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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi
Your cells produce energy every second of every day, but this intricate process becomes increasingly compromised as we age. Mitochondria lose efficiency, oxidative stress accumulates, and cellular repair mechanisms slow down. The result? Fatigue, reduced performance, and accelerated aging at the cellular level.
Meet the "Cellular Energy Triangle" of Unmatched Supps Longevity MultiUnmatched Supps […]
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Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine
The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?
Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
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Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar
Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars... and they're entering the category with a game-changing twist. These aren't your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that'll have you questioning why anyone […]
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Nootropics Depot High-Potency Saffron Capsules: Maximum Potency for Mood, Mind, and Vision Support
What began as the world's most expensive culinary spice has emerged as one of the most thoroughly validated natural compounds for mood enhancement, cognitive protection, and eye health. Nootropics Depot's High-Potency Saffron Extract delivers standardized concentrations of the bioactive compounds that clinical research demands -- 7.5% crocins and 1% safranals -- providing more than double […]
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How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps
For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.
The Animal[…]Continue Reading →
Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
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Nutristat PÜRPEPTIDE: The Advanced Amino Formula That Absorbs When Others Can't
Most amino acid supplements make bold claims about absorption and performance, but they're built on a flawed foundation. Free-form amino acids require digestion. BCAAs alone miss critical EAAs. And when you're pushing hard in the gym, your digestive system practically shuts down as blood flows to working muscles instead of your gut.
Nutristat solves […]
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