Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Jacked Factory GDA-XT: Chromium-Powered Carb Driver

Jacked Factory GDA-XT

We’ve been following Jacked Factory for quite a while now, taking note when they stunned the Amazon market with their Altius Pre Workout six years ago. It may not seem like a huge deal now, but at the time […]

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Myprotein The Preworkout THERMO: Fat Burning Pre that Doesn’t Break the Bank

Myprotein The Pre Workout Thermo

Myprotein is well-known for their incredible protein powders, bars, and other high-protein snacks, but we’ve learned never to overlook their workout products, either! Over the years, Myprotein’s United States division (@MyproteinUS) has released The Pro Range, a series of […]

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Ghost Burn V2 is Coming with New Heat from CaloriBurn!

Ghost Burn V2 Ingredients Leak

On April 12th, 2021, Ghost Lifestyle CEO Dan Lourenco teased the following image on his Instagram story:

Ghost Burn V2 is coming… with some new burn

The image above is a label leak of Ghost Burn V2! We don’t […]

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Chromax Chromium Picolinate: 25+ Years of Insulin Sensitivity Improvement

Chromax

In the landscape of the overall business zeitgeist, the dietary supplement industry is relatively new compared to other industries. It’s grown leaps and bounds over the past decade, with a fresh supply of research studies, ingredients, and finished products whose […]

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Animal Cuts POWDER: A Fat-Burning Drink for the Athletes at Animal

Animal Cuts Powder PricePlow

Universal Nutrition, a legendary supplement brand that has dominated the worlds of bodybuilding and powerlifting for years, built their sub-brand Animal for individuals that express four key characteristics — passion, dedication, discipline, and integrity. These Animals possess […]

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The ENERGY Formula by Shawn Wells: Book Review

The ENERGY Formula Shawn Wells Review

Followers here on the PricePlow Blog and The PricePlow Podcast need no introduction to Shawn Wells, a supplement industry mastermind who’s been on several of our episodes. For those who enjoyed those podcasts, we have some incredible news: Shawn […]

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Revive MD Brain+: A Whole Brain Health Nootropic Supplement

Revive MD Brain PricePlow

Run by Dr. Domenic Iacovone and elite fitness trainer Matt Jansen, Revive MD has shaken up the sports supplement industry with issue-specific health formulas that bring incredible clinical dosages. Some prime examples are Revive MD Lipid, Heart, and […]

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NuLiv Science Astrion: Deep-Acting Skin Health Ingredient

Astrion

Long gone are the days when the supplement industry offered little more than proteins, multivitamins, and pre-workout formulas. Though these cornerstone products remain extremely popular, the industry has taken a more concerted interest in overall health and wellness. People […]

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Jesus Christ! That Thing’s Real?! Ghost Pump Maple Bacon April Fools is a REALITY

Ghost Pump Maple Bacon

Happy April Fools! This morning, Ghost teased its classic three-panel post on Instagram:

We’ve seen many supplement brands joke about bacon-flavored supplements over the years, so we weren’t surprised to see the following image:

Maple Bacon flavored Ghost Pump?! […]

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Glaxon Leaks Goon Gamer… and Nothing More (Yet)

Glaxon Goon Gamer Leak

Big news for all of you Glaxon Goons out there in the Goonsquad! An image of a tub of Glaxon Goon Gamer has leaked:

What do we know so far? Abso-lute-ly nothing!

But we’re excited, because gaming supplements are […]

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