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MuscleTech Creatine Peptide 447 Updates: Now at Walmart With More Creatine Monohydrate
MuscleTech's Creatine Peptide 447 launched into one of the best-timed windows in recent sports nutrition history, arriving right as creatine and peptides became two of the industry's biggest talking points at the same time. Since then, we've seen it sell through multiple times in our system. Now the brand is taking the brain- and muscle-focused […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far, and what the company's new […] Continue Reading →
Sydney Cummings x GHOST Mango Colada: Clear Whey, Greens, Hydration RTD, and a 200mg Legend
Summer isn't over yet, and GHOST is closing it out with round two of its collaboration with fitness icon Sydney Cummings. The Sydney Cummings x GHOST Mango Colada collection spans four products this time:
GHOST Clear Whey GHOST Greens GHOST Hydration Drink (RTD), and A brand new version of GHOST LegendProduct packages arrive […] Continue Reading →
Unmatched Supps Longevity Greens+: Kris Gethin's All-In-One Greens, Reds, and Probiotic Formula
Unmatched Supps has spent the last several releases blurring the line between performance and longevity, and its newest launch also brings that mentality to the daily greens category. Unmatched's Longevity Greens+ is an all-in-one superfood powder built around 5,750mg of an Organic Greens Blend, 1,500mg of an Organic Reds Blend, 500mg of mushrooms, a 14-strain […] Continue Reading →
Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […] Continue Reading →
GHOST's Next Collab Era: Cloning Soda, Not Candy - And Besting the Originals
GHOST built a large part of its identity on collaborative flavors. But that identity is shifting, as we're seeing from their recent GHOST Energy launches. GHOST Energy x A&W Root Beer just opened its Secure-A-Can window this week, and it's blown basically everyone away.
Nine years into the collab game, GHOST isn't cloning candy into […] Continue Reading →
Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […] Continue Reading →
On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside just planted a flag in the fastest-growing corner of the beverage aisle: the non-alcoholic, functional "feel-good" drink.
Its debut lineup, featuring Guava Glow and Strawberry Sunshine flavors, is a zero-sugar, zero-calorie sparkling soda built around one active ingredient, Zembrin®, the standardized kanna (Sceletium tortuosum) extract from PLT Health […] Continue Reading →
Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […] Continue Reading →
