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AN Performance Hybrid Protein: Premium Protein Taken to the Next Level

AN Performance Hybrid Protein: Premium Protein Taken to the Next Level

The sports nutrition industry has seen its share of protein powders, but AN Performance Hybrid Protein brings something genuinely different to the table. Building on the momentum of their successful Electrolytes Hydration and AN Performance Pre-Workout launches, Applied Nutrition USA continues to innovate with a transparently-dosed protein blend that combines the best attributes of both […]
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Titan Nutrition KRE-EX Unrivaled: A Complete Pre-Workout Solution

Titan Nutrition KRE-EX Unrivaled: A Complete Pre-Workout Solution

In an industry often clouded by marketing hype and underdosed formulas, Titan Nutrition stands apart with their refreshingly straightforward approach. Founded in 2006 by supplement industry veterans, Titan emerged from a simple yet powerful idea: create products with fully-disclosed, effectively-dosed ingredients that deliver real results – without the BS.

And sometimes, a product just comes […]
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Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors

Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors

Following their ground-breaking work on XPO NRG at SupplySide West 2024, the experts at Sensapure Flavors have released their flavor and ingredient trend forecast for 2025. After visiting their new Innovation Center in Salt Lake City and spending hours discussing flavor technology with Scott Zimmerman and Derek Greer on Episode #149 of the PricePlow Podcast, […]
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Fresh Supps Announces Major Distribution Partnership with Europa Sports

Fresh Supps Announces Major Distribution Partnership with Europa Sports

Fresh Supps, the winner of PricePlow’s 2023 Rookie of the Year award, announced that they’re taking their next big step forward. The fast-growing supplement brand has partnered with Europa Sports Partners for nationwide distribution – a move that promises to expand Fresh’s retail presence while maintaining their commitment to brick & mortar stores.

The […]
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GHOST Energy ‘Merica Pop: The Patriotic Rocket Pop Flavor Returns

GHOST Energy ‘Merica Pop: The Patriotic Rocket Pop Flavor Returns

GHOST Energy continues its explosive momentum into 2025, announcing that their beloved rocket pop inspired flavor is staying in the lineup as ‘Merica Pop. Following their acquisition by Keurig Dr Pepper and recent flavor releases like Strawbango and Warheads Sour Black Cherry, GHOST has proven they know exactly what their consumers want — and […]
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Nella: FitBiomics’ Sleep-Supporting Probiotic Gets Major Clinical Validation

Nella: FitBiomics’ Sleep-Supporting Probiotic Gets Major Clinical Validation

In the world of human performance and recovery, sleep quality is often considered the ultimate force multiplier. While FitBiomics gained attention for their endurance-focused probiotic, VNella, which works by metabolizing lactic acid, the company’s other major innovation — Nella — has now received significant clinical validation demonstrating powerful sleep-supporting effects.

New Study Published on[…]
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Musclesport Clean Whey Naturals: Pure Grass-Fed Protein with Nothing Artificial

Musclesport Clean Whey Naturals: Pure Grass-Fed Protein with Nothing Artificial

The supplement industry is shifting toward cleaner, more natural formulations, and Musclesport is leading the charge with their newest innovation: Clean Whey Naturals. This ultra-pure protein powder strips away everything unnecessary, leaving only grass-fed whey protein isolate and natural ingredients that health-conscious consumers demand.

Clean Whey: A Natural, Grass-Fed Whey Protein Isolate from Musclesport[…]
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Ronnie Coleman Signature Series Wins $15.4 Million Judgment in Packaging Lawsuit

Ronnie Coleman Signature Series Wins $15.4 Million Judgment in Packaging Lawsuit

In a major victory for supplement industry quality control, RCBA Nutraceuticals, doing business as Ronnie Coleman Signature Series (RCSS), has been awarded over $15.4 million in damages following a lawsuit against packaging manufacturers who provided defective bags that caused widespread product failures.[1]

The judgment, issued in December 2024 by the Circuit Court of Seminole […]
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The Basic Essentials from Basic Supplements (Glutamine, Creatine, and BCAAs)

The Basic Essentials from Basic Supplements (Glutamine, Creatine, and BCAAs)

In an industry that often overcomplicates things, Basic Supplements continues to prove that sometimes less is more. After demonstrating transparency with their third-party lab test results and introducing themselves on Episode #156 of the PricePlow Podcast, the brand has launched three foundational supplements that truly exemplify their “back to basics” philosophy:

The Basics of Basic[…]
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Modere Magnesium Blend: Three Forms of Magnesium for Enhanced Recovery and Mood

Modere Magnesium Blend: Three Forms of Magnesium for Enhanced Recovery and Mood

Following Modere’s groundbreaking success with Curb in late 2024, the company continues to innovate in 2025 with the new Modere Magnesium Blend, a comprehensive mineral supplement that takes a sophisticated approach to magnesium supplementation.

Modere Magnesium: Three Bioavailable Forms of Magnesium and More

This isn’t your ordinary magnesium – it combines three highly-bioavailable forms […]
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