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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
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Core VEGAN Peanut Butter: The Plant-Based Protein That Actually Tastes Like the Real Deal
Core Nutritionals expands their vegan protein lineup after some time off with a rich, authentic Peanut Butter flavor!
Core Nutritionals has added another flavor to their impressive Core VEGAN lineup with Peanut Butter -- a flavor that's notoriously difficult to perfectly nail in plant-based protein powders. While many vegan proteins struggle with overly chalky peanut […]
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Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance
Five days ago in San Diego, Kyle "Tiger" Kirvay became the first athlete in ABS Powerlifting Series history to break the 1100kg barrier. He walked away with a 1125kg (2480.2 lb) total, the biggest bench on the platform, the highest Wilks score ever recorded in the series, and his first ABS belt.
He's also now […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk
The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.
Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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Making Better For You Snacks Better with Glanbia Nutritionals: Jonathan Baner & James Stone | Episode #185
On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights […]
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VC-H1 Botanic Collagen Peptides Made from Hibiscus: Where Beauty Blooms
The collagen supplement market faces a fundamental contradiction: consumers spend billions annually on a protein that isn't nutritionally complete, raises ethical and sustainability concerns, and requires massive doses to show modest benefits. Animal-derived collagen contains minimal essential amino acids and lacks tryptophan entirely, and typically demands 5-15 grams daily to deliver results.[1] Meanwhile, most "vegan […]
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NNB Nutrition Launches Pürest Creatine: Industry's Lowest Impurity Levels at Competitive Pricing
Creatine monohydrate remains the most researched and effective sports nutrition ingredient ever developed, with benefits spanning muscle growth, strength, recovery, and cognitive function.[1] Yet despite decades of research confirming creatine's safety and efficacy, a significant problem persists: manufacturing quality varies dramatically across suppliers, leading to contamination with compounds that have no place in a […]
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Nootropics Depot Beta-Ecdysterone: Plant-Based Muscle Support Through Estrogen Receptor Beta Activation
For years, the supplement industry has searched for plant-based compounds that could deliver genuine anabolic effects without the drawbacks of synthetic alternatives. Most attempts fell short, delivering either underwhelming results or concerning side effects. Beta-ecdysterone breaks that pattern.
This naturally occurring phytoecdysteroid works through a mechanism entirely distinct from traditional anabolic compounds. Rather than activating […]
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Brew Shockalaka Year Supply Giveaway: Win Coffee & Donuts for an Entire Year!
Brew Shockalaka is going massive with their latest contest - we're talking a full year's supply of zero-sugar nootropic coffee plus protein donuts to pair with it. And the best part? Everyone who enters gets a discount code, whether they win or not.
If you've been following along with our Brew Shockalaka coverage and podcast […]
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