Recovery (Tag Archives)
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Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216
Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem's Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7).
Tom walks […]
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DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal
Sarcopenia is often described as muscle loss, but that framing understates the real problem. What aging adults lose isn't just mirror-muscle. After 50, strength declines two to three times faster than mass,[1] which means the things that actually matter go first: rising from a chair, climbing stairs, carrying groceries, catching yourself before a fall. […]
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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […]
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Tactical Nutrition Using PLT Health and CellFlo6® with Chris Lobb and Brett Bernier | Episode #212
Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in active combat and the scientist who helped commercialize it.
Retired Green Beret Chris Lobb, who served nearly 13 years in the Army with a decade in special operations (including five […]
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TruShield™ Certified Ingredients: How ReDaxin and AstaReal Set the Drug-Tested Standard
Most banned substance conversations focus on the finished product: the thing an athlete holds in their hand. But contamination risk doesn't start there. It starts with ingredients.
A single compromised input can run through an entire production batch, and no amount of end-of-line testing changes what was already baked in. TruShield™ Certified is closing […]
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Qualia Creatine+: Doctor-Formulated Creatine for Muscle, Brain, and Healthy Aging
Qualia has built a reputation around one idea: that the body functions as an interconnected system, and supplements should support the whole system rather than chase a single biomarker. Their newest product, Qualia Creatine+, applies that philosophy to creatine (a molecule with one of the deepest research bodies in all of sports nutrition) […]
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Nuritas' AI Magnifier: Inside the Ingredient Discovery Engine That Predates the AI Boom
When Nora Khaldi pitched early investors on Nuritas back in 2014, she was selling two ideas that almost nobody in the supplement industry had heard of: artificial intelligence and bioactive peptides.
That was nearly a decade before ChatGPT made AI a household term. And it matters, because what Nuritas built has nothing to do […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once
If you read the first part of our iron education series on iron homeostasis, you already know the story: conventional iron supplements often fail because they ignore the body's regulatory machinery. Hepcidin, the hormone that controls how much iron your body absorbs and circulates, gets thrown off by inflammation, and when that happens, adding […]
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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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