Hydration Supplements (Tag Archives)
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SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data
Natural sweeteners normally rely solely on marketing and hope. It's rare when we see actual benchmarks, which makes sense, given the way stevia-based sweeteners have effectively "stalled out" in the market due to their bitterness. At best, companies will compare their ingredient against basic stevia, pick the most favorable base, and call it a […]
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SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.
The report card is mostly great news for Scott. […]
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VMI Sports Launches Creatine Pre-Workout and Creatine +Hydration for America's 250th Anniversary
VMI Sports is marking America's 250th birthday with two simultaneous product launches. Both the Creatine Pre-Workout and Creatine +Hydration hit shelves today (June 26, 2026) in a Patriot Pop flavor timed for Independence Day. Each tub carries a 250th Anniversary badge, a nod to the historic milestone from a brand that puts "VMI Sports is […]
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America's Turning 250, So GHOST Hydration Gets Limited Edition 'Merica Pop Flavor
GHOST is keeping the summer hydration seasonal: GHOST Hydration 'Merica Pop is dropping as a limited-time offering in both 40-serving tubs and 24-count stick boxes, with product packages arriving around June 19th, just ahead of Independence Day. Two formats... but just one time window to get it.
Already familiar with GHOST Hydration? Then you know […]
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Iced Tea Lemonade GHOST Hydration Arrives in Sticks and Tubs... But Only For a While
GHOST is bringing one of its most beloved flavors to GHOST® Hydration: Iced Tea Lemonade is now available as a limited-time offering in both the new 24-count stick pack boxes and 40-serving tubs.
If you've been following along with the 2026 tub refresh and the stick packs' move to new box packaging, you know […]
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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […]
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Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up has made a name for itself in the pre-workout space, and now the brand's been aggressively expanding into ready-to-drink beverages. Following last year's massively successful Lightly Carbonated Protein RTD, Bucked Up Drive Hydration is one of the more interesting entries in that category so far.
The Hydration Drink of PGA Star Bryson DeChambeau[…]Continue Reading →
GHOST Hydration Stick Packs Move to Boxes with New Flavors for 2026
The GHOST Hydration stick packs just got a significant upgrade: they're moving from bags to boxes, and a fresh set of flavors comes with the transition. The new 8CT and 24CT stick box format hits GHOST's DTC site and specialty and grocery retailers on April 15, 2026, the same date as the Hydration tub[…]
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Tactical Nutrition Using PLT Health and CellFlo6® with Chris Lobb and Brett Bernier | Episode #212
Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in active combat and the scientist who helped commercialize it.
Retired Green Beret Chris Lobb, who served nearly 13 years in the Army with a decade in special operations (including five […]
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GHOST Hydration Tubs Refresh for 2026: New Look, New Collabs, Same Formula
GHOST Hydration powder tubs are getting a packaging overhaul, with updated visuals designed to match the RTD cans already in market. The formula stays the same, but four new flavors come with the refresh: Kiwi Strawberry, Lemon Crush, Welch's Grape, and Sonic Cherry Limeade (US only). All four hit GHOST's DTC site […]
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