Welcome to the PricePlow Blog
PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
The Science of Vitamin B12: HTBA's MecobalActive Clinical Study Deep Dive | Episode #196
Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast, we welcome back HTBA (HealthTech BioActives) for a comprehensive deep dive into the science behind their MecobalActive methylcobalamin ingredient and the groundbreaking clinical […]
Continue Reading →
The Ultimate Guide to Alpha Lipoic Acid: Mechanisms, Clinical Evidence, and Why Bioavailability Matters
Alpha lipoic acid (ALA) functions as an essential cofactor for mitochondrial energy production while simultaneously serving as one of nature's most versatile antioxidants. This dual role, combined with its unique ability to work in both water and fat-soluble environments throughout the body, has earned it recognition as the "antioxidant of antioxidants".
But standard alpha […]
Continue Reading →
PeptiStrong: Natural Anabolic Ingredient from Fava Beans
Have you ever wondered how new nutritional supplements are discovered? Historically speaking, there's more than one answer to this question.
Lately, a new technique for identifying blockbuster supplements of the future has emerged:
AI-driven research.
Researchers are using powerful computers, equipped with the latest language learning models, to comb biological databases looking for any and […]
Continue Reading →
C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.
These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
Continue Reading →
Sensapure Flavors Launches SensaNaturals Flavor Solutions: Custom Clean-Label Taste Without the "Natural Flavors" Declaration
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a new clean-label flavoring platform built entirely from recognizable, whole-food ingredients. The system allows functional food and beverage brands to achieve great taste using food ingredient declarations rather than the catch-all "natural flavors" term that increasingly draws consumer scrutiny.
The platform was first teased by Tyrus […]
Continue Reading →
New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
Continue Reading →
Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
Continue Reading →
Konlan James & Lucas Kaelin: Pouches, Supplement Social Media, and The Reality of Content Creation | Episode #195
Two of the supplement industry's rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition's massive booth at SupplySide Global 2025. Lucas Kaelin (@WhatsUpWithLucas) and Konlan James (KJ from V1 Nutra) sit down with Mike and Ben to discuss the realities of building an audience in the supplement […]
Continue Reading →
Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
Continue Reading →
GHOST Energy Welch's Grape-Cran: The Limited Holiday Mashup
GHOST is closing out 2025 with a holiday twist on one of their longest-running collaborations. GHOST Energy Welch's Grape-Cran combines two classic juice flavors into a limited-time offering that arrives just in time for the holiday season.
The GHOST x Welch's partnership dates back to 2019, making it one of the brand's earliest and most […]
Continue Reading →
