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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
Introducing Basic Supplements with Marc Curcio and Laura Valley | Episode #156
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions
In October 2024, PLT Health Solutions launched TestFACTOR — a testosterone-boosting ingredient powered by botanical extracts from mango (Mangifera indica) and East Indian Globe Thistle (Sphaeranthus indicus). TestFACTOR was launched after the conclusion of a soon-to-be published study showing significant results for testosterone, vitality, and sexual health in middle-aged men.
What […]Continue Reading →
AN Performance Series Launched at The Vitamin Shoppe by Applied Nutrition USA
The sports nutrition landscape has witnessed a significant shift as Applied Nutrition‘s American arm (AN USA) has launched its highly anticipated AN Performance line. Building on their commitment to transparency, innovation, and community building, AN USA is setting the stage for a new era in performance supplementation.
From ABE to AN Performance: The Evolution[…]Continue Reading →
AN Performance Creatine + Peptide: Leveling Up Muscle Growth and Recovery
In the realm of sports nutrition, sometimes the simplest formulas can make the most profound impact. Today, we’re thrilled to announce the launch of AN Performance Creatine + Peptide from Applied Nutrition USA, the first product in their highly anticipated AN Performance Series—now available exclusively at The Vitamin Shoppe.
This unflavored, no-nonsense […]
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Boogieman Punch Creatine Chews: MuscleTech Adds a Tropical Twist
Get ready to unleash the Boogieman! Iovate has just expanded their innovative line of MuscleTech Creatine Chews with an exciting new flavor we’ve seen before: Boogieman Punch. Inspired by the vibrant personality of professional bodybuilder Blessing Awodibu, this tropical punch flavor brings a delicious twist to your creatine supplementation routine.
The Boogieman Returns:[…]Continue Reading →
Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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Vanizem: Enhance Mood and Conquer Stress by Boosting Anandamide Production
In a fast-paced, highly-demanding world like ours, it’s easy to feel overwhelmed. How can we better cope with the daily stress of modern society?
There are many different approaches, but it’s always wise to begin by looking inward – at the human organism – to learn how we can leverage our own design to achieve […]
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Ghost High Protein Hot Cocoa Mix is Back for 2024 in Tubs and Packets!
‘Tis the season! Temps dropping lower can only mean one thing: it’s bulking season. The time for shirtless beach volleyball has passed, and in its place are gigantic wool sweaters that hide the less flattering aspects of putting on weight.
Of course, it being chilly outside also means slamming down those cold protein shakes post-workout […]
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NeuroRush: Unlocking Coffee’s Cognitive Benefits For Focus and Workouts
Modern life is a workout, and as we navigate it, we’re subjected to high levels of stress. Unfortunately, the unprecedented demands on our minds come at a time when the brain is more important than ever for determining professional success and life outcomes.
So what do we do to support this vital organ of knowledge […]
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