Energy Drinks on PricePlow

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Energy Drinks

GHOST x Warped Tour: Official Energy & Hydration Partner for 30th Anniversary Tour

GHOST x Warped Tour: Official Energy & Hydration Partner for 30th Anniversary Tour

The ’90s kids at GHOST Lifestyle are absolutely losing their minds… and rightfully so! The brand has just announced their partnership as the official energy and hydration sponsor of the legendary Vans Warped Tour, which celebrates its 30th anniversary this summer. This collaboration brings together two icons that defined alternative culture: GHOST’s rebellious energy […]
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Ghost Energy Bubblicious Cotton Candy Returns: Sweet Nostalgia for Ghost’s 9th Birthday

Ghost Energy Bubblicious Cotton Candy Returns: Sweet Nostalgia for Ghost's 9th Birthday

Ghost Energy is bringing back one of its most beloved flavors as part of their epic 9th birthday celebration: Bubblicious Cotton Candy! This fan-favorite flavor returns alongside Ghost Energy Bubblicious Strawberry Splash and the groundbreaking Ghost Protein Cereal Cinnamon Toast Crunch collaboration, making June 1st, 2025 one of Ghost’s biggest launch days ever.

Originally […]
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Ghost Energy Bubblicious Strawberry Splash Returns for Summer 2025

Ghost Energy Bubblicious Strawberry Splash Returns for Summer 2025

Ghost Energy continues its legendary flavor collaboration streak with the return of Bubblicious Strawberry Splash, launching as part of Ghost’s massive 9th birthday celebration on June 1st, 2025. This fan-favorite flavor is making its triumphant return alongside Ghost Energy Bubblicious Cotton Candy and the brand-new Ghost Protein Cereal Cinnamon Toast Crunch collaboration.

Originally launched […]
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MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.

Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
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GHOST Energy Iced Tea Lemonade: Summer 2025’s Hottest Refreshment

GHOST Energy Iced Tea Lemonade: Summer 2025’s Hottest Refreshment

GHOST Energy is kicking off summer 2025 with a classic flavor that needs no introduction – Iced Tea Lemonade. Dropping on May 5th, this Arnold Palmer-inspired creation brings the perfect balance of tangy lemon and smooth tea notes just in time for warmer weather.

Onward and Upward for GHOST Energy

The release shows that […]
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Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB

Energy drinks have reached new market heights, but they all rely on caffeine or other stimulants. But what if someone doesn’t want a stimulant? Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.

For decades, energy drinks have dominated the functional […]
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.

As Sensapure gets more heavily into these concept […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163

New Cognizin and Setria Research Coming: Kyowa Hakko's Katie Emerson & Tony Miano | PricePlow Podcast Episode 163

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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Case DISMISSED: Judge Rules that GHOST Energy Candy Flavors Don’t Equal ‘For Children’

Case Dismissed: Judge Rules that Ghost Energy Candy Flavors Don’t Equal ‘For Children’

In a massive legal victory for GHOST, a federal judge has dismissed a class action lawsuit that claimed the company’s energy drinks deceptively marketed products to children by using candy-themed branding.

The ruling represents a major win for the beverage industry and clarifies important principles about trademark licensing and consumer protection laws. Further, it […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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