Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Arms Race Nutrition APPLE PIE MOONSHINE Flavor in Four Supps

Arms Race Nutrition Apple Pie Moonshine Preview

Now take a look at what we just received from Arms Race Nutrition:

An Apple Pie Moonshine Flavor System!

That’s right, it’s an Apple Pie Moonshine flavor system available in their four sports performance supplements:

Harness pre-workout Vigor creatine[…]

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Merica Labz Drops an F-BOMB (Extreme Stim Pre-Workout)

Merica Labz F-BOMB November 2022

We love the guys at ‘Merica Labz for doing everything American style – that means going big and pushing the boundaries of convention in the best tradition of American ingenuity.

To celebrate Black Friday 2022, they’ve really outdone themselves […]

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Black Friday / Cyber Monday Supplement Deals 2022

Black Friday Supplements 2022

Note: This article is being updated *live* and will be broadcast when ready.

Happy Thanksgiving PricePlow Nation!

This year’s Black Friday / Cyber Monday specials in the supplement industry are looking very good, with most brands matching or beating […]

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The CBum Legend Thavage Collab (Miami Vice) Returns from Ghost / Raw Nutrition!

Ghost Legend Raw Nutrition CBum Thavage Miami Vice Black Friday

November 23, 2022 Update: This has been re-released for Black Friday! Get it while you can, and read more about the launch below

Bet you didn’t have this one on your 2022 bingo card:

For a one-weekend pop-up event, Ghost […]

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ONE Scoop Only! AstroFlav’s New Powerful Pre-Workout

AstroFlav One Scoop Only

AstroFlav is one of our favorite brands because they really go the extra mile for their customers. This company was founded by supplement-industry veterans with tons of direct retail customer experience. That’s a big part of the reason AstroFlav really[…]

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Healthgevity Ignite: Healthcare-Centric Metabolic Optimizer

Healthgevity Ignite

Who among us doesn’t want to live a long, healthy life? We emphasize healthy because, after all, there’s not much point to being alive if you aren’t well enough to enjoy it.

Thus, increasingly more attention has been paid over […]

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Caesar Bacarella of Alpha Prime Tells His Amazing Story

Caesar Bacarella

By now, if you’re a follower of fitness and nutrition, there’s a great chance you’ve tried — or at least heard of — the phenomenal AP PrimeBites Protein Brownies. In less than a single year, they’ve become the hottest […]

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Umzu ZUUM: A Naturally-Minded Pre-Workout Supplement

UMZU Zuum

Most new active nutrition supplement brands make their debut with a pre-workout supplement, since pre-workouts are such industry mainstays. But with so many competing for room on the shelves, we’re often left with an abundance of copycat formulas, gimmicks, or […]

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Kaged Whey Protein Isolate: New Branding, Same ProHydrolase Power

Kaged Whey Protein Isolate

The Kaged rebrand continues through 2022, and autumn brings us updated Kaged Whey Protein Isolate tubs – renamed from “Micropure Whey Isolate”.

Kaged Whey Protein Isolate has the same fantastic formula — a pure whey isolate that’s third-party lab […]

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Myprotein THE Thermo-X: 100mg Caffeine Fat Burner High in Theacrine, Theobromine

Myprotein The Thermo-X

As you can probably guess from their name, Myprotein specializes in high quality protein supplements, but in recent years they’ve branched out into tons of other product categories. This is especially true with their Pro Range, which has […]

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