Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow
Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.
Mike Roberto, taken during a research exposé in 2018
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Free Samples of NutraBio’s PANCAKES & MAPLE SYRUP 100% Whey Protein Isolate!
It’s the one we’ve all be waiting for:
Free samples of the Pancakes & Maple Syrup flavor of NutraBio’s 100% Whey Protein Isolate!
NutraBio and PricePlow have been teaming up to offer free samples on the best protein powder on […] Continue Reading →
Go BZRK: Black Magic Supply’s Dark Sided Enigma of a Pre Workout
Less Luck; More Skill.
A relatively new brand to arise on the scene, Black Magic Supply has been described as “the darker side of the Myoblox crew”. They entered the market with their hardcore pre workout supplement, BZRK, and […] Continue Reading →
FiberMode: EVL Fiber + Probiotic = Polydextrose-Driven Gut Health
EVLution Nutrition is a brand we’ve shown a lot of love, especially with our constant obsession over the Fruit Punch flavor of BCAA Energy. With all the hype and craze surrounding pre- and intra workout supplements, there is less […] Continue Reading →
EndurElite PerformElite X: The ULTIMATE Endurance Supplement!
Every endurance athlete has been there before. We sign up for a race, get really excited, start training… and then life happens. Training doesn’t always go our way, an injury slows things down, or we’re just not hitting the […] Continue Reading →
PEScience Select Smart Mass: Build Lean Mass the Smart Way
PEScience is the brand well-known for their top-notch protein powder blend, Select Protein. That protein took on a life of its own, with incredible flavors, a Cafe series, a version meant for your oatmeal (Protein4Oats), Select Protein […] Continue Reading →
NutraBio Curcumin Advanced Brings Bioavailability and Digestion
NutraBio keeps dropping some of the category-best products we’ve seen in years. February 2019 continues with January’s momentum, as the Mark Glazier-led brand released Curcumin Advanced, an ultra-bioavailable form of the all-around anti-inflammatory curcumin with some extra goodies included! […] Continue Reading →
Giveaway! Win the Most Epic Endurance Supplement Ever, PerformElite X by EndurElite!
Calling all Endurance Athletes!
Have you ever wanted a training aid that had everything you could possibly imagine to help with your endurance — all in one scoop?! Well Matt Mosman, the founder of EndurElite (also known as the […] Continue Reading →
Olympus Labs Test1fy: A Testosterone Booster with an Anabolic Edge
Alongside their new arsenal of natural oral anabolic like Massacr3 and Ep1logue, Olympus Labs reintroduced a product named Test1fy. If you haven’t guessed already, this one’s all about testosterone. Will we love it as much as the rest […] Continue Reading →
Chemix Pre Workout: Guerilla Chemist’s Cognitive Pre Has Risen!
It’s been a long time coming, but everyone’s favorite industry chemist, The Guerilla Chemist, has finally dropped a new pre-workout. This something nearly every hardcore sports nutrition fan has been waiting to see. Does the product live up to […] Continue Reading →
SteelFit Steel Dreams: The Kitchen Sink of Sleep Aids
SteelFit (@SteelFitUSA) has been on PricePlow’s radar, especially thanks to the thermogenic fat burner Shredded Steel, which we downright love. Run by a team of industry veterans, SteelFit is a relatively new company with a growing range of products, […] Continue Reading →
