

Happy Thanksgiving PricePlow Nation!

Let’s get to it, this page is broken into two sections:

Supplement Brands Supplement Retailers Supplement Brands Black Friday Deals Revive MD

Hit up ReviveSups.com for 20% site-wide using coupon code BLACKFRIDAY. Different spend levels […]

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Ghost Protein Drink RTD: What’s Inside?

Ghost Protein Drink RTD

Heads up — and now, bottoms up! At the tail end of Episode S7:E32 of Ghost Lifestyle‘s Building the Brand YouTube Series, co-founders Ryan Hughes and Dan Lourenco teased a major product, and it’s now out:

Ghost Protein Drink[…]

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Performax Labs SlinMax: MAX Out Your Carbs.. and Gains! (2021 Update)

Performax Labs SlinMax 2021 Next up for Performax Labs’ 2021 upgrades is SlinMax, whose label is shown below. More coming soon, stay tuned to this page!

Take a look at this new, more powerful SlinMax formula:

SlinMax 2021 Formula Upgrades Gymnema Sylvestre (leaf)[…]

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Inspired Nutraceuticals CR3: A Creatine Pill You Can FEEL (2021 Update)

Inspired Nutra CR3 Creatine

Creatine supplements have become a staple in the sports nutrition industry, and rarely get much attention anymore. As the most clinically-studied sports ingredient, creatine should not be neglected – there are simply too many benefits to list, ranging from strength […]

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Eat Clean Bro: Fall 2021 Featured Meals

Eat Clean Bro Fall 2021 Meals

Fall is upon us, and in our world, that either means two things:

Keeping the diet clean during the Holiday party season Bulking season!

No matter which path you choose, New Jersey-based Eat Clean Bro has you covered. Hot off […]

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Eddie Hall Joins MyProtein for The ALL-IN-ONE Protein

Myprotein Eddie Hall All-in-One Protein

In November of 2021, Myprotein teamed up with world-class strongman Eddie Hall to bring some world-class full-strength supplements. They’ve launched with two supplements, the first being the Eddie Hall version of Myprotein’s The Pre Workout (which you can compare against […]

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Jamie Giovinazzo, Founder of Eat Clean Bro | PPP #056

Jamie Giovinazzo Eat Clean Bro PricePlow Podcast

In Fall of 2021, we hosted Jamie Giovinazzo of Eat Clean Bro on the PricePlow Podcast. Eat Clean Bro is the fresh meal delivery company based in the Northeast that Jamie founded, and is going through monstrous growth.

In this […]

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nooLVL Increases Short-term Memory and Reaction Time: New Study Published

nooLVL Short Term Memory & Reaction Time Study

A team of researchers at Texas A&M’s Exercise and Sport Nutrition Laboratory has published a new study in Nutrients, where they put Nutrition21’s nooLVL gaming supplement ingredient to the test and discovered some incredible results just 90 minutes after […]

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PEScience Gets Exotic: Reds & Blues For More Micronutrients

PEScience Reds & Blues PricePlow

With the massive proliferation of greens powders by the industry today, we should all be asking ourselves: what is the real nutritional value of these products? Can just a couple tablespoons of dried fruits or vegetables really have much of […]

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