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See Protein From Air Come to Life: Solar Foods Showcases Solein® Concepts at SupplySide Global 2025
Taste the future of protein production, and learn more in our podcast discussion and informative articles:
When we sat down with Solar Foods' team at IFT First on Episode #175 of the PricePlow Podcast, we explored one of the most revolutionary breakthroughs in supplement science: Solein®, a complete protein literally made from air. […]
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TruShield Certified: WADA-Experienced Lab Launches Comprehensive Banned Substance Testing Program
When CON-CRĒT, the brand known for its patented creatine hydrochloride, needed banned substance certification for its product line, founder Mark Faulkner didn't choose just any testing program. Faulkner, who co-founded Aegis Sciences Corporation (one of the industry's early anti-doping labs), knew exactly what rigorous testing looks like. He chose TruShield™ Certified, a new […]
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Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides
The supplement industry has an innovation problem. Walk down any supplement aisle and you'll find the same ingredients that have been around for decades... sometimes even a century or more. Whey protein, creatine, caffeine, melatonin. Yes, they work, but they're old. Now that the supplement industry has reached maturity and mainstream adoption, we now face […]
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C4 Energy Drink Cereal Killer: Once You Taste This, Nothing Else Survives
C4 Performance Energy just dropped what might be its most audacious flavor yet -- Cereal Killer, a fruity cereal-flavored energy drink that launches October 22, 2025. With its crime-scene marketing campaign and "WANTED" poster branding, C4's claiming this flavor is so good it's "suspected of killing off other flavors".
Bold claim? Sure. But with […]
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The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health
Weight management creates a dual threat that women can't afford to ignore: simultaneous loss of both muscle tissue and bone mineral density. While the scale might show progress, what's happening beneath the surface could tell a more complex story -- one where hard-earned muscle disappears alongside skeletal strength, setting the stage for metabolic slowdown, […]
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Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186
For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.
Since we last formally spoke with […]
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response
It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?
The answer would determine […]
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Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline
The energy drink market has evolved. While college students still chug neon-colored cans loaded with artificial sweeteners and mystery ingredients, a different demographic demands more. Professionals building companies, designers chasing deadlines, and parents juggling careers need sustained focus without the crash... and they want their energy drink to reflect their standards.
STÆD: A Grown-Up Energy[…]Continue Reading →
Nutristat Na R-Lipoic Acid: Max Bioavailability Alpha Lipoic Acid via Sodium Stabilization
Alpha lipoic acid (ALA) is a naturally-occurring compound that serves dual roles as both an essential cofactor for energy-producing enzymes in the mitochondria and a potent antioxidant that works in both water-soluble and fat-soluble environments throughout the body. This unique ability, combined with its ability to regenerate other antioxidants like glutathione, vitamin C, and vitamin […]
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Merica Labz F-Tyranny: Zero F#CKS Given Pre-Workout Delivers 450mg Caffeine
When freedom calls, you answer with explosive pumps, laser focus, and unapologetic energy. F-Tyranny is here.
'Merica Labz has done it again. Just when you thought the patriotic brand couldn't get more outrageous with their supplement releases, they've dropped F-Tyranny — a fully loaded, clinically dosed pre-workout that gives absolutely zero f#cks about playing […]
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