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Basic Hydration: Simplicity Meets Effectiveness in Electrolyte Form
In an industry that often overcomplicates things, Basic Supplements continues to prove that sometimes less is more. Their latest release, Basic Hydration, delivers exactly what the name suggests – a straightforward, effective hydration formula without unnecessary bells and whistles.
Following the successful launches of Basic PRE and their other foundational supplements, Basic Hydration maintains […]
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Animal Strength Challenge Winners Announced: Watch These Must-See Lifts!
Animal is a titan in the supplement industry. Since 1983, they’ve maintained their position as a brand that gets people excited about fitness and bodybuilding, starting with the original Animal Pak. In October 2024, they launched the exciting Animal Strength Challenge that attracted impressive — and a couple downright insane — submissions from across the […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost
MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.
EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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New Preclinical Study Shows Paraxanthine Enhances Memory and Brain Function Better Than Caffeine
If you’ve been following supplement industry research lately, you’re likely familiar with paraxanthine, caffeine’s primary metabolite that’s been making waves in the energy and focus category. A major new study has just been published in 2024, demonstrating that paraxanthine may actually provide better cognitive benefits than caffeine itself.[1]
The research, published in a […]
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Natural GLP-1 Revolution: GlucoVantage Dihydroberberine Shows Unprecedented Results in Blood Sugar and Body Composition Research
The supplement industry has witnessed a seismic shift in recent months, as mainstream attention turns toward GLP-1 receptor agonists like semaglutide for their remarkable effects on blood sugar control and body composition. While these pharmaceutical options have garnered significant attention, a natural alternative has also been demonstrating incredible effects in research: dihydroberberine. Sold as […]
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Basic Isolate: Premium Whey Protein Isolate with Nothing to Hide
The supplement industry can be overwhelming, with countless products making grand promises backed by proprietary blends and mystery ingredients. That’s why Basic Supplements launched with a mission to deliver exactly what athletes need, without the frills — but never compromising on quality.
Basic Isolate embodies this philosophy perfectly. Not only is Basic Supplements showing us […]
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zümXR: Extended and Delayed Released Caffeine from PLT Health
In the world of supplements, there is perhaps no substance more controversial than caffeine.
Simply type “caffeine” into Google or YouTube and you’ll get dozens of videos and articles on each side of the caffeine debate, including a legion of impressively credentialed experts arguing vociferously in favor of caffeine’s use as a performance-enhancing and […]
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The Akkermansia Revolution: How Resistant Potato Starch Supports Metabolic Health in Modere Curb
Akkermansia muciniphila is a beneficial gut bacterium that supports metabolic health and weight management. Solnul® resistant potato starch, a key ingredient in Modere’s stimulant-free weight loss support supplement, Curb, has been clinically shown to increase Akkermansia levels at doses as low as 3.5 grams per day (the dose in Curb), leading to improved metabolic […]
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AN Performance PRE: Applied Nutrition’s Elite Pre-Workout Formula Arrives
The product we’ve all been waiting for is here!
Applied Nutrition USA (AN USA) continues its ambitious expansion into the American market with the launch of AN Performance PRE, a comprehensively-dosed pre-workout supplement that’s poised to make waves in the premium performance category. This meticulously formulated pre-workout supplement joins the growing AN Performance Series[…]
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Jonathan Scheiman: Fitbiomics Decodes Elite Athlete Microbiomes Into VNella | Episode #158
On Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and […]
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