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Recovery

Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo

Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo

When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness

LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness

The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo

GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo

GHOST Lifestyle continues redefining supplement categories with GHOST Clear Gains, the industry's first clear weight gainer. Combining 20-40 grams of whey protein isolate with 35-70 grams of Vitargo fractionated amylopectin, this light and refreshing formula delivers serious muscle-building nutrition without the heavy, milky texture of traditional gainers.

Clear Gains launches with three flavors: Blue […]
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SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors

SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors

Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient's multi-category potential.

For those who missed the show, Helaina's presence showed exactly what makes effera™ a category-creating ingredient: it works seamlessly across diverse applications, […]
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The Upcoming CreaSol SSAT Training Volume Data: Over 5X Greater Improvement vs. Creatine Alone!

The Upcoming CreaSol SSAT Training Volume Data: Over 5X Greater Improvement vs. Creatine Alone!

Powerful new data on Patented CreaSol SSAT is on its way, and it's going to change how we think about creatine enhancement. While earlier preclinical research showed impressive improvements in strength (28.1%) and endurance (51.5%) compared to creatine alone, new training volume data from MolTek Nutrition's ongoing clinical research is showing something even more significant: […]
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Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides

Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides

The supplement industry has an innovation problem. Walk down any supplement aisle and you'll find the same ingredients that have been around for decades... sometimes even a century or more. Whey protein, creatine, caffeine, melatonin. Yes, they work, but they're old. Now that the supplement industry has reached maturity and mainstream adoption, we now face […]
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response

The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response

It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?

The answer would determine […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation

Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation

Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.

From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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VC-H1 Botanic Collagen Peptides Made from Hibiscus: Where Beauty Blooms

VC-H1 Botanic Collagen Peptides Made from Hibiscus: Where Beauty Blooms

The collagen supplement market faces a fundamental contradiction: consumers spend billions annually on a protein that isn't nutritionally complete, raises ethical and sustainability concerns, and requires massive doses to show modest benefits. Animal-derived collagen contains minimal essential amino acids and lacks tryptophan entirely, and typically demands 5-15 grams daily to deliver results.[1] Meanwhile, most "vegan […]
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NNB Nutrition Launches Pürest Creatine: Industry's Lowest Impurity Levels at Competitive Pricing

NNB Nutrition Launches Pürest Creatine: Industry's Lowest Impurity Levels at Competitive Pricing

Creatine monohydrate remains the most researched and effective sports nutrition ingredient ever developed, with benefits spanning muscle growth, strength, recovery, and cognitive function.[1] Yet despite decades of research confirming creatine's safety and efficacy, a significant problem persists: manufacturing quality varies dramatically across suppliers, leading to contamination with compounds that have no place in a […]
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