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Lee Wright: The Vitamin Shoppe CEO Thrives in the Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
Jocko BRAIN POWER: 100mg Caffeine Nootropic with CRISP Focus
“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 […]
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AstroFlav IsoMix: New BLG-100 Reformulation is Out of This World
AstroFlav is an industry leader in a number of ways.
First, the company has always been known for its astronomically great flavors, hence the name. From taste to packaging, the aesthetics of AstroFlav products have always been absolutely on point. With style mastered, AstroFlav’s focus has shifted to substance.
The Award-Winning Innovators Strike[…]Continue Reading →
Like A Pro Supplements 9 Volt: High-Energy Pre-Workout with 9 Ingredients
In the annals of American childhood, there are few experiences as iconic as the 9-volt battery experiment. Surely we all remember discovering as kids that touching both terminals of the 9V with your tongue resulted in a mild shock and funny “taste” as the current was activated.
For most of us, that was our introduction […]
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JOCKO WILLINK | PricePlow Episode #132
While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132.
Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement StackWe had a quick discussion about the founding of Jocko Fuel, how they strive to do the right […]
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Bucked Up BUCK NAKED: Mood-Boosting Fat Burner Made with enfinity
Bucked Up is no stranger to trying new things, and even a healthy dose of controversy. Ryan Gardner from DAS Labs launched the company in 2016 aftering pioneering the use of deer antler spray to heal injuries in the top echelons of athletics. The concoction was notably used by NFL linebacker Ray Lewis and golfer […]
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MuscleTech Hot Sauce?! Scorpion’s Inferno!
For years, MuscleTech has made a name for themselves with cutting edge formulas. By pioneering the use of the caffeine metabolite paraxanthine in formulas like Burn iQ and EuphoriQ, MuscleTech helped usher in a new era of caffeine-alternative stimulant ingredients. More recently, we had Raza Bashir of MuscleTech, as well as Shawn Wells, on Episode […]
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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C4 Ultimate Strength: Dual Peptides Make for the Best C4 Formula Yet
There’s currently one really hot buzzword in the supplement and pharmaceutical industries alike. That word is peptides.
Thanks to breakthroughs in computing power and statistical analysis, science has now identified thousands of amino acid chains that have outsized effects on important aspects of human physiology.
Last year we wrote a lot about PeptiStrong, […]
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GBB (Gamma-Butyrobetaine Ethyl Ester): Super Carnitine That Makes You Sweat?!
If you follow PricePlow, you’ve likely tried a carnitine-based supplement in the past. We love L-carnitine supplements — there’s an incredible amount of data supporting them for metabolism, performance, recovery, and overall health. But sometimes we’re looking for a different way to approach a situation, want different effects, or are simply looking for a […]
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