Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Quest Nutrition Sold for $1 Billion. One Simple Question Here.

Quest Nutrition Sold $1 Billion

It’s been widely reported that Quest Nutrition has been sold to Simply Good Foods Co, the makers of Atkins Bars, for $1 Billion.[1]

One simple question about Quest

We just have one quick question for you regarding […]

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Best Protein Powder of 2019: What’s Best of ALL Proteins?

Best Protein Powder 2019

What’s the best protein powder on the market?

Over the years, we’ve had the fortunate honor to test out over 100 different protein powders, and have brought it down to the top 5 proteins below. There’s no better way to […]

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SteelFit Steel Releaf: Hemp-Based Pain Relief Gel in a Roll-On Stick!

SteelFit Steel Releaf PricePlow

If you’ve been keeping up with industry news on PricePlow lately, there’s no doubt that you’ve come across SteelFit. The team behind this brand are industry veterans – they’ve been around for nearly 30 years, originally making a name […]

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Vote for Bodybuilding.com’s 2019 Awards!

Bodybuilding.com 2019 Awards

The season is upon us – the annual Bodybuilding.com Awards! Every year, the community gets to vote on the following awards:

Transformation of the Year Brand of the Year Breakout Product Top Protein Top All-Access Program Most InfluentialPricePlow’s[…]

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Root Beer Float Protein?! YES, with NutraBio 100% Whey Protein Isolate

NutraBio 100% Whey Protein Isolate Root Beer Float

You know it’s about to get real when you receive the following text message regarding a new flavor that’s coming out:

“The flavor is killer. way better than I thought it would be. Michael killed this and decapitated the competition[…]

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Ghost Pump Pineapple: Sweet-Tasting Stim-Free Pre Workout Pumps!

Ghost Pump Pineapple

Ghost came into 2019 setting the bar pretty high for themselves. The influential brand, which has been dominating since it burst onto the scene in 2016, made some ambitious claims – many new flavors, some new products, and tons of […]

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Ghost Legend Goes Citrus: Legend Grapefruit Joins the Lineup!

Ghost Legend Grapefruit

“This one, surprisingly, is a home run!”

— Ryan Hughes, Ghost Co-Founder

Ghost Lifestyle is a transcendent brand – they make some incredible supplements, create insane flavors, and innovate perhaps more than any other brand in the industry.

Back in […]

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Best Vegan Protein Powder: PricePlow’s Top 5 Plant-Based Proteins

Best Vegan Protein Powder

Fresh off of our Best Whey Protein Isolate guide, it’s time to go dairy-free and animal-free, and that means deciding 2019’s best vegan protein powder on the market!

Current Version

This is v1.0 – Q3-2019. Last change: August 15, […]

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Are Blue Zones Based Upon FRAUD? New Research May Suggest…

Blue Zones

Imagine this. You were born in 1925 in a rural area in Italy and have no birth certificate. It’s now 1965, so you’re 40 years old. You know that pensions are given to those who are 60 or older. You’re […]

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Best Pre Workout Supplement Guide for 2019: PricePlow’s Top 10

Best Pre Workout 2019

Everyone loves to talk about their favorite pre workout supplement, but everyone is different.

For simplicity, we’ve returned this page to the “Top 10 list” style, but we still have two major types of supplements for you to choose […]

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