Nootropics on PricePlow
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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Ai Energy – Jack Owoc’s Cognizin-Powered Nootropic Energy Drink
After creating and pioneering the performance energy drink category with Bang Energy, industry veteran Jack Owoc is back with his most ambitious creation yet – Ai Energy. This innovative nootropic energy drink aims to transcend traditional energy supplementation by targeting multiple neurotransmitter systems for enhanced focus, motivation, and cognitive performance.
Ai Energy: A[…]Continue Reading →
Kyowa Hakko Strengthens Cognizin® Patent Protection: The Gold Standard in Citicoline Gets Stronger
Big news in the cognitive health supplement space: Kyowa Hakko USA has been granted their fourth U.S. patent for Cognizin® Citicoline,[1] further solidifying their position as the premiere supplier of this powerful nootropic ingredient. The new patent specifically covers methods of using citicoline to enhance cognitive performance, attention, and motor function.
For those who […]
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine
Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.
The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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EndoFlo: Enhancing Vascular Health, Pumps, and Workout Performance
In May of this year, we announced the formation of a new ingredient developer named Aura Scientific, who introduced four novel ingredients:
NeuroRush (coffee fruit extract for mood and focus) EndoFlo (blend for blood flow and athletic performance) CapsiBurn (red pepper extract encapsulated in CLA) ProtoTest (DHEA/testosterone booster with protodioscin)A few cutting-edge brands […]
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Natural Stacks Focus Bites: enfinity for Focus in a Chewable Tablet!
For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim.
There are some issues with caffeine, though: It affects everybody differently, and some people have […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138
In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.
In the previous episode, Rob explained […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we’re […]
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