Ghost Whey: 100% Transparent Formula with Fun Flavors

Ghost Protein

Just a couple months after their debut, Ghost has followed up their amino and pre workout products with a transparently dosed protein titled Ghost Protein.

Without a doubt the inaugural Stack3d Pro Supplement Expo has been a smashing success. The world’s first online-only supplement convention has generated a huge response from some of the industry heavy hitters as well as some of the fresher faces in the industry. One of these young upstarts, Ghost, has made quite the impression so far.

At the brand’s launch, Ghost released Ghost Amino and Ghost Legend (their pre workout). Now, after only a couple of month’s on the scene Ghost has made another huge splash with Ghost Whey, a 100% transparent whey protein blend.

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Our Ghost Whey CEREAL MILK Review

Long story short, this stuff tastes SO GOOD. What a protein powder!!! The YouTube review thumbnail below will ruin what flavor it is…… but seriously, at some point you gotta try this:

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Updated review: Peanut Butter Cereal Milk!

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Ghost Protein Ingredients

You may wonder what’s so unique about a whey protein blend that’s creating such a buzz at the expo. Well, it turns out that Ghost Protein is 100% open label, and 100% free of soy! While you would expect a whey protein to not include soy protein, it also means that there is absolutely no traces of soy anywhere in it. So, no soy lecithin used as an emulsifier and stabilizer either. Additionally, the label is completely 100% transparent, giving us exactly how much of each type of whey goes into their blend.

  • Whey Protein Isolate 90% (14.53g)

    Ghost Protein Ingredients

    Ghost Protein is 100% transparent in its protein blend as well as completely soy-free! Eat your heart out, Jim Stoppani!

    As most of you may know, whey protein comes in many forms and qualities. The best of these is whey protein isolate (WPI).

    WPI is a more-refined form of whey protein concentrate that removes virtually all carbs (lactose) and fats from the concentrate powder. They must contain at least 90% protein.[1] Ghost has listed the exact amount of WPI-90 in their Protein as well as how much protein is actually contained in it. FYI, the 14.53g of WPI in Ghost Protein yields 12.5g of protein.

    Anytime WPI is the first type of whey listed on a label, we’re happy campers. This means that it makes up the majority of the protein blend and is less likely to create GI distress for those with sensitive tummies.

  • Whey Protein Concentrate 80% (13.16g)

    One step below WPI on the quality scale of whey proteins is whey protein concentrate (WPC). This is the lowest-quality form of whey, but even then, there are multiple grades of it used in protein powders.

    WPCs can range anywhere from 35-80% protein, with the remaining percentages composed of carbs (from lactose) and fats.[1] In a perfect world, companies would list which WPC grade they’re using, and as it just so happens Ghost employs the highest quality whey concentrate grade of WPC-80. This means it contains 80% protein by mass. The 13.16g of WPC-80 contained in Ghost Protein yields 10g of protein.

  • Hydrolyzed Whey Protein Isolate (2.98g)

    Ghost Announcements

    Ghost Protein is only the first of many, many more products the brand is releasing in the coming months.

    Lastly, we have the “ultra-refined” form of whey protein known as hydrolyzed whey. This form of whey is produced through a chemical-based process known as hydrolysis, which uses enzymes to chemically “digest” whey into smaller peptide chains.

    Hydrolyzed whey is ideally suited for those who are the most affected by lactose intolerance or those looking to spike insulin[2] and really get the amino acids into the bloodstream as soon as they set the weights down.

    Whey Hydrolysate is the most expensive type of whey, since it undergoes the most processing. It’s usually cost-prohibitive to have it as the first, or even, second protein form used in a blend. Here it only makes up a miniscule amount of the total protein content contributing only 2.5g protein to the total protein count.

  • The Rest

    As we mentioned above, there is no soy lecithin in Ghost Protein, so what else is in there? Well, there’s the usual natural and artificial flavors, cellulose gum, xanthan gum, as well as a couple of digestive enzymes (papain and bromelain) to help those who have some problems digesting dairy-based proteins. Finally, to sweeten the protein, Ghost uses only sucralose.


Each scoop of Ghost Protein checks in at 34.5g and has the following macros:

Crazy Ghost

What else are the wizards at Ghost cooking up? Stay tuned to PricePlow to find out!

  • Calories: 130
  • Protein: 25g
  • Carbs: 4g (2g sugar)
  • Fat: 1.5g (1g saturated)

Flavors Available

We all know that Ghost is appealing to the more internet-savvy, “plugged in” supplement crowd at there. As such, you wouldn’t expect them to release mundane flavors like chocolate or vanilla at their launch. Rather, when Ghost Protein becomes available, it will come in three much more interesting flavors: Cereal Milk, Milk Chocolate, and Cookie Butter (Speculoos).

Fancy flavors are the latest trend, and Ghost is going to keep up with that, starting with their own spins on chocolate and vanilla and then hopefully expanding to more creative options!


Ghost Supplements

Ghost is a brand new lifestyle supplement brand, headed by Dan Lourenco, set to make a big splash!

We’ve championed the transparent label cause pretty heavily when it comes to pre workouts, intra workouts, and post workouts. Now it seems that the industry itself is heading towards total transparency, insofar that they will disclose just how much of each type of protein goes into their protein powders.

When a newcomer like Ghost embraces this open-label approach to supplements it can create a huge response among supplement users and help woo new faces over to the brand. Should this create a big enough wave, maybe the big boys at the top of the supplement industry will take note and finally start disclosing all of their products as well, instead of hiding behind bloated prop blends.

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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.


  1. McDonough FE, et al; “Composition and properties of whey protein concentrates from ultrafiltration”; J Dairy Sci.; 1974; Retrieved from
  2. Power O, Hallihan A, Jakeman P. Human insulinotropic response to oral ingestion of native and hydrolysed whey protein. Amino Acids. 2009;37(2):333-339. doi:10.1007/s00726-008-0156-0.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is a biohacker with extensive experience in supplementation and dietary modification, whose personal expertise stems from several "n=1" experiments done on himself.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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