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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
Proven Egg: Gaspari Nutrition's Flagship Egg White Protein Powder
Gaspari Nutrition built its reputation on products that work, and Proven Egg demonstrates exactly why the brand's still standing after nearly three decades. While competitors chase trends, Gaspari carved out total dominance in egg white protein with a formula that's become Amazon's top-selling egg protein powder.
The formula delivers 25g of pure egg white […]
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Arjuna Natural Shoden-R: Award-Winning Ashwagandha Root Extract Breaks New Ground
At SupplySide Global 2025, Arjuna Natural's newly launched Shoden-R ashwagandha extract claimed the Ingredient Idol award for the relaxation category. The accolade validates what the company has been developing behind the scenes and teased on Episode #171 of the PricePlow Podcast: a root-only ashwagandha extract standardized to 35% withanolide glycosides that solves formulation challenges plaguing […]
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How Nootropics Depot's R&D Lab Ensures Every Supplement Actually Works
Most supplement companies talk about "science-backed formulas" while relying on supplier certificates and generic testing at a contract manufacturer. Nootropics Depot took a different path: they built a research and development program capable of discovering new compounds, creating industry-first testing methods, and validating biological effects at the cellular level.
It's the reason Nootropics Depot consistently […]
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Core Culture NuWomen: All-In Hormonal Balance for Modern Women, Proudly Made at Veritacor
Hormonal fluctuations affect nearly every aspect of women's health, from mood and energy to skin clarity and body composition. Core Culture addresses these interconnected challenges with NuWomen, a seven-ingredient formula combining clinical-strength botanicals with targeted nutrients designed to support hormonal balance throughout life's various phases.
Manufactured at Veritacor, the NSF-certified, GMP-compliant facility in […]
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VMI Sports Protolyte: Premium Whey Isolate with TRAACS Minerals
When we first covered VMI Sports Protolyte back in 2019, it stood out for doing something different: combining 100% whey protein isolate with premium TRAACS chelated minerals in flavors that actually delivered. With Protolyte, VMI was on top of the electrolyte push years before everyone else!
Six years later, that approach hasn't just survived: it's […]
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Core Culture NuMan: Natural Testosterone Support Manufactured at Veritacor
Natural testosterone optimization becomes increasingly important as men age, with declining hormone levels affecting strength, energy, body composition, and overall vitality. Core Culture addresses this challenge with NuMan, a comprehensive testosterone support formula combining clinical-strength botanicals with essential micronutrients in precise doses designed to support healthy hormone balance.
Veritacor-Made NuMan: Core Culture's Natty Test[…]Continue Reading →
Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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MuscleTech EFF'N Cut! Effervescent Fat Burner with 3.2x Calorie-Burning Power
Today we complete our MuscleTech EFF'N trilogy with EFF'N Cut!, an effervescent fat burner that brings the brand's FIZZR beadlet technology to metabolic support. Following MuscleTech EFF'N Energy and MuscleTech EFF'N Hydrate, this GNC-exclusive formula combines clinical-grade thermogenics with the bold sensory experience that defines the EFF'N line.
The star ingredient is TheoLim, […]
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Banned Substances in Supplements? Not with TruShield™ Certified: Lori Bestervelt & Thane Campbell | Episode #193
The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down with Lori Bestervelt, Ph.D., and Thane Campbell from TruShield™ Certified, a new certification service that's challenging the status quo by focusing exclusively on comprehensive banned substance testing.
With Lori's 22 […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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