Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Modern ISO+ Clear Whey Isolate Launches with Stack Giveaway!

ModernISO Giveaway

Modern Sports Nutrition, the minds behind the cult classic Modern BCAA+ supplement, have launched their next supplement — Modern ISO+, a clear whey protein isolate that comes in refreshing fruity flavors, and they’re giving away the following stack on […]

Continue Reading →

Posted on by in | No Comments

Ghost Whey’s Coconut Ice Cream Flavor Freezes the Summer Heat

Ghost Coconut Whey

In honor of Mother’s Day, Coconut Ice Cream Ghost Whey is back for a limited time! Use PRICEPLOW to save 20% off! Launching May, 10th at 12pm CST!

When it comes to specialty and seasonal supplement flavoring, the team at […]

Continue Reading →

Posted on by in | No Comments

Axe & Sledge HYDRAULIC: Seth Feroce Fires Up The Pumps

Axe & Sledge Hydraulic Graphic

Axe & Sledge is a relatively new company, but they’re making some serious waves in the supplement industry. Ever since they started, Axe & Sledge have been running at full force, pumping out awesome products with massive dosages, open formulas, […]

Continue Reading →

Posted on by in | No Comments

DMAA Status: Done. Hi-Tech Pharmaceuticals’ Appeal Has Ended

DMAA Banned

Update April 17, 2020: Hi-Tech Pharma’s request for an En Banc Review (filed October 15, 2019) has been denied. See the Judge’s final response here.

This effectively ends the Hi-Tech DMAA Lawsuit, unless they were to somehow […]

Continue Reading →

Posted on by in , | 14 Comments

NutraBio IMMUNE: All-In-One Immune System Support Supplement!

NutraBio Immune Now Available

While many of us have different reasons that drive our fitness efforts, one common thread woven through almost everyone’s endeavors is the desire to be healthy.

Exercising, eating nutritious foods, keeping our diets in check, getting enough sleep, and […]

Continue Reading →

Posted on by and in , | No Comments

Ghost Greens: The Legends Foray Into Overall Health and Wellness

Ghost Greens Lime Render

The sports supplement industry is an extremely fluid fixture, covering a broad range of needs and desires while remaining flexible and malleable. There are products built with various specific purposes in mind, some of which seem unrelated, or even contradictory, […]

Continue Reading →

Posted on by and in , | 6 Comments

CaloriBurn: NNB Takes Grains of Paradise to Hot New Heights!

NNB Nutrition CaloriBurn

Shaking off stubborn body fat is tough – almost everyone has experienced this first hand, and it gets tougher as we age. Even if you’ve done virtually everything by the book – dialed in your nutrition, leveled up training intensity, […]

Continue Reading →

Posted on by and in , , | No Comments

NutraBio Milk Thistle: European Dry Extract for Higher Potency!

NutraBio Milk Thistle

Year after year, NutraBio CEO Mark Glazier and his team have produced some of the industry’s most powerful products, incredible flavors, and brilliant formulas over the past few years. They’ve established themselves as an absolute powerhouse, cultivating a reputation that […]

Continue Reading →

Posted on by in | No Comments

Kaged Muscle Pre-Kaged: Kris Gethin’s Monster Pre Workout Gets an Update! (2020)

Kaged Muscle Pre Kaged Pink Lemonade Updated Note: This article was originally published on July 20, 2015, but updated on March 31, 2020 with the upgraded formula.

Fitness buffs and gym junkies alike know the name Kris Gethin. When he debuted his supplement line, Kaged Muscle[…]

Continue Reading →

Posted on by in , , | 4 Comments

MCT Oil: The Dietary Fat Source Built for Efficient Energy

MCT Oil

Lifestyle, training, and diet are the three overarching umbrellas that affect our health and fitness goals, and figuring out how to best balance them is unique from person to person. For instance, someone trying to lose body fat trains differently, […]

Continue Reading →

Posted on by and in , , | 5 Comments