Hydration Supplements (Tag Archives)
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CORE Hydrate x Big League Chew Now Available at Dick's Sporting Goods Nationwide
Three things happen when adults find Big League Chew again: they buy way too much of it, put an insanely excessive amount in their mouths (just like childhood), and they start looking for anything else with that name on it. CORE Nutritionals has been counting on exactly that reaction since it launched the Hydrate x […] Continue Reading →
Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade
Apollon Nutrition's hydration lineup just got a considerably more theatrical addition. Apollon Nutrition Thriller Hydration, officially listed on the brand's site as Hydration Thriller and stamped across the tub simply as THRILLER, is a limited-edition release that trades Apollon's usual packaging for a rhinestone glove, a fedora tucked behind the logo, a vintage stage […] Continue Reading →
Sydney Cummings x GHOST Mango Colada: Clear Whey, Greens, Hydration RTD, and a 200mg Legend
Summer isn't over yet, and GHOST is closing it out with round two of its collaboration with fitness icon Sydney Cummings. The Sydney Cummings x GHOST Mango Colada collection spans four products this time:
GHOST Clear Whey GHOST Greens GHOST Hydration Drink (RTD), and A brand new version of GHOST LegendProduct packages arrive […] Continue Reading →
SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data
Natural sweeteners normally rely solely on marketing and hope. It's rare when we see actual benchmarks, which makes sense, given the way stevia-based sweeteners have effectively "stalled out" in the market due to their bitterness. At best, companies will compare their ingredient against basic stevia, pick the most favorable base, and call it a […] Continue Reading →
SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.
The report card is mostly great news for Scott. […] Continue Reading →
VMI Sports Launches Creatine Pre-Workout and Creatine +Hydration for America's 250th Anniversary
VMI Sports is marking America's 250th birthday with two simultaneous product launches. Both the Creatine Pre-Workout and Creatine +Hydration hit shelves today (June 26, 2026) in a Patriot Pop flavor timed for Independence Day. Each tub carries a 250th Anniversary badge, a nod to the historic milestone from a brand that puts "VMI Sports is […] Continue Reading →
America's Turning 250, So GHOST Hydration Gets Limited Edition 'Merica Pop Flavor
GHOST is keeping the summer hydration seasonal: GHOST Hydration 'Merica Pop is dropping as a limited-time offering in both 40-serving tubs and 24-count stick boxes, with product packages arriving around June 19th, just ahead of Independence Day. Two formats... but just one time window to get it.
Already familiar with GHOST Hydration? Then you know […] Continue Reading →
Iced Tea Lemonade GHOST Hydration Arrives in Sticks and Tubs... But Only For a While
GHOST is bringing one of its most beloved flavors to GHOST® Hydration: Iced Tea Lemonade is now available as a limited-time offering in both the new 24-count stick pack boxes and 40-serving tubs.
If you've been following along with the 2026 tub refresh and the stick packs' move to new box packaging, you know […] Continue Reading →
The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […] Continue Reading →
Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up has made a name for itself in the pre-workout space, and now the brand's been aggressively expanding into ready-to-drink beverages. Following last year's massively successful Lightly Carbonated Protein RTD, Bucked Up Drive Hydration is one of the more interesting entries in that category so far.
The Hydration Drink of PGA Star Bryson DeChambeau[…] Continue Reading →