Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

InnoSlim: NuLivScience’s Potent Stimulant-Free Fat Burning Ingredient

InnoSlim PricePlow

NuLiv Science is one of the industry’s leading nutraceutical and dietary supplement formulators. You’ve likely heard of them before – one of their top patented ingredients, AstraGinⓇ, is often used by different brands to help boost their formula’s bioavailability[…]

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THE Amino Energy: Myprotein Joins PricePlow with a Well-Crafted Energy Amino

THE Amino Energy

An action-packed “energy amino” supplement with tons of EAAs, tons of versatility, and an amazing price point?! That’s why it’s THE Amino Energy from Myprotein.

As the sports nutrition industry has grown, so has PricePlow. We take feedback seriously, […]

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Pitbull Labs XXX Pre Workout Marks a Strong Return to the Scene

Pitbull Labs XXX Strawberry

After a bit of a layoff, the brand that gives back to the pups is… back!

Pitbull Labs has been hyping their heroic return to the supplement scene, and they’ve stormed it hard out of the gates, with one of […]

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HydroMaxⓇ Strikes Back: An Ultra-Stable, Glycerol-Powered Pump Catalyst!

Regardless of the type of exercise you partake in – whether you’re into bodybuilding, powerlifting, CrossFit, athletic performance, or just want to get healthier – you’re likely continuously searching for ways to enhance your workouts. Specifically, most look at pre-workout […]

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Kaged Muscle Refreshes Pre-Kaged with PINK LEMONADE and Needs Less Water

“You asked, we listened! 👍

Based on previous feedback customers asked us to develop flavors that you can mix with less water – so we did just that with Pink Lemonade.

This flavor tastes best at 12oz of water […]

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Revive MD Inflammation RX: For the Pursuit of Perfection in the Face of Pain

Revive MD Inflammation RX

The overwhelming majority of the sports supplement industry focuses on a product model in which the architecture of product design uses the “gain this” or “lose that” format. In other words, nearly all products either target fat loss or muscle […]

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Giveaway: Win ReviveMD’s Inflammation RX and Save Your Joints!

Revive MD Inflammation RX Giveaway

New to Revive MD here on PricePlow?! Not anymore – things are about to fire up in a big way!

We’re starting things up with a giveaway of Inflammation RX, the uniquely strong anti-inflammation supplement from the team founded […]

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PEScience Renuvia: Hair, Skin, and Nail Support to Stack with Collagen!

PEScience Renuvia

Regardless of how invested you are in the supplement industry, the odds that you’ve heard of PEScience are relatively high. The brand has been around for years, and has consistently been held as one of the most impactful, trustworthy companies […]

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Cutler Nutrition Total ISO: Ultra-Clean Protein from the Bodybuilding Legend!

Jay Cutler Total ISO

When Jay Cutler was dominating the world of bodybuilding, he did so via the two avenues that are known to build incredible physiques – intense training and on-point nutrition! That last component is often the more difficult variable in […]

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Alpha Lion GAIN-O-RADE: Aminos and Hydration for Gains!

Alpha Lion GAIN-O-RADE Grapermelon Gains Label

If you’ve been following the site, you’ve surely noticed that Alpha Lion has been on our radar lately. Since bursting onto the scene with the incredible pre-workout SuperHuman, the brand has remained active within the industry. SuperHuman was followed […]

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