Whey Protein (Tag Archives)

This is the PricePlow blog’s whey protein tag page.

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Whey Protein

Animal Isolate Loaded Whey Gets Limited Edition Sugar Cookie and Chocolate Peppermint Bark Flavors

Animal Isolate Loaded Whey Gets Limited Edition Sugar Cookie and Chocolate Peppermint Bark Flavors

"Santa sees everything. Every rep. Every set. Every lift."

That's how Animal introduced its 2026 holiday launch on Instagram: On November 9, 2026, Animal dropped two limited edition holiday flavors of Animal Isolate Loaded Whey: Sugar Cookie and Chocolate Peppermint Bark, one for each side of the list!

Naughty or Nice? Animal Isolate[…] Continue Reading →
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VMI Sports x Chunk Long Island: A Mystery Protein Flavor Is Coming Soon

VMI Sports x Chunk Long Island: A Mystery Protein Flavor Is Coming Soon

VMI Sports is teaming up with a cookie bakery, and we're already hungry. In a teaser post on Instagram, the Long Island supplement brand announced a brand-new protein flavor with Chunk Long Island, a gourmet cookie company from the same island whose cookies weigh in at around six ounces apiece:

A brand-new PROTEIN FLAVOR […] Continue Reading →

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Beyond Whey: FrieslandCampina on Caseinates, Clear Protein, and the Ongoing Whey Shortage | Episode #243

Beyond Whey: FrieslandCampina on Caseinates, Clear Protein, and the Ongoing Whey Shortage | Episode #243

Whey supply keeps falling behind protein demand, and FrieslandCampina expects the gap to keep growing. On Episode #243 of the PricePlow Podcast, Mike and Ben sit down at SupplySide Global 2026 with Floor van der Horst, Global Marketing Director for Performance & Active Nutrition, and Penny Antonopoulos, North America Marketing Manager for […] Continue Reading →

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Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5 | Episode #241

Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5 | Episode #241

Fans invented a GHOST flavor online, and now it's in a real life can. And it is phenomenal.

On Episode #241 of the PricePlow Podcast, Ben and Mike visit GHOST headquarters in Las Vegas to sit down with co-founder and CEO Dan Lourenço. The visit picks up a conversation the three started at […] Continue Reading →

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Join NuLiv Science & PricePlow for a SupplySide Global Day 1 Happy Hour

Join NuLiv Science & PricePlow for a SupplySide Global Day 1 Happy Hour

SupplySide Global opens its first-ever three-day expo hall on Wednesday, October 28, and NuLiv Science has the perfect way to close out Day 1. The team behind AstraGin and Senactiv is hosting a happy hour at Libertine Social inside Mandalay Bay, and they've co-branded it with PricePlow. We're thrilled to be part of it.

If […] Continue Reading →

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PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing

PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing

On a Supplement Facts panel, whey protein always gets reduced to a single number: 26g protein. That's useful, but it leaves out a lot of biology.

Milk doesn't contain one generic substance called "protein", and even "whey protein" is a fairly generic term. Its whey fraction is made of distinct proteins, including beta-lactoglobulin, […] Continue Reading →

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Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR

Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR

Whey protein has held roughly the same shaker-cup format and benefits for over three decades. Jim McMahon, who introduced whey protein to Canada in 1993 and built Fit Foods Ltd. into a multi-brand supplement manufacturer, kept coming back to one question: instead of waiting out whey's next price shock, why not optimize what […] Continue Reading →

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Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231

Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231

Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL's ISO CLEAAR, a dairy-free protein drink built around Leuvate, Traylor's leucine-forward essential amino […] Continue Reading →

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Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230

Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230

Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far, and what the company's new […] Continue Reading →

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Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229

Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229

NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.

It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […] Continue Reading →

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