Ready To Drink (Tag Archives)
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131
For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside
While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!
Ghost Hydration RTD: As First Seen and Tasted on[…]Continue Reading →
Arms Race Nutrition Harness RTD Pre-Workout Revealed with New Branding
Arms Race Nutrition, the active sports supplement company co-owned by Doug Miller and Julian Smith, is well-known for their Harness pre-workout supplement. But sometimes, you want some on-the-go, no mixing necessary.
On November 10, 2023, the team announced the forthcoming Arms Race Nutrition Harness RTD,[1] a ready-to-drink pre-workout supplement with about 355 milligrams […]
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Pure Beta-Lactoglobulin: Arla Foods Ingredients Lacprodan® BLG-100
Over the last couple of years, we’ve seen a kind of protein powder arms race. Supplement brands have made large investments to improve the effectiveness of their proteins, usually with high-tech additives, structural protein modifications, or bolstered amino acid compositions.
Clear Protein Isolates – The Next Big Thing in Protein ShakesIn parallel, the […]
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Inspired Nutraceuticals DVST8 Dark RTD: Monster Pre-Workout Drink with Nitrates!
Back in July, we covered Inspired Nutraceuticals’ DVST8 DARK Pre-Workout – a formula for anyone who wants to hone their edge. Or in Jungian terms, integrate their shadow. It’s an impressive formula in many ways, featuring some novel ingredients and generous doses of familiar ones.
DVST8 Dark Now in RTD FormWell, now […]
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Inspired Nutraceuticals Endless RTD: For Endless Youth and Hydration
A long time ago (2017), in an industry far, far away, an upstart supplement brand named Inspired Nutraceuticals formulated a supplement named Endless. With a subtitle of “Carbohydrate Sports Drink” and a now-discontinued formula loaded with carbs, vitamins, minerals, ergogenics like creatine and betaine, BCAAs, and even a VO2 blend, the product was probably […]
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Dan Lourenço #5: The Meteoric Rise of Ghost Energy | Episode #116
Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show!
We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the […]
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CBum Thavage RTD Pre-Workout: Is This Even Possible?
You have not seen an RTD (ready-to-drink) pre-workout supplement like this one.
When Chris Bumstead joined Raw Nutrition and launched his CBum line, one of his first actions was to release the Thavage Pre-Workout Supplement. It’s had a couple of tweaks (all updated in the article linked above), but has inarguably remained one of […]
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RAW Nutrition’s CBUM Thavage RTD Strawberry Mango: A First at 24 Hour Fitness
This is turning out to be a big month for CBum Thavage RTD, as far as flavors go. Earlier in May, we got a return of one of our favorite limited-time flavors to date: Miami Vice. We were extremely satisfied to sip on that flavor again.
Now, we’re getting another new flavor for […]
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