Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

“IMO Fiber” No More! FDA DENIES Isomaltooligosaccharide Fiber Status!

January 2020 Update: After reviewing BioNeutra’s petition against this June 2018 decision, FDA has submitted their FINAL ANSWER on January 9, 2020: IMO IS NOT A FIBER.

You can skip down to the 2020 Final Answer Update at the

[…]

Continue Reading →

Posted on by in , , | Comments

Supplement Manufacturer ABH Pharma INDICTED After Years of FDA Violations

ABH Pharma Update: Nutrex Research has released a statement regarding this recall. See our brand statements section at the bottom of this post to learn more.

Many consumers quickly glance at the label on a dietary supplement, blindly purchase it, and never […]

Continue Reading →

Posted on by and in , | 9 Comments

Free Samples of NutraBio’s ORANGE DREAM Classic Whey!

NutraBio Classic Whey Orange Dream Free Sample PricePlow

It’s time for another Free sample from NutraBio! This time it’s the *brand new* Orange Dream flavor of Classic New!

NutraBio and PricePlow have been teaming up to offer free samples on the year’s hottest new protein flavor! VP […]

Continue Reading →

Posted on by in , , , | 6 Comments

InnovaPharm MVPre 2.0: Award-Winning Pre Workout Comes to the US!

MVPre 2.0

Hailing from New York, InnovaPharm is a recurring ‘subject’ on our blog. We’ve been talking about this brand since 2016, when they burst onto the scene promising to innovate a sometimes stagnant industry. While their look has evolved over the […]

Continue Reading →

Posted on by and in , | No Comments

Alpha Lion SuperHuman Gets a Bodybuilding-Based Boost

Alpha Lion SuperHuman

Are you ready to be SuperHuman?!

A brand known for its impressive pre workout formulation, sweet flavors, and awesome label designs, Alpha Lion, has been using transparent and effective ingredient profiles designed to make you nothing less than […]

Continue Reading →

Posted on by in | No Comments

NutraBio Classic Whey Orange Dream Brings the Cream!

NutraBio Classic Whey Orange Dream

Just a couple weeks into the new decade, and we’re already at NutraBio’s second flavor launch of the year. Quickly following Alpha EAA’s New York Punch flavor, it’s time to get back to NutraBio’s roots: protein!

In 2019, the brand […]

Continue Reading →

Posted on by in | 4 Comments

Modern BCAA is BACK: The Formula, The Flavors, The LEGACY

Modern BCAA Review

There are times when we look back at foods and drinks from past decades, fondly remembering them as better than they really were (1980s microwave dinners, anyone?). And then there are times when the market has shifted away from a […]

Continue Reading →

Posted on by in , | No Comments

GlucoVantageⓇ: Dihydroberberine for Superior Insulin Sensitivity

NNB GlucoVantage

We recently covered the premier glucose disposal ingredient, berberine. This article focuses on a more powerful, specific form of berberine known as dihydroberberine, which is also marketed as GlucoVantage from NNB Nutrition (info@nnbnutrition.com | NNBNutrition.com).[…]

Continue Reading →

Posted on by and in , | No Comments

PEScience Goes Sour… Sour Green Apple! (In 3 Products)

New Year? New Flavor!

PEScience, the brand behind the famous Select Protein, has been due for a new flavor in their sports nutrition series of supplements. In late 2019, they came out with a few new protein flavors, […]

Continue Reading →

Posted on by in | No Comments

Revive MD Glucose RX: The ‘Mic Drop’ of Glucose Disposal Agents

Revive MD Glucose RX

Physique-coach-elite Matt Jansen and hormone expert Dr. Domenic Iacovone recently rocked our worlds with Inflammation RX, and end-all be-all to protect from joint pain and gut inflammation. Can they make lightning strike twice with their glucose disposal agent, Glucose […]

Continue Reading →

Posted on by and in | 2 Comments