RTD (Tag Archives)
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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New BHB Study Shows Promise for Preserving Muscle During Weight Loss
When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
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NNB Nutrition Launches BioVantage™: Advanced Delivery Technology Platform for Enhanced Bioavailability
NNB Nutrition continues its evolution from ingredient innovator to total supplement solutions provider with the launch of BioVantage™, an advanced delivery technology platform designed to unlock the full potential of active ingredients through enhanced absorption, controlled release, and superior stability.
The platform addresses three critical challenges facing supplement formulators:
Poor bioavailability due to rapid[…]Continue Reading →
The Beverage Builders at LaCore Nutraceuticals: Katie McCammack | Episode #194
Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage -- the collaborative innovation featured at SupplySide Global 2025 -- we explore LaCore's impressive manufacturing capabilities and discuss why […]
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PLT Health's Second Zynamite S Study Confirms Fast-Acting Cognitive Benefits
In the supplement industry, having a single clinical study backing an ingredient is good. But having two separate clinical studies completed in the same year? That's validation.
PLT Health Solutions and their innovation partner Nektium Pharma recently announced results from their second clinical trial on Zynamite S,[1] a water-soluble mango leaf extract standardized […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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