We recently had a tremendously entertaining sit-down Dan Lourenço of GHOST on Episode #116 of The PricePlow Podcast. During the discussion, we went over GHOST’s scaling efforts in 2023, and what we can expect from the industry leader going into 2024.
One tidbit from Dan stood out – the baron of GHOST hinted at a brand new product coming down the pipe, and we think it’s long overdue. While we have no details yet, GHOST Sleep will be arriving soon and we’re pumped to get our Z’s on — GHOST-style.
Watch Dan Quickly Mention Ghost Sleep on PricePlow #116:
Hear it for yourself: We skipped to timestamp 19:35 in the video below:
“So next year, one thing I’m most excited about is a return to the focus on powder innovation – very aggressive powder innovation — we have a lot of new SKUs coming.
I think we’re going to expand the ALL OUT brand in some other categories.
There’s some products that we’ve been talking about for a long time that are probably going to finally come out, one of them being like a GHOST Sleep…”
— Dan Lourenço, Ghost Founder and CEO on PricePlow Podcast Episode #116
Our biggest question — Will it have melatonin?
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