Energy Drinks on PricePlow

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Energy Drinks

Warheads Sour Black Cherry Comes to Ghost Energy

GHOST Energy's WARHEADS Sour Black Cherry is LIVE on the Ghost app now!

The collaboration that started it all is back with a vengeance. Ghost Energy is launching WARHEADS Sour Black Cherry, bringing one of the brand’s most iconic flavor partnerships into its tremendously successful energy drink lineup. This flavor holds special significance for Ghost, as Warheads was their very first flavor collaboration partner back in 2017 […]
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155

Kyowa Hakko Beverage Panel at SSW 2024 with Lou Ferrer and Darin Decker

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).

MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success

XPO NRG: An Industry-First Collaborative Energy Drink

Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.

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XPO NRG Official Press Release:

“Competition happens at the bottom, collaboration happens at the top.”

— Ben Kane, […]
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ABE Energy Drink: ‘Feeling Good’ in a Can

ABE Energy Drink

Back in March, we welcomed Aaron Heidebreicht onto the PricePlow Podcast to discuss his new role as Applied Nutrition’s USA CEO. AN is a rapidly expanding supplement brand across the pond – particularly in the UK – and they are known for a variety of immensely successful products, like their All Black Everything (ABE) pre-workout.[…]
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GHOST Energy Drink Lands at Costco in 15-Can Variety Packs with 3 Flavors!

GHOST Energy Drink Lands at Costco in 15-Can Variety Packs with 3 Flavors!

GHOST Energy Drink has hit a major milestone by landing its products on the shelves of Costco — a huge achievement for any brand, signaling both quality, demand, and manufacturing/distribution capability. This marks yet another leveling up for the unstoppable brand, whose meteoric rise was discussed in our October 2023 podcast episode with Dan Lourenço[…]
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Bum Energy Adds Another Lemonade: Blueberry Lemonade!

Bum Energy Blueberry Lemonade

The energy drink market is, to put it mildly, very crowded. There are near-limitless options on the market, and competition is fierce. Brands have a lot of pressure to one-up each other, pushing formulas to the extreme. That’s why we’re routinely seeing 300+ milligrams of caffeine in energy drinks, which is the equivalent of […]
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Bum Energy Pink Lemonade: Summer Vibes in a Can

Bum Energy Pink Lemonade

It’s always cause to celebrate when BUM Energy gets a new flavor. Over a year and a half old, the energy drink from Mr. Olympia champion Chris Bumstead and Raw Nutrition has swiftly absorbed market share and become one of the market’s favorites.

The most recent flavor of BUM Energy was Champion’s Mentality, derived […]
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Fusion Energy Drink Launched by 7-Eleven Featuring CellFlo6

7-Eleven Fusion Energy Drink Featuring CellFlo6

The launch of 7-Eleven‘s first branded energy drink, Fusion, is a huge milestone for the convenience store giant – and for anyone who wants to level up their caffeinated beverage consumption. As a cornerstone of the convenience retail sector, it would be easy for 7-Eleven to get stuck in its traditional business model, […]
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GHOST Energy Adds Welch’s Grape to the Menu!

Ghost Energy Welch’s Grape

July has been a big month for GHOST Lifestyle‘s incredibly popular energy drink, GHOST Energy. Just a few days ago, GHOST announced a partnership with the Chicago Cubs and Philadelphia Phillies to bring branded cans to their respective local markets for the rest of the season.

While the cans were new, the flavor was […]
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GHOST Energy Made the Official Energy Drink of the Chicago Cubs and Philadelphia Phillies

GHOST Energy Hits the Major Leagues: Cubs and Phillies Cans!

Energy drinks are an enormous market, and year by year, GHOST takes more of it with GHOST Energy. Now sold in countless locations across the land, you’re hard-pressed to find somewhere you can’t find a delicious can.

GHOST Energy not only has great flavors, but also great ingredients. With natural caffeine, L-carnitine, […]
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