Dan Lourenco (Tag Archives)
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Mondelez Terminates Ghost Contract: Sour Patch Kids, OREO, Chips Ahoy, and Nutter Butter Flavors Leaving in 2026
Update May 19, 2025: Dan Lourenço has announced that “GHOST and Mondelez have agreed to ‘soft land’ the relationship over the next 12 months. get the collabs (including my beloved Swedish Fish) while you can”.[1] The Mondelez collab products stayed available on their website, so an agreement was reached.
Mondelez ends 7-year partnership with Ghost […]
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GHOST Legend Grapefruit Returns for Black Friday 2024!
GHOST is bringing back one of their most surprisingly successful flavors from the past – Grapefruit is returning to Legend, this time in the incredible V4 formula! The citrus sensation launches exclusively on GhostLifestyle.com for Black Friday 2024 (November 29, 2024).
If you haven’t heard about Legend V4 yet, Ghost CEO Dan Lourenço recently detailed […]
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Ghost Size V3: The ‘Epic’ Creatine Supplement Levels Up Gains with Peak ATP
Ghost has done it again! Following the success of Ghost Size V2, they’ve taken their iconic muscle-building formula to the next level with Ghost Size V3. This article has been updated to reflect those changes.
Instead of relying solely on creatine monohydrate, Ghost has always looked to enhance this tried-and-true ingredient with cutting-edge additions in […]
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GHOST Sleep: The Legends Finally Get Some Rest with Colostrum
When you want to train, look, and feel your best, sleep is essential to recovery to get you there. Research states that the average adult who works out and wants to look their best should get 7-9 hours of sleep.[1]
However, about 28% of adults sleep less than 7 hours each night,[2] 40% report falling […]
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Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan | Episode #143
Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.
This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118
At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:
Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]Continue Reading →
Dan Lourenço #5: The Meteoric Rise of Ghost Energy | Episode #116
Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show!
We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the […]
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Ghost Energy Drink: Cans That Rebel Against the Status Quo (200mg Caffeine)
Launched in 2020, updated in 2021 with an improved formula, and relentlessly pursuing exciting new flavors and collaborations, Ghost Energy Drink has taken the beverage world by storm. This article explains the flavors, ingredient profile, backstory, and more.
Ghost Energy Drink: More Energy, More LifeGhost Energy has some key features that you just won’t […]
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Dan Lourenço #4: Ghost Lifestyle’s Plans for 2023 | Episode #088
https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-2023
After winning Brand of the Year for the third straight time during PricePlow’s 2022 Supplement Industry Awards, we invited Ghost Lifestyle’s Dan Lourenço back onto the PricePlow Podcast for his fourth appearance on the show.
We recapped 2022 with him, and then got Ghost’s 2023 plans underway. Inside, we talked about what a great […]
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Bubblicious Strawberry Splash Ghost Energy is Back for Summer ’23
Three years ago, Ghost Lifestyle launched Ghost Energy, and the team has done nothing but make it better with each passing quarter. We’ve recently covered the phenomenal Ghost Energy Swedish Fish and the incredibly underrated Ghost Energy Orange Cream, and another amazing flavor is now upon us:
Ghost Energy Bubblicious Strawberry SplashThis […]
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