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Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186

Marc Lobliner President Ketone Labs goBHB bigger than creatine PricePlow Podcast Episode 186

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.

Since we last formally spoke with […]
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response

The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response

It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?

The answer would determine […]
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Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline

Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline

The energy drink market has evolved. While college students still chug neon-colored cans loaded with artificial sweeteners and mystery ingredients, a different demographic demands more. Professionals building companies, designers chasing deadlines, and parents juggling careers need sustained focus without the crash... and they want their energy drink to reflect their standards.

STÆD: A Grown-Up Energy[…]
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Nutristat Na R-Lipoic Acid: Max Bioavailability Alpha Lipoic Acid via Sodium Stabilization

Nutristat Na-R-Lipoic Acid: Maximum Bioavailability Through Sodium Stabilization

Alpha lipoic acid (ALA) is a naturally-occurring compound that serves dual roles as both an essential cofactor for energy-producing enzymes in the mitochondria and a potent antioxidant that works in both water-soluble and fat-soluble environments throughout the body. This unique ability, combined with its ability to regenerate other antioxidants like glutathione, vitamin C, and vitamin […]
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Merica Labz F-Tyranny: Zero F#CKS Given Pre-Workout Delivers 450mg Caffeine

Merica Labz F-Tyranny: Zero F#CKS Given Pre-Workout Delivers 450mg Caffeine

When freedom calls, you answer with explosive pumps, laser focus, and unapologetic energy. F-Tyranny is here.

'Merica Labz has done it again. Just when you thought the patriotic brand couldn't get more outrageous with their supplement releases, they've dropped F-Tyranny — a fully loaded, clinically dosed pre-workout that gives absolutely zero f#cks about playing […]
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Core VEGAN Peanut Butter: The Plant-Based Protein That Actually Tastes Like the Real Deal

Core VEGAN Peanut Butter: The Plant-Based Protein That Actually Tastes Like the Real Deal

Core Nutritionals expands their vegan protein lineup after some time off with a rich, authentic Peanut Butter flavor!

Core Nutritionals has added another flavor to their impressive Core VEGAN lineup with Peanut Butter -- a flavor that's notoriously difficult to perfectly nail in plant-based protein powders. While many vegan proteins struggle with overly chalky peanut […]
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Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance

Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance

Five days ago in San Diego, Kyle "Tiger" Kirvay became the first athlete in ABS Powerlifting Series history to break the 1100kg barrier. He walked away with a 1125kg (2480.2 lb) total, the biggest bench on the platform, the highest Wilks score ever recorded in the series, and his first ABS belt.

He's also now […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation

Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation

Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.

From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk

Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk

The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.

Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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