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enXtra Explained: OmniActive’s Science-Backed Botanical for Mental Energy

enXtra Explained: OmniActive’s Science-Backed Botanical for Mental Energy

In today’s fast-paced world, the demand for cognitive performance has never been higher. Whether you’re a student cramming for exams, an athlete looking for that mental edge, or a professional powering through deadlines, mental energy has become as crucial as physical stamina. This growing need has sparked a revolution in the supplement industry, with consumers […]
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Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game

Strength Throughout Life: Glanbia Nutritionals' OptiATP™ and CreaBev® Change the Beverage Game

When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going […]
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MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages

The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.

Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
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New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health

New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health

Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It’s demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.

However, just as science […]
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.

As Sensapure gets more heavily into these concept […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept

In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside

Ghost Hydration RTD Gets Fresh New Bottle Design and Updated Flavors

While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!

Ghost Hydration RTD: As First Seen and Tasted on[…]
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Neutonic: Science-Based Focus & Productivity Line Loaded with Cognizin Citicoline

Neutonic: Science-Based Focus & Productivity Line Loaded with Cognizin Citicoline

In an industry filled with flashy marketing and underdosed formulas, Neutonic enters the nootropic supplement space with a refreshingly different approach: research-backed ingredients at clinically-validated doses, led by the premier form of citicoline, Cognizin® — available in three different form factors.

James Smith & Chris Williamson: The Founders Behind the Focus

James Smith and Chris […]
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SweetVantage – NNB Nutrition’s Natural Sweetener Solution

SweetVantage – NNB Nutrition’s Natural Sweetener Solution

The search for the perfect natural sweetener has challenged food scientists for decades. While stevia has long shown promise, challenges with taste, stability, and bitterness have held it back from widespread adoption. Here to save the day, the pioneers at NNB Nutrition, a company known for groundbreaking metabolic innovations like GlucoVantage dihydroberberine, are […]
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Six Star Brings Cocoa Krispies Magic to Ready-to-Drink Protein Shakes

Six Star Brings Cocoa Krispies Magic to Ready-to-Drink Protein Shakes

The collaboration between Six Star Pro Nutrition and Kellogg’s keeps getting better. Following the wildly successful launch of their Froot Loops and Frosted Flakes protein powders and a fan-favorite Froot Loops RTD that had supplement reviewers raving, Six Star is back with another childhood favorite: Cocoa Krispies Protein Shake!

Cocoa Krispines in an RTD:[…]
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