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Ai UltraDopa - Jack Owoc's Cognizin-Powered AI Energy Drink for Dopamine
After creating and pioneering the performance energy drink category with Bang Energy, industry veteran Jack Owoc is back with his most ambitious creation yet: Ai UltraDopa. Originally launched as "Ai Energy" in Winter 2024, the product was rebranded to "Ai UltraDopa" in Summer 2025 with significant formula enhancements to better reflect its dopamine[…]
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MuscleTech Stacked Pre: Workout Energy, Focus, & Power with New HydroNOx L-Citrulline HCl!
MuscleTech has built a reputation for innovation in the pre-workout space, first pioneering paraxanthine with EuphoriQ for those seeking smooth, clean energy. Now they're delivering the other side of the spectrum with Stacked Pre -- a high-intensity, caffeine-powered pre-workout designed for serious lifters who want maximum energy, razor-sharp focus, and peak performance.
Stacked Pre isn't […]
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Basic PRE Goes Clubbin: The new Neon-Lit CLUB MIX Mocktail Flavor Pre-Workout
Basic Supplements continues to prove that "getting back to basics" doesn't mean sacrificing creativity when it comes to flavors. After launching Basic PRE with Ice Pop and Miami Vice, the brand has now dropped Club Mix, a vibrant, neon-inspired flavor that brings the energy of nightclub vibes to your pre-workout routine.
This isn't just […]
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ButyraGen: Next-Generation Prebiotic From NutriScience Innovations That Generates Butyrate Directly
Summary: ButyraGen is a novel tributyrin-based complex that generates butyrate directly in the small intestine, bypassing the need or reliance on a healthy microbiome. Clinical studies show it reduces belly pain (especially in women) and supports digestive health at just 200mg daily -- equivalent to 4g of inulin for butyrate generation.
The Butyrate Paradox: Why[…]Continue Reading →
Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners
IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
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GR8 Lifestyle ACTIV8: The Gut Health Greens Powder Made with Organic Superfoods
Looking for a greens powder that does much more than just superfoods?
ACTIV8 is one of the first five innovative formulas from GR8 Lifestyle Supplements that elevates the greens powder category by combining premium organic superfoods with targeted gut health and immune support ingredients. It's a comprehensive wellness complex designed to support your body from […]
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The Gremin Pain & Recovery Breakthrough: Zeus Hygia's Arun Kanth and Green Regimen's Tyshawn Bryant | Episode #176
In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that's revolutionizing sports nutrition recovery.
First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee […]
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Sleep Protein Launches: A First-of-Its-Kind Nighttime Sleep and Recovery Formula
Sleep Protein combines 20g of slow-digesting milk protein with research-backed sleep ingredients in a melatonin-free formula that supports both overnight muscle repair and deep, restorative sleep.
The supplement industry just got a new innovative nighttime product, and this is one we can all get behind. Sleep Protein, launching today on Amazon, delivers a […]
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Protein 'Out of Thin Air' with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175
On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that's literally made "out of thin air".
This […]
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The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed

A bombshell social media video from Musclemania Malaysia has sent shockwaves through the supplement industry, making explosive allegations against one of the world's most trusted protein brands. The viral TikTok and Instagram posts claim that Iovate's MuscleTech Nitro-Tech, a protein powder found in virtually every supplement store globally, allegedly contained only "12.98 grams of […]
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