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MegaNatural-BP for Metabolic Health: The Cardiometabolic Support Ingredient Formulators Are Overlooking
The supplement industry is experiencing a metabolic health renaissance. Formulators are responding to consumers who increasingly understand that cardiovascular and metabolic wellness aren't separate concerns... they're interconnected systems that rise or fall together. Blood pressure, insulin sensitivity, and vascular function all influence each other through shared biological pathways, yet most formulations still treat them […]
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myHMB for Women: Build Muscle, Burn Fat, Stay Strong
Walk into any gym and you'll notice a pattern: men dominate the free weight section while women cluster around cardio equipment. Ask why, and you'll often hear the same concern: "I don't want to get bulky."
The "Bulking Up" Myth (and Why You're Missing Out)This fear keeps countless women from one of the most […]
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MecobalActive: Health Tech BioActives' Next-Generation Methylcobalamin Opens New Dimension in Performance
For decades, vitamin B12 supplementation followed a simple script: identify deficiency, correct deficiency, move on. But modern consumers aren't waiting for deficiency symptoms to take action. With 61% declaring themselves self-sufficient when it comes to health decisions, today's wellness-focused individuals prioritize mental clarity, sustained energy, and peak performance over reactive health management.[1]
When B12 Stops[…]Continue Reading →
NutriScience's Ed Dosz on ButyraGen: Bypassing Microbiome Limits for Digestive Support | Episode #184
In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles […]
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The Betaine Advantage: Why Nutristat Pre Script Exceeds Standard Dosing
In the competitive pre-workout market, most brands follow a predictable formula: include 1 to 2.5g of betaine, check the box, and move on. It's the minimum effective dose range shown in research, so why go higher? For most companies, the answer is simple: cost savings and profit margins... there's generally not much market incentive to […]
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CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025
Following the groundbreaking success of XPO NRG at SupplySide West 2024, PricePlow is proud to announce CREATEA Mighty Mango, a next-generation concept beverage that pushes the boundaries of functional beverage formulation. This collaborative project brings together some of the industry's most innovative ingredient suppliers and formulation experts to showcase what's possible when cutting-edge science […]
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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025
GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar
Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars... and they're entering the category with a game-changing twist. These aren't your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that'll have you questioning why anyone […]
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Core POST Vanilla Ice Cream: Why a Premium Post-Workout is Worth It
When Core Nutritionals CEO Doug Miller talks about formulating supplements, he doesn't mince words: "We use the best, even when it costs more." That philosophy has never been more evident than in Core POST, the brand's premium post-workout recovery matrix that's loaded with four trademarked ingredients that most brands skip due to cost.
The […]
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