Hydration Supplements (Tag Archives)
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops
Unmatched Supps has released a new limited edition flavor of ElectraShred, their advanced hydration formula that goes far beyond basic electrolyte replacement. Knockout Punch joins the lineup as a Signature Series flavor created in collaboration with Cristy "Code Red" Nickel, the former #2 world-ranked professional boxer, celebrity nutritionist, and founder of the Code Red […]
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Core Nutritionals x Fun Sweets Mystery Cotton Candy: A Halloween Puzzle Worth Solving
Some mysteries are best enjoyed one scoop at a time!
Just in time for Halloween, Core Nutritionals and Fun Sweets (America's #1 cotton candy brand) brewed up something special: Mystery Cotton Candy flavor, launching across three essential supplements.
For the lineup, Mystery Cotton Candy is here for Core ABC, Core Creatine, and Core Hydrate.[…]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025
GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.
CORE Nutritionals Transformers Starscream Available in Three[…]Continue Reading →
