Ready To Drink (Tag Archives)
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GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback
GHOST Protein Drink x Yoo-hoo Chocolate is official, and it landed with the kind of launch GHOST fans have come to expect: gone in minutes.
The collaboration pairs Yoo-hoo's decades-old chocolate milk flavor with a ready-to-drink protein shake built around ultra-filtered skim milk, delivering 25 grams of protein, 120 calories, and a […]
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NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […]
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SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data
Natural sweeteners normally rely solely on marketing and hope. It's rare when we see actual benchmarks, which makes sense, given the way stevia-based sweeteners have effectively "stalled out" in the market due to their bitterness. At best, companies will compare their ingredient against basic stevia, pick the most favorable base, and call it a […]
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ProFerm™ by Perfect Day: Precision-Fermented BLG and the New Plant That Changes the Protein Supply Math
If you've spent any time over the past few years shopping for protein or sourcing protein ingredients, you already know the headline: whey protein isolate got expensive... and stayed that way. Prices climbed steeply as demand surged past what traditional dairy supply could absorb, with whey supply sputtering due to flat-to-down cheese consumption. Spot […]
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PLT Health Solutions Heads to IFT First 2026 with Six Sampling Beverages and a Beverage Energy Showcase
PLT Health Solutions is back at IFT First, once again in Chicago with a booth full of incredible things to drink. At Booth #3042, the Morristown, NJ ingredient supplier will sample six custom-built functional beverages spanning four categories (energy, sports nutrition, weight management, and stress/mood), and Steve Fink, PLT's Vice President of Marketing, […]
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SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.
The report card is mostly great news for Scott. […]
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K Tropix Wellness KLEAN Protein: 24g BLG-Based Whey Isolate Shots
K Tropix built its reputation in the botanical space with a loyal following developed over roughly five years. Through their K Tropix Wellness line, they're now bringing that same GMP-certified, lab-tested approach to mainstream supplements, but doing it in a very unique manner. Their first protein product is worth a close look.
KLEAN Protein is […]
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Supplyside Connect New Jersey 2026: Hot Takes & Fresh Finds | Episode #213
For the second year running, PricePlow took the main stage at SupplySide Connect New Jersey with a live panel podcast. Episode #213 of the PricePlow Podcast brings you that roundtable in full, recorded live in 2026 with three of the most plugged-in editorial voices in the supplement and functional food space: Cassie Smith (Senior Director […]
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Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up has made a name for itself in the pre-workout space, and now the brand's been aggressively expanding into ready-to-drink beverages. Following last year's massively successful Lightly Carbonated Protein RTD, Bucked Up Drive Hydration is one of the more interesting entries in that category so far.
The Hydration Drink of PGA Star Bryson DeChambeau[…]Continue Reading →
POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.
Citicoline has […]
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