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Jocko GOOD Sweetener: A Natural Blend of Allulose, Reb-M, and Monk Fruit Extract

Jocko Hydrate RTD GOOD Sweetener

One of the biggest hurdles in the supplement industry is flavoring — and with that comes sweetening. After all, the demographic that is interested in performance-boosting supplementation is the same demographic that has the sense to be wary of unnecessary sugar intake and overall ingredient quality.

Avoiding Sugar (and Corn Syrup) is Just[…]
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PLT Health’s Beverage Stable Ingredients: Get Ready for Novel Drinks

PLT Health Solutions' Beverage Stable Ingredients

It’s no secret that the sale of ready-to-drink (RTD) beverages has skyrocketed over the past decade. Between energy drinks, protein shakes, and bottled pre-workout drink formulas, the beverage space has taken over a major portion of the supplement industry.

In fact, we’re welcoming in a new generation of consumers who couldn’t be bothered to mix […]
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Jocko Hydrate Drink (RTD) with All-Natural Sweetener Blend!

Jocko Hydrate RTD

Jocko Willink is one of America’s foremost exponents, and exemplars, of self-discipline – and most of us would agree that discipline is a huge factor in personal success. He’s also the founder of Jocko Fuel, one of the hottest new brands in the supplement market.

When it comes to physical training, willpower matters a […]
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RAW Nutrition Protein RTD: CBUM’s Grab and Go Protein Shake

RAW Protein Shake Chocolate Featured

RAW Nutrition has been on fire lately, continuing their surge as the 2023 Brand of the Year from PricePlow’s 2023 Supplement Industry Awards. This month alone, they’ve released a CBUM Essential Charged, an incredible new pre-workout formula that’s packed to the gills with stims, alongside a new Lemonade flavor of the Thavage Pre-Workout.[…]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138

Gary Millet of Ketone Labs: PricePlow Podcast Episode #138

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained […]
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GHOST Hydration RTD Blue Raspberry Sour Patch Kid Collab!

GHOST Hydration x Blue Raspberry SPK

For those that weren’t paying attention, GHOST moved through April at a blistering speed, releasing 4 new SKUs:

GHOST Protein Cereal GHOST Joint GHOST Greens Matcha Latte GHOST Energy EDC Electric Limeade

Two new products, and two new flavors. From the looks of it, May isn’t going to be any different, with their newest release […]
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VAULT Caffeine-Free Brain Energy Drink: Powered by Free-Acid goBHB!

Vault Caffeine-Free Energy Drink

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on.

What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without […]
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe

2024 Functional Beverage Trends

The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.

But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.

At each show, […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131

Rob Rogers of Axcess Global and Ketone Labs: goBHB is Back!

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside

Ghost Hydration RTD

While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!

Ghost Hydration RTD: As First Seen and Tasted on[…]
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