Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Controlled Labs White Warped Pre Workout: Great Value and Better Flavors

Controlled Labs White Warped

Since the start of PricePlow (over ten years ago!), Controlled Labs has forever been a fan-favorite brand. We’ve always loved their formulations, and greatly appreciate brands who live ahead of the curve. This is evidenced in them starting — and […]

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“Controlled Labs White Warped Pre Workout: Great Value and Better Flavors”

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Seth Feroce Drops the Hammer with Axe & Sledge Supplements: An Update

Set to launch with five different product, fans of Seth are eagerly waiting the drop for Axe and Sledge!

In early 2018, we heard rumblings that Seth Feroce was working on something top secret. We learned that it was Axe & Sledge, Seth’s ferocious supplement brand. A year later, we come with an update:

Best known for his […]

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“Seth Feroce Drops the Hammer with Axe & Sledge Supplements: An Update”

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Fertility Supplements: Mike’s Ferodrox-Driven Male Fertility Stack

Fertility Supplements

Men’s Fertility.

This is an interesting topic that comes up here from time to time, as it occasionally intersects with many of the supplements we discuss on this blog and our YouTube channel.

Many men don’t discuss the […]

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“Fertility Supplements: Mike’s Ferodrox-Driven Male Fertility Stack”

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NutraBio Drops a Strawberry Lemon Bomb on all Sports Supplements

NutraBio Alpha EAA Strawberry Lemon Bomb

On March 1, 2019, NutraBio enhanced their amazing nootropic-enhanced essential amino acid supplement, Alpha EAA intra workout supplement with a third flavor system:

Strawberry Lemon Bomb!

Now, it’s available in the rest of their “Sports Nutrition Series” of supplements:

NutraBio […]

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“NutraBio Drops a Strawberry Lemon Bomb on all Sports Supplements”
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High Protein Diets Do NOT Cause Kidney Issues: Meta-Analysis

Protein Kidneys

“The great enemy of truth is very often not the lie – deliberate, contrived, and dishonest – but the myth – persistent, persuasive, and unrealistic. Too often we hold fast to the cliches of our forebears. We subject all facts […]

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“High Protein Diets Do NOT Cause Kidney Issues: Meta-Analysis”

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Indictment Unsealed: Six Charged in DOJ Steroid Bust

Unsealed Indictment

On March 7, 2019, after a grand jury convened with charges of Conspiracy, Distribution of Controlled Substances, and Money Laundering, the United States District Court of Southern Florida unsealed an indictment against six individuals for actions committed […]

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“Indictment Unsealed: Six Charged in DOJ Steroid Bust”

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Olympus Labs Levels: The Next-Level Worldwide Pre Workout

Olympus Labs Levels

Hot off of the news of Olympus Labs No Mercy, a stimulant-free pump and performance supplement, the Heroes have another pre workout supplement coming, and it shows off some wildly new and unique branding. Get ready to Level up[…]

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“Olympus Labs Levels: The Next-Level Worldwide Pre Workout”

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Primeval Labs Intracell 7 Black Re-Ups Workout Performance

Primeval Labs Intracell 7 Black

One of the hottest brands on the market right now, Primeval Labs, has been on a complete and total tear. With products like EAA Max and EAA Sleep helping bring essential amino acids to the mainstream, to Mega Pre […]

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NutraBio’s Extreme Mass Weight Gainer Goes Strawberry Pastry!

NutraBio Extreme Mass Strawberry Pastry

Keeping up with their weekly product releases in the first half of 2019, Mark Glazier and NutraBio are dead set on improving their flavor systems, and one product that hasn’t seen an update in a while is their weight gainer […]

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“NutraBio’s Extreme Mass Weight Gainer Goes Strawberry Pastry!”

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The Keto Crotch Conspiracy: Fake News but Real Science?

Keto Crotch

Over the past few years, out of the tens of thousands of discussions, there have been a few threads on Reddit’s various keto diet support communities where women complain about changing smells down under when transitioning into the ketogenic diet.[1-4][…]

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“The Keto Crotch Conspiracy: Fake News but Real Science?”

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