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Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode #199
Welcome back to Episode #199 of the PricePlow Podcast! Today we're diving deep into the science and innovation behind functional proteins with Brad Meyers, VP of Functional Proteins and Snacking at Glanbia Nutritionals. This conversation explores how the supplement and functional foods industry is evolving to meet growing consumer demands for higher […]
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The Bioactive Imperative: Nootropics Depot Argues Why the Supplement Industry Should Abandon Ratio Claims
If 100kg of raw tongkat ali root costs approximately $250, how can a "100:1 extract" retail for $20? The economics don't work because the products simply don't work like that, and one man is calling attention to the issue.
This mathematical impossibility sits at the heart of a quality crisis spanning the entire botanical supplement […]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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GHOST Energy: Original Colada & Strawberry Watermelon Join 8.4oz Single-Can Lineup
GHOST Energy continues expanding its 8.4oz format with two new permanent flavor additions launching in single cans. Following the successful introduction of larger "OG" cans in August of last year, Ghost is now bringing Original Colada and Strawberry Watermelon to the smaller format as standalone single-can options.
Permanent Additions with a Twist... in 8.4ozThe […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Unmatched Supps Longevity Sleep: Peptide-Powered Sleep Formula for Recovery and Health Span
Sleep isn't just downtime between training sessions. It's when your body repairs tissue, consolidates memory, balances hormones, and clears metabolic waste that accumulates during waking hours. Yet quality sleep remains elusive for many athletes and driven individuals who push hard during the day but struggle to downshift at night.
Unmatched Supps Longevity Sleep addresses this […]
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Nora Khaldi - The Nuritas AI-Powered Peptide Discovery Platform | Episode #198
In Episode #198 of the PricePlow Podcast, we sit down with Nora Khaldi, founder and CEO of Nuritas, the groundbreaking company revolutionizing ingredient discovery through artificial intelligence and peptide science. Nora's journey from pure mathematician and computer scientist to pioneering AI-driven nutrition innovation represents a fascinating intersection of technology and human health.[…]
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Nutristat Wellness: Premium Health Support Beyond Performance
When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it's likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP. These performance-focused products established Nutristat's reputation for refusing to compromise on ingredient quality.
But there's another side to the brand that […]
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Animal Pak Pills vs Powder: Complete Formula Comparison
Since 1983, Animal Pak has been the gold standard multivitamin for serious athletes. But many don't realize Animal offers two distinct formats, each with its own formula advantages. While both versions share the same core vitamin and mineral foundation, the differences between Animal Pak pills and Animal Pak Powder go far beyond convenience.
Pills vs.[…]Continue Reading →
Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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