Protein (Tag Archives)
This is the PricePlow protein tag page, which links to any article we’ve written about protein.
- To see all protein-based products, see the PricePlow Protein category
- Confused as to what to buy? Head over to our Best Protein Powder buyer’s guide and we’ll guide you through it.
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SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category
Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®, Helaina's human-identical lactoferrin, on the Innovation Stage at Mandalay Bay, and the ingredient won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category.[1]
The win capped a full week for the precision […] Continue Reading →
Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5 | Episode #241
Fans invented a GHOST flavor online, and now it's in a real life can. And it is phenomenal.
On Episode #241 of the PricePlow Podcast, Ben and Mike visit GHOST headquarters in Las Vegas to sit down with co-founder and CEO Dan Lourenço. The visit picks up a conversation the three started at […] Continue Reading →
The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein
In June 2026, the Associated Press reported that whey protein isolate was about 150% more expensive than a year earlier,[1] as food and beverage brands piled into high-protein launches and fought over the same supply. PricePlow's own data verified this, digging even deeper.[2]
There's no shortage of milk, though. FrieslandCampina's 2026 half-year report describes […] Continue Reading →
Mitchell Hooper: World's Strongest Man Tells All | Episode #240
Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.
In Episode #240 of the […] Continue Reading →
GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein
GHOST's cereal shelf is getting a lot more colorful!
In collaboration with General Mills, GHOST is launching GHOST Protein Cereal x Trix, the fourth permanent flavor in its protein cereal lineup. It carries the same 17g of protein per 1¼-cup serving as the rest of the line, now in the fruity, multicolored puffs Trix […] Continue Reading →
GHOST Protein Bar Adds Mint Chocolate as Its Fourth Flavor
GHOST Protein Bar is getting its first new flavor since launch, and the brand went with a classic: Mint Chocolate. It's the fourth permanent flavor in the lineup, produced in partnership with General Mills like the rest of the bars, and it keeps the same headline numbers: 20g of protein and 2g of sugar […] Continue Reading →
SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →
Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses | Episode #238
Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.
Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal […] Continue Reading →
PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing
On a Supplement Facts panel, whey protein always gets reduced to a single number: 26g protein. That's useful, but it leaves out a lot of biology.
Milk doesn't contain one generic substance called "protein", and even "whey protein" is a fairly generic term. Its whey fraction is made of distinct proteins, including beta-lactoglobulin, […] Continue Reading →
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
