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Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry
For decades, creatine monohydrate has reigned as the undisputed king of foundational supplements: a compound so universally beneficial that it transcends demographics, diets, and fitness goals. Now, another ingredient is emerging with similarly broad applications: beta-hydroxybutyrate (BHB), specifically in its free acid form as goBHB from Ketone Labs.
It's All About Cellular Energy[…]Continue Reading →
Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a […]
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Inside Look at Veritacor Manufacturing: From Formula to Fulfillment
After spending multiple days at Veritacor Manufacturing in Luling, Texas for Episode #178 of the PricePlow Podcast, we captured exclusive footage showing exactly how modern supplement manufacturing works. While the full facility tour revealed the impressive scale of their 32,500 square foot NSF-certified operation, today we're diving deeper into the specific processes that transform ideas […]
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Saffron's Secret Weapon: How Safranal Drives Stress Resilience and Aromatic Therapy Benefits
While most saffron supplements trumpet their crocin content as the primary marker of quality, it it turns out that they're missing half the equation.
Does Your Saffron Supplement Include Safranals, and Why Does it Matter?Safranal, the volatile aromatic compound that gives saffron its distinctive fragrance, drives unique stress-modulating effects that crocins alone […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517
Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.
If you're […]
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Basic Beef ISO: Basic Supplements Goes Dairy-Free with Hydrolyzed Clear Beef Isolate
After making waves in the supplement industry with their transparent approach to whey protein and whey isolate formulations, Basic Supplements is expanding beyond dairy with their first alternative protein: Basic Beef ISO (Hydrolyzed Clear Beef Isolate), which is primarily a clear collagen supplement. This launch represents a significant evolution for the brand that built […]
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How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®
For the first time in human history, we're producing commercial quantities of protein without farms, without animals, and without even plants. Solar Foods has moved beyond theory and pilot programs -- their Factory 01 in Finland is actively utilising air molecules to grow nutritious protein powder through a technological platform that sounds like science fiction […]
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Brew Shockalaka - The Zero Sugar Nootropic Coffee Revolution | Episode #182
On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - […]
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LiposoMax® Glutathione: Taking the Master Antioxidant to the MAX
From the creators of PureWay-C®, ONE Innovation Labs delivers pharmaceutical-grade liposomal technology to the body's most critical antioxidant
Following our deep dive into ONE Innovation Labs and their game-changing PureWay-C® technology, we're continuing our coverage with their next breakthrough: LiposoMax® Glutathione. If you missed our introduction to the Miami-based innovators behind some of the […]
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GHOST Fall 2025 Cranberry Duo: Welch's Grape-Cran BCAA & Cranberry Greens
GHOST's autumn lineup expands with a licensed Welch's collaboration and a tart seasonal Greens flavor
The spooky season keeps getting better! Fresh off announcing GHOST® Whey x Count Chocula, GHOST is dropping two more fall flavors on September 24th: GHOST® BCAA x Welch's® Grape-Cran and GHOST® Greens Cranberry.
This launch showcases GHOST's strategic approach […]
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