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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk
The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.
Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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Making Better For You Snacks Better with Glanbia Nutritionals: Jonathan Baner & James Stone | Episode #185
On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights […]
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VC-H1 Botanic Collagen Peptides Made from Hibiscus: Where Beauty Blooms
The collagen supplement market faces a fundamental contradiction: consumers spend billions annually on a protein that isn't nutritionally complete, raises ethical and sustainability concerns, and requires massive doses to show modest benefits. Animal-derived collagen contains minimal essential amino acids and lacks tryptophan entirely, and typically demands 5-15 grams daily to deliver results.[1] Meanwhile, most "vegan […]
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NNB Nutrition Launches Pürest Creatine: Industry's Lowest Impurity Levels at Competitive Pricing
Creatine monohydrate remains the most researched and effective sports nutrition ingredient ever developed, with benefits spanning muscle growth, strength, recovery, and cognitive function.[1] Yet despite decades of research confirming creatine's safety and efficacy, a significant problem persists: manufacturing quality varies dramatically across suppliers, leading to contamination with compounds that have no place in a […]
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Nootropics Depot Beta-Ecdysterone: Plant-Based Muscle Support Through Estrogen Receptor Beta Activation
For years, the supplement industry has searched for plant-based compounds that could deliver genuine anabolic effects without the drawbacks of synthetic alternatives. Most attempts fell short, delivering either underwhelming results or concerning side effects. Beta-ecdysterone breaks that pattern.
This naturally occurring phytoecdysteroid works through a mechanism entirely distinct from traditional anabolic compounds. Rather than activating […]
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Brew Shockalaka Year Supply Giveaway: Win Coffee & Donuts for an Entire Year!
Brew Shockalaka is going massive with their latest contest - we're talking a full year's supply of zero-sugar nootropic coffee plus protein donuts to pair with it. And the best part? Everyone who enters gets a discount code, whether they win or not.
If you've been following along with our Brew Shockalaka coverage and podcast […]
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MegaNatural-BP for Metabolic Health: The Cardiometabolic Support Ingredient Formulators Are Overlooking
The supplement industry is experiencing a metabolic health renaissance. Formulators are responding to consumers who increasingly understand that cardiovascular and metabolic wellness aren't separate concerns... they're interconnected systems that rise or fall together. Blood pressure, insulin sensitivity, and vascular function all influence each other through shared biological pathways, yet most formulations still treat them […]
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myHMB for Women: Build Muscle, Burn Fat, Stay Strong
Walk into any gym and you'll notice a pattern: men dominate the free weight section while women cluster around cardio equipment. Ask why, and you'll often hear the same concern: "I don't want to get bulky."
The "Bulking Up" Myth (and Why You're Missing Out)This fear keeps countless women from one of the most […]
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