Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow
Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.
Mike Roberto, taken during a research exposé in 2018
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Controlled Labs White Warped Pre Workout: Great Value and Better Flavors
Since the start of PricePlow (over ten years ago!), Controlled Labs has forever been a fan-favorite brand. We’ve always loved their formulations, and greatly appreciate brands who live ahead of the curve. This is evidenced in them starting — and […] Continue Reading →
Seth Feroce Drops the Hammer with Axe & Sledge Supplements: An Update
In early 2018, we heard rumblings that Seth Feroce was working on something top secret. We learned that it was Axe & Sledge, Seth’s ferocious supplement brand. A year later, we come with an update:
Best known for his […] Continue Reading →
Fertility Supplements: Mike’s Ferodrox-Driven Male Fertility Stack
Men’s Fertility.
This is an interesting topic that comes up here from time to time, as it occasionally intersects with many of the supplements we discuss on this blog and our YouTube channel.
Many men don’t discuss the […] Continue Reading →
NutraBio Drops a Strawberry Lemon Bomb on all Sports Supplements
On March 1, 2019, NutraBio enhanced their amazing nootropic-enhanced essential amino acid supplement, Alpha EAA intra workout supplement with a third flavor system:
Strawberry Lemon Bomb!Now, it’s available in the rest of their “Sports Nutrition Series” of supplements:
NutraBio […]Continue Reading →
“NutraBio Drops a Strawberry Lemon Bomb on all Sports Supplements”High Protein Diets Do NOT Cause Kidney Issues: Meta-Analysis
“The great enemy of truth is very often not the lie – deliberate, contrived, and dishonest – but the myth – persistent, persuasive, and unrealistic. Too often we hold fast to the cliches of our forebears. We subject all facts […] Continue Reading →
Indictment Unsealed: Six Charged in DOJ Steroid Bust
On March 7, 2019, after a grand jury convened with charges of Conspiracy, Distribution of Controlled Substances, and Money Laundering, the United States District Court of Southern Florida unsealed an indictment against six individuals for actions committed […] Continue Reading →
Olympus Labs Levels: The Next-Level Worldwide Pre Workout
Hot off of the news of Olympus Labs No Mercy, a stimulant-free pump and performance supplement, the Heroes have another pre workout supplement coming, and it shows off some wildly new and unique branding. Get ready to Level up[…] Continue Reading →
Primeval Labs Intracell 7 Black Re-Ups Workout Performance
One of the hottest brands on the market right now, Primeval Labs, has been on a complete and total tear. With products like EAA Max and EAA Sleep helping bring essential amino acids to the mainstream, to Mega Pre […] Continue Reading →
NutraBio’s Extreme Mass Weight Gainer Goes Strawberry Pastry!
Keeping up with their weekly product releases in the first half of 2019, Mark Glazier and NutraBio are dead set on improving their flavor systems, and one product that hasn’t seen an update in a while is their weight gainer […] Continue Reading →
The Keto Crotch Conspiracy: Fake News but Real Science?
Over the past few years, out of the tens of thousands of discussions, there have been a few threads on Reddit’s various keto diet support communities where women complain about changing smells down under when transitioning into the ketogenic diet.[1-4][…] Continue Reading →
