GHOST Protein Cereal in Marshmallow and Peanut Butter Flavors!

GHOST Lifestyle is always on the move – always releasing new formulas, and new awesome collab flavors. But this announcement is on another level.

Every once in a while, GHOST bursts onto the market with a grand slam. April 10th, 2024, is going to be one of those moments, based upon their latest product announcement:

GHOST Protein Cereal?!

Yep, you read that correctly: The big kid on the supplement block is getting into the breakfast cereal game. With 6 servings per container and 17 grams of protein per serving, this is going to change the way you look at cereal. And it’s in collaboration with General Mills, who, we’re told, will be bringing it into their distribution network!

Fans of the brand shouldn’t be surprised — their very first flavor of Ghost Whey was in fact Cereal Milk, and it’s been an ongoing tradition for the team to make epic cereal bowls and rant about cereal being the best anytime snack.

Much of Ghost’s authenticity comes from nostalgia, too, and we’ve heard countless followers say that they “got fat on fortified cereal and milk”, only to get into fitness but miss their childhood tastes.

So there’s certainly a market need for athlete-friendly cereal — especially since supermarket cereals are not exactly known for their healthful qualities. Sugar-sweetened cereals are often full of empty calories and unnecessary fortification – but the fact remains: nothing hits quite as good as a night bowl of milk and cereal in the morning.

Enter the new GHOST Protein Cereal. Taking the form of puffs, Ghost Protein Cereal will have all of the crunchy, poofy goodness, but with a nice 17 gram dose of protein in each serving. No need to sacrifice your macros for the sake of a delicious, simple breakfast!

Let’s get into the details below, but first, check our coupon-based prices and availability and sign up for PricePlow’s GHOST news alert – the Legends are always up to something big:

GHOST Protein Cereal – Nutrition Facts

Each 1.25 cup serving of Protein Cereal (Marshmallow flavor) contains the following macros:

• Calories: 170

• Protein: 17g

• Total Fat: 5g

  • Saturated Fat: 3g

  • Trans Fat: 0g

  • Polyunsaturated Fat: 0.5g

  • Monounsaturated Fat: 1.5g

• Total Carbohydrate: 15g

  • Dietary Fiber: 0g

  • Total Sugars: 10g

    • Added Sugars: 10g

Protein Cereal – Protein Source

The 17 grams of protein in Protein Cereal come from milk protein concentrate. Milk protein contains both the whey and casein factions — generally 80% and 20%, respectively, so this is going to be mostly whey, but the casein often adds a thickness and texture that fans love.

Whey protein is the industry standard for protein supplementation due to its status as a complete protein – meaning it contains all nine essential amino acids^[1] – as well as its high bioavailability when compared to plant-based protein sources.^[2] Whey protein has been consistently demonstrated to improve strength and lean muscle mass gain.^[3-6]

Will you be grabbing a bowl?

Additionally, there’s also sodium caseinate and soy protein isolate (as well as some whey protein concentrate lower down). Unfortunately, Ghost is not disclosing their protein sources like they do for Ghost Whey, so that’s disappointing, since we’d love to know how much soy protein specifically is in this.

Protein Cereal Flavors

At launch, two flavors will be released: Marshmallows and Peanut Butter. Marshmallow, as you can guess, contains marshmallows. Not just any marshmallows, however, but genuine Lucky Charms. That’s right – the ultra-dense, ultra-sweet kernels of fluff from your youth will be included in GHOST’s Protein Cereal.

Peanut Butter, as you could probably guess, is GHOST’s take on peanut butter puffs, using real peanut butter and peanut flour. The Peanut Butter flavor contains one more gram of protein, bringing its total per serving to 18 grams, thanks to the peanut flour.

Here’s an up-to date list of all the available flavors of Protein Cereal:

GHOST Continues to Take Ground

There has been a consistent theme over the last few years of supplement companies branching out into consumer space that is traditionally not amenable to athletes looking to up their game. This has been a major need – due to the often restrictive and boring dietary habits required to make serious fitness gains – and brands have been at the forefront of pushing into this untapped market.

With Ghost Energy, Ghost Hydration RTD, and now Ghost Protein Cereal, the Legends have gone well beyond powders, and are now basically everywhere, from gas stations to grocery stores. Congratulations to Ghost on their well-deserved success.

Last year, one of the hottest trends was functional foods, and we’ve just been counting down the days until GHOST threw their hat into the ring. Instead of following the crowd and releasing a snack bar, GHOST took another path, and we suspect it’ll pay off big time.