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No Joke: CORE Nutritionals’ April Fools’ Pickle Hydrate Is Here to Stay
What started as an April Fools’ prank has quickly become a surprising hit among supplement enthusiasts. CORE Nutritionals launched their Dill Pickle flavored Hydrate on April 1st, 2025, and despite the questionable flavor profile, it’s turning out to be a legitimate success that’s earned its place in the CORE lineup.
When we first heard about […]
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Case DISMISSED: Judge Rules that GHOST Energy Candy Flavors Don’t Equal ‘For Children’
In a massive legal victory for GHOST, a federal judge has dismissed a class action lawsuit that claimed the company’s energy drinks deceptively marketed products to children by using candy-themed branding.
The ruling represents a major win for the beverage industry and clarifies important principles about trademark licensing and consumer protection laws. Further, it […]
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MuscleSport Makes April Fools a Reality: Maple Bacon Doughnuts Lean Whey Arrives!
What started as an April Fools’ joke years ago has become a delicious reality in 2025.
When Musclesport CEO Jason “The Supp Chef” Mancuso posted a mock-up of Maple Bacon Doughnuts protein powder several years ago as an April Fools’ joke, he never expected the overwhelming demand from fans begging to make it real. […]
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Live From Buffalo, NY: Basic Supplements Launches Buffalo Wings Flavor Basic Whey!
The Only Wingman You Need at the Gym!
Buffalo wings and protein shakes – two gymbro staples that no one ever thought to combine… until now! Basic Supplements is heating things up with their most audacious flavor yet: Buffalo Wings Basic Whey. This April Fools’ creation brings the iconic taste of Buffalo, NY right […]
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How to Read Ashwagandha Supplement Labels: Don’t Get Fooled!
Walk into any supplement store or browse online retailers, and you’ll find countless ashwagandha products commanding shelf space. This ancient Ayurvedic herb has exploded in popularity for stress relief, sleep improvement, and hormone support. But as consumer interest grows, so does a concerning reality: not all ashwagandha extracts are created equally.
When shopping for […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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GHOST Basics: Simplified Essentials With High-Quality Ingredients
GHOST Lifestyle continues their expansion with the launch of GHOST Basics – a streamlined collection of four essential supplements designed with their trademark transparency and quality. This no-frills line features the fundamental supplements many health-conscious consumers use daily:
Creatine Fish Oil Vitamin C + Glutathione Digestive Enzymes True to their Word: Not Ignoring Supplements after[…]Continue Reading →
Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps
Enhanced Labs continues to build upon their impressive 2025 supplement lineup with their flagship pre-workout system, the Maximus Bundle. After successfully introducing innovative products like their testosterone booster Top T, advanced fat burner Shred, and protein-packed Protein Waffles, Enhanced Labs demonstrates their commitment to science-backed formulations with this versatile pre-workout stack.[…]
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Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine
Life Cider X combines the gut health benefits of a full-dose apple cider vinegar drink with the clean, focused energy of enfinity® paraxanthine. This innovative functional beverage gives ACV enthusiasts a smarter energy option while maintaining the core benefits of apple cider vinegar.
What is Life Cider X? A Full 15g Dose of ACV[…]Continue Reading →
BHB Supplements: The Ultimate Guide to Exogenous Ketones
Beta Hydroxybutyrate (BHB) is a ketone body that your cells can use for energy, especially when glucose is unavailable. They’ve gained recognition from discussions of the ketogenic diet, and you can think of ketones as the fourth macronutrient, after protein, fat, and carbohydrates.
When the body is deprived of dietary carbohydrates, it enters […]
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