Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game

When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going to cover new solutions for all of those… and they’re solutions that work in beverage applications.

Strength Reimagined for Every Stage of Life

Finally! Creatine that stays stable in beverages thanks to Glanbia’s CreaBev™ technology. Plus OptiATP® brings actual cellular energy to RTDs — not just caffeine. Add in Collameta™ marine collagen tripeptides & TruCal® bone minerals = strength from every angle.

In 2025, Glanbia Nutritionals is tackling this broader concept of strength with four innovative ingredients that support strength across different life stages and needs. These groundbreaking ingredients solve long-standing challenges in the supplement world, especially in the ready-to-drink (RTD) beverage space. Yes, we’re finally talking about creatine for beverage applications!

Glanbia Nutritionals Pioneers Beverage-Stable Creatine, ATP, and More

With two standout innovations — OptiATP™ and CreaBev® — Glanbia Nutritionals has finally solved the stability issues that have plagued ATP and creatine monohydrate in liquid formats for decades. Meanwhile, Collameta™ (a marine collagen tripeptide) and TruCal® (a bone health mineral complex) round out the innovative company’s strength lineup by supporting the structural elements that underpin true, lasting strength.

Today, we’re diving deep into these ingredients (especially OptiATP and CreaBev) to understand how they work, what makes them special, and why they’re set to transform the sports nutrition beverage market in 2025 and beyond.

Before we go further, sign up for PricePlow’s Glanbia Nutritionals news alerts and never miss updates about these revolutionary ingredients:

Who is Glanbia Nutritionals?

Most readers know Glanbia, the global protein powerhouse, through its consumer products division, but you may be less familiar with Glanbia Nutritionals, their specialized ingredient subsidiary. As a B2B focused division within the larger Glanbia organization, Glanbia Nutritionals has established itself as the #1 global producer of whey-based nutritional solutions and the #2 global producer of custom nutrient premixes. But there’s so much more that they do.

We can count on one hand the number of times a protein powder has disclosed its protein manufacturer — this is how you build consumer trust.

Glanbia Nutritionals focuses specifically on cutting-edge nutritional ingredients and innovative formulation solutions. With 17 Innovation & Collaboration Centers worldwide and manufacturing facilities across North America, Europe, and Asia, they’re the Glanbia business that develops novel ingredients solving complex formulation challenges. Their expertise spans beyond basic dairy and plant-based proteins to include bioactive ingredients, functionally optimized ingredient technologies, and customized premix solutions.

Unlike supplement brands that market directly to consumers, Glanbia Nutritionals operates behind the scenes, partnering with major food and supplement companies to enhance their products. Their ingredients power many of the industry’s most successful brands, though consumers rarely see the Glanbia name on packaging. The company has also committed to ambitious sustainability targets, including 50% reduction in greenhouse gas emissions by 2030 and TRUE Zero Waste certification for all sites by 2025 – ensuring their ingredients are produced responsibly.

But today, we’re here to talk about strength, and it’s not just from their top-tier protein sources:

The Evolution of Strength Through Life Stages

First, why are we here?

The fitness industry has evolved beyond the one-dimensional view of strength as solely muscle size and power. We now understand strength as a multifaceted quality that transforms throughout our lives.

In our 20s and 30s, performance-based strength often takes center stage: maximizing muscle growth, power output, and athletic performance. By our 40s and beyond, priorities shift toward maintaining muscle mass (fighting sarcopenia), supporting joint integrity, and preserving bone density. These are all equally important aspects of functional strength, and they become increasingly important with age.

This broader definition explains why Glanbia’s strength campaign includes not just traditional muscle-focused ingredients like CreaBev, but also structural support components like Collameta for connective tissue and TruCal for bone health. Research shows that after age 30, we lose 3-8% of muscle mass per decade without intervention, ^[1] making more comprehensive approaches to strength increasingly important.

For supplement and beverage formulators, this evolution creates opportunities to develop targeted products for specific demographics, from high-performance ATP delivery systems for athletes to collagen-calcium combinations for active seniors interested in maintaining mobility and independence.

Let’s start with ATP:

OptiATP: Cellular Energy Reimagined

When it comes to performance enhancement, the supplement industry has long focused on ingredients that work indirectly: pre-workout stimulants that increase alertness, amino acids that support recovery, or nitric oxide boosters that enhance blood flow. But what if you could supplement with the actual molecule your body uses for real energy?

• ATP: The Primary Source of Cellular Currency

  Adenosine triphosphate (ATP) is often called the “energy currency” of your cells for good reason. It’s found in every cell of the human body, where it provides the energy to drive all biological reactions that allow cells to function and life to exist.

  

  The blue, beige, and green shaded areas, taken together, comprise the entire ATP molecule – with Ribose smack dab in the middle. The chemical bonds between phosphate groups, indicated in red, are the high energy bonds that release free energy when subjected to hydrolysis. Note the close proximity of the negatively charged oxygen ions within the phosphate groups. Image courtesy of Wikimedia.

  Each ATP molecule contains high-energy phosphate bonds that, when broken, release the energy needed to power everything from muscle contractions to nerve signaling. Your body produces ATP through several metabolic pathways, but here’s the critical issue: during intense exercise, ATP demand can increase up to 1,000 times above resting levels.^[2] This creates a situation where ATP is being consumed faster than it can be replenished.

  As ATP levels decline during intense exercise, performance inevitably suffers. This is one reason why fatigue sets in: your body is literally running out of immediately available energy to power your muscles. And as a result, your muscles can’t contract as forcefully, and fatigue sets in.

• The ATP Stability Challenge

  The concept of supplementing with ATP directly makes perfect sense: if ATP powers performance, why not just add more? This is what’s always worked so well for PEAK ATP®, a patented and clinically-validated disodium ATP ingredient sold by TSI Group. It works amazingly well in powders and capsules. But in beverages… the problem has always been stability.

  Reason being, ATP in its natural form degrades rapidly when exposed to liquid, especially in acidic environments or during heat processing. This makes it impossible to include standard Peak ATP in ready-to-drink beverages — the ATP simply breaks down before you can consume it.

• The OptiATP™ Breakthrough

  

  This is where Glanbia Nutritionals’ OptiATP™ changes the game. Partnering with TSI Group, Glanbia Nutritionals has developed a revolutionary encapsulated form of Adenosine 5′-Triphosphate that solves the stability problem.

  OptiATP uses a patented encapsulation technology that prevents ATP from being rapidly dephosphorylated and degraded at low pH and in solution. The technology creates a protective matrix around the ATP molecule using a combination of food-grade ingredients, preserving its integrity until it can be absorbed by the body.

  The stability improvements are remarkable:

  • 56% more stable after 6 months in aseptic hot-fill processed ready-to-drink beverages
  • 42% more stable after 12 months compared to standard ATP
  • No significant degradation under refrigerated conditions at 4°C

  This encapsulation technology makes OptiATP the first ATP ingredient specifically designed for beverage applications – opening up an entirely new category of ATP-powered drinks.

• Performance Benefits of ATP Supplementation

  The benefits of OptiATP are backed by several human clinical studies on PEAK ATP® (the bioidentical form of ATP that powers OptiATP). These studies have consistently demonstrated significant improvements in multiple aspects of performance:

  • Improved Strength and Power

    Research shows Peak ATP supplementation significantly increases power output during intense exercise. A clinical study found that Peak ATP supplementation improved peak power by up to 18.3% in later sprint bouts and enhanced muscle excitability when athletes were most fatigued.^[3]

    

    Peak ATP supplementation significantly elevated ATP, ADP, and AMP levels 30 minutes post-sprint compared to placebo. This demonstrates the ingredient’s ability to replenish cellular energy stores when the body needs it most, supporting faster recovery between high-intensity efforts.^[3]

    A 12-week study on resistance-trained men showed that Peak ATP supplementation significantly increased total strength by 12.6% (55.3 kg) compared to just 5.9% (22.4 kg) in the placebo group. This represented over twice the strength gain with ATP supplementation versus training alone.^[4]

    In that same study, vertical jump power increased by 15.7% (796 watts) with Peak ATP compared to 11.6% (614 watts) in the placebo group, demonstrating ATP’s ability to enhance explosive power during training.^[4]

    A single-dose study also showed that Peak ATP supplementation increased total weight lifted during squats by 24.3% compared to placebo, demonstrating that even acute supplementation can provide meaningful performance benefits.^[5]

  • Enhanced Blood Flow

    One of Peak ATP’s primary mechanisms is its role in promoting vasodilation. When ATP enters the bloodstream, it causes red blood cells to release additional ATP when oxygen is low in working muscles. This triggers the production of nitric oxide from endothelial cells, leading to expanded blood vessels.^[4]

    Research has shown that Peak ATP supplementation significantly increases post-exercise blood flow. A 12-week human study demonstrated that supplemental ATP increased brachial artery blood flow by nearly 50% above baseline following arm exercise.^[6] This enhanced blood flow not only delivers more oxygen and nutrients to working muscles, but also improves the removal of metabolic waste products, allowing athletes to train harder and recover faster.

  

  ATP supplementation increased the sum of all adenine nucleotides (ATP+ADP+AMP) by day 15 of training, indicating improved overall energy metabolism. This expanded energy pool helps athletes maintain performance during repeated bouts of intense exercise.^[3]

  • Reduced Fatigue and Improved Recovery

    Peak ATP supplementation has been shown to reduce muscular fatigue during repeated high-intensity exercise sets. In one early study, participants who received ATP maintained higher torque production during repeated leg extensions compared to placebo, with the benefits becoming more pronounced as fatigue accumulated. Specifically, ATP supplementation improved low peak torque in set 2 of the test and tended to decrease leg muscle fatigue in set 3.^[7]

  

  EMG data shows ATP supplementation maintained higher muscle activation levels across all 10 sprint repetitions on both testing days. While placebo groups showed declining muscle recruitment, ATP groups sustained neural drive to working muscles.^[3]

• Increased Lean Body Mass

  The same 12-week study cited above also demonstrated that Peak ATP supplementation significantly enhances lean body mass gains when combined with resistance training. Athletes taking 400mg of Peak ATP daily gained 4.0kg of lean body mass compared to just 2.1kg in the placebo group, making for a 90.5% greater increase. Ultrasound measurements revealed that the ATP group experienced a 9.4% (4.9mm) increase in quadriceps muscle thickness versus 4.9% (2.5mm) in the placebo group, representing a 96% greater improvement in muscle size.^[4]

  Enhanced Cognitive Response

  In a recent study published in 2023, Peak ATP supplementation was shown to prevent the decline in reaction time and cognitive function that typically occurs following high-intensity exercise. The research demonstrated that ATP significantly attenuated decreases in reaction time performance and improved muscle excitability during a repeated sprint protocol.^[8] This unique benefit makes ATP valuable not just for physical performance but also for mental acuity during and after exercise.



Muscle excitability ratios dropped significantly in placebo groups during later sprints, but ATP supplementation maintained higher ratios throughout. This preservation of muscle responsiveness explains how ATP helps athletes power through when fatigue typically sets in.^[3]

• Applications: Finally Possible in Beverages

  The true breakthrough with OptiATP is its stability in liquid formats. This opens up entirely new product categories that were previously off-limits for ATP supplementation:

  

  The first stable ATP beverage delivers 200mg of encapsulated cellular energy in every bottle. This sugar-free, low-calorie drink provides the same ATP your muscles use for power – now protected from degradation in liquid form.

  • Ready-to-Drink (RTD) Beverages: OptiATP can withstand aseptic hot-fill processing (temperatures of 185-190°F) while maintaining stability throughout shelf life.
  • Energy Drinks and Shots with Actual Energy: Whether you formulate with caffeine or not, adding ATP to the solution provides a real dose of energy… not just “blocking tiredness”.
  • Future Applications: Glanbia is exploring additional applications including neutral pH beverages, carbonated drinks, and high-heat processed products like gels and gummies.

• Who Should Consider OptiATP?

  OptiATP is ideal for:

  • Competitive athletes looking to maximize power output and training volume
  • Endurance athletes seeking to delay fatigue during prolonged exercise
  • Bodybuilders and strength trainers wanting to increase total work capacity
  • Active individuals looking for non-stimulant energy support
  • Gamers and eSports athletes who can benefit from the cognitive performance benefits

  With a dose of 400mg per serving (providing 100mg of ATP disodium trihydrate), OptiATP delivers these benefits in a form that can be integrated into everyday beverages – not just pills or powders.

• Versatile Product Applications

  Here are just a few of the many product examples from Glanbia Nutritionals that utilize OptiATP:

  

  Mix up cellular energy on demand with this RTM powder featuring 300mg of protected ATP per serving. The encapsulation technology keeps ATP stable in powder form, delivering 100mg of active ATP disodium when you need it most.

  • Performance: Fuel for endurance with OptiATP, CreaBev creatine (see below), and L-carnitine
  • Recover & Recharge: Replenish and repair with OptiATP, electrolytes, glutamine, and CoQ10
  • Daily Vitality: Energy and protection for the day with OptiATP, echinacea, and turmeric
  • Kick Start: Quick energy boost with OptiATP, BCAAs, and B vitamins like niacin, which utilizes ATP to produce NAD+
  • Precision & Focus: Improve response and mental sharpness with OptiATP, ashwagandha, lion’s mane, and lutein

  Point being, it’s not just about caffeine. By directly addressing cellular energy production rather than overstimulating the central nervous system, OptiATP represents a shift in how we think about performance supplementation… by delivering real energy to the cellular level where it’s needed most.

CreaBev®: Creatine is Finally Stable in Beverages!

If there’s one supplement that’s stood the test of time in sports nutrition, it’s creatine monohydrate. With hundreds of studies supporting its efficacy, creatine has earned its place the most thoroughly-researched and validated performance supplement on the market.

• Creatine’s Well-Established Benefits

  Most PricePlow readers are familiar with creatine’s benefits, but they’re worth summarizing:^[9-16]

  • Increased strength and power output during high-intensity, short-duration activities
  • Enhanced muscle growth when combined with resistance training
  • Improved exercise recovery
  • Cognitive benefits including memory and mental processing
  • Support for overall health in aging populations

  The research goes well beyond those, too. The scientific consensus on creatine monohydrate is overwhelming: it works, it’s safe,^[17-19] and nearly everyone can benefit from it. The standard effective dose is 3-5g daily, which helps maintain saturated muscle creatine stores.



Even in ready-to-mix applications, CreaBev® maintains 98% stability after 2 hours versus 89% for standard creatine. Since most RTM drinks are consumed within 5-10 minutes, this near-perfect retention ensures full dosing.

• The Beverage Challenge: Why Creatine and Liquids Don’t Mix

  Despite creatine’s popularity, one persistent challenge has limited its use in ready-to-drink products: creatine monohydrate is notoriously unstable in liquid.

  When mixed with water, especially in acidic environments or when exposed to heat, creatine monohydrate rapidly degrades into creatinine — an inert waste product with no (or scant) performance benefits. This degradation happens surprisingly quickly.

  This instability has been a major roadblock for beverage manufacturers. For years, the only reliable way to consume creatine has been through powders mixed immediately before consumption, or a burdensome number of pills or tablets.

  

  See the difference encapsulation makes: Standard creatine crystallizes and falls out of solution after UHT processing (left), while CreaBev® stays smooth and stable (right). Same 5g dose, completely different results.

  The instability problem extends beyond just beverages. Recent testing of creatine gummies found that many products contain significantly less creatine than claimed on the label, likely due to degradation during processing and storage.

• CreaBev®: The Stability Breakthrough

  

  Glanbia Nutritionals’ CreaBev® represents a game-changing innovation in creatine supplementation. Using a patent-pending encapsulation technology, CreaBev protects creatine monohydrate from degradation in liquid environments without making any chemical changes to the creatine molecule itself.

  The results are remarkable:

  Ready-to-Drink Beverage Stability

  • Excellent long-term stability in acidic pH RTDs. 30% of CreaBev creatine remained stable after a year at acidic pH 2.8.
  • Excellent long-term stability in Ultra High Treatment (UHT) processed RTDs. 73% of creatine monohydrate in CreaBev remains stable at pH 7.0 after a year.
  • Excellent long-term stability in cold-fill processed RTDs. 42% of creatine monohydrate in CreaBev remains stable at pH 4.5 after a year.
  

  After a full year at neutral pH, CreaBev® retains 70% of its creatine content while standard creatine completely degrades within days. The encapsulation technology prevents conversion to useless creatinine, keeping your beverage potent.

  Ready-to-Mix Powder Beverage Stability

  • CreaBev is more dispersible in water than standard creatine monohydrate when used in ready-to-mix powders.

  Gummy Stability

  • Excellent long-term stability in gelatin gummies. 69% of creatine monohydrate in CreaBev remained stable in gelatin gummies after a year.

  This stability breakthrough finally makes creatine-containing beverages and gummies truly viable, with the creatine remaining intact throughout processing, shipping, and shelf life.

• Superior Bioavailability: More With Less

  

  Less is more: CreaBev® achieves similar plasma creatine levels with 26% less material than standard creatine monohydrate. The enhanced absorption profile suggests the encapsulation technology improves bioavailability along with stability.

  Beyond just stability, CreaBev demonstrated impressive bioavailability in internal animal studies. When tested against standard creatine monohydrate, CreaBev achieved similar plasma creatine levels despite containing 26% less actual creatine.

  This suggests CreaBev’s encapsulation technology not only protects creatine from degradation but may also enhance its absorption! If the science pans out, this would potentially allow for smaller, more efficient doses.

  Additionally, given its solubility and dispersibility, it improves the sensory experience, which brings an added benefit.

• FitAid RX: CreaBev in the Wild

  

  Revolutionary shelf-stable creatine for beverages that actually works. This formulation delivers 5g of protected creatine monohydrate that stays stable in water – no more degradation, crystallization, or sedimentation issues.
  

  One of the first major brands to adopt CreaBev technology is LIFEAID Beverage Co. with their FitAid RX product. Each can contains 1,000mg of creatine using CreaBev technology, making it a truly innovative post-workout recovery option.

  FitAid RX is the first product to confidently deliver a stable dose of creatine in a ready-to-drink format — something that simply wasn’t reliably possible before CreaBev. The product also contains other recovery ingredients like BCAAs, turmeric, and CoQ10, creating a comprehensive recovery drink that would have been impossible with standard creatine monohydrate.

• Who Should Consider CreaBev?

  Since creatine is for nearly anyone, so is CreaBev! It’s ideally for:

  • Athletes and fitness enthusiasts looking for convenient creatine delivery methods
  • Casual gym-goers who prefer beverages to powders or pills
  • Manufacturers developing ready-to-drink products, gummies, ready-to-mix powders or other liquid formats
  • People who forget to take their creatine supplements regularly and would benefit from having it in beverages they already consume

  With CreaBev, the most researched sports supplement in history is finally available in the most convenient format — ready-to-drink beverages that can be enjoyed anytime, anywhere, without sacrificing stability or efficacy.

Supporting Structural Integrity: Collameta and TruCal

While OptiATP and CreaBev focus on performance enhancement and energy delivery, Glanbia’s strength campaign goes further by also addressing the structural foundation that supports true functional strength. This is where Collameta™ and TruCal® come into play. These two ingredients support the connective tissues and skeletal system that form the framework for muscular strength:

• Collameta™: A Superior Collagen Tripeptide for Joint and Connective Tissue

  

  Collagen is the primary building block of the body’s essential structures like skin, muscles, bones, tendons, and ligaments. As we age, our bodies produce less collagen, causing these structures to lose flexibility and integrity over time.

  • The Collagen Bioavailability Challenge

    Standard collagen peptides face a significant bioavailability hurdle: Their molecules are too large to enter the bloodstream intact, and must be broken down into smaller chains of amino acids before the body can utilize them. Even traditional collagen peptides often remain too large for optimal uptake, necessitating higher doses and limiting their effectiveness in various applications.

    This is where Glanbia Nutritionals brings a significant advantage to the market: Collameta™ is a marine-based collagen tripeptide that provides:

    • Enhanced absorption: The small molecular weight of tripeptides (sequences of just three amino acids) allows them to be absorbed directly into the bloodstream more efficiently
    • Potent concentration: Contains a higher percentage of bioactive tripeptides compared to traditional collagen peptides
    • Lower effective dose: The enhanced bioavailability means smaller amounts are needed

  • How Collagen Tripeptides Work

    

    Collagen tripeptide supplementation significantly reduced cartilage damage markers in all three categories, with both pig and fish-derived CTP outperforming standard collagen peptides. The most dramatic improvements appeared in surface cracking reduction, where CTP groups showed 60-70% less damage compared to vehicle control.^[20]

    Collagen tripeptides appear to function slightly differently than standard collagen peptides. Research has shown that tripeptides like Gly-Pro-Hyp (the most common tripeptide in Collameta™) are absorbed efficiently and can be detected in the plasma after oral ingestion.^[21]

    In both animal and human studies, research shows that when collagen is ingested in tripeptide form, these peptides can be transported into the bloodstream more effectively than larger collagen peptides. Studies have shown that the tripeptide components (Gly-X-Y) of CTP represent a minimum essential unit of collagen and its absorption efficiency is significantly greater than that of free amino acids.^[22]

  • Research-Backed Benefits

    Clinical studies on collagen tripeptides have demonstrated several important benefits:

    • Human Clinical Trial: Joint Health and Osteoarthritis

      Collagen tripeptides have demonstrated efficacy for joint health in controlled human research. In a double-blind, placebo-controlled, randomized clinical trial, researchers investigated the effects of collagen tripeptide supplementation on knee osteoarthritis in 66 participants with mild joint pain.^[20]

      The study divided participants into three groups:

      • A placebo group (receiving 4g dextrin)
      • A 2g collagen tripeptide group, and
      • A 4g collagen tripeptide group

      After 10 weeks of daily supplementation, the results were impressive. Collagen tripeptide administration resulted in significant improvement of joint symptoms, with the treated groups showing marked reductions in edema (fluid buildup) and friction sounds in the knee joints compared to placebo. The participants who received collagen tripeptides also demonstrated better scores on the Japanese Knee Osteoarthritis Measure (JKOM), indicating improved quality of life and functional capacity.^[20]

      This research suggests that collagen tripeptides may support joint comfort, reduce joint stiffness, and help maintain mobility in individuals experiencing mild joint discomfort

    • Animal Study: Enhanced Bone Healing Process

      

      Both control and HACP-supplemented rats maintained consistent body weight around 225-235g throughout the 3-week trial period. This demonstrates that collagen tripeptide supplementation doesn’t affect normal weight maintenance or metabolic balance.^[23]

      The potential of collagen tripeptides extends beyond joint health to encompass bone healing and repair, as demonstrated in controlled animal research. In a study investigating bone healing in rats, researchers examined the effects of high advanced-collagen tripeptide (HACP) administration on the bone repair process following surgical bone defects.^[23]

      Female rats were given either no supplement (control) or 80mg/kg/day of collagen tripeptide for three weeks following surgery to create standardized bone defects. The results revealed significant improvements in the collagen tripeptide-supplemented group. Histological examination showed that the bone defect areas in treated animals were filled with granulation tissue and a greater number of osteoblasts (bone-forming cells) compared to controls. In contrast, the control group showed persistent bone defects with limited healing activity.^[23]

      These findings suggest that oral collagen tripeptide supplementation may accelerate the bone healing process by promoting cellular activity essential for bone repair and regeneration, making it a potentially valuable supplement for supporting bone health and recovery.

      Beyond improved joints and bone health, there are even skin care benefits:

    • Skin Health

      In a 12-week randomized, controlled study, daily collagen tripeptide supplementation significantly improved skin hydration and elasticity compared to the control group. The research concluded that “daily collagen peptide supplementation may improve skin hydration and elasticity.”^[24]

  • Applications in Glanbia’s Portfolio

    

    Combining marine collagen tripeptides with milk minerals, this capsule formulation delivers structural support in just two capsules daily. Each serving packs 1g of easily-absorbed Collameta™ alongside 550mg of TruCal® D50’s balanced mineral complex – targeting both connective tissue and bone health in one convenient dose.

    Glanbia has incorporated Collameta™ into several application examples, but there’s more that can be done:

    • Joint Support Capsules: 1g of Collameta™ combined with 250mg CuroWhite™ (a pigment-free curcumin that’s encapsulated with β-cyclodextrin)
    • Bone & Joint Support Capsules: 1g of Collameta™ with 550mg of TruCal® D50
    • Ready-to-Mix Beverages: Delivering 1g of Collameta™ in flavored drinks
    • Gummies: Delivering 1g of Collameta™ per 2 gummies

    These applications highlight Collameta’s versatility across different delivery formats, making it accessible for various consumer preferences.

  • Who Benefits from Collameta™?

    Collameta™ is useful for:

    • Active adults seeking to maintain joint health and flexibility
    • Aging individuals facing natural collagen decline
    • Athletes looking for structural support for connective tissues
    • Beauty and wellness consumers interested in skin elasticity benefits

    By providing a more bioavailable form of collagen, Collameta™ represents an evolution in structural support supplementation, addressing both the cosmetic and functional aspects of collagen’s role in the body — strength from all sides.

• TruCal®: Beyond Calcium for Complete Bone Support

  

  While calcium supplements have been a staple for bone health for decades, research increasingly shows that calcium alone is insufficient. The skeletal system requires a matrix of minerals in specific ratios to maintain optimal strength and function.

  TruCal® is a balanced milk mineral complex that delivers seven essential minerals (calcium, phosphorus, magnesium, sodium, potassium, zinc, and iron) in ratios similar to the natural composition of bone. This is a fundamentally different approach from standard calcium supplements:

  

  This joint-focused formula pairs 1g of Collameta™ marine collagen with 250mg of pigment-free curcumin extract. CuroWhite™ delivers curcumin’s benefits without the yellow staining, while enhanced bioavailability means better absorption for joint comfort.

  • The TruCal® Advantage

    • Balanced mineral delivery: Provides calcium (23-25%) alongside phosphorus (10-15%), magnesium (1.5%), sodium (0.65%), potassium (0.83%) and trace minerals
    • Bioavailable form: Minerals derived directly from cow’s milk (Glanbia’s expertise), delivered in ratios similar to human bone composition
    • Synergistic action: The minerals work together to support both bone structure and the metabolic processes required for bone remodeling

    In internal clinical testing, TruCal® showed superior results compared to calcium carbonate:

    • Significantly lowered markers of bone breakdown and resorption
    • Reduced bone turnover markers, indicating more stable bone metabolism
    • More effective at increasing the strength and density of bone

  • The Role of Balanced Minerals in Bone Health

    Each mineral in TruCal® plays a specific role in supporting bone strength:

    • Magnesium: 60% of the body’s magnesium is stored in bone, where it supports strength and growth while activating enzyme systems needed for proper calcium utilization
    • Phosphorus: 85% present in bone and teeth, crucial for bone growth and mineralization
    • Potassium: Helps maintain bone density by promoting calcium retention at the kidney
    • Zinc: Essential for the production of collagen protein threads upon which calcium-phosphorus compounds are deposited
    • Iron: Supports collagen production and proper osteoblast (bone-building cell) activity

  • Applications for Complete Strength Support

    

    A tasty ready-to-mix powder that makes structural support convenient. Each serving combines 2g of TruCal® milk minerals with 1g of Collameta™ collagen in a zero-sugar, zero-fat strawberry cream flavor that’s smooth and easy to drink.

    Glanbia has developed several application examples that showcase how Collameta™ and TruCal® can work together for comprehensive strength support:

    • Bone & Joint Support Capsules: Listed above, combining 1g of Collameta™ with 550mg of TruCal® D50
    • Ready-to-Mix Beverages: Delivering 2g of TruCal® and 1g of Collameta™ in delicious flavored drinks
    • Gummies:: Delivering 125mg of TruCal

• Who Benefits from Structural Support Ingredients?

  While OptiATP™ and CreaBev target performance enhancement, Collameta™ and TruCal® address the foundation that enables that performance:

  • Aging adults: Who face natural declines in both collagen production and bone mineral density
  • Athletes: Whose joints and bones face higher stress from training
  • Fitness enthusiasts: Looking for comprehensive support for their active lifestyle
  • Injury recovery: Individuals seeking nutritional support during healing processes
  • Proactive wellness seekers: People interested in preserving mobility and function as they age

  By combining performance-focused ingredients like OptiATP™ and CreaBev® with structural support ingredients like Collameta™ and TruCal®, Glanbia offers a whole-body approach to strength throughout the lifespan — addressing both the power systems and the structural framework that together create true functional strength.

Glanbia Nutritionals: Bringing Strength to Beverage

Glanbia Nutritionals has established a new benchmark for beverage-stable strength-supporting ingredients with their 2025 lineup. By solving longstanding challenges, they’ve created opportunities for both brands and consumers to experience proven performance enhancers in more convenient, effective formats.

OptiATP™ revolutionizes energy supplementation by delivering bioidentical ATP that remains stable in beverages, enhancing power output, improving blood flow, and supporting both physical and cognitive performance. Its encapsulation technology makes it the first truly viable ATP supplement for RTD applications.

CreaBev® finally brings the world’s most researched sports supplement — creatine monohydrate — to the ready-to-drink market with unprecedented stability. Providing similar plasma levels with 26% less creatine content than standard monohydrate, it represents a more efficient delivery system that maintains greater potency throughout shelf life.

Complementing these performance enhancers, Collameta™ and TruCal™ address the structural foundation of strength. Collameta’s tripeptide technology delivers highly bioavailable collagen to support connective tissue, while TruCal provides a balanced matrix of bone-supporting minerals in ratios that mirror human bone composition.

For brands and formulators, these ingredients open up new product possibilities in the beverage space, which has been limited by stability issues until now. Combining them with Glanbia’s expertise in protein technologies (where they remain the #1 global producer of whey-based nutritional solutions) creates opportunities for truly comprehensive performance products.

Consumers seeking science-backed beverages can look for more products containing these ingredients. They’re not just for the gym anymore — strength is about more than muscle mass or power output, it’s about building and maintaining a body that performs optimally at every life stage. Thanks to Glanbia Nutritionals’ innovative ingredient technologies, these benefits are now available for beverages and not just powders, so there’s no excuse not to grab, go, and get strong.