PLT Health Solutions brings "feel the science" to IFT First 2025! Sample beverage-friendly ingredients that deliver real, experiential benefits at Booth #S1839.
The functional beverage market is experiencing unprecedented growth, and when it comes to novel ingredients, PLT Health Solutions is at the forefront of this revolution. At IFT First 2025 in Chicago, the company is showcasing their growing portfolio of beverage-friendly ingredients designed to deliver real, experiential benefits that consumers can actually feel.
The Science Behind the Experience
According to Steve Fink, Vice President of Marketing, consumer experience has become a critical factor for product success. "Efficacy will always be the foundation when it comes to science-backed ingredients," said Fink. "But today's consumers expect more than just results -- they're looking for products that align with their values and deliver a complete experience. ...In many ways, the experience of a product has become just as important as the science behind it."
At IFT First 2025, visitors to Booth #S1839 can sample these innovative ingredients and truly "feel the science" for themselves.
See Dr. Jeremy Appleton's Zynamite Presentation
Dive into PLT Health's cognitive platform with Steve Fink and Dr. Jeremy Appleton, exploring Zynamite, Zembrin, and Vanizem's impact on brain health in Episode #146 of the PricePlow Podcast
One of the highlights of IFT First 2025 will be Dr. Jeremy Appleton's presentation on new clinical research for Zynamite, PLT Health's award-winning mango leaf extract. The presentation, scheduled for Tuesday, July 15 at 3:15 PM during the IFT Taste of Science & Sample Stop Event, will unveil fresh data supporting this non-stimulant cognitive enhancer.
Dr. Appleton, PLT's Director of Medical and Scientific Affairs, has been instrumental in advancing the science behind Zynamite. As we discussed in our recent PricePlow Podcast Episode #146 with him and Steve Fink, Zynamite's unique mechanism of action through COMT inhibition sets it apart from traditional stimulants like caffeine. The presentation may coincide with the data in the article we recently published, "PLT Health Announces New Zynamite S Study: Enhanced Cognitive Performance with Just One Dose".
The Full Beverage-Friendly Portfolio
Here's a shortened recap of PLT's Beverage-Stable Platform:
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Energy Category: Beyond Traditional Caffeine
PLT's energy portfolio includes both stimulant and non-stimulant options. The company offers zümXR Extended Release Caffeine, which provides sustained energy without the typical crash associated with immediate-release caffeine formulations.
PLT Health Solutions' new Zynamite S research shows impressive cognitive benefits. This water-soluble mango leaf extract improves processing speed, cognitive flexibility, and mood with effects lasting up to 5 hours after just one dose.
On the non-stimulant side, Zynamite delivers cognitive and physical energy through its high mangiferin content. The newer Zynamite S format offers enhanced bioavailability, making it ideal for beverage applications where lower doses are preferred.
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Cognitive Enhancement: Supporting Mental Performance
The cognitive category features several standout ingredients. Rhodiolife Rhodiola rosea extract acts as a true adaptogen, helping reduce mental and physical stress while promoting emotional balance.
Zembrin Sceletium tortuosum extract offers rapid-acting mood enhancement and stress relief, with clinical studies demonstrating improved mood and reduced stress in less than two hours. This makes it an excellent choice for products targeting acute stress management.
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Sports and Active Nutrition: Performance Enhancement
PLT's sports nutrition portfolio includes MegaNatural-BP grape seed extract, which supports healthy blood flow and cardiovascular function. The ingredient has shown promise in enhancing athletic performance through improved circulation and endurance.
MegaNatural-BP is a grape seed extract with 9 clinical studies showing it improves blood flow and athletic performance. California-made and clinically effective at 300mg, it's the perfect pre-workout ingredient for better endurance and cardiovascular health.
cellflo6 recently joined this category, offering green tea-based benefits for physical performance, recovery, and blood flow enhancement. This will be its first showcasing at IFT First.
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Weight Management: Comprehensive Support
PLT's weight management offerings include Slendacor, a unique triple-herb complex that has demonstrated remarkable results in clinical trials. The ingredient combines Moringa oleifera, Murraya koenigii, and Curcuma longa in a specific ratio that can increase resting metabolic rate by up to 15.2% without affecting heart rate or blood pressure.
Complementing Slendacor is Supresa, a patented saffron extract that targets food cravings and stress-based eating. Clinical studies show that Supresa can reduce snacking by up to 55% compared to placebo.
The Growing Functional Beverage Market
The functional beverage segment has been one of the fastest-growing areas in the natural products industry for several years. PLT's beverage-friendly ingredients represent the next evolution in this space, providing formulators with tools to create products that stand out in an increasingly crowded market.
Addressing Beverage Formulation Challenges
Are you ready for a shake-up in the beverage space? PLT Health Solutions has worked hard to create several beverage-stable ingredients, so that we can avoid all of the me-too RTD formulas.
Creating effective beverage formulations with botanical ingredients presents unique challenges. As Fink explains, "Beverages present a range of challenges when it comes to consumer sensory and experience, especially with plant-based and botanical ingredients."
PLT has addressed these challenges through focused development work targeting the specific needs of beverage producers: uniform particle size and density, excellent water dispersibility and solubility, neutral taste and color profiles, and superior stability.
Innovation Through Science
PLT Health Solutions prides themselves on commitment to scientific validation. Every ingredient in their portfolio is backed by clinical research, and it seems like we're publishing new data on their ingredients nearly every month! This approach has earned them recognition as a trusted partner among brands and formulators looking for reliable, effective ingredients.
Looking Forward
As the functional beverage market continues to evolve, PLT Health Solutions remains at the forefront of innovation. Their focus on ingredients that deliver noticeable benefits aligns perfectly with consumer expectations for products that provide real value.
PLT Health's Slendacor increases metabolic rate up to 15.2% without stimulants. Research shows significant results in just 14 days, with subjects losing nearly 12 pounds over 16 weeks through its unique three-herb blend.
The company's comprehensive approach to beverage formulation – addressing everything from taste and stability to efficacy and consumer experience – makes them an ideal partner for brands looking to differentiate their products in a competitive market.
Visit PLT at IFT First 2025
For those attending IFT First 2025 in Chicago, PLT Health Solutions will be showcasing their full portfolio of beverage-friendly ingredients at Booth #S1839. Don't miss Dr. Jeremy Appleton's presentation on Zynamite's new clinical research on Tuesday, July 15 at 3:15 PM during the Taste of Science & Sample Stop Event.
PLT's portfolio offers solutions that can help you achieve the goals of the most ambitious brands and formulators. Their commitment to science-backed ingredients ensures that every product claim is supported by solid research, giving you the confidence to market your products effectively.
The future of functional beverages is experiential, and PLT Health Solutions is leading the way with ingredients that consumers can actually feel working. Visit their booth to sample these innovative compounds and discover how they can transform your next beverage formulation.
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