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Natural Products Association SUES New York Over Supplement Restrictions (Updated 2/8/24)

Natural Products Association vs. New York: Lawsuit over Supplement Restriction Law

On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]

This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
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BodyTech Elite Creatine + HMB: The Next Line of Recovery with myHMB

BodyTech Elite Creatine + HMB

BodyTech Elite, the advanced supplement series born out of The Vitamin Shoppe’s BodyTech brand, has been making some moves so far in 2024.

Those who are looking to make it a big year will be excited to see the new BodyTech Elite Altered Savage pre-workout supplement, which takes the energy, focus, and pumps seen […]
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The Rock’s Setria-Boosted Pre-Workout: ZOA+ Max Performance Pre!

ZOA+ Maximum Performance Pre Workout

CAN YOU SMELL…WHAT ZOA…IS COOKING?

In the realm of fitness, there are icons, and then there’s Dwayne “The Rock” Johnson. Beyond his Hollywood fame, The Rock’s been venturing into active nutrition through ZOA, a sports supplement and energy drink brand originally launched in 2021 with a positive lifestyle team of founders that includes […]
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Musclesport Lean Whey Salted Caramel & Creatine +Hydration Pineapple Cooler

Musclesport Lean Whey Salted Caramel & Creatine +HydrationPineapple Cooler

MuscleSport is back with what they do best: flavors. Built on top of rock-solid formulas, MuscleSport has a long history of delivering unique and delectable flavors that border on the addictive. Lean Whey consumers, in particular, have gotten the royal treatment when it comes to consistently great flavors.

Apple Pie a La Mode, Ice […]
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‘Merica Labz Red, White, & BOOM Pre Workout Updated in 2023 with INSANE Labels

Merica Labz Red White & Boom 2023

The Thanksgiving holiday is one of America’s finest cultural traditions. And this year, patriots, you will all have one more thing to be thankful for.

‘Merica Labz Red White & Boom – 2023 Update, with even more on Jan 6, 2024!

The legendary ‘Merica Labz Red White & Boom pre-workout has received a “facelift” (to […]
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MuscleTech Creatine Chews Launched for a Sweet Citrus Burst

MuscleTech Creatine Chews

MuscleTech is one of the supplement industry’s innovator brands. It was MuscleTech, after all, that pioneered the use of paraxanthine – the “new and improved caffeine” – in their iQ Series of supplements that includes the EuphoriQ pre-workout and Burn iQ fat burner. Since then, plenty of other formulators have followed suit, and […]
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ABE Pump: All Black Everything’s Stim-Free Pre-Workout with Nitrosigine

All Black Everything ABE Pump

All Black Everything (ABE) is the latest venture from national-level bodybuilder and world-class entrepreneur TJ Humphreys. TJ is a legend in the supplement world – besides having an amazing athletic career, he also had a successful run as CEO of ProSupps.

ABE is the American branch of a major English brand named Applied Nutrition[…]
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Glaxon’s Fall Bash: Pumpkin Patch Super Greens and CANDY CORN Electro Creatine!

Glaxon Pumpkin Patch Super Greens and Candy Corn Electro Creatine

Fall is in full swing now – the leaves are orange, the air is crisp, and nutritional requirements are increasing. In the supplement world, this means fall-themed flavors galore! The one-and-only Glaxon is kicking things off with a new flavor of Super Greens.

Pumpkin Patch and Candy Corn

Glaxon’s Super Greens is a supercharged[…]
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TJ Humphreys: All Black Everything – ABE Brings Edge | Episode #114

TJ Humphreys: All Black Everything on the PricePlow Podcast

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement.

Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone […]
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Kaged Creatine Elite: MAX Catalyst Monohydrate for Max Absorption

Kaged Creatine Elite

2023 has been a year full of big changes for Kaged. It really started in early 2022, with a name change to Kaged, as discussed in Episode #058 of the PricePlow Podcast. Then, this summer, Kaged announced a massive partnership with GNC, featuring the most products ever launched into the retailer at once, discussed […]
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