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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.

Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.

Paraxanthine Outperforms Caffeine in Post-10k Cognitive Tests

Paraxanthine Outforms Caffeine

A new research study has been published on paraxanthine, showing better cognitive performance from paraxanthine than caffeine and placebo after a 10km run.[1]

If you’ve been following the dietary supplement space the past couple of years, you’ve doubtless heard of enfinity paraxanthine, sometimes dubbed as caffeine 2.0.

Paraxanthine, a primary metabolite of […]
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Chad Kerksick: Researching Dileucine, Dihydroberberine, & GLP-1 (2 of 2) | Episode #142

Chad Kerksick on Dileucine, Dihydroberberine, and GLP-1: Episode 142 of the PricePlow Podcast

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of […]
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Formulating Five Supplements with GG-Gold (Geranylgeraniol): Formulator’s Corner #12

PricePlow Formulator's Corner #12: Formulating Five Supplements with GG-Gold (Geranylgeraniol)

Thanks to our recent podcast with Dr. Barrie Tan, we now have a better understanding of the biological building-block Geranylgeraniol (“GG”, sold as GG-Gold). Consequently, PricePlow followers have shown increased interest in new formulas containing the ingredient.

This crucial molecule, sold by American River Nutrition, is used to produce vitamin K2 MK-4, […]
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National Creatine Day (July 9th)! Save 30% on Animal Creatine Chews at The Vitamin Shoppe

Animal x Vitamin Shoppe: Creatine Day!

Nearly as important to this nation’s culture as July 4th, Creatine Day falls on July 9th. As the reigning champion of safe and effective performance boosters, creatine monohydrate has made quite a name for itself as one of the mainstay supplement ingredients. Everyone and their mother takes creatine these days… and for great reason.[…]
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Magnum Nutraceuticals REFRSH: Electrolytes for Hydration and Big Flavor

Magnum REFRSH

The resurgence of Magnum Nutraceuticals, a brand long covered on the PricePlow Blog, is reaching full throttle mode, with yet another new supplement release after their massive Limitless X16 Pre-Workout launch. While Limitless X16 brought two novel ingredients from Aura Scientific in a massive 27 gram scoop, this one’s going straight for flavor and […]
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Ghost Legend V4 Announced with 57% Bigger Formula and Lower Cost!

Ghost Legend V4 Announced

GHOST Lifestyle claimed they were going big for the 2024 4th of July, and it turns out it wasn’t just their new summer flavors (Merica Pop & Strawberry Shortcake). On Saturday, July 6th, they made a major announcement:

Ghost Legend V4 Pre-Workout Unveiled!

The fourth version of Ghost Legend is now upon us, launching […]
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MuscleTech Plant Protein: A Unique SIX-Protein Blend for Smoothness

MuscleTech Plant Protein Featured

Whey protein is the king of protein sources, and MuscleTech makes a strong argument that Nitro-Tech is the king of muscle-building whey proteins. Whey protein is, however, derived from cow’s milk. For the vegans and lactose intolerant among us, this is a no-go. These athletes need another source of protein supplementation, and that means looking […]
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Musclesport Amino + Hydration Launched for 2024 4th of July with Full EAAs

MuscleSport Amino + Hydration

To celebrate the 2024 4th of July, Musclesport surprised the world with not just a new flavor release — it’s an entirely new product:

Musclesport Amino +Hydration: Full-Spectrum EAA + Electrolyte Blend

The new Musclesport Amino + Hydration supplement is a more fully-featured counterpart to their BCAA + Revolution, providing all 9 essential amino […]
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Chad Kerksick: Elite Performance Research & ISSN 2024 Recap (1 of 2) | Episode #141

Chad Kerksick: Elite Performance Research & ISSN 2024 Recap | Episode #141

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, […]
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aXivite Phenylcapsaicin: Performance-Enhancing Spice with Less Burn

aXivite Phenylcapsaicin

Spicy food.

It’s one of those things that you either love or hate. As any serious student of global gastronomy can tell you, most cultures love it – and even within cultures that don’t, it’s easy to find individuals who do.

But why are human beings so fascinated by spicy food? After all, […]
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