Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

NutraBio Plant Protein is Coming: Where Lab Testing Matters

NutraBio Plant Protein Preview

NutraBio has long been synonymous with extraordinary protein powders, anchored by their award-winning Classic Whey, Muscle Matrix, the industry-leading 100% Whey Protein Isolate, and the newly-released NutraBio Clear Whey Protein Isolate.

But what about the vegan[…]

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Ghost Gamer Sonic Drive-In Flavors: Ocean Water and Cherry Limeade

Hot off of their 2020 Supplement Brand of the Year Award, Ghost Lifestyle is firing out of the gates with an early fury in 2021. We previously covered 2021 updates to the Ghost Legend formula, and on the […]

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Ghost Legend V2 Pre Workout Leaked by CEO Dan Lourenco

Look out – one of the industry’s best-selling pre workout supplements, Ghost Legend, is due for an upgrade. On January 19th, Ghost Lifestyle CEO and co-founder, Dan Lourenco, leaked the following image on his Instagram story (@danplourenco):[…]

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212 Mr. Olympia Shaun Clarida Interview: The Giant Killer | Episode #38

NutraBio Shaun Clarida Olympi

On January 15th, 2021, Ben spoke with the new 212 Mr. Olympia and NutraBio athlete, Shaun “Giant Killer” Clarida. In just under 25 minutes, they cover various topics, such as:

Shaun’s history in bodybuilding How Shaun became a professional[…]

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PricePlow’s 2020 Supplement Industry Awards

PricePlow 2020 Supplement Industry Awards

In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards.

You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below.[…]

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Jacked Factory L-Arginine N.O. Booster: A Solo Nitrosigine Supplement

Jacked Factory Nitrosigine Graphic

Jacked Factory is a Canadian-based company that offers premium sports nutrition supplements at direct-to-consumer prices. One of the reasons you’ll never see Jacked Factory on supplement-store shelves is because by cutting out the middleman, the company saves on things like […]

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The Guerrilla Chemist on Chemix’s 2020/2021 Supplements | Episode #036

The Guerrilla Chemist PricePlow Podcast #036

On New Year’s Eve, Mike and Ben spoke with The Guerrilla Chemist (TGC), the co-founder and CEO of Chemix Lifestyle, who specializes in formulations and product development.

As discussed in our first podcast episode with The Guerrilla Chemist, […]

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Shaun Clarida 100% Whey Isolate! NutraBio Celebrates Shaun Clarida’s Mr. Olympia Victory

NutraBio 100% Whey Isolate Shaun Clarida

The “Giant Killer” has done it, and he’s done it in true uncompromising fashion. NutraBio athlete Shaun Clarida won the 2020 212 Mr. Olympia title, and he did it in resounding fashion.

To celebrate, NutraBio is launching a limited-edition release […]

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Dan Lourenco & Ryan Hughes – Ghost Energy V2 | Episode #035

PricePlow Podcast #035: Dan Lourenco and Ryan Hughes at Ghost Tell All

In December of 2020, we got the chance to speak with Dan Lourenco and Ryan Hughes, co-founders of Ghost. In just over an hour, they covered several interesting topics, including:

Ghost Energy launch Ghost Energy V2 (new packaging, formula,[…]

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Tributyrin: The Gut Health Optimizer

Tributyrin PricePlow

One of the more influential aspects on our health output is based upon the gut microbiome. It’s a collection of microorganisms found throughout the digestive tract that facilitate countless processes and ultimately help the body run like a fine-tuned […]

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