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National Creatine Day (July 9th)! Save 30% on Animal Creatine Chews at The Vitamin Shoppe

Animal x Vitamin Shoppe: Creatine Day!

Nearly as important to this nation’s culture as July 4th, Creatine Day falls on July 9th. As the reigning champion of safe and effective performance boosters, creatine monohydrate has made quite a name for itself as one of the mainstay supplement ingredients. Everyone and their mother takes creatine these days… and for great reason.[…]
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Magnum Nutraceuticals REFRSH: Electrolytes for Hydration and Big Flavor

Magnum REFRSH

The resurgence of Magnum Nutraceuticals, a brand long covered on the PricePlow Blog, is reaching full throttle mode, with yet another new supplement release after their massive Limitless X16 Pre-Workout launch. While Limitless X16 brought two novel ingredients from Aura Scientific in a massive 27 gram scoop, this one’s going straight for flavor and […]
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MuscleTech Plant Protein: A Unique SIX-Protein Blend for Smoothness

MuscleTech Plant Protein Featured

Whey protein is the king of protein sources, and MuscleTech makes a strong argument that Nitro-Tech is the king of muscle-building whey proteins. Whey protein is, however, derived from cow’s milk. For the vegans and lactose intolerant among us, this is a no-go. These athletes need another source of protein supplementation, and that means looking […]
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Musclesport Amino + Hydration Launched for 2024 4th of July with Full EAAs

MuscleSport Amino + Hydration

To celebrate the 2024 4th of July, Musclesport surprised the world with not just a new flavor release — it’s an entirely new product:

Musclesport Amino +Hydration: Full-Spectrum EAA + Electrolyte Blend

The new Musclesport Amino + Hydration supplement is a more fully-featured counterpart to their BCAA + Revolution, providing all 9 essential amino […]
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Chad Kerksick: Elite Performance Research & ISSN 2024 Recap (1 of 2) | Episode #141

Chad Kerksick: Elite Performance Research & ISSN 2024 Recap | Episode #141

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, […]
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aXivite Phenylcapsaicin: Performance-Enhancing Spice with Less Burn

aXivite Phenylcapsaicin

Spicy food.

It’s one of those things that you either love or hate. As any serious student of global gastronomy can tell you, most cultures love it – and even within cultures that don’t, it’s easy to find individuals who do.

But why are human beings so fascinated by spicy food? After all, […]
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California’s AB 82 Proposes Stricter Controls on Weight Loss Supplements

California’s AB 82

On December 15, 2022, California Assembly Member Akilah Weber introduced CA Assembly Bill 82,[1,2] aiming to implement stringent regulations on the sale of dietary supplements for weight loss and over-the-counter (OTC) diet pills. The bill seeks to restrict access to these products for minors under 18 without a prescription, citing health concerns and the […]
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Magnum Nutraceuticals Limitless X16: Mind-Rush Pre-Workout with EndoFlo

Magnum Limitless X16 Supreme Pre-Workout

In the nutritional supplement market, it’s sad to admit, but the pre-workout supplement category has gotten a touch… stale. The quaffing of ergogenic powder — usually (but not always!) mixed in water — is the most venerable and effective bro science tradition, there’s little variation between formulas. It seems like no matter how large […]
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ISSN 2024 Conference Recap: Science and Creativity Powered by Cognizin®

ISSN 2024 Conference Recap

The 21st Annual International Society of Sports Nutrition (ISSN) Conference and Expo took place from June 18-20, 2024 at the Hyatt Regency in Bonita Springs, Florida. We teased it with ISSN co-founder Jose Antonio in Episode #137 of the PricePlow Podcast, and it was as great as promised.

This year’s conference, the first […]
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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP

BHB vs. Ketone Esters: 1,3 Butanediol is a Liver ATP Consumer

New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]

This article breaks down the new data, which shows how powerful […]
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