Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Performax Labs PhytoActivMax Performance Greens Formula

Performax Labs PhytoActivMax

Continuing their incredible rebrand efforts featuring HyperMax 3D Extreme, OxyMax, VasoMax, and far more, Performax Labs has announced their next new formula:

Performax Labs PhytoActivMax: Greens for Performance Athletes

PhytoActivMax is the upcoming Performax Labs greens […]

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Axe & Sledge PUMPIES: Blood Flow to More Than Just Muscles

Axe & Sledge Pumpies

If there’s one brand that can pull off a product name like Pumpies, it’s Seth Feroce’s Axe & Sledge. And if you assumed this would be geared towards pumps, you are correct!

Axe & Sledge already have […]

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Primeval Labs Intracell 7 Re-Ups Workout Performance

Primeval Labs Intracell 7

One of the hottest brands on the market right now, Primeval Labs, has been on a major tear. They’ve always been known for their popular intra workout / EAA supplement, EAA Max, but recently took things to a […]

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Optimum EFX Shred Signal: ZinjaBurn-Based Fat Burner

Optimum EFX Shred Signal

Optimum EFX’s new stimulant-free fat burner, Shred Signal, is an impressive thermogenic weight loss aid that’s the first to use NNB Nutrition’s ZinjaBurn!

When it comes to stimulant-free fat burners, there’s been no combination more potent than two […]

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AP Regimen Pre-Workout RTD: Level Up with More in Each Bottle

AP Regimen’s Pre-Workout RTD is a ready-to-drink pre-workout supplement with 8 grams of citrulline malate, 2 more than its closest competitor!

If you’ve seen the fridge at your local gym, then you can probably agree that the ready to drink […]

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Performax Labs ProWheyMax Set to Replace IsoWheyMax

Performax Labs ProWheyMax

Performax Labs is non-stop lately! After their recent announcement of PhytoActivMax, they’ve also made an announcement of a new protein powder:

ProWheyMax is coming from Performax Labs

ProWheyMax will be a high-end whey protein blend with WPC-80 (whey protein […]

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Core Nutritionals Hair, Skin, & Nails: A Lifeline for Beauty

Core Nutritionals Hair, Skin, & Nails

Core Nutritionals Hair, Skin, & Nails is the sixth supplement added to the Core Lifeline Series, with five capsules to help users maintain their beauty.

In October of 2021, Core Nutritionals launched the Core Lifeline Series, which started […]

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Revive MD Thyroid: Re-Balance Your Metabolic Engine

Revive MD Thyroid Support

Revive MD Thyroid Support is here to help your body maintain healthy thyroid hormone levels, supporting the natural production of thyroid hormones (T3 and T4).

This one’s been a long time in the making. Revive MD‘s revolutionary takeover […]

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Bubblicious Strawberry Splash Ghost Energy is Back for Summer ’22

Ghost Energy Bubblicious Strawberry Splash

Two years ago, Ghost Lifestyle launched Ghost Energy, and the team has done nothing but make it better with each passing quarter. We’ve recently covered the phenomenal Ghost Energy Swedish Fish and the incredibly underrated Ghost Energy Orange Cream[…]

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5% Nutrition TEST Booster: Treat Yourself to Some Test

5% Nutrition TEST

5% Nutrition TEST is a new natural testosterone booster that brings heavy, feel-good doses of Longjack and Shilajit, paired with added protection from fenugreek and DIM.

It’s 5% Nutrition Day (5/5 of 2022), and what better way to spend […]

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