Ready To Drink (Tag Archives)
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Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
While most flavor houses retreat when faced with challenging proteins, Sensapure Flavors sees opportunity. When brands approach them with proteins that are off-color, intensely bitter, or completely unprecedented in the food industry, Sensapure’s team doesn’t just accept the challenge — they thrive on it.
This expertise has positioned Sensapure as the industry’s go-to experts […]
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PLT Health Wants You to “Feel the Science” with Disruptive Beverage-Friendly Ingredients at IFT First 2025
The functional beverage market is experiencing unprecedented growth, and when it comes to novel ingredients, PLT Health Solutions is at the forefront of this revolution. At IFT First 2025 in Chicago, the company is showcasing their growing portfolio of beverage-friendly ingredients designed to deliver real, experiential benefits that consumers can actually feel.
The Science[…]Continue Reading →
Hosstility RTD: Ready-to-Drink Pre-Workout Power with Cognizin Citicoline
The ready-to-drink pre-workout market has exploded in recent years, yet most RTD formulas make significant compromises to achieve shelf stability and convenience. But Hosstile Supplements didn’t get that memo.
Founded by IFBB Pro Fouad Abiad, Hosstile has built its reputation on refusing to take shortcuts. The new Hosstility RTD delivers the same aggressive stance […]
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Ghost Hydration Drink ‘Merica Pop: The Patriotic Rocket Pop Flavor is Here!
The summer heat is officially here, and Ghost Lifestyle is bringing the perfect cooling solution with their latest ready-to-drink hydration flavor. Today marks the official release of Ghost Hydration Drink ‘Merica Pop, a patriotic rocket pop-inspired flavor that captures the essence of summer celebrations in convenient RTD format.
This isn’t Ghost’s first patriotic rodeo […]
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enXtra Explained: OmniActive’s Science-Backed Botanical for Mental Energy
In today’s fast-paced world, the demand for cognitive performance has never been higher. Whether you’re a student cramming for exams, an athlete looking for that mental edge, or a professional powering through deadlines, mental energy has become as crucial as physical stamina. This growing need has sparked a revolution in the supplement industry, with consumers […]
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Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game
When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going […]
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MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages
The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.
Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
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New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health
Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It’s demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.
However, just as science […]
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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