Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Alpha Prime Top Burn Legacy Series: Nootropic Enhanced Weight Loss
When PricePlow first started covering Alpha Prime’s supplements in 2020, the first video we published was about Top Burn, a hard-hitting thermogenic fat burner that brings a ton of energy.
The original Top Burn is aggressive and hard-hitting, modeling itself after an “ECA Stack” that will make its users sweat while smashing 300 milligrams […]
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Tim Gritzman: Natural Body Inc 2023 Block Party Recap | Episode #113
https://blog.priceplow.com/podcast/tim-gritzman-natural-body-inc-113
It’s been too long since Tim Gritzman of Natural Body Inc — everybody’s favorite retailer in New York — has graced us with his presence on the PricePlow Podcast. Last seen in Episodes #044 and #045, Tim continues to keep the ship straight with this business partner, Steve Calabrese.
For this episode, we […]
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Primeval Labs IsoLIT Gets Upgraded in 2023: Now in 5lb Tubs!
Primeval Labs has come a long way since their IsoLIT protein powder arrived on the scene in 2018. Their Ape Sh*t line, in particular has been a smashing success: products like Ape Sh*t MAX and Ape Sh*t Pumps provide heavy-duty options for athletes looking to supercharge their performance.
IsoLIT 5 lb tubs are back!IsoLIT[…]
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Core MRP Banana Nut Bread is in the House
Who doesn’t love Banana Nut Bread?! It’s a common home-baked favorite, especially useful if you’ve bought too many bananas that are getting overripe. We’ve seen it used as a protein powder flavor system, but we think it’s best used like this — as a meal replacement flavor! And that’s exactly what we today with the […]
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Animal Recovery & Restore Performance Chews: Great-Tasting Glutamine and More
This past summer, we wrote an article about using Animal Creatine Chews to kick-start glycogen reload. We concluded that article saying, “So it sounds like we’ll need some more Chews from Animal.”
Well our requests have been answered — not only did we get Animal Energy Chews (each individual one with 25 milligrams of […]
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Inspired Nutraceuticals LGND: Legendary Anabolic Builder Returns in 2023
Ready to become a living legend? The all-natural LGND muscle-building supplement is back, taking few of our favorite classic pro-anabolic ingredients and mixing them with some new ingredients to make for something we think will be legendary…
Inspired Nutraceuticals has made it their mission to develop not only scientifically based products, but […]
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Kyowa Quality: Trusted Supplement Ingredients Made in the USA
“Made in the USA!”
When it comes to the dietary supplement industry, the above statement is quite the bold claim. After all, a product that’s bottled or “manufactured” in the USA is still not necessarily made in the USA.
That’s because, as many of us are well aware, most component parts (ingredients, tubs, lids, and […]
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What is PeptiStrong? Neil Foster on Nuritas’ Peptide Network | Episode #112
https://blog.priceplow.com/podcast/peptistrong-nuritas-neil-foster-112
One of the most interesting ingredients we’ve covered this year is PeptiStrong, a pro-anabolic natural peptide network extracted from fava beans. Although technically a protein, PeptiStrong is not a dietary protein supplement like whey or casein – it’s actually a signaling network, meaning it delivers instructions to your cells that ultimately […]
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GNC AMP Tri-Phase Multi-Action Pre-Workout: 200mg Caffeine with Powerful Pump Blend
Supplement powerhouse GNC needs no introduction, but if you haven’t been paying attention, you’ve probably missed how the retailer has changed in recent years.
The new GNC is committed to moving way beyond the basics. Seemingly every new release these days is packed with cutting-edge designer ingredients that are taking the industry to new, unprecedented […]
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