RTD (Tag Archives)
Subscribe to PricePlow's Newsletter and RTD Alerts
enXtra Explained: OmniActive’s Science-Backed Botanical for Mental Energy
In today’s fast-paced world, the demand for cognitive performance has never been higher. Whether you’re a student cramming for exams, an athlete looking for that mental edge, or a professional powering through deadlines, mental energy has become as crucial as physical stamina. This growing need has sparked a revolution in the supplement industry, with consumers […]
Continue Reading →
Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game
When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going […]
Continue Reading →
MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages
The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.
Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
Continue Reading →
New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health
Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It’s demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.
However, just as science […]
Continue Reading →
Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […]
Continue Reading →
NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
Continue Reading →
MegaNatural-BP: PLT Health’s Clinically-Validated Grape Seed Extract for Athletic Performance
In an era where cardiovascular health remains a top concern, PLT Health Solutions offers an innovative, science-backed ingredient that harnesses the power of nature. MegaNatural-BP is a unique grape seed extract specially manufactured in California’s wine country, standardized to deliver consistent potency of bioactive polyphenols that have been shown to support healthy blood pressure levels […]
Continue Reading →
GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside
While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!
Ghost Hydration RTD: As First Seen and Tasted on[…]Continue Reading →
Neutonic: Science-Based Focus & Productivity Line Loaded with Cognizin Citicoline
In an industry filled with flashy marketing and underdosed formulas, Neutonic enters the nootropic supplement space with a refreshingly different approach: research-backed ingredients at clinically-validated doses, led by the premier form of citicoline, Cognizin® — available in three different form factors.
James Smith & Chris Williamson: The Founders Behind the FocusJames Smith and Chris […]
Continue Reading →
Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors
Following their ground-breaking work on XPO NRG at SupplySide West 2024, the experts at Sensapure Flavors have released their flavor and ingredient trend forecast for 2025. After visiting their new Innovation Center in Salt Lake City and spending hours discussing flavor technology with Scott Zimmerman and Derek Greer on Episode #149 of the PricePlow Podcast, […]
Continue Reading →
