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Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners
IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
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GR8 Lifestyle ACTIV8: The Gut Health Greens Powder Made with Organic Superfoods
Looking for a greens powder that does much more than just superfoods?
ACTIV8 is one of the first five innovative formulas from GR8 Lifestyle Supplements that elevates the greens powder category by combining premium organic superfoods with targeted gut health and immune support ingredients. It's a comprehensive wellness complex designed to support your body from […]
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The Gremin Pain & Recovery Breakthrough: Zeus Hygia's Arun Kanth and Green Regimen's Tyshawn Bryant | Episode #176
In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that's revolutionizing sports nutrition recovery.
First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee […]
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Sleep Protein Launches: A First-of-Its-Kind Nighttime Sleep and Recovery Formula
Sleep Protein combines 20g of slow-digesting milk protein with research-backed sleep ingredients in a melatonin-free formula that supports both overnight muscle repair and deep, restorative sleep.
The supplement industry just got a new innovative nighttime product, and this is one we can all get behind. Sleep Protein, launching today on Amazon, delivers a […]
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Protein 'Out of Thin Air' with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175
On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that's literally made "out of thin air".
This […]
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The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed
A bombshell social media video from Musclemania Malaysia has sent shockwaves through the supplement industry, making explosive allegations against one of the world's most trusted protein brands. The viral TikTok and Instagram posts claim that Iovate's MuscleTech Nitro-Tech, a protein powder found in virtually every supplement store globally, allegedly contained only "12.98 grams of […]
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Gains in Bulk NO MATTER WHAT: Pre-Workout Powered by enfinity® Paraxanthine
The pre-workout category has been dominated by the same caffeinated formulas for years: high-stim blends that leave you jittery, crashed, and questioning whether that late-afternoon workout was worth the sleepless night ahead. Gains in Bulk is changing that narrative with their revolutionary NO MATTER WHAT™ pre-workout, powered by TSI Group's breakthrough enfinity® paraxanthine.
This […]
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Master Foods Lab Unveils Five Innovative Protein Snack Concepts
The functional foods space continues to evolve at breakneck speed, and nobody's pushing the boundaries quite like Michael Alfaro and his team at Master Foods Lab. Fresh off their show-stopping protein donut debut at SupplySide West 2024, the Miami-based contract manufacturer has sent us five brand-new concept products that showcase exactly why they've become […]
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Nootropics Depot Erinamax: The World's First Standardized Erinacine A Lion's Mane Supplement
After more than eight years of research, development, and countless technical challenges, Nootropics Depot has achieved what many thought impossible: creating the world's first commercially available lion's mane mycelium supplement standardized to erinacine A. Their groundbreaking Erinamax is a quantum leap in functional mushroom supplementation, delivering at least 0.5% erinacine A content. This is […]
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Unmatched Supps Longevity Multi: Kris Gethin's Revolutionary 7-Formula Health System
When most supplement companies talk about "complete health support", they usually mean cramming everything into a few overcrowded capsules. Unmatched Supps Longevity Multi takes a radically different approach: seven distinct, targeted formulas that work synergistically to address the fundamental pillars of long-term health and vitality.
You've seen vita-packs... now it's time to meet a longevity[…]
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