Ready To Drink (Tag Archives)
Subscribe to PricePlow's Newsletter and Ready To Drink Alerts
Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
Continue Reading →
NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
Continue Reading →
Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete
When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
Continue Reading →
Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners
IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
Continue Reading →
FitAid RX: The First RTD with Beverage-Stable Creatine from CreaBev® Technology
For decades, the supplement industry has faced a seemingly-insurmountable challenge: how to put creatine monohydrate into ready-to-drink beverages without it degrading. Companies have tried and failed repeatedly, with products launching only to be pulled from shelves when the creatine inevitably broke down during processing and storage.
Creatine in a Beverage is Here, Thanks to CreaBev®[…]Continue Reading →
Glanbia Nutritionals Strength Platform: CreaBev®, OptiATP™, and the Future of Beverage Innovation | Episode #174
On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that's transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of […]
Continue Reading →
Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025
The natural sweetener landscape is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Nutrition will be showcasing their latest breakthrough in Booth S1750: SweetVantage + Allulose packets that finally solve stevia's bitterness problem while delivering unprecedented sweetness potency.
If you've been struggling with stevia's bitter aftertaste or looking for a […]
Continue Reading →
Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
While most flavor houses retreat when faced with challenging proteins, Sensapure Flavors sees opportunity. When brands approach them with proteins that are off-color, intensely bitter, or completely unprecedented in the food industry, Sensapure's team doesn't just accept the challenge -- they thrive on it.
This expertise has positioned Sensapure as the industry's go-to experts […]
Continue Reading →
PLT Health Wants You to "Feel the Science" with Disruptive Beverage-Friendly Ingredients at IFT First 2025
The functional beverage market is experiencing unprecedented growth, and when it comes to novel ingredients, PLT Health Solutions is at the forefront of this revolution. At IFT First 2025 in Chicago, the company is showcasing their growing portfolio of beverage-friendly ingredients designed to deliver real, experiential benefits that consumers can actually feel.
The Science[…]Continue Reading →
Hosstility RTD: Ready-to-Drink Pre-Workout Power with Cognizin Citicoline
The ready-to-drink pre-workout market has exploded in recent years, yet most RTD formulas make significant compromises to achieve shelf stability and convenience. But Hosstile Supplements didn't get that memo.
Founded by IFBB Pro Fouad Abiad, Hosstile has built its reputation on refusing to take shortcuts. The new Hosstility RTD delivers the same aggressive stance […]
Continue Reading →
