Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan | Episode #143

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.

Dan Lourenço #6 on Episode 143 of the PricePlow Podcast

Dan Lourenço returns to the PricePlow Podcast for the sixth time to discuss the Legend V4 launch, the first half of 2024, and the Ghost 100 Year Plan in Episode 143

This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.

We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement.

Looking to the Future: The Ghost 100 Year Plan

But a bigger-picture part of this discussion that cannot be missed is Dan’s discussion of the Ghost 100 Year Plan, where he’s focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he’s building a “team of lifers”, who he refers to as teammates, not employees.

This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs.

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Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143

Legend V4 Launch Special: Show Notes with Dan Lourenço

Detailed Show Notes Coming Soon!

The Legend Ingredient Comparisons:

Ghost Legend V1, V2, V3, V4 compared

How to Find Dan

Dan Lourenço #5 on the PricePlow Podcast

Dan Lourenço of Ghost Lifestyle returns to the PricePlow Podcast for his fifth installment in Episode #116, going over the meteoric rise of Ghost Energy and what’s coming in 2024

Dan’s still off Instagram! But you can follow him and his brands at the following locations:

You can also sign up for PricePlow’s Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover.

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About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public. Mike is currently experimenting with a low Vitamin A diet.

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