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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155

Kyowa Hakko Beverage Panel at SSW 2024 with Lou Ferrer and Darin Decker

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).

MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.

The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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EndoFlo: Enhancing Vascular Health, Pumps, and Workout Performance

Aura Scientific's EndoFlo

In May of this year, we announced the formation of a new ingredient developer named Aura Scientific, who introduced four novel ingredients:

NeuroRush (coffee fruit extract for mood and focus) EndoFlo (blend for blood flow and athletic performance) CapsiBurn (red pepper extract encapsulated in CLA) ProtoTest (DHEA/testosterone booster with protodioscin)

A few cutting-edge brands […]
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Natural Stacks Focus Bites: enfinity for Focus in a Chewable Tablet!

Natural Stacks Focus Bites

For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim.

There are some issues with caffeine, though: It affects everybody differently, and some people have […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138

Gary Millet of Ketone Labs: PricePlow Podcast Episode #138

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients

Aura Scientific

Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).

PricePlow was on the ground floor covering the above three, and we’re […]
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Zynamite: Next-Generation Brain and Body Support from Mangiferin

Zynamite

In the last decade or so, pre-workout supplement formulas have increasingly emphasized ingredients that improve mood, focus, and cognitive performance – in a word, nootropic ingredients.

The future of performance supplements: Bringing together physical and mental gains

Improving mood and mental energy can play a huge role in one’s motivation and enjoyment for exercise, and […]
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VAULT Caffeine-Free Brain Energy Drink: Powered by Free-Acid goBHB!

Vault Caffeine-Free Energy Drink

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on.

What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without […]
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Jocko BRAIN POWER: 100mg Caffeine Nootropic with CRISP Focus

Jocko Brain Power

“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131

Rob Rogers of Axcess Global and Ketone Labs: goBHB is Back!

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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