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enXtra Explained: OmniActive's Science-Backed Botanical for Mental Energy
 
                                    In today's fast-paced world, the demand for cognitive performance has never been higher. Whether you're a student cramming for exams, an athlete looking for that mental edge, or a professional powering through deadlines, mental energy has become as crucial as physical stamina. This growing need has sparked a revolution in the supplement industry, with consumers […] 
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Titan Nutrition SwolShot: Liquid Glycerol Revolution with Cognizin Focus
 
                                    Titan Nutrition has once again redefined performance supplementation with SwolShot, a revolutionary liquid cellular volumizing formula that delivers what powdered glycerol products simply can’t. This innovative solution combines the muscle-swelling power of 20 grams of glycerol with premium Cognizin® Citicoline for enhanced mental focus, all in a convenient, ready-to-use format that eliminates the clumping […] 
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
 
                                    Our friends and partners at Sensapure Flavors continue to push the boundaries of what's possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […] 
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Kyowa Hakko's Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163
 
                                    In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie's year and a half hiatus from the PricePlow Podcast. They're joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […] 
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Kyowa Hakko Strengthens Cognizin® Patent Protection: The Gold Standard in Citicoline Gets Stronger
 
                                    Big news in the cognitive health supplement space: Kyowa Hakko USA has been granted their fourth U.S. patent for Cognizin® Citicoline,[1] further solidifying their position as the premiere supplier of this powerful nootropic ingredient. The new patent specifically covers methods of using citicoline to enhance cognitive performance, attention, and motor function.
For those who […] 
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GeniusPure Alpha-GPC: Stable Alpha-GPC 70% and 90% from NNB Nutrition
 
                                    NNB Nutrition has done it again, releasing a higher-yield, patent-pending form of Alpha-GPC named GeniusPure™ that can go as high as 90% while maintaining stability![1] This article discusses the problem and introduces the NNB Nutrition solution, which has expanded to their entire FlowTech series.
Alpha-glyceryl phosphoryl choline, otherwise known as alpha-GPC, quickly rose […] 
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
 
                                    Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry -- they're the […] 
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Formulator's Corner #13: A Restorative Nootropic with enfinity Paraxanthine
 
                                    Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.
The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […] 
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Natural Stacks Focus Bites: enfinity for Focus in a Chewable Tablet!
 
                                    For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim.
There are some issues with caffeine, though: It affects everybody differently, and some people have […] 
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