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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Helaina's effera® Lactoferrin Growth Story: Laura Katz & Pamela Besada-Lombana | Episode #197
Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina's Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June, we traveled to New York to experience firsthand […]
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Dynagenix: Next-Generation Boswellia for Fast-Acting Musculoskeletal Support in Beverages
Boswellia serrata extracts have delivered joint health benefits for years, but they've been limited to capsules and tablets. The reason? Traditional Boswellia is completely insoluble in water, tastes bitter, and requires doses of 100-250mg or higher. For brands looking to create functional beverages, shots, gummies, or ready-to-mix powders, these characteristics have made Boswellia a non-starter.[…]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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The Science of Vitamin B12: HTBA's MecobalActive Clinical Study Deep Dive | Episode #196
Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast, we welcome back HTBA (HealthTech BioActives) for a comprehensive deep dive into the science behind their MecobalActive methylcobalamin ingredient and the groundbreaking clinical […]
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The Ultimate Guide to Alpha Lipoic Acid: Mechanisms, Clinical Evidence, and Why Bioavailability Matters
Alpha lipoic acid (ALA) functions as an essential cofactor for mitochondrial energy production while simultaneously serving as one of nature's most versatile antioxidants. This dual role, combined with its unique ability to work in both water and fat-soluble environments throughout the body, has earned it recognition as the "antioxidant of antioxidants".
But standard alpha […]
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PeptiStrong: Natural Anabolic Ingredient from Fava Beans
Have you ever wondered how new nutritional supplements are discovered? Historically speaking, there's more than one answer to this question.
Lately, a new technique for identifying blockbuster supplements of the future has emerged:
AI-driven research.
Researchers are using powerful computers, equipped with the latest language learning models, to comb biological databases looking for any and […]
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C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.
These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
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Sensapure Flavors Launches SensaNaturals Flavor Solutions: Custom Clean-Label Taste Without the "Natural Flavors" Declaration
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a new clean-label flavoring platform built entirely from recognizable, whole-food ingredients. The system allows functional food and beverage brands to achieve great taste using food ingredient declarations rather than the catch-all "natural flavors" term that increasingly draws consumer scrutiny.
The platform was first teased by Tyrus […]
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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
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