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Basic Supplements Promises to Get Back to the Basics at the 2024 Mr. Olympia

Basic Supplements Announcement Update: Basic Supplements has launched with Basic Whey! This article will be updated with the product catalog and videos from our trip throughout October.

Dozens, if not hudreds of new supplement brands are created every year, each promising to have the most innovative new products on the market. With so much noise, it’s difficult […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade

NNB Nutrition PricePlow

For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.

All the while, the obesity epidemic and all […]
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INFINIS Has Entered the Chat: Reach Your Infinite Potential

Infinis: Infinite Potential

PricePlow is proud to unveil a new brand launched on Black Friday 2023:

INFINIS Nutrition

With a tagline of Infinite Potential, they posted the following images to the @InfinisNutrition Instagram:

They’ve now teased a pre-workout and a greens formula:

Infinis Ultra Pre-Workout

You want everything in a pre-workout supplement — from pumps to […]
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TJ Humphreys: All Black Everything – ABE Brings Edge | Episode #114

TJ Humphreys: All Black Everything on the PricePlow Podcast

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement.

Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone […]
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RAW Nutrition: Built From The Ground Up and Rebranded in 2023

Raw Nutrition: 2023 Rebrand

It’s the end of an era, but certainly not the end. RAW Nutrition, a brand driven by the larger-than-life Chris Bumstead, has been instantly-recognizable for years with their “brown paper bag” labeling scheme.

Raw Nutrition rebrands away from the brown paper look

The team at RAW have decided that 2023 is the time […]
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KLOUT Releases Onslaught of New Supplements in Spring 2023

Klout Supplements 2023

During PricePlow’s 2022 Supplement Industry Awards, we named one company as The Brand to Watch for 2023KLOUT. The young upstart, whose fresh and aggressive labeling garnered a ton of attention in the past year, impressed us with their ability to embrace and motivate the next generation of young athletes.

What we […]
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Healthgevity Ignite: Healthcare-Centric Metabolic Optimizer

Healthgevity Ignite

Who among us doesn’t want to live a long, healthy life? We emphasize healthy because, after all, there’s not much point to being alive if you aren’t well enough to enjoy it.

Thus, increasingly more attention has been paid over the last couple decades to identifying nutritional supplements that increase healthspan – the period of […]
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Introducing Fungies: Mushrooms in Delicious Gummy Form!

Fungies Mushroom Gummies Introduction

Fungi is all the rage. And what’s not to love? They grow like … fungus… and have a truly staggering array of nutritional properties that get the body, and brain, kicking in high gear. Today, we’re introducing you to Fungies, a truly unique mushroom-based (yet delicious and naturally flavored and colored) gummy supplement.[…]
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nooLVL: A Next-Generation Nootropic Focus Ingredient

Nutrition21 NooLVL

nooLVL is a dietary supplement ingredient from Nutrition21 that has a clinical study supporting its use on gamers — who were playing modern games in the research trial!

Our world is one with an ever-shifting limelight – various things come and go, each capturing facets of attention for small periods of time.

We’ve seen a […]
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Arms Race Nutrition Stabilize Updated to HIS and HERS Formulas

Arms Race Stabilize His and Hers

April 2022 Update: Arms Race Stabilize has been reformulated into two gender-specific Stabilize His and Stabilize Hers formulas!

The original Arms Race Stabilize formula – a whole-body hormone optimization formula – was a great success, but many customers wanted some specific benefits for themselves. So it’s been split into His and Hers formulas, with a […]
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