Ready To Drink (Tag Archives)
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Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine
Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!
Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →
Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can
A functional beverage ingredient has to dissolve, stay in solution, and leave the drink tasting like something people want to finish. Zynamite® S, the water-soluble grade of the mango leaf extract from Nektium Pharma, was developed for that job, according to its maker, and finished cans are starting to appear. This roundup covers four […] Continue Reading →
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies
For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →
Glanbia's Custom Premix Solutions: Making Complex Formulas Simple
Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum order, particle size, and paperwork. […] Continue Reading →
C4 Sparkling Protein: Cellucor's Carbonated Take on Clear Whey Isolate
Cellucor/Nutrabolt is putting its clear whey technology into a can with some fizz. The new C4 Sparkling Protein packs 20g of ultra-filtered whey protein isolate into a 16 fl oz sparkling beverage with zero sugar, zero fat, and zero caffeine, aimed at anyone chasing a daily protein number who's tired of another thick, cloudy […] Continue Reading →
Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved
Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie can. Now the brand's tea-drinking half gets its own lineup: Tea Evolved, a zero-sugar nootropic tea built on brewed black, green, and white […] Continue Reading →
GHOST's Next Collab Era: Cloning Soda, Not Candy - And Besting the Originals
GHOST built a large part of its identity on collaborative flavors. But that identity is shifting, as we're seeing from their recent GHOST Energy launches. GHOST Energy x A&W Root Beer just opened its Secure-A-Can window this week, and it's blown basically everyone away.
Nine years into the collab game, GHOST isn't cloning candy into […] Continue Reading →
GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback
GHOST Protein Drink x Yoo-hoo Chocolate is official, and it landed with the kind of launch GHOST fans have come to expect: gone in minutes.
The collaboration pairs Yoo-hoo's decades-old chocolate milk flavor with a ready-to-drink protein shake built around ultra-filtered skim milk, delivering 25 grams of protein, 120 calories, and a […] Continue Reading →
NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […] Continue Reading →
