Energy Drinks on PricePlow
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GHOST Energy x 7UP Lemon Lime: The KDP Synergy Delivers
GHOST Energy just added a crisp new permanent flavor to its lineup: GHOST Energy x 7UP Lemon Lime. The collab was teased yesterday when they teased a green GHOST can and a 7UP-branded vending machine, and now it's official. If you've been following the brand's trajectory since Keurig Dr Pepper acquired GHOST in a […]
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C4 Energy Signs Josh Hart, Expands NBA Footprint to the Los Angeles Lakers
Nutrabolt is doubling down on basketball. On March 5, 2026, C4 Energy announced a partnership with New York Knicks guard Josh Hart,[1] and Nutrabolt CEO Doss Cunningham confirmed separately on LinkedIn that C4 has also become the official energy drink of the Los Angeles Lakers,[2] joining existing team deals with the Knicks, Celtics, […]
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C4 Energy Gets Mango Fuego: Sweet Heat in a Can
C4 Energy just dropped Mango Fuego, a new flavor that takes the brand's signature performance energy drink into spicy-fruit territory. The tagline says it all: "Sweet meets heat in a can." This is C4 Energy's first true heat-forward flavor, and based on the can art alone (mango branches, chile pepper accents, flames climbing the […]
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Godspeed Cellular Energy Drink: Cellular Energy Meets Clean Stimulation
The performance beverage market has exploded with options promising focus, endurance, and crash-free stimulation. Yet most rely on the same playbook: heavy caffeine doses, synthetic B-vitamins, and maybe an aggressive herb or two that leave users jittery and depleted. Godspeed Cellular Energy Drink enters this crowded space with a different proposition... one rooted in metabolic […]
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Why Energy Drinks Need Experiential Ingredients: The Zynamite S Case Study
Walk through any convenience store cooler today and you'll see a familiar pattern. Different colors, different influencers, different marketing stories. But crack open the cans and read the labels? They're essentially the same formula: 200mg caffeine, B-vitamins, maybe some amino acids, possibly an herb like green tea or guarana extract.
The energy drink market has […]
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C4 Energy Cereal Killer Lands at 7-Eleven and Speedway Stores Nationwide
C4 Energy's Cereal Killer just scored some major retail distribution. After launching last October as a "limited edition" Halloween flavor, this fruity cereal energy drink proved so popular that it's now available exclusively at over 12,000 7-Eleven and Speedway locations nationwide.
Originally marketed with a crime-scene campaign claiming it would "kill off" other flavors […]
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GHOST Energy: Original Colada & Strawberry Watermelon Join 8.4oz Single-Can Lineup
GHOST Energy continues expanding its 8.4oz format with two new permanent flavor additions launching in single cans. Following the successful introduction of larger "OG" cans in August of last year, Ghost is now bringing Original Colada and Strawberry Watermelon to the smaller format as standalone single-can options.
Permanent Additions with a Twist... in 8.4ozThe […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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GHOST Energy Welch's Grape-Cran: The Limited Holiday Mashup
GHOST is closing out 2025 with a holiday twist on one of their longest-running collaborations. GHOST Energy Welch's Grape-Cran combines two classic juice flavors into a limited-time offering that arrives just in time for the holiday season.
The GHOST x Welch's partnership dates back to 2019, making it one of the brand's earliest and most […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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