Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Revive MD Vitamin K2: Why Split from Vitamin D3?

Revive MD Vitamin D3 & K2

Revive MD is one of our go-to brands for health and wellness. They have quite a comprehensive product catalog: For any given health concern, they often don’t just have one product, but a whole line of them.

Revive MD has […]

Continue Reading →

Posted on by and in | No Comments

Ghost Legend ALL OUT: The Strongest Legend Pre-Workout Yet

Ghost Legend ALL OUT

The Legends at Ghost Lifestyle have heard the feedback from customers loud and clear: “We want a stronger LEGEND pre-workout supplement!” Today, we get to see their response.

Ghost Legend is one of the best-selling pre-workout supplements on the market, […]

Continue Reading →

Posted on by in | No Comments

Primeval Labs Creatine Now in Convenient Stick Packs

Primeval Labs Creatine Stick Packs

When it comes to “go-to” supplements that are foundational to health, wellness, and athleticism, there’s nothing more tried-and-true than creatine, specifically creatine monohydrate.

Mountains of research have shown that creatine is safe and effective for a massive number […]

Continue Reading →

Posted on by in | No Comments

Core ABC Blood Orange: Not Just a Seasonal Flavor

Core ABC Blood Orange

CORE Nutritionals is on a tear lately, hot off of a potent Core HYDRATE launch that put all other electrolyte supplements on the chopping block. But getting back to one of their classic supplements – the Core ABC intra-workout / […]

Continue Reading →

Posted on by in | No Comments

Kaged Clean Meal Chocolate Peanut Butter: A Flavor as Good as the Ingredients

Kaged Clean Meal with a Classic Combo

The Kaged rebrand has been in full swing all year, with their beautiful and simple new labels covering nearly their entire product line. It started this year with the insanely powerful Pre-Kaged Elite, which we revealed in PricePlow Podcast […]

Continue Reading →

Posted on by in | No Comments

AP Regimen Vegan: Plant Protein with a Carrot Cake Flavor!

AP Regimen Vegan Protein Carrot Cake Flavor

Lately, the AP Prime Bites Protein Brownies have really stolen the show for AP Regimen. We recently had AP’s Brian Ikalina and Europa’s Justin Weeks on the PricePlow Podcast (Episode #071) to celebrate their retail-exclusive Purple Velvet flavor.

But remember, […]

Continue Reading →

Posted on by in , | No Comments

5x More Bioavailable: Why Dihydroberberine is “The Better Berberine”

GlucoVantage Dihydroberberine Bioavailability

There are many reasons to get into the nutritional supplement game. Maybe you want more energy, or to sleep better, or to push yourself harder in the gym. But probably the number-1 most common reason we hear from our readers […]

Continue Reading →

Posted on by and in | No Comments

Ghost Greens Apple Cider: A Fall Flavor That Won’t Last Forever

Ghost Greens Apple Cider: The Ghost is Here for Halloween

It’s simply been too long since we’ve covered Ghost Greens, the loaded, legendary greens formula from Ghost Lifestyle. The last time we wrote about it was Ally Besse’s Passionfruit Greens flavor, where we asked (non-rhetorically) if it was […]

Continue Reading →

Posted on by in | No Comments

Myprotein Clear Whey Isolate Caramel Apple: Limited-Edition Fall Flavor!

Myprotein has another new flavor -- and it's incredible.

It’s that time of the… month… again! Myprotein has yet another wildly unique Clear Whey Isolate flavor. Unlike the recent Jelly Belly Clear Whey Isolate collab, this one’s not with a candy company, it’s with tradition:

Clear Whey Isolate[…]

Continue Reading →

Posted on by in | No Comments

MyoBlox LOCO: Strong Psychoactive Pre-Workout with Vasaka

MyoBlox Loco

Laser Focus. Energy. Endurance. Strength.

Those are the words you’ll see saddled across the top of the new Myoblox Loco tub released in September of 2022, and they mean every bit of that. We recently covered MyoBlox BLO 3D[…]

Continue Reading →

Posted on by and in | No Comments