Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Alpha Lion G.O.A.T.EIN: The Greatest Of All Time Protein Powder?

Alpha Lion G.O.A.TEIN Vanilla

Regardless of the type of training you practice – there’s one thing you likely emphasize over all else: growing better and stronger! In order to do that, recovery must be given a huge amount of attention. Recovering from tough training […]

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ETHIX: Where Efficacy, Transparency, Honesty & Innovation Cross – New Brand from NutraBio!

NutraBio ETHIX

After a monstrous first half of 2019, where NutraBio launched a new supplement or flavor every Friday for six months (see our NutraBio News Feed to see), Mark Glazier and his team are preparing to let loose the other project […]

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Ghost Whey CHIPS AHOY Flavor Launched: Greatest Protein Ever?!

Ghost Whey Chips Ahoy

“Greatest protein ever to hit the market. Hands down.”

— Ryan Hughes, Ghost Co-Founder

That’s straight from the mouth of Ghost’s legendary co-founder, Ryan Hughes, commenting on Ghost Lifestyle’s latest innovative collaboration: a Chips Ahoy Chocolate Chip Cookie flavor […]

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Cellucor C4 Extreme Returns: Double Nitrates & Natural Options Analyzed!

Cellucor C4 Extreme

After weeks of teasing Project Clear Evolution, Cellucor has unveiled what they’ve been working on over the past few years:

The next Generation of C4 is Here for 2019!

It’s the next major revision of the highly-heralded Cellucor C4 […]

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Nutrex Outlift Natural: All-Natural Pre-Workout Powerhouse

Nutrex Outlift Natural

Nutrex Research is no foreign name in the supplement industry. The powerhouse brand has been around since the advent of the business, and remains one of the leaders as it’s grown. Putting out quality, well-formulated product series like Outlift, […]

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Do Athletes Need Carbs? Doctor Tro Kalayjian Analyzes the Data

Do Athletes Need Carbs?

There’s no question that a well-formulated ketogenic diet has incredible weight loss and fat-burning benefits, especially from those suffering from hyperinsulinemia or carbohydrate control issues, especially when paired with intermittent fasting.

The reasons are frequently debated — whether it’s simply […]

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Dynamine Achieves GRAS Status With Several New Safety Studies!

Dynamine Caffeine

In early 2018, we wrote the first major article about Dynamine™, the patented neuro-activating “stimulant” sold by Compound Solutions. More technically referred to as Methylliberine, the ingredient has since been put into countless pre workout supplements, fat burners, […]

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Alpha Lion Blasts SuperHuman Supreme FREEDOM JUICE for the 4th!

Alpha Lion SuperHuman Supreme Freedom Juice

Pre-Workout Patriots, Prepare!

One of the hottest brands in the business, Alpha Lion, with the best-selling hardcore pre workout in the game right now, SuperHuman, is putting the nation on blast for the 4th of July in […]

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Cutler Nutrition Prevail / Amplify Pre Workout Stack – For Legends Only!

Cutler Nutrition Prevail Amplify Stack

While the market for pre-workouts is massive these days, there seems to be one persisting problem – it’s difficult to get a full-spectrum label hitting all of the notes every time.

That is, you usually have to decide between a […]

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Autism THEORY: Was the Increase in Autism Caused by SEED Oils?

Autism and Canola Oil Disclaimer: The following article is an untested theory based upon a small amount of research involving correlational data.

I’m not expanding on this idea, as it is not my fight to fight, but I wanted to publish the article and […]

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