Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow
Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.
Mike Roberto, taken during a research exposé in 2018
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Mike celebrating after a successful paddle race
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
In the sporting world, Mike is a competitive sand volleyball player and swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. He is 6'0 and weighs in at 185lbs as of February 2018.
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Higenamine: The Underrated Appetite Suppressant Stimulant
Our society is consistently focused on two things: high energy levels and fat loss. In fact, supplements that claim to aid in either (or both) of these departments are the best-selling products in the industry. In order to differentiate themselves […] Continue Reading →
Giveaway: Win EVL’s Jalapeño Limeade BCAA Energy, Arginine, and Citrulline!
EVLSports is back again with another giveaway, and this time, it’s spicy!
We’re excited to announce that EVLSports is giving away a stack of three of their new SKUs, which include:
Jalapeño Limeade BCAA Energy (waaaaat!) L-Arginine 1500 L-Citrulline 2000[…]Continue Reading →
Supplement Facts vs Nutrition Facts and Protein Powder. NutraBio Was Right (Again).
Last week, when I was reviewing the new Strawberry Ice Cream flavor of NutraBio’s 100% Whey Protein Isolate, I stumbled on something “odd” when I was going over the label. I couldn’t find fat!
What gives? Where is the […] Continue Reading →
The 5:2 Diet: Fasting Pilot Study Shows Promise, But Has Drawbacks
Would you be interested in a job that required two days of work and five days off per week? How about a diet that only requires you to “diet” two days a week allowing you to take it easy the […] Continue Reading →
Cordyceps Crackdown: Hit-or-Miss in Supplements.. Until Now!
This article was originally published August 28, 2016. It has been updated to reflect new research published in 2018.
Can a mushroom extract really improve mood, general health, and even athletic performance? Those who have been selling cordyceps, a […] Continue Reading →
NutraBio 100% Whey Protein Isolate Flavors Get the Upgrade, Starting with Strawberry Ice Cream
NutraBio has grown increasingly popular over the past two decades and has solidified itself as a top-tier major industry brand. They’ve made a name for themselves by being a trailblazer in transparency. In 2001, NutraBio was one of the first […] Continue Reading →
Last Chance to Win the New VMI Sports Keto Supplements (Ketogenic Pre Workout & BHB!)
It’s contest time here at PricePlow!!!
Our partners at VMI Sports have recently launched a new keto supplement series, and they’re ready to give you a pair of of supplements, a shaker and a bag of samples of some […] Continue Reading →
Olympus Labs Massacr3 Brings Innovation and a Laxogenin Mega-Dose
Next up in a series of Olympus Labs updates is Massacr3, a supplement that works to promote natural muscle-building through a natural three-ingredient formulation in true Hero fashion. This supplement actually came out a year ago – November 2017 […] Continue Reading →
Black Friday 2018 Begins with NutraBio 25% Cyber Monday Supplement Sale!
Black Friday 2018 has begun, and it’s begun in a big way!
NutraBio has come firing out of the gate with their best-ever sale: 25% off site-wide, with no order minimum!
No coupon code required – just see the […] Continue Reading →
Olympus Labs Ar1macare Pro: The On-Cycle Protection You’re Missing
Olympus Labs has been on an absolute tear in 2018, hitting us with a ton of new stuff, including a pre-workout (I Am Suprem3 Black Magic), two fat burners (BloodShr3d Black Magic and IGNIT3), and two […] Continue Reading →
