Ghost Whey: 100% Transparent Formula with INSANE Flavors

Just a couple months after their debut, Ghost has followed up their amino and pre workout products with a transparently dosed protein titled Ghost Protein.

When it comes to pushing the envelope of formulas, branding, and flavoring, nobody does it better than GHOST. The hot brand made a massive splash with their first few supplements, but things were taken to the next level shortly after with a “Cereal Milk” flavored protein powder that knocked the socks off of Team PricePlow!

At the brand’s initial 2016 launch, Ghost released Ghost Amino and Ghost Legend (their pre workout). After only a couple of months on the scene, Ghost has made another huge splash with Ghost Whey, a 100% transparent whey protein blend.

You can view the full label below, but first, take a second to sign up for PricePlow alerts and check our GhostLifestyle coupon code:

Ghost Protein Ingredients

You may wonder what’s so unique about a whey protein blend that’s creating such a buzz at the expo. Well, it turns out that Ghost Protein is 100% open label, and 100% free of soy! While you would expect a whey protein to not include soy protein, it also means that there is absolutely no traces of soy anywhere in it. So, no soy lecithin used as an emulsifier and stabilizer either. Additionally, the label is completely 100% transparent, giving us exactly how much of each type of whey goes into their blend.

• Whey Protein Isolate 90% (14.53g)

  

  Ghost Protein is 100% transparent in its protein blend as well as completely soy-free! Eat your heart out, Jim Stoppani!

  As most of you may know, whey protein comes in many forms and qualities. The best of these is whey protein isolate (WPI).

  WPI is a more-refined form of whey protein concentrate that removes virtually all carbs (lactose) and fats from the concentrate powder. They must contain at least 90% protein.^[1] Ghost has listed the exact amount of WPI-90 in their Protein as well as how much protein is actually contained in it. FYI, the 14.53g of WPI in Ghost Protein yields 12.5g of protein.

  Anytime WPI is the first type of whey listed on a label, we’re happy campers. This means that it makes up the majority of the protein blend and is less likely to create GI distress for those with sensitive tummies.

• Whey Protein Concentrate 80% (13.16g)

  One step below WPI on the quality scale of whey proteins is whey protein concentrate (WPC). This is the lowest-quality form of whey, but even then, there are multiple grades of it used in protein powders.

  WPCs can range anywhere from 35-80% protein, with the remaining percentages composed of carbs (from lactose) and fats.^[1] In a perfect world, companies would list which WPC grade they’re using, and as it just so happens Ghost employs the highest quality whey concentrate grade of WPC-80. This means it contains 80% protein by mass. The 13.16g of WPC-80 contained in Ghost Protein yields 10g of protein.

• Hydrolyzed Whey Protein Isolate (2.98g)

  

  Ghost Protein is only the first of many, many more products the brand is releasing in the coming months.
  STAY TUNED!

  Lastly, we have the “ultra-refined” form of whey protein known as hydrolyzed whey. This form of whey is produced through a chemical-based process known as hydrolysis, which uses enzymes to chemically “digest” whey into smaller peptide chains.

  Hydrolyzed whey is ideally suited for those who are the most affected by lactose intolerance or those looking to spike insulin^[2] and really get the amino acids into the bloodstream as soon as they set the weights down.

  Whey Hydrolysate is the most expensive type of whey, since it undergoes the most processing. It’s usually cost-prohibitive to have it as the first, or even, second protein form used in a blend. Here it only makes up a miniscule amount of the total protein content contributing only 2.5g protein to the total protein count.

• The Rest

  As we mentioned above, there is no soy lecithin in Ghost Protein, so what else is in there? Well, there’s the usual natural and artificial flavors, cellulose gum, xanthan gum, as well as a couple of digestive enzymes (papain and bromelain) to help those who have some problems digesting dairy-based proteins. Finally, to sweeten the protein, Ghost uses only sucralose.

Macros

Each scoop of Ghost Protein checks in at 34.5g and has the following macros:

What else are the wizards at Ghost cooking up? Stay tuned to PricePlow to find out!

• Calories: 130
• Protein: 25g
• Carbs: 4g (2g sugar)
• Fat: 1.5g (1g saturated)

Flavors Available

We all know that Ghost is appealing to the more internet-savvy, “plugged in” supplement crowd at there. So you wouldn’t expect them to release mundane flavors like vanilla at their launch. Instead, it launched three much more interesting flavors: Cereal Milk, Milk Chocolate, and Cookie Butter (Speculoos).

Below is an up-to-date listing of all Ghost Whey flavors:

Fancy flavors are the latest trend, and Ghost is going to keep up with that, starting with their own spins on chocolate and vanilla and then hopefully expanding to more creative options!

Takeaway

Ghost is a brand new lifestyle supplement brand, headed by Dan Lourenco, set to make a big splash!

We’ve championed the transparent label cause pretty heavily when it comes to pre workouts, intra workouts, and post workouts. Now it seems that the industry itself is heading towards total transparency, insofar that they will disclose just how much of each type of protein goes into their protein powders.

When a newcomer like Ghost embraces this open-label approach to supplements it can create a huge response among supplement users and help woo new faces over to the brand. Should this create a big enough wave, maybe the big boys at the top of the supplement industry will take note and finally start disclosing all of their products as well, instead of hiding behind bloated prop blends.