Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Kaged Muscle Trainers App Puts Kris Gethin in the Palm of Your Hand

Kaged Muscle Trainers App

Kris Gethin.
Fouad Abiad.
Tawna Eubanks.

Three major league names in the bodybuilding and fitness industries.

Three competitors who are well-known not only for their incredible physiques, but also for their wrecking-ball workouts that have helped thousands […]

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SteelFit Shredded Steel: The Intense Fat Burner That Wires You IN

SteelFit Shredded Steel Label

Although a “new” brand, SteelFit‘s team has been in the fitness industry for nearly 30 years. They come from Pro TanⓇ, the leading skincare and tanning products in the bodybuilding industry. But in recent years, the team has […]

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Olympus Labs Epi1ogue: An EPIC Dose of Muscle-Building Epicatechin

Olympus Labs Ep1logue

Olympus Labs has dropped yet another natural muscle builder with their new formulation named EP1logue. Rising above its competition, EP1LOGUE has three fully disclosed, natural ingredients… one of which has an epic dosage. The question of the hour is: […]

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Giveaway: Win Coffee Latte and Cinnamon Roll Kaged Muscle MicroPure Isolate!

Kaged Muscle Whey Isolate Contest

Last fall, we wrote about and reviewed the first two flavors of Kaged Muscle’s MicroPure Whey Protein Isolate (see the chocolate and vanilla Kaged Muscle isolate review here). The long story short is that this is the best chocolate […]

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Get a FREE VO2 Max Test at Wodapalooza 2019 Courtesy Xtend!

Wodapalooza Free VO2 Max Tests

Attention athletes in Florida!

We come with good news from the fine folks at Xtend regarding a special surprise to attendees at the 2019 Wodapalooza event in Miami!

Xtend is offering free VO2 Max tests to anyone at Wodapalooza!

To […]

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Jillian Michaels is an Anti-Keto “Disinformation Agent”. But We Can Save Her.

Jillian Michaels Keto Diet

By now, if you follow the keto diet community online, you’ve likely seen the video that Jillian Michaels put together on the Big Think YouTube channel. Or even more likely, you’ve seen the responses to her video, since those responses […]

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NutraBio KSM-66 Ashwagandha: Trusted and Tested Ashwagandha for Everyone

NutraBio Ashwagandha

In the sports nutrition world, NutraBio is well-known for their excellently-executed supplement formulas (NutraBio PRE Workout, Intra Blast) and their third-party tested ultra-pure protein powders (100% Whey Protein Isolate).

But in the greater supplement market, […]

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SMRTCoffee is Coming! High-Focus LCHF / Keto Coffee on the Go!

SMRTCoffee

There’s a growing segment of the population who have realized the wonderful health and cognitive benefits of a low-carb, high-fat (LCHF) diet. This includes (but is not limited) to all of the keto dieters out there.

But while the LCHF[…]

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Myokem Pyroxamine: The Focus Fat Burner Returns from the Dead!

Pyroxamine is Back.

In 2014, an upstart brand named Myokem took a massive bite out of the supplement industry with two incredible supplements, the Nitramine Pre Workout and Pyroxamine fat burner. Pyroxamine was one of the first supplements to use Paradoxine grains […]

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A Shot of Genius: A Natural Energy Shot That Leans on FOCUS

A Shot of Genius

The Genius Brand, which is the brand to beat on Amazon, has dropped numerous products within the last few years that have shook the Prime space of the industry. We’re huge fans of their 2018 releases like Genius Consciousness (nootropic) […]

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