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Ecklonia Cava: The Super Seaweed with Metabolism and Brain-Boosting Benefits
Ecklonia cava is a bioactive-rich brown seaweed that thrives along the coastal regions of Korea and Japan. For centuries, this marine treasure has been used in foods and in traditional East Asian medicine.[1]
Ancient cultures treasured it for its medicinal properties, and modern research has now catapulted Ecklonia cava back into the spotlight as a […]
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GR8 Lifestyle Supplements: Nutrition to the Power of 8 Now at GNC
The wait is over: GR8 Lifestyle Supplements has officially arrived at GNC stores nationwide and online today, May 8th. This isn’t just another supplement launch, it’s the debut of a brand that’s set to redefine what performance nutrition means for the ambitious modern consumer.
We’ve been closely following and supporting GR8’s development, and after seeing […]
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Nitrogen Nutrition: Major Supplement Launch Inspired by Man’s Best Friend (May 5, 2025)
We’ve got some exciting news to share with the supplement world – Nitrogen Nutrition is set to launch on May 5, 2025, bringing a fresh lineup of premium formulations to serious fitness enthusiasts. Founded by industry entrepreneur Chandler Burner, this brand is built on both scientific excellence and heartfelt purpose.
A Brand Built[…]Continue Reading →
effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry
Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.
Research shows it’s more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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Neutonic: Science-Based Focus & Productivity Line Loaded with Cognizin Citicoline
In an industry filled with flashy marketing and underdosed formulas, Neutonic enters the nootropic supplement space with a refreshingly different approach: research-backed ingredients at clinically-validated doses, led by the premier form of citicoline, Cognizin® — available in three different form factors.
James Smith & Chris Williamson: The Founders Behind the FocusJames Smith and Chris […]
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Wellness Extract: Where Ancient Wisdom Meets Modern Science
In an industry often divided between traditional wisdom and modern science, Wellness Extract stands as a bridge between these two worlds. Founded in 2017 by Virender Dass, this Canada-based supplement company has quickly established itself as a beacon of quality in the natural health space – but their story begins with a deeply personal quest […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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Jonathan Scheiman: Fitbiomics Decodes Elite Athlete Microbiomes Into VNella | Episode #158
On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and […]
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Introducing Basic Supplements with Marc Curcio | Episode #156
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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Basic Supplements Promises to Get Back to the Basics with Simple, Reliable Formulas
Dozens, if not hundreds of new supplement brands are created every year, each promising to have the most innovative new products on the market. With so much noise, it’s difficult for them to separate themselves from the pack. Some opt for flash, some for science, and some just bring in the latest sensational influencer.
But […]
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