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C4 Energy’s Evolution Continues: Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash Join the Lineup
Staying at the front of innovation isn’t just about formulas and function – it’s also about delivering incredible flavors that keep consumers coming back for more. C4 Energy proves this once again with the launch of three exciting additions to their performance energy drink lineup: Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash[…]
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Heavy Metals in Dietary Supplements: Basic Supps Sets New Industry Standards
In an industry often criticized for quality control issues, Basic Supplements continues to raise the bar with unprecedented transparency. After covering their mission to provide simple, reliable formulas and interviewing Basic Supplements’ Marc Curcio and Laura Valley on Episode #156 of the PricePlow Podcast, we’re diving deeper into their heavy metals testing – one of […]
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Slendacor: A Novel Triple-Herb Weight Management Complex Backed By Science
The weight management supplement market has seen countless ingredients come and go, but very few have the clinical backing and real-world success of Slendacor, a patented weight management ingredient developed by PLT Health Solutions. This unique herbal blend combines three traditional botanicals – Moringa oleifera, Murraya koenigii (curry leaf), and Curcuma longa[…]
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Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extracts
In a supplement industry dominated by synthetic compounds and artificial ingredients, one ancient herb continues to captivate both researchers and consumers alike: Ashwagandha. This adaptogenic powerhouse from Ayurvedic tradition has seen an unprecedented surge in popularity, with scientific research validating what traditional medicine has known for millennia.[1]
But as more consumers turn to this traditional […]
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AN Performance Hybrid Protein: Premium Protein Taken to the Next Level
The sports nutrition industry has seen its share of protein powders, but AN Performance Hybrid Protein brings something genuinely different to the table. Building on the momentum of their successful Electrolytes Hydration and AN Performance Pre-Workout launches, Applied Nutrition USA continues to innovate with a transparently-dosed protein blend that combines the best attributes of both […]
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Titan Nutrition KRE-EX Unrivaled: A Complete Pre-Workout Solution
In an industry often clouded by marketing hype and underdosed formulas, Titan Nutrition stands apart with their refreshingly straightforward approach. Founded in 2006 by supplement industry veterans, Titan emerged from a simple yet powerful idea: create products with fully-disclosed, effectively-dosed ingredients that deliver real results – without the BS.
And sometimes, a product just comes […]
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Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors
Following their ground-breaking work on XPO NRG at SupplySide West 2024, the experts at Sensapure Flavors have released their flavor and ingredient trend forecast for 2025. After visiting their new Innovation Center in Salt Lake City and spending hours discussing flavor technology with Scott Zimmerman and Derek Greer on Episode #149 of the PricePlow Podcast, […]
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Fresh Supps Announces Major Distribution Partnership with Europa Sports
Fresh Supps, the winner of PricePlow’s 2023 Rookie of the Year award, announced that they’re taking their next big step forward. The fast-growing supplement brand has partnered with Europa Sports Partners for nationwide distribution – a move that promises to expand Fresh’s retail presence while maintaining their commitment to brick & mortar stores.
The […]
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GHOST Energy ‘Merica Pop: The Patriotic Rocket Pop Flavor Returns
GHOST Energy continues its explosive momentum into 2025, announcing that their beloved rocket pop inspired flavor is staying in the lineup as ‘Merica Pop. Following their acquisition by Keurig Dr Pepper and recent flavor releases like Strawbango and Warheads Sour Black Cherry, GHOST has proven they know exactly what their consumers want — and […]
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Nella: FitBiomics’ Sleep-Supporting Probiotic Gets Major Clinical Validation
In the world of human performance and recovery, sleep quality is often considered the ultimate force multiplier. While FitBiomics gained attention for their endurance-focused probiotic, VNella, which works by metabolizing lactic acid, the company’s other major innovation — Nella — has now received significant clinical validation demonstrating powerful sleep-supporting effects.
New Study Published on[…]Continue Reading →
