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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine

Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine

The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?

Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.

NNB Nutrition Pushes Beyond Standard Energy Drink Ingredients

Set to debut […]
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Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar

GHOST Protein Bar

Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars... and they're entering the category with a game-changing twist. These aren't your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that'll have you questioning why anyone […]
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Nootropics Depot High-Potency Saffron Capsules: Maximum Potency for Mood, Mind, and Vision Support

Nootropics Depot High-Potency Saffron Capsules: Maximum Potency for Mood, Mind, and Vision Support

What began as the world's most expensive culinary spice has emerged as one of the most thoroughly validated natural compounds for mood enhancement, cognitive protection, and eye health. Nootropics Depot's High-Potency Saffron Extract delivers standardized concentrations of the bioactive compounds that clinical research demands -- 7.5% crocins and 1% safranals -- providing more than double […]
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How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps

How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps

For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.

The Animal[…]
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Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179

Tyrus Sciarra Sensapure Flavors PricePlow Podcast Episode 179 IFT First 2025 flavor science natural artificial sweeteners

On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
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Nutristat PÜRPEPTIDE: The Advanced Amino Formula That Absorbs When Others Can't

Nutristat PÜRPEPTIDE: The Advanced Amino Formula That Absorbs When Others Can't

Most amino acid supplements make bold claims about absorption and performance, but they're built on a flawed foundation. Free-form amino acids require digestion. BCAAs alone miss critical EAAs. And when you're pushing hard in the gym, your digestive system practically shuts down as blood flows to working muscles instead of your gut.

Nutristat solves […]
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Memo-Q: The Silk Protein From Freemen Nutra That's Revolutionizing Cognitive Enhancement

Memo-Q: The Silk Protein From Freemen Nutra That's Revolutionizing Cognitive Enhancement

The next breakthrough in cognitive enhancement doesn't come from synthetic compounds or exotic botanicals... it comes from silk. Memo-Q, a patented cognitive ingredient from Freemen Nutra, transforms the same protein that gives silk its legendary strength into bioactive peptides that strengthen the mind.

Memo-Q: Cognitive Breakthrough Nootropic Peptide From Silk Protein

This […]
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Stadice: Zeus Hygia's Mangiferin-Powered Cognitive Enhancement for the Digital Age

Stadice: Zeus Hygia's Mangiferin-Powered Cognitive Enhancement for the Digital Age

When we last spoke with Arun Kanth about Zeus Hygia's breakthrough Gremin ingredient, the conversation revealed more than just one innovative compound. Toward the end, Arun shared details about Stadice, a mangiferin-standardized extract from mango bark (Mangifera indica) designed to enhance cognitive performance.

"That would be very exciting to talk about mangiferin and […]
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One Innovation Labs: The Science-Driven Company Behind PureWay-C with Much More to Come

One Innovation Labs: The Science-Driven Company Behind PureWay-C with Much More to Come

What do GHOST, Vital Proteins, and Sports Research have in common?

They've all turned to the same Miami-based ingredient supplier to differentiate their vitamin C formulas: One Innovation Labs, creators of PureWay-C®.

Since 2004, PureWay-C® has helped brands stand out in the crowded vitamin C market, yet most formulators are unaware […]
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