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Sleep Protein Launches: A First-of-Its-Kind Nighttime Sleep and Recovery Formula

Sleep Protein Launches: A First-of-Its-Kind Nighttime Sleep and Recovery Formula

Sleep Protein combines 20g of slow-digesting milk protein with research-backed sleep ingredients in a melatonin-free formula that supports both overnight muscle repair and deep, restorative sleep.

The supplement industry just got a new innovative nighttime product, and this is one we can all get behind. Sleep Protein, launching today on Amazon, delivers a […]
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Gains in Bulk NO MATTER WHAT: Pre-Workout Powered by enfinity® Paraxanthine

Gains in Bulk NO MATTER WHAT: Pre-Workout Powered by enfinity® Paraxanthine

The pre-workout category has been dominated by the same caffeinated formulas for years: high-stim blends that leave you jittery, crashed, and questioning whether that late-afternoon workout was worth the sleepless night ahead. Gains in Bulk is changing that narrative with their revolutionary NO MATTER WHAT™ pre-workout, powered by TSI Group's breakthrough enfinity® paraxanthine.

This […]
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SCULPTNation Burn Evolved 2.0: VShred's Premium Fat Burner with enXtra Mental Energy

SCULPTNation Burn Evolved 2.0: VShred’s Premium Fat Burner with enXtra Mental Energy

The fat burner category has evolved significantly over the past few years, with consumers increasingly seeking formulas that deliver both physical and mental energy benefits. While many products rely heavily on high-stimulant approaches that can leave users jittery and crashed, SCULPTNation Burn Evolved 2.0 from the veterans at V Shred takes a more sophisticated approach […]
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Formulator's Corner #17: Sleep Without Compromise - goBHB Transforms the Sleep Aid Category... With No Melatonin!

Formulator's Corner #17: Sleep Without Compromise - goBHB Transforms the Sleep Aid Category... With No Melatonin!

The sleep supplement category stands at a crossroads. While Americans spend billions annually on various sleep aids (such as supplements, devices, and pharmaceuticals), many consumers remain frustrated with existing options that either leave them groggy, create dependency concerns, or simply fail to deliver the restorative sleep they desperately need. The industry has long been dominated […]
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Ecklonia Cava: The Super Seaweed with Metabolism and Brain-Boosting Benefits

Ecklonia Cava: The Super Seaweed with Metabolism and Brain-Boosting Benefits

Ecklonia cava is a bioactive-rich brown seaweed that thrives along the coastal regions of Korea and Japan. For centuries, this marine treasure has been used in foods and in traditional East Asian medicine.[1]

Ancient cultures treasured it for its medicinal properties, and modern research has now catapulted Ecklonia cava back into the spotlight as a […]
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Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extracts

Ashwagandha Evolution: The Rise of Glycoside-Enhanced Extracts

In a supplement industry dominated by synthetic compounds and artificial ingredients, one ancient herb continues to captivate both researchers and consumers alike: Ashwagandha. This adaptogenic powerhouse from Ayurvedic tradition has seen an unprecedented surge in popularity, with scientific research validating what traditional medicine has known for millennia.[1]

But as more consumers turn to this traditional […]
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Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts

Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts

Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.

The facility enables […]
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Introducing Mindvalley States: Supplements to Support Your State of Mind

Introducing Mindvalley States: Supplements to Support Your State of Mind

A new brand has been born! While many supplement brands exist, most don't stand out from the crowd. Their formulas are standard and often differ from nearly identical products by only a few milligrams of typical ingredients, or a slightly different look.

But every so often, a brand emerges with a commitment to the unique. […]
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GHOST Sleep: The Legends Finally Get Some Rest with Colostrum

Ghost Sleep

When you want to train, look, and feel your best, sleep is essential to recovery to get you there. Research states that the average adult who works out and wants to look their best should get 7-9 hours of sleep.[1]

However, about 28% of adults sleep less than 7 hours each night,[2] 40% report falling […]
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Venetron: A Synergistic Extract for Mood, Stress, and Sleep

Venetron

If there's one thing that supplement scientists have gotten great at, it's identifying pearls of truth in the world's traditional nutrition and folk medicine practices. We've written a lot of articles about botanical extracts, many with compelling research, but forgettable historical context.

It's a different story with Rafuma (Apocynum venetum) -- the more you read […]
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