Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Chad Kerksick: Researching Dileucine, Dihydroberberine, & GLP-1 (2 of 2) | Episode #142

Chad Kerksick on Dileucine, Dihydroberberine, and GLP-1: Episode 142 of the PricePlow Podcast

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of […]
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Formulating Five Supplements with GG-Gold (Geranylgeraniol): Formulator’s Corner #12

PricePlow Formulator's Corner #12: Formulating Five Supplements with GG-Gold (Geranylgeraniol)

Thanks to our recent podcast with Dr. Barrie Tan, we now have a better understanding of the biological building-block Geranylgeraniol (“GG”, sold as GG-Gold). Consequently, PricePlow followers have shown increased interest in new formulas containing the ingredient.

This crucial molecule, sold by American River Nutrition, is used to produce vitamin K2 MK-4, […]
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Ghost Legend V4 Announced with 57% Bigger Formula and Lower Cost!

Ghost Legend V4 Announced

GHOST Lifestyle claimed they were going big for the 2024 4th of July, and it turns out it wasn’t just their new summer flavors (Merica Pop & Strawberry Shortcake). On Saturday, July 6th, they made a major announcement:

Ghost Legend V4 Pre-Workout Unveiled!

The fourth version of Ghost Legend is now upon us, launching […]
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Musclesport Amino + Hydration Launched for 2024 4th of July with Full EAAs

MuscleSport Amino + Hydration

To celebrate the 2024 4th of July, Musclesport surprised the world with not just a new flavor release — it’s an entirely new product:

Musclesport Amino +Hydration: Full-Spectrum EAA + Electrolyte Blend

The new Musclesport Amino + Hydration supplement is a more fully-featured counterpart to their BCAA + Revolution, providing all 9 essential amino […]
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Chad Kerksick: Elite Performance Research & ISSN 2024 Recap (1 of 2) | Episode #141

Chad Kerksick: Elite Performance Research & ISSN 2024 Recap | Episode #141

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, […]
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aXivite Phenylcapsaicin: Performance-Enhancing Spice with Less Burn

aXivite Phenylcapsaicin

Spicy food.

It’s one of those things that you either love or hate. As any serious student of global gastronomy can tell you, most cultures love it – and even within cultures that don’t, it’s easy to find individuals who do.

But why are human beings so fascinated by spicy food? After all, […]
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California’s AB 82 Proposes Stricter Controls on Weight Loss Supplements

California’s AB 82

On December 15, 2022, California Assembly Member Akilah Weber introduced CA Assembly Bill 82,[1,2] aiming to implement stringent regulations on the sale of dietary supplements for weight loss and over-the-counter (OTC) diet pills. The bill seeks to restrict access to these products for minors under 18 without a prescription, citing health concerns and the […]
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ISSN 2024 Conference Recap: Science and Creativity Powered by Cognizin®

ISSN 2024 Conference Recap

The 21st Annual International Society of Sports Nutrition (ISSN) Conference and Expo took place from June 18-20, 2024 at the Hyatt Regency in Bonita Springs, Florida. We teased it with ISSN co-founder Jose Antonio in Episode #137 of the PricePlow Podcast, and it was as great as promised.

This year’s conference, the first […]
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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP

BHB vs. Ketone Esters: 1,3 Butanediol is a Liver ATP Consumer

New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]

This article breaks down the new data, which shows how powerful […]
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Dr. Barrie Tan: How GG-Gold Supports MUSCLE | Episode #140

Dr. Barrie Tan: GG-Gold (Geranylgeraniol) Supports MUSCLE!

In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle.

Dr. Tan, a renowned expert in the field of […]
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