Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Free Samples of NutraBio’s PANCAKES & MAPLE SYRUP 100% Whey Protein Isolate!

NutraBio 100% Whey Protein Isolate Pancakes & Maple Syrup Free Sample

It’s the one we’ve all be waiting for:
Free samples of the Pancakes & Maple Syrup flavor of NutraBio’s 100% Whey Protein Isolate!

NutraBio and PricePlow have been teaming up to offer free samples on the best protein powder on […]

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Go BZRK: Black Magic Supply’s Dark Sided Enigma of a Pre Workout

BZRK Pre Workout

Less Luck; More Skill.

A relatively new brand to arise on the scene, Black Magic Supply has been described as “the darker side of the Myoblox crew”. They entered the market with their hardcore pre workout supplement, BZRK, and […]

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FiberMode: EVL Fiber + Probiotic = Polydextrose-Driven Gut Health

EVL Fiber + Probiotic

EVLution Nutrition is a brand we’ve shown a lot of love, especially with our constant obsession over the Fruit Punch flavor of BCAA Energy. With all the hype and craze surrounding pre- and intra workout supplements, there is less […]

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EndurElite PerformElite X: The ULTIMATE Endurance Supplement!

EndurElite PerformElite X: The Formulator's Cut

Every endurance athlete has been there before. We sign up for a race, get really excited, start training… and then life happens. Training doesn’t always go our way, an injury slows things down, or we’re just not hitting the […]

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PEScience Select Smart Mass: Build Lean Mass the Smart Way

PEScience Select Smart Mass

PEScience is the brand well-known for their top-notch protein powder blend, Select Protein. That protein took on a life of its own, with incredible flavors, a Cafe series, a version meant for your oatmeal (Protein4Oats), Select Protein […]

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NutraBio Curcumin Advanced Brings Bioavailability and Digestion

NutraBio Curcumin

NutraBio keeps dropping some of the category-best products we’ve seen in years. February 2019 continues with January’s momentum, as the Mark Glazier-led brand released Curcumin Advanced, an ultra-bioavailable form of the all-around anti-inflammatory curcumin with some extra goodies included! […]

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Giveaway! Win the Most Epic Endurance Supplement Ever, PerformElite X by EndurElite!

EndurElite PerformElite X: The Formulator's Cut

Calling all Endurance Athletes!

Have you ever wanted a training aid that had everything you could possibly imagine to help with your endurance — all in one scoop?! Well Matt Mosman, the founder of EndurElite (also known as the […]

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Olympus Labs Test1fy: A Testosterone Booster with an Anabolic Edge

Olympus Labs Test1fy

Alongside their new arsenal of natural oral anabolic like Massacr3 and Ep1logue, Olympus Labs reintroduced a product named Test1fy. If you haven’t guessed already, this one’s all about testosterone. Will we love it as much as the rest […]

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Chemix Pre Workout: Guerilla Chemist’s Cognitive Pre Has Risen!

Chemix Pre Workout

It’s been a long time coming, but everyone’s favorite industry chemist, The Guerilla Chemist, has finally dropped a new pre-workout. This something nearly every hardcore sports nutrition fan has been waiting to see. Does the product live up to […]

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SteelFit Steel Dreams: The Kitchen Sink of Sleep Aids

Steel Dreams

SteelFit (@SteelFitUSA) has been on PricePlow’s radar, especially thanks to the thermogenic fat burner Shredded Steel, which we downright love. Run by a team of industry veterans, SteelFit is a relatively new company with a growing range of products, […]

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