Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Brian Tweer & Brady Adamson: From Jersey Shore Supplements to AstroFlav | PPP #095

AstroFlav on the PricePlow Podcast: Brian Tweer and Brady Adamson

https://blog.priceplow.com/podcast/brian-tweer-brady-adamson-astroflav-095

In late May of 2023, we were thrilled to have Brian Tweer and Brady Adamson of AstroFlav on the PricePlow Podcast. Brian founded AstroFlav in 2019 after several years of running Jersey Shore Supplements, a local retail business that he founded. He eventually brought Brady on to AstroFlav, and things have been lights-out […]
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Bodybuilding.com ELITE Ultimate Pre-Workouts Bring a Loaded Base

Bodybuilding.com Elite Ultimate PRE-Workouts

Bodybuilding.com is an institution in the fitness world. What weightlifter hasn’t turned to its top-notch content for advice on programming and form? For over two decades, it’s been the authoritative online source for training advice, with content produced by credentialed and experienced experts who know their fields backwards and forwards.

As such, you have to […]
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Animal Pak POWDER: Multivitamin Powder with Upgraded Flavor and No Pills!

Animal Pak Powder 2023: New and Improved Version

In March of 2023, we covered a major update to the legendary Animal Pak multivitamin pack with our article Animal Pak: The Product That Created a Brand. Updates also came to Animal Cuts – and Universal Nutrition is still coming with more exciting changes to this iconic supplement lineup.

In addition to the reformulation […]
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Hyper 3D Teased by Performax Labs: What’s in the Box?

Performax Labs Hyper 3D Teaser

On May 18th, Performax Labs posted a new series of images to their Instagram account, teasing their next new product:

Performax Labs Hyper 3D Teased!

Performax customers are no stranger to the word Hyper, thanks to their long-running HyperMax pre-workout series, which no doubt lives up to its name. But what is Hyper 3D[…]
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Ghost Legend: The Pre-Workout of Legends – V3 Has Landed!

Ghost Legend V3

Ghost Lifestyle entered the sports nutrition industry in 2016 and one of the first products the company released was Ghost Legend, their legendary stimulant-based pre-workout supplement. With an eye-catching label featuring custom graffiti and transparent ingredient listing, that first version took the entire world by storm.

Over the years, Ghost took on numerous groundbreaking […]
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Black Magic Supply Dusk to Dawn: A Sleep Aid Like Never Before

Black Magic Supply Dusk to Dawn

When the Black Magic Supply team releases a product, they’re either going all in on high-intensity formulation strategies or bringing us something incredibly new from “beyond the ether” as it were originally prophesied in their momentous launch years ago.

We’ve been excited about the new Black Magic Villain pre-workout supplement, which brings a new high-energy […]
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Glaxon Plasm Surge: Non-Stim Pre Workout Now with Nitrosigine (2023 V3)

Glaxon Plasm Surge V3

Any time Glaxon announces a new product launch, the industry pays attention – and nobody watches more closely than the PricePlow content crew.

The reason for this is that Glaxon always comes up with something new. While many other supplement formulators are content to mix and match time-tested standby ingredients, seemingly every Glaxon product either […]
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Nutrex Research REBIRTH Officially Announced

Nutrex Research Rebirth

The Nutrex Rebirth is upon us!

In March of 2022, we announced that Nutrex Research would undergo a rebrand led by Chris Waldrum, who joined the PricePlow Podcast in Episode #091. Calling it the Rebirth, they’ve now posted a video on YouTube and Instagram in vertical and horizontal formats:

View this post[…]
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3DPump Breakthrough STUDY: 6g Takes on 8g L-Citrulline!

3DPump Breakthrough vs. Citrulline Study

A new study has been published comparing the patented 3DPump-Breakthrough pre-workout supplement pump ingredient to L-citrulline.[1] This article provides a breakdown of the data.

We’ve written about 3DPump-Breakthrough several times before (a full list of articles is at the bottom of this page). It’s an extremely promising pre-workout pump ingredient sold by NutraShure that consists […]
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Ghost Energy Bubblicious Cotton Candy Sets New Bar in Energy Drink Flavors

Ghost Energy Bubblicious Cotton Candy

The hottest energy drink on the market is getting a brand new flavor, and it’s a home run. The hard-charging, flashy Ghost Lifestyle originally released Ghost Energy three years ago, and since then, we’ve seen some incredible collaborations like Swedish Fish as well as some game-changing standalone flavors like Orange Cream and Cherry Limeade[…]
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