VMI Sports is teaming up with a cookie bakery, and we're already hungry. In a teaser post on Instagram, the Long Island supplement brand announced a brand-new protein flavor with Chunk Long Island, a gourmet cookie company from the same island whose cookies weigh in at around six ounces apiece:
A brand-new PROTEIN FLAVOR is coming soon...👀
😤 A collab between 2 LONG ISLAND institutions: @chunklongisland x @vmisports
ANY GUESSES...??? 🤔💬
-- VMI Sports on Instagram
VMI Sports x Chunk Long Island: What We Know So Far
That's all VMI has shared. The flavor name and launch date are still under wraps. But VMI has a strong record with dessert flavors (its limited edition Dubai Chocolate Protolyte sold out after its viral launch and came back for one final restock), and Chunk bakes some of the most over-the-top cookies we've seen. Whatever this turns out to be, it's going to be good!
We'll update this article as soon as VMI reveals the flavor, so sign up for VMI Sports news alerts to hear about it when it drops. Then let's meet the bakery and place our bets:
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What Is Chunk Long Island?
Chunk Long Island is an online bakery making gourmet, New York-style cookies. Owner Brianna, who signs off as the "Cookie Queen", started Chunk in June 2019 and is still its only baker. She's self-taught, with no formal training, and she's a Long Islander through and through:
"New York has always been home for me, and I take pride in calling my cookies Chunk 'Long Island'."
-- Brianna, Owner, Chunk Long Island
Brianna was an elementary school teacher before she gave up her full-time career to focus on Chunk. She's also a gym regular, which makes a protein collab a natural fit: "I am also heavily into the fitness world, and I've competed in the past", she writes on Chunk's site.
VMI Sports is teasing a brand-new protein flavor with Chunk Long Island, the bakery making six-ounce stuffed cookies. Two Long Island institutions, one mystery flavor. Our guesses are up now.
Every cookie is made to order and ships across the United States and internationally, with local pickup in Holbrook for Suffolk County customers. Each weekend, Chunk runs a build-your-own-box drop from a weekly menu of ten-plus flavors, and that menu goes up on Chunk's Instagram. Fair warning: the feed is a wall of oversized cookies stuffed with fillings, piled with toppings, and finished with drizzle. Don't scroll it hungry.
Six Ounces of Stuffed Cookie
The name isn't an exaggeration. Each Chunk cookie weighs about 5.5 to 6.5 ounces, which the bakery says is about four times the size of a typical Oreo. Nine signature flavors stay on the menu all year, and the descriptions read like a cheat-day bucket list:
- Chocolate Peanut Butter: a chocolate base loaded with milk chocolate and peanut butter chips, stuffed with creamy peanut butter, and topped with Reese's Pieces
- Peanut Butter & Jelly: a peanut butter base filled with strawberry jelly and topped with a Nutter Butter cookie
- Campfire S'mores: a graham cracker base with marshmallow bits, milk chocolate chips, and S'mores Pop-Tarts, finished with a vanilla drizzle and a piece of Hershey's chocolate
- Toffee Pretzel Crunch: a brown sugar base with crushed pretzels, toffee bits, and butterscotch chips for that sweet-and-salty mix
- Cookies n' Cream: a cookies and cream base with crushed Oreos and white chocolate chips, topped with a homemade cookies n' cream drizzle
The other four signatures include Chocolate Chip ("Just as original as it can get") and White Chocolate Fruity Pebble. Then the seasonal and limited menu gets wilder:
- Cookie Butter Extreme: a cookie butter base with crushed Biscoff cookies and cinnamon chips, filled with cookie butter and topped with a cream-filled Biscoff sandwich cookie
- Chunkaroo: a cinnamon vanilla graham base with crushed cupcake Pop-Tarts and funfetti chips, filled with rainbow chip frosting
- Rainbow Cookie and Black & White: giant cookie takes on two New York bakery classics
VMI Sports Protolyte isn't just another whey isolate. 24g protein with TRAACS chelated minerals that actually absorb, digestive enzymes to prevent bloat, and flavors with real freeze-dried ingredients. They've been ahead of the curve since 2019.
Chunk recommends 8 to 12 seconds in the microwave before you dig in, unless the cookie has frosting in the middle. Sealed, they keep for three to four weeks at room temperature, "if they even make it past two days", as Chunk puts it.
Chunk Already Bakes Protein Cookies
This won't be Chunk's first brush with protein. The bakery already sells protein cookies with 16g of protein per cookie (about 385 calories each, with a sugar replacement in the cookie base), in flavors like Snickerdoodle, Cookie Butter, and Chocolate Fudge. It also bakes keto, gluten-free, and vegan cookies.
A baker who's competed, already bakes protein cookies, and builds cookies this loaded? That's a perfect partner for a protein flavor.
VMI Sports Brings the Flavor Track Record
The "Long Island institutions" line is literal: VMI Sports is based on Long Island, too. When president Tom Reilly joined us on Episode #205 of the PricePlow Podcast, he even invited Ben up to VMI's new Long Island office and studio. VMI started as a distributor's house brand in 2012, and Tom has run it full time since late 2015, focused on formulas that work and taste good enough to keep people coming back.
Flavor collabs are familiar territory for VMI. Its multi-year PEZ licensing partnership has put PEZ flavors across much of the lineup since 2025, from KXR pre-workouts to liquid L-carnitine. Its flagship protein, Protolyte, delivers 24g of protein from whey protein isolate with added TRAACS® chelated minerals and digestive enzymes, and its limited editions have included Strawbana (made with real freeze-dried strawberries and bananas) along with the Dubai Chocolate linked above.
VMI has had a busy 2026 as well. The Creatine Pre-Workout and Creatine + Hydration launched together in June, and Creatine Gummies joined the lineup after that. Now it's protein's turn.
So, What's the Flavor? Our Guesses
VMI asked for guesses, so here are ours. First, the protein: VMI hasn't said which one gets the new flavor. Protolyte is the obvious candidate as VMI's flagship, but we'll know at the reveal. For the flavor itself, Chunk's menu gives VMI plenty to work with:
- Chocolate Chip: Chunk's original, and a protein classic
- Cookies n' Cream: already a protein shake favorite, and one of Chunk's nine signatures
- Toffee Pretzel Crunch: the sweet-and-salty wildcard
- Cookie Butter: a flavor Chunk already bakes into its protein cookies
- A New York classic: a Black & White or Rainbow Cookie protein would suit a collab built on Long Island pride
We'd drink any of them! Drop your own guess on VMI's teaser post, and follow both brands while you wait:
Get Alerted When VMI Reveals the Flavor
VMI Sports and Chunk Long Island's brand-new protein flavor is coming soon, and the details are still under wraps. What we do know: VMI has a strong record with limited-edition protein flavors, and Chunk bakes six-ounce cookies stuffed with peanut butter, jelly, and frosting. That's a promising place to start.
We'll update this article as soon as VMI reveals the flavor. Sign up for VMI Sports news alerts below so you'll hear about it when it drops:
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While you wait, here are some Protolyte listings on PricePlow:
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
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