Muscle Building (Tag Archives)
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Helaina's effera® Lactoferrin Growth Story: Laura Katz & Pamela Besada-Lombana | Episode #197
Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina's Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June, we traveled to New York to experience firsthand […]
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Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
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New BHB Study Shows Promise for Preserving Muscle During Weight Loss
When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
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Proven Egg: Gaspari Nutrition's Flagship Egg White Protein Powder
Gaspari Nutrition built its reputation on products that work, and Proven Egg demonstrates exactly why the brand's still standing after nearly three decades. While competitors chase trends, Gaspari carved out total dominance in egg white protein with a formula that's become Amazon's top-selling egg protein powder.
The formula delivers 25g of pure egg white […]
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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo
GHOST Lifestyle continues redefining supplement categories with GHOST Clear Gains, the industry's first clear weight gainer. Combining 20-40 grams of whey protein isolate with 35-70 grams of Vitargo fractionated amylopectin, this light and refreshing formula delivers serious muscle-building nutrition without the heavy, milky texture of traditional gainers.
Clear Gains launches with three flavors: Blue […]
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Gaspari Nutrition: Still Standing After 27 Years - What's Coming Next
Gaspari Nutrition isn't just back -- it's thriving. While some legacy brands fade into nostalgia, Rich Gaspari's company continues pushing forward with the same hardcore ethos that built its reputation in the first place. Nearly three decades after Rich started formulating supplements in his New Jersey garage, Gaspari Nutrition remains a pillar in sports […]
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Creatine for Women: Animal's Science-Backed Guide to Performance, Health, and Longevity
For decades, creatine research focused almost exclusively on male athletes, creating a knowledge gap that left women's unique responses largely unexplored. That oversight has finally been corrected. Recent science reveals women don't just respond differently to creatine because of lower body mass or different training patterns. They experience fundamentally distinct hormonal, metabolic, and cellular […]
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SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors
Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient's multi-category potential.
For those who missed the show, Helaina's presence showed exactly what makes effera™ a category-creating ingredient: it works seamlessly across diverse applications, […]
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