GHOST partners with Warped Tour as official energy sponsor for the festival’s 30th anniversary. Special edition OG Energy and Kiwi Strawberry Hydration feature exclusive artwork celebrating both brands’ rebellious alternative culture.
The ’90s kids at GHOST Lifestyle are absolutely losing their minds… and rightfully so! The brand has just announced their partnership as the official energy and hydration sponsor of the legendary Vans Warped Tour, which celebrates its 30th anniversary this summer. This collaboration brings together two icons that defined alternative culture: GHOST’s rebellious energy and supplement approach with Warped Tour’s punk rock legacy.
For those unfamiliar with the cultural phenomenon, Warped Tour launched in 1995 as a traveling punk rock music festival that became the longest-running touring music festival in U.S. history. The tour has been a launching pad for countless bands and a rite of passage for multiple generations of music fans. Its return for the 30th anniversary makes this partnership even more meaningful.
GHOST is celebrating this massive collaboration with special edition packaging for two of their core products: GHOST Energy in the classic “OG” flavor and GHOST Hydration Drink in the already-popular “Kiwi Strawberry” flavor. These aren’t totally new — they’re beloved existing flavors getting the full Warped Tour treatment with exclusive festival-themed labels.
GHOST Energy x Warped Tour “OG”
The OG flavor represents GHOST Energy’s original taste profile that helped launch the brand into energy drink stardom. This collaboration marks a perfect pairing — the original flavor from a brand that’s always marched to its own beat, now sporting exclusive Warped Tour artwork that captures the rebellious spirit both brands share.
Each 16oz can delivers GHOST’s signature energy formula with 200mg of natural caffeine, zero sugar, and their premium ingredient profile that’s made them a favorite among fitness enthusiasts and energy drink connoisseurs alike. The special Warped Tour packaging transforms this familiar favorite into a collector’s item that celebrates both brands’ commitment to authenticity and alternative culture.
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GHOST Hydration x Warped Tour “Kiwi Strawberry”
GHOST Hydration RTD has rapidly become one of the most respected electrolyte supplements on the market, and the Kiwi Strawberry flavor showcases exactly why. This refreshing blend combines the tropical sweetness of kiwi with classic strawberry notes, creating a hydration experience that’s both effective and incredibly tasty.
The Warped Tour edition maintains GHOST Hydration’s superior electrolyte profile, featuring proper potassium levels that many competitors skip, natural flavoring, and the addition of Senactiv for enhanced recovery. Whether you’re moshing in the pit or crushing a workout, this collaboration bottle delivers the hydration your body needs with the flavor your taste buds crave.
This was actually the flavor first tasted and published when Dan Lourenço unveiled it in Episode #116 of the PricePlow Podcast.
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The Complete Warped Tour Experience
This partnership extends far beyond just beverages. GHOST is launching a full apparel line to commemorate the collaboration, including hoodies, t-shirts, and even a special edition “Shake or Die” shaker bottle that perfectly captures the punk rock aesthetic. The merchandise drops alongside the beverages, creating a complete lifestyle experience for fans of both brands.
The timing couldn’t be more perfect. GHOST has been building momentum with their music festival partnerships, having previously collaborated with Insomniac Events for EDC and other major music venues. Their approach to these partnerships goes beyond simple sponsorship — they create authentic experiences that resonate with the culture and community of each event.
How to Get Your Hands on the Collaboration
Starting June 4th at 12PM CT, anyone placing orders on the GHOST app or website receives a free can of GHOST Energy x Warped Tour “OG” or bottle of GHOST Hydration x Warped Tour “Kiwi Strawberry” (customer’s choice, while supplies last, US only). This promotion ran through the initial launch period, giving fans early access to these exclusive items.
The products are also available directly at Warped Tour events throughout the summer, where GHOST has a prominent presence as a title sponsor. Festival-goers can find GHOST products at various locations throughout the venues, making it easy to stay energized and hydrated during those long days of music.
Why This Partnership Makes Perfect Sense
GHOST has always positioned itself as the rebel brand in the supplement industry, challenging conventions with their transparent labeling, bold flavor collaborations, and authentic marketing approach. Warped Tour represents the same spirit in the music world: A platform that gave voice to alternative bands and created a community for fans who didn’t fit the mainstream mold.
Both brands have maintained their authentic edge while achieving massive success. GHOST’s recent acquisition by Keurig Dr Pepper for $1.65 billion proves that staying true to your roots doesn’t mean limiting your growth potential. Similarly, Warped Tour’s 30-year legacy demonstrates how authentic alternative culture can have lasting impact and influence.
The Flavors You Know and Love
In a monumental turn of events, Ghost Lifestyle has been acquired by Keurig Dr Pepper in a deal worth $1.65 Billion Dollars! Our only question is, when’s the Dr Pepper energy drink collab?!
It’s worth emphasizing that these aren’t experimental flavors created specifically for the collaboration. GHOST chose their OG Energy flavor and Kiwi Strawberry Hydration flavor because they represent the brand at its best. The OG flavor has been the “party facing flavor” of the GHOST Energy lineup, while Kiwi Strawberry has consistently ranked among the top flavors in the Hydration range, simply too good to put down.
This approach shows GHOST’s confidence in their existing products while creating something special for the partnership. Rather than rushing to create entirely new formulas, they’re putting their best foot forward with proven winners that have already earned their place in the hearts (and taste buds) of their loyal customers.
Looking Forward: More Music, More Collabs
This Warped Tour partnership signifies GHOST’s continued expansion into music and lifestyle partnerships that go beyond traditional supplement marketing. Following successful collaborations with brands like Sour Patch Kids, Swedish Fish, and Teenage Mutant Ninja Turtles, GHOST continues to prove that supplement brands can create meaningful cultural connections.
The success of their energy drink line has opened doors to these larger cultural partnerships, allowing GHOST to reach new audiences while staying true to the alternative spirit that built their brand. As CEO Dan Lourenço discussed in Episode #116: The Meteoric Rise of Ghost Energy, these authentic collaborations have been crucial to GHOST’s spectacular growth trajectory. The brand’s commitment to genuine partnerships over simple sponsorships has helped them build lasting relationships with both partners and consumers.
Judge dismisses lawsuit against GHOST Energy for candy-themed branding, ruling no reasonable consumer would think Sour Patch Kids drinks are for children. Major industry win.
GHOST’s approach to flavor collaborations has also proven legally sound, as demonstrated by their recent landmark legal victory protecting candy-flavored adult beverages from frivolous lawsuits. This win established important precedents for the entire industry about trademark licensing and consumer protection laws. As they continue to grow under Keurig Dr Pepper’s umbrella, partnerships like Warped Tour show that GHOST isn’t losing the rebellious edge that made them special in the first place.
Whether you’re a longtime GHOST fan, a Warped Tour veteran, or someone discovering both brands for the first time, this collaboration represents everything great about authentic brand partnerships. It’s not just about slapping logos together — it’s about finding genuine connections between communities that share similar values and passions.
Get ready to skate or die, stay hydrated, and keep that energy up all summer long. The GHOST x Warped Tour collaboration is here, and it’s everything we hoped it would be.
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
