Ready To Drink (Tag Archives)
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NNB Nutrition Dominates SupplySide Global 2025: OnSwitch, Purest Creatine, and the Pure-Potent-Precise Revolution
NNB Nutrition solidified its position as an industry leader at SupplySide Global 2025, showcasing next-generation ingredients, hosting a sold-out networking event, and proving they're no longer following trends. They're creating them.
SupplySide Global 2025 marked a major growth marker for NNB Nutrition. What began as a novel ingredient supplier has evolved into an […]
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See Protein From Air Come to Life: Solar Foods Showcases Solein® Concepts at SupplySide Global 2025
Taste the future of protein production, and learn more in our podcast discussion and informative articles:
When we sat down with Solar Foods' team at IFT First on Episode #175 of the PricePlow Podcast, we explored one of the most revolutionary breakthroughs in supplement science: Solein®, a complete protein literally made from air. […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025
Following the groundbreaking success of XPO NRG at SupplySide West 2024, PricePlow is proud to announce CREATEA Mighty Mango, a next-generation concept beverage that pushes the boundaries of functional beverage formulation. This collaborative project brings together some of the industry's most innovative ingredient suppliers and formulation experts to showcase what's possible when cutting-edge science […]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025
GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a […]
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Bucked Up Twin Co-Founders Ryan and Jeff Gardner on Their Billion-or-Bust Supplement Journey | Episode #181
On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains […]
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Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
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Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete
When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
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