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Fresh Supps x Nutrition Faktory: Pink Lemons Preworkout

Fresh Supps x Nutrition Faktory Pink Lemonade Preworkout

Last year, Fresh Supps burst onto the supplement industry scene, and they immediately hit the ground running. Founded by Greg Helton, the brand’s rookie year saw the introduction of three products: Fresh Supps Pre-Workout, Fresh Amino, and Fresh Creatine Monohydrate.

As a result of their awesome debut, we named them our 2023 Rookie of the […]
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GHOST Burn Kiwi Strawberry & Guava Berry Introduce New 3.0 Formula

GHOST Burn Kiwi Strawberry & Guava Berry

Just last week, GHOST re-released their hugely popular Pink Lemonade flavor. Previously the flavor was only temporarily available in GHOST Greens, they released it permanently in Greens, Pump, and Size.

That’s not the only flavor news from GHOST for February. GHOST Burn is getting two new flavors, along with a revamped formula!

GHOST Burn: Better[…]
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Revive MD Subscription Box: Greens, Vitamin Packs, and More!

ReviveMD Subscription Box

Whereas many supplement brands focus strictly on athletic performance, some have begun to take a more holistic approach to health supplementation. Revive MD is a brand that’s setting the standard in this regard.

With a huge catalog of targeted formulas meant to take aim at specific areas of health and wellness, Revive understands that how […]
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Why is Yuth Spermidine in Inspired Nutraceuticals Endless Hydration RTD?

Inspired Nutraceuticals Endless Hydration RTD: Why Spermidine

Inspired Nutraceuticals has been busy. One of the reasons they were named a brand to watch in 2024 in PricePlow’s 2023 Supplement Industry Awards was due to their launch of Endless, which took the name from an older intra-workout supplement they had launched in 2017, completely remaking it into a novel electrolyte hydration […]
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GHOST Pink Lemonade Flavor Lineup: Greens, Pump, and Size

GHOST Pink Lemonade Lineup

GHOST has staked a claim in the pantheon of supplement brand greats in large part due to their pioneering of flavor collaborations. Over the years, GHOST has partnered with a variety of different brands, transferring flavors we all know and love to supplement form.

The latest such collaboration was with FaZe Clan, the hyper-famous […]
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Michael Alfaro: The Master of Functional Foods at Master Foods Lab | Episode #125

Michael Alfaro: Master Foods Lab - PricePlow Podcast Episode #125

In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks.

The focus of the podcast is on functional foods, specifically baked goods, which we delve […]
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Why EuphoriQ: The Genetic Differences of Caffeine Metabolizers

MuscleTech EuphoriQ Pre-Workout with enfinity paraxanthine

In 2023, something really big happened. MuscleTech launched the EuphoriQ pre-workout — the first mass-market supplement containing paraxanthine, a stimulant that replaces (it’s actually the main metabolite of caffeine).

We brought Shawn Wells and Raza Bashir onto Episode #072 of the PricePlow Podcast to explain the story behind the ingredient (which is named “enfinity”[…]
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NPA Announces 2024 Fly-In Day to Washington DC: May 22, 2024

NPA Washington DC Fly-In Day 2024

The Natural Products Association (NPA) has announced the 2024 D.C. Fly-In Day for Wednesday, May 22, 2024.

This is an annual gathering where the NPA schedules meetings on Capitol Hill for industry representatives to meet with members of Congress and other policymakers. In these meetings, our industry’s advocates can explain how public policy decisions […]
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Live Evolved Phasic: High Stim Pre-Workout Powered by nooLVL

Live Evolved Phasic

In the world of fitness, focus is just as important as physical strength. Live Evolved recognizes this synergistic relationship between strength and concentration and presents Phasic, a high-stim pre-workout supplement designed to energize your body and prime your mental awareness at the same time.

Phasic utilizes the cognitive enhancing properties of Nutrition21’s nooLVL, […]
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Amino Acids Made in the USA: Kyowa Quality’s Citrulline, Glutamine, and Arginine

Kyowa Quality Amino Acids Made in the USA

Amino acids have become ubiquitous in the supplement industry. As the constituents of proteins, amino acids are critical for optimal functioning.

Amino Acid Supplements: From EAAs to BCAAs and Back Again

The trend in the sports and active nutrition part of the supplement industry began with early research on essential amino acids in 1999,[1,2] then […]
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