Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

NutraBio Goes Grape! Grape Berry Crush Supplement Flavors Arrive

NutraBio Grape Berry Crush

Just two months after the initial Strawberry Lemon Bomb flavor was released (in the glorious Alpha EAA supplement, followed by several others), NutraBio has done it again:

Grape Berry Crush Flavors now at NutraBio!

On May 23, 2019, NutraBio launched […]

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Beast SuperTest MAX: A Guerrilla Chemist Take on Testosterone

Super Test Maximum

What happens when two massive players in the supplement game team up? Things get taken to the MAX. And in this case, we’ve been gifted an incredible new product, packed full of top-notch ingredients to make it extremely effective […]

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Juggernaut Nutrition Irate Extreme | Train Like the Juggernaut You Are

Juggernaut Nutrition Irate Extreme

If there is one thing we are no stranger to here on PricePlow, it’s a good hardcore pre workout, and boy do we have something special for you from the team over at Juggernaut Nutrition, the brand built by […]

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Testosterone Giveaway! Win Beast’s Super Test MAX Test Booster!

PricePlow Beast Super Test Max Giveaway

Who’s ready to get back into Beast Mode?!

Only this time, we’re not talking about the pre workout supplement, we’re talking about the hot new natural testosterone booster that was formulated by The Guerilla Chemist himself, Beast Super Test MAX[…]

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Performax Labs HyperMax Extreme Rocket Bomb Now at BestPriceNutrition!

Performax Labs HyperMax Extreme Rocket Bomb

After a few excellent pre workouts, Performax Labs absolutely nailed it 100% with their recent release of HyperMax Extreme.

It’s been since January since that momentous launch, and now they claim they’ve once again nailed it — with the […]

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NutraBio Muscle Matrix Gets the Superb Strawberry Pastry Flavor!

NutraBio Muscle Matrix Strawberry Pastry

When on the topic of fully-disclosed protein blends, one of the first products to come to mind is NutraBio Muscle Matrix, which sports a simple yet very underrated blend of ~55% whey protein isolate and 45% micellar casein protein.[…]

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Alpha Lion SuperHuman SUPREME Takes Alpha to the Next Level: Limited Edition Launch

Alpha Lion SuperHuman Supreme

If you’ve been keeping up on the PricePlow YouTube Channel and PricePlow Instagram, you know that we recently published our “late to the game” Alpha Lion SuperHuman Review, which tagged on to our Alpha Lion SuperHuman blog post.[…]

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Nutrex Plant Protein Announced: Vegan and Natural, but Stevia-Free!

Nutrex Plant Protein

Earlier this month, Nutrex Research teased the Nutrex Naturals line, advertising vegan-friendly, advanced formulas that tasted great while using natural flavors.

The first supplement from the new line has been announced, and we’re honored to be able to take part […]

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Dave Palumbo Interview: Species Nutrition, Keto Diet, and… Snake Breeding?!

Dave Palumbo Interview PricePlow

We were lucky enough to have the legendary Dave Palumbo of RX Muscle, Species Nutrition, and Muscle Serpents University join us for thirty minutes to introduce himself to the channel and focus on his well-known supplement company, Species […]

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NutraBio Classic Whey Protein: 100% WPC-80… 100% Excellent!

NutraBio Classic Whey

We were just reminded that it’s been a fast-flying three years since the infamous “Jim Stoppani Scandal“, a skirmish over protein powder labeling and open formula protein blends. It ended in the following university-level lesson by NutraBio‘s […]

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