Ready To Drink (Tag Archives)
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Vegan Collagen?! How VC-H1 Can Disrupt Amazon with Eric Withee & Marc Bruggemann | Episode #204
What if you could deliver all the benefits of traditional collagen without any animal ingredients?
In Episode #204 of the PricePlow Podcast, we explore VC-H1, a revolutionary vegan collagen alternative derived from organically grown hibiscus. Eric Withee from Freemen Nutra returns to discuss the science behind this innovative ingredient, while Marc Bruggemann, […]
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Why Energy Drinks Need Experiential Ingredients: The Zynamite S Case Study
Walk through any convenience store cooler today and you'll see a familiar pattern. Different colors, different influencers, different marketing stories. But crack open the cans and read the labels? They're essentially the same formula: 200mg caffeine, B-vitamins, maybe some amino acids, possibly an herb like green tea or guarana extract.
The energy drink market has […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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NNB Nutrition Launches BioVantage™: Advanced Delivery Technology Platform for Enhanced Bioavailability
NNB Nutrition continues its evolution from ingredient innovator to total supplement solutions provider with the launch of BioVantage™, an advanced delivery technology platform designed to unlock the full potential of active ingredients through enhanced absorption, controlled release, and superior stability.
The platform addresses three critical challenges facing supplement formulators:
Poor bioavailability due to rapid[…]Continue Reading →
The Beverage Builders at LaCore Nutraceuticals: Katie McCammack | Episode #194
Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage -- the collaborative innovation featured at SupplySide Global 2025 -- we explore LaCore's impressive manufacturing capabilities and discuss why […]
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PLT Health's Second Zynamite S Study Confirms Fast-Acting Cognitive Benefits
In the supplement industry, having a single clinical study backing an ingredient is good. But having two separate clinical studies completed in the same year? That's validation.
PLT Health Solutions and their innovation partner Nektium Pharma recently announced results from their second clinical trial on Zynamite S,[1] a water-soluble mango leaf extract standardized […]
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