Whey Protein (Tag Archives)
This is the PricePlow blog’s whey protein tag page.
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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults
Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […]
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Whey Protein Supply Is Upside Down: Glanbia's Market Update and Workarounds for Brands
You've heard it before, and you're going to continue hearing it throughout the year: Protein demand has never been higher. Consumer interest is at record levels, mainstream brands are flooding the category, food and coffee companies continue using increasing amounts of whey, and every piece of market research reiterates this same story. Americans want […]
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Animal Isolate Loaded Whey Gets Limited Edition Banana Split Flavor
Animal just dropped a limited edition Banana Split flavor of their Animal Isolate Loaded Whey, and it's exactly the kind of dessert-inspired release that makes the line fun to follow. Think banana ice cream, chocolate fudge drizzle, and real cookie bits, packed into a high-performance protein formula that doesn't compromise on macros.
If you […]
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NuLiv Science's Full Portfolio with Luis Gonzalez: AstraGin, Senactiv, and a Unique Industry Start | Episode #217
NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut health supplements. Senactiv® anchors some of the most performance-focused formulas in sports nutrition. Yet for all that visibility, the brand hasn't sat down for an in-depth podcast with Team PricePlow for quite some time.[…]
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K Tropix Wellness KLEAN Protein: 24g BLG-Based Whey Isolate Shots
K Tropix built its reputation in the botanical space with a loyal following developed over roughly five years. Through their K Tropix Wellness line, they're now bringing that same GMP-certified, lab-tested approach to mainstream supplements, but doing it in a very unique manner. Their first protein product is worth a close look.
KLEAN Protein is […]
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Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […]
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Fighting Sarcopenia with PÜR NATIVE: Why Protein Quality Matters More as You Age
After 30, you start losing muscle. It's slow at first, maybe 1% per year, but the rate accelerates. By the time most people notice something is off (strength declining, recovery slower, body composition shifting without obvious cause), the process has been underway for years.
The condition has a name: sarcopenia, the age-related […]
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NNB Nutrition Launches the Clean & Clear Series: Plant Protein Built for the Beverage Era
Clear protein sodas are exploding in mainstream retail, and the whey supply chain is struggling to keep up. NNB Nutrition's answer is the Clean & Clear Series, a commercially available line of hydrolyzed plant protein isolates and concentrates engineered to work where standard plant protein can't: in low-pH, carbonated beverages.
The series is the […]
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2026 Study: AstraGin Enhances Whey Protein Amino Acid Absorption, Muscle Function, and Gut Integrity
A question every serious protein buyer should ask: how much of what's in the scoop actually makes it into circulation? A new peer-reviewed clinical trial published in Nutrients in February 2026 takes a direct shot at that question, and the results make a strong case for NuLiv Science's AstraGin® as a meaningful addition to protein […]
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Whey Prices Are at Record Highs. Native Whey Doesn't Have That Problem.
Protein is having a moment... and it's not slowing down.
In late 2025, Starbucks added Protein Lattes and Protein Cold Foams to its permanent menu across the U.S. and Canada, using premium whey to deliver up to 36 grams of protein per drink.[1] In early 2026, PepsiCo followed with three new protein-forward launches: a reformulated […]
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