GHOST drops the ultimate birthday gift: Cinnamon Toast Crunch Protein Cereal! 17g protein, only 5g sugar per serving. General Mills collab brings that iconic cinnamon-sugar flavor we grew up on. Exclusive launch on GHOST’s site for their 9th birthday!
GHOST is celebrating their 9th birthday in style with what they’re calling the “grail” of their cereal existence: GHOST Protein Cereal x Cinnamon Toast Crunch! Yes, the famous cinnamon cereal!! This collaboration with General Mills brings the iconic cinnamon-sugar flavor that defined countless childhoods into Ghost’s high-protein breakfast game.
The timing couldn’t be more perfect. As Ghost navigates the end of their Mondelez partnership that brought us beloved candy flavors like Sour Patch Kids and OREO, they’ve got everyone asking who needs candy when you have access to the greatest cereal flavors of all time?! This Cinnamon Toast Crunch collaboration shows Ghost isn’t slowing down their flavor innovation one bit.
Launching exclusively on Ghost’s direct-to-consumer website on June 1st, 2025, this limited-edition cereal joins a massive birthday celebration that also includes the return of Bubblicious Strawberry Splash Ghost Energy and Bubblicious Cotton Candy Ghost Energy, plus a new Bubblicious Strawberry Splash Ghost Legend going global.
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The “Grail” of Ghost’s Cereal Game
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Ghost describes this collaboration as the pinnacle of their cereal existence, and honestly, we can see why. Cinnamon Toast Crunch has been a breakfast table legend for decades, known for that perfect balance of cinnamon sweetness and satisfying crunch that leaves behind the famous “cinnamon milk” at the bottom of your bowl.
Now imagine that same nostalgic flavor profile packed into a high-protein cereal that actually supports your fitness goals. That’s exactly what Ghost has achieved with this General Mills partnership.
Ghost Protein Cereal Nutrition & Ingredients
Our original Ghost Protein Cereal article has the full details, but each 1-cup (39g) serving of Ghost Cinnamon Toast Crunch Protein Cereal delivers:
- 170 calories
- 17g protein
- Only 5g sugar
- 11g total carbohydrates
- 7g total fat
These macros make it pretty easy to fit into any nutrition plan, whether you’re cutting, bulking, or maintaining. The 17g of protein per serving means you’re getting a substantial muscle-building boost with your breakfast, while the relatively low sugar content keeps things clean.
Protein Sources
The protein blend includes:
- Milk Protein Concentrate
- Whey Protein Concentrate
- Soy Protein Isolate
This combination provides both fast and slow-digesting proteins, making it ideal for sustained amino acid delivery throughout your morning. For those wondering, the soy protein brings texture.
For the complete ingredient breakdown and nutritional analysis, check out our full Ghost Protein Cereal article.
Available Ghost Protein Cereal Flavors
Here’s the current lineup of Ghost Protein Cereal flavors:
Birthday Celebration Goes Beyond Cereal
Ghost’s 9th birthday celebration on June 1st, 2025 is shaping up to be one of their biggest launch days ever. Alongside the Cinnamon Toast Crunch Protein Cereal, they’re bringing back fan-favorite Bubblicious flavors across multiple product lines:
- Ghost Energy Bubblicious Strawberry Splash – Returning to DTC and specialty retailers, plus exclusive Kroger launch June 25th
- Ghost Energy Bubblicious Cotton Candy – Also hitting DTC and specialty, with Kroger exclusivity through August
- Ghost Legend Bubblicious Strawberry Splash – Going global across DTC and specialty retailers
The brand is also dropping new apparel, merchandise, and special promotions to mark the occasion, showing they’re not just celebrating with products but with a full lifestyle experience.
Perfect Timing After Mondelez Split
The timing of this General Mills collaboration feels almost prophetic. Just as Ghost faces the termination of their Mondelez licensing agreement that ended beloved flavors like Sour Patch Kids, OREO, and Swedish Fish, they’re proving that innovation doesn’t slow down.
Who needs candy flavors when you can collaborate with the makers of some of America’s most iconic cereals? This partnership with General Mills opens up potential for future collaborations with other legendary cereal brands under their umbrella – imagine the possibilities with Lucky Charms, Cocoa Puffs, or Trix.
As Ghost CEO Dan Lourenço said during the Mondelez situation: “Trust me legends, we have so much more coming.” This Cinnamon Toast Crunch collaboration is clearly just the beginning of Ghost’s next chapter in authentic flavor partnerships.
Versatile Beyond the Bowl
Ghost emphasizes that this cereal is “versatile AF,” and they’re absolutely right. While it’s obviously perfect as a traditional breakfast with milk, the applications go far beyond:
- Straight from the box as a high-protein snack
- Pre or post-workout fuel when you need quick energy and protein
- Desk snack for busy work days when you need nutrition on the go
- Travel-friendly protein that doesn’t require mixing or refrigeration
The portability and shelf-stability make this an incredibly practical protein source for active lifestyles.
From Cereal-Inspired to the Real Deal
Ghost has always been deeply connected to cereal culture. Their cereal-inspired protein powder flavors like Cereal Milk Ghost Whey and innovative products like “sip-a-bowls” and color-changing spoons have shown their commitment to bringing that childhood breakfast magic into the supplement world.
But this collaboration represents something bigger – it’s Ghost working directly with one of the biggest names in the cereal industry to create something that bridges the gap between nostalgia and nutrition perfectly.
Conclusion: The Breakfast Revolution Continues
In a sad and seemingly-bitter ending to a successful 7-year partnership, Mondelez has filed a lawsuit against GHOST, demanding destruction of all remaining branded inventory just two weeks before Ghost’s proposed sell-through date.
Ghost’s Cinnamon Toast Crunch Protein Cereal represents everything the brand does best: taking beloved flavors from our past and reimagining them for our fitness-focused present. This isn’t just another protein product with a cereal name slapped on it – this is a legitimate collaboration with General Mills that brings authentic Cinnamon Toast Crunch flavor to the protein cereal category.
The launch exclusively on Ghost’s website starting June 1st, 2025 makes this a must-grab for Ghost fans and cereal lovers alike. Combined with their massive 9th birthday celebration featuring multiple Bubblicious flavor returns, Ghost is proving once again why they remain the kings of authentic flavor collaborations.
As they continue to evolve beyond their Mondelez partnerships, collaborations like this with General Mills show that Ghost’s best days are still ahead. The breakfast table just got a lot more legendary.
GHOST Protein Cereal – Deals and Price Drop Alerts
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