PricePlow Blog Page 2 (Return to Page 1)
Sensapure Flavors Launches SensaNaturals Flavor Solutions: Custom Clean-Label Taste Without the "Natural Flavors" Declaration
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a new clean-label flavoring platform built entirely from recognizable, whole-food ingredients. The system allows functional food and beverage brands to achieve great taste using food ingredient declarations rather than the catch-all "natural flavors" term that increasingly draws consumer scrutiny.
The platform was first teased by Tyrus […]
Continue Reading →
New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
Continue Reading →
Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
Continue Reading →
Konlan James & Lucas Kaelin: Pouches, Supplement Social Media, and The Reality of Content Creation | Episode #195
Two of the supplement industry's rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition's massive booth at SupplySide Global 2025. Lucas Kaelin (@WhatsUpWithLucas) and Konlan James (KJ from V1 Nutra) sit down with Mike and Ben to discuss the realities of building an audience in the supplement […]
Continue Reading →
Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
Continue Reading →
GHOST Energy Welch's Grape-Cran: The Limited Holiday Mashup
GHOST is closing out 2025 with a holiday twist on one of their longest-running collaborations. GHOST Energy Welch's Grape-Cran combines two classic juice flavors into a limited-time offering that arrives just in time for the holiday season.
The GHOST x Welch's partnership dates back to 2019, making it one of the brand's earliest and most […]
Continue Reading →
New BHB Study Shows Promise for Preserving Muscle During Weight Loss
When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
Continue Reading →
Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem
Every January, millions of people resolve to cut back on caffeine. They're tired of the jitters, the afternoon crashes, and the 3AM ceiling-staring sessions after drinking coffee, pre-workout, or an energy drink too late. Yet most will fail within weeks, because caffeine itself may not be the real culprit.
Skirting the Caffeine Challenge for Slow[…]Continue Reading →
NNB Nutrition Launches BioVantage™: Advanced Delivery Technology Platform for Enhanced Bioavailability
NNB Nutrition continues its evolution from ingredient innovator to total supplement solutions provider with the launch of BioVantage™, an advanced delivery technology platform designed to unlock the full potential of active ingredients through enhanced absorption, controlled release, and superior stability.
The platform addresses three critical challenges facing supplement formulators:
Poor bioavailability due to rapid[…]Continue Reading →
Seeking Health × MecobalActive: Defining the New Standard for Methylation and Performance
In the world of functional health, the gap between "adequate" and "optimal" is massive. Most standard multivitamins aim for adequacy, providing just enough nutrients to prevent issues from deficiency. But for the modern consumer dealing with genetic variations, environmental stressors, and high performance demands, avoiding deficiency isn't the actual goal. Optimization is.
Seeking […]
Continue Reading →
