Energy Drinks on PricePlow

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Energy Drinks

MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.

Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
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Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Energy drinks have reached new market heights, but they all rely on caffeine or other stimulants. But what if someone doesn’t want a stimulant? Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.

For decades, energy drinks have dominated the functional […]
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GHOST Energy Iced Tea Lemonade: Summer 2025’s Hottest Refreshment

GHOST Energy Iced Tea Lemonade: Summer 2025’s Hottest Refreshment

GHOST Energy is kicking off summer 2025 with a classic flavor that needs no introduction – Iced Tea Lemonade. Dropping on May 5th, this Arnold Palmer-inspired creation brings the perfect balance of tangy lemon and smooth tea notes just in time for warmer weather.

Onward and Upward for GHOST Energy

The release shows that […]
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.

As Sensapure gets more heavily into these concept […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163

New Cognizin and Setria Research Coming: Kyowa Hakko's Katie Emerson & Tony Miano | PricePlow Podcast Episode 163

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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Case DISMISSED: Judge Rules that GHOST Energy Candy Flavors Don’t Equal ‘For Children’

Case Dismissed: Judge Rules that Ghost Energy Candy Flavors Don’t Equal ‘For Children’

In a massive legal victory for GHOST, a federal judge has dismissed a class action lawsuit that claimed the company’s energy drinks deceptively marketed products to children by using candy-themed branding.

The ruling represents a major win for the beverage industry and clarifies important principles about trademark licensing and consumer protection laws. Further, it […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine

Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine

Life Cider X combines the gut health benefits of a full-dose apple cider vinegar drink with the clean, focused energy of enfinity® paraxanthine. This innovative functional beverage gives ACV enthusiasts a smarter energy option while maintaining the core benefits of apple cider vinegar.

What is Life Cider X? A Full 15g Dose of ACV[…]
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GHOST Energy Peaches: Sweet Success Coming to March Madness 2025

GHOST Energy Peaches: Sweet Success Coming to March Madness 2025

GHOST Energy continues its innovative streak in early 2025, launching a sweet new permanent addition to their lineup with a strategic twist. Fresh off their $1.65 billion acquisition by Keurig Dr Pepper, Ghost proves they’re not slowing down one bit, with their latest being the reintroduction of Merica Pop.

Now, they’re introducing their new […]
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C4 Energy’s Evolution Continues: Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash Join the Lineup

C4 Energy’s Evolution Continues: Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash Join the Lineup

Staying at the front of innovation isn’t just about formulas and function – it’s also about delivering incredible flavors that keep consumers coming back for more. C4 Energy proves this once again with the launch of three exciting additions to their performance energy drink lineup: Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash[…]
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