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Creatine

Animal Creatine Chews Gets Sour Surge: Creatine for Muscle and Mind

Animal Creatine Chews Gets Sour Surge: Creatine for Muscle and Mind

Animal Creatine Chews just added a flavor for the sour candy crowd: Sour Surge. The pitch is the same one Universal Nutrition's Animal brand has been making since 2022: 5g of creatine monohydrate in four chewable tablets, with no shaker, no scoop, and no water required.

We first covered the format in our original […] Continue Reading →

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Mitchell Hooper: World's Strongest Man Tells All | Episode #240

Mitchell Hooper: World's Strongest Man Tells All | Episode #240

Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.

In Episode #240 of the […] Continue Reading →

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MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →

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Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite

Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite

If you've taken creatine for any length of time, you've probably heard the warning: "drink extra water, or it'll dry you out or give cramps". For years, gym wisdom treated creatine as something that hoards water inside your muscles at the expense of everything else, and plenty of lifters still back off their creatine […] Continue Reading →

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Creatine Without Exercise? What the Viral 2026 Study Really Shows

Creatine Without Exercise? What the Viral 2026 Study Really Shows

People who never trained took creatine and gained more lean tissue than people who lifted.

That's roughly how a new creatine study from Texas A&M went viral in early October 2026. One widely shared post on Twitter called it "insane", pointing out that middle-aged adults who took 10g of creatine per day without […] Continue Reading →

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SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →

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Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →

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VMI Sports Creatine +Hydration: Pürest Creatine Meets a Full Electrolyte Stack

VMI Sports Creatine +Hydration: Pürest Creatine Meets a Full Electrolyte Stack

VMI Sports has expanded its creatine lineup with a dedicated stim-free option: VMI Sports Creatine +Hydration, a daily creatine and electrolyte powder now in Tropical Mango and PEZ Lemon. Rather than stacking creatine into a caffeinated pre-workout, VMI built a separate formula around a simple idea: creatine performs best when the muscle cells […] Continue Reading →

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Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235

Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235

Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company's biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent […] Continue Reading →

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Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.

Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →
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