Protein (Tag Archives)

This is the PricePlow protein tag page, which links to any article we’ve written about protein.

  1. To see all protein-based products, see the PricePlow Protein category
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Protein

Mitchell Hooper: World's Strongest Man Tells All | Episode #240

Mitchell Hooper: World's Strongest Man Tells All | Episode #240

Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.

In Episode #240 of the […] Continue Reading →

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GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein

GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein

GHOST's cereal shelf is getting a lot more colorful!

In collaboration with General Mills, GHOST is launching GHOST Protein Cereal x Trix, the fourth permanent flavor in its protein cereal lineup. It carries the same 17g of protein per 1¼-cup serving as the rest of the line, now in the fruity, multicolored puffs Trix […] Continue Reading →

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GHOST Protein Bar Adds Mint Chocolate as Its Fourth Flavor

GHOST Protein Bar Adds Mint Chocolate as Its Fourth Flavor

GHOST Protein Bar is getting its first new flavor since launch, and the brand went with a classic: Mint Chocolate. It's the fourth permanent flavor in the lineup, produced in partnership with General Mills like the rest of the bars, and it keeps the same headline numbers: 20g of protein and 2g of sugar […] Continue Reading →

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SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →

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Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses | Episode #238

Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses | Episode #238

Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.

Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal […] Continue Reading →

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PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing

PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing

On a Supplement Facts panel, whey protein always gets reduced to a single number: 26g protein. That's useful, but it leaves out a lot of biology.

Milk doesn't contain one generic substance called "protein", and even "whey protein" is a fairly generic term. Its whey fraction is made of distinct proteins, including beta-lactoglobulin, […] Continue Reading →

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The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237

The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237

Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →

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Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR

Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR

Whey protein has held roughly the same shaker-cup format and benefits for over three decades. Jim McMahon, who introduced whey protein to Canada in 1993 and built Fit Foods Ltd. into a multi-brand supplement manufacturer, kept coming back to one question: instead of waiting out whey's next price shock, why not optimize what […] Continue Reading →

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C4 Sparkling Protein: Cellucor's Carbonated Take on Clear Whey Isolate

C4 Sparkling Protein: Cellucor's Carbonated Take on Clear Whey Isolate

Cellucor/Nutrabolt is putting its clear whey technology into a can with some fizz. The new C4 Sparkling Protein packs 20g of ultra-filtered whey protein isolate into a 16 fl oz sparkling beverage with zero sugar, zero fat, and zero caffeine, aimed at anyone chasing a daily protein number who's tired of another thick, cloudy […] Continue Reading →

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Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231

Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231

Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL's ISO CLEAAR, a dairy-free protein drink built around Leuvate, Traylor's leucine-forward essential amino […] Continue Reading →

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