Ready To Drink (Tag Archives)
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NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey
This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.
This is literally perfect[…]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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GHOST x Yoo-hoo Chocolate Protein RTD: 25G Protein is Coming in a Can
The can is hard to miss: bright yellow Yoo-hoo branding, GHOST's signature ghost logo, chocolate dripping down from the top, and 25G PROTEIN stamped right where you can't ignore it. At 110 calories in an 11-ounce can, the macro density is wild -- essentially all protein, minimal fat and carbs.
What We Know So Far[…]Continue Reading →
Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Vegan Collagen?! How VC-H1 Can Disrupt Amazon with Eric Withee & Marc Bruggemann | Episode #204
What if you could deliver all the benefits of traditional collagen without any animal ingredients?
In Episode #204 of the PricePlow Podcast, we explore VC-H1, a revolutionary vegan collagen alternative derived from organically grown hibiscus. Eric Withee from Freemen Nutra returns to discuss the science behind this innovative ingredient, while Marc Bruggemann, […]
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Why Energy Drinks Need Experiential Ingredients: The Zynamite S Case Study
Walk through any convenience store cooler today and you'll see a familiar pattern. Different colors, different influencers, different marketing stories. But crack open the cans and read the labels? They're essentially the same formula: 200mg caffeine, B-vitamins, maybe some amino acids, possibly an herb like green tea or guarana extract.
The energy drink market has […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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