Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow
Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.
Mike Roberto, taken during a research exposé in 2018
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Mike celebrating after a successful paddle race
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
In the sporting world, Mike is a competitive sand volleyball player and swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. He is 6'0 and weighs in at 185lbs as of February 2018.
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
EVL Stacked Plant Protein: A Versatile, Vegan Protein Powder
The days of only being able to find whey protein powder — with vegans and vegetarians getting left out in the cold – are long gone. In the past couple of years, we’ve seen various types of powders released as […] Continue Reading →
Olympus Labs Sup3r PCT: The One-Stop PCT Shop Upgraded!
Imagine you finished your first cycle of an anabolic substance and you’re feeling great. However, a few weeks after your final dose you deflate. Your pecs are turning into tits. And your libido is nowhere to be found. You […] Continue Reading →
Premier Protein LAWSUIT Settlement: Get Up to $40 Back!
Did you ever buy Premier Protein Shakes between August 8, 2011 and October 12, 2018?
If so, then you’re entitled to some money back — up to $40.00 sent in the mail!
The important linksCutting to the chase, let’s […] Continue Reading →
Thaumatin (Katemfe Fruit Extract): Natural Low-Calorie Sweetener
When purchasing supplements, the leading factor in consumer’s decision should be ingredient effectiveness. If a pre-workout doesn’t have the right ingredients to help you get a great workout, then why buy it?
However, what really separates good products from […] Continue Reading →
Genius Mushrooms: Three Species for Full-Spectrum Benefits
Run by mastermind Rob Oliver, The Genius Brand has formulated several powerful supplements to nourish your body and mind. While we love sports nutrition formulas like what’s in the stim-free Genius Pre Workout and next-level Genius Muscle Builder, […] Continue Reading →
Olympus Labs IGNIT3: Full Spectrum Fat Burner Updated
The supplement industry as a whole never stops evolving. Many years ago fat burners basically came in two flavors: stimulants and a mishmash of stimulant free ingredients typically referred to as “Lipotropic Factors.” Nowadays consumers expect more from their fat […] Continue Reading →
Xtend Pro Whey Isolate: A New Era Begins for the Xtend Brand
It’s been a year and a half since Nutrabolt bought Scivation, the company behind the Xtend BCAA supplement, and things have really kicked into high gear as 2018 comes to a close.
On the same day Xtend was rebranded […] Continue Reading →
Xtend Original Picks Up Where Scivation Xtend Left Off
There’s a lot going on over at Nutrabolt lately. The company that acquired Scivation has taken its flagship BCAA supplement, “Scivation Xtend”, and renamed it to Xtend Original.
Not only that, but…
The end of @Scivation?!The company has […] Continue Reading →
Betaine Supplementation Reduces Fat Mass in Women
New betaine research is in, Ladies and Gentlemen, and no longer does the evidence support supplementation in men only. The results of a recent study indicate women can expect reductions in fat mass when supplementing with betaine as well as […] Continue Reading →
Nitrosigine: The Nitric Oxide Booster That Enhances Brain Function
Nitrosigine®, a patented blend of arginine and inositol, is one of the more innovative ingredients in the “nitric oxide” corner of the supplement industry. In this article we’ll discuss the major benefits and any potential downsides associated with […] Continue Reading →
