Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Soylent Squared Ingredients: $18/lb for Soy, Corn Syrup, and Canola Oil

Soylent Squared Ingredients

In case you were looking for the new Soylent Squared ingredients, as they’ve made them rather impossible to find on their website (wonder why??):

12g carbs, 4.5g fat, and 5g protein from soy, corn syrup, canola oil, and a hot […]

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Kaged Muscle Amino Synergy Introduces Peach Tea & Orange: Knockout Flavors!

Kaged Muscle Amino Synergy New Flavors

TL;DR? This peach tea flavor is downright amazing!

If you’re in the market for top-of-the-line, science-backed, fully-transparent supplements, look no further than Kaged Muscle. The team, led by CEO and founder Kris Gethin, have been one of the […]

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Join the Olympus Labs Scavenger Hunt: 12 Days of Easter

Olympus Labs Easter Contest 2019

Get ready Olympus Labs fans and followers… to prepare for the Easter Holiday, the brand is putting on a nice little scavenger hunt!

Win easy prizes to Olympus-Labs.com

There are 12 questions with multiple choice with answers scattered around OL’s […]

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Bourbon Banana Nut Protein?! NutraBio Takes Whey Isolate to Another Level

NutraBio 100% Whey Protein Isolate Bourbon Banana Nut

Want to know Mark Glazier’s favorite flavor of NutraBio’s 100% Whey Protein Isolate?! It’s right here — their newest flavor, and we got the inside scoop from Michael Perez, the brand’s insanely skilled flavorist:

NutraBio announces Bourbon Banana Nut[…]

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Join Tim Kennedy at the Relentless Nutrition Launch in Austin: 4/13!

Relentless Launch Event

Update: The event was a major success! If you’re looking for pics with Tim, click here to download them on DropBox.

Sign up for our Relentless news alerts below, many more videos are coming!

Do you live, work, and […]

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Seth Feroce’s Podcast Interview on Massive Joes: Must-Watch Material!

Seth Feroce Massive Joe's Podcast

We’ve been doing a ton of catch-up work with Seth Feroce’s supplement brand made for the hardest workers in the gym, Axe & Sledge.

While in Australia, Seth dropped by the MassiveJoes office for a podcast, which you […]

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Primeval Labs Glory MV: Multivitamin / Minerals for the Masses

Primeval Labs Glory MV

One of our favorite supplement brands, Primeval Labs, has been on a roll with product releases recently. Hot off the successful launch of Intracell 7 Black, Primeval is back with a new product, and a foray into a […]

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NutraBio Drops a Strawberry Lemon Bomb on all Sports Supplements

NutraBio Strawberry Lemon Bomb BCAA 5000

On March 1, 2019, NutraBio enhanced their amazing nootropic-enhanced essential amino acid supplement, Alpha EAA intra workout supplement with a third flavor system:

Strawberry Lemon Bomb!

Now, it’s available in the rest of their “Sports Nutrition Series” of supplements:

NutraBio […]

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Axe & Sledge DEMO DAY: Workout Carbs to Construct Your Body

Seth Feroce Carbohydrates

Last week we gave you an update on Seth Feroce’s brand, Axe & Sledge, and their killer stim-free pre workout pump formula, Hydraulic. Now we’re back with another one of their products, the supplemental carbohydrate powder in Demo […]

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My LDL Cholesterol is High, But I’m Not Worried. Here’s Why.

LDL Cholesterol

Note: This is part one of a three-part series on cholesterol, heart disease risk, and the start of my personal journey towards health optimization via food and dietary strategy.

On March 8, 2019, I made a post on social […]

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