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GNC CEO Michael Costello is ONE OF US! | Episode #170
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the […]
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Legendary Foods Protein Donuts: With 50% of Calories From Protein!
The donut has officially been revolutionized. Legendary Foods has taken one of America’s most beloved treats and completely reimagined it with a protein-first approach that delivers 20 grams of protein, zero grams of sugar, and only 160 calories per 2-donut serving. But what makes these donuts truly legendary isn’t just their impressive taste […]
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The Aura Effect: GNC’s Hottest New Launches Feature Aura Scientific’s Novel Ingredients
Walk into any GNC store today and you’ll notice something interesting: many of the most exciting new launches share a common thread. From Applied Nutrition’s AN Performance line to ProSupps’ Infinite Pre-Workout, GR8 Lifestyle’s sophisticated wellness formulas, and even Floyd Mayweather’s One of One brand – they’re all powered by ingredients from the same upstart […]
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Unmatched Supps Longevity Test: Natural Testosterone Support Built for the Long Game
Testosterone isn’t just about muscle and strength… it’s the foundation of vitality, energy, cognitive function, and overall health span. As we age, face chronic stress, or navigate the demands of modern life, our natural testosterone production takes a hit. The result? Fatigue, reduced muscle mass, increased body fat, declining libido, and […]
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GHOST x Warped Tour: Official Energy & Hydration Partner for 30th Anniversary Tour
The ’90s kids at GHOST Lifestyle are absolutely losing their minds… and rightfully so! The brand has just announced their partnership as the official energy and hydration sponsor of the legendary Vans Warped Tour, which celebrates its 30th anniversary this summer. This collaboration brings together two icons that defined alternative culture: GHOST’s rebellious energy […]
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Tongkat Ali (Eurycoma Longifolia): The Ultimate Guide to Get Your Longjack Back
In the lush rainforests of Southeast Asia grows a slender, shrubby tree with a secret hidden beneath the soil: a root with remarkable properties that’s been used for centuries as a traditional medicine. Eurycoma longifolia, commonly known as Tongkat Ali (“Ali’s Walking Stick”) or Longjack, emerged from traditional Malaysian medicine to become one […]
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Jack Sehgal & Ben Benedict: Nutralabz Launches a GR8 Partnership with GNC | Episode #169
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily […]
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Advanced Muscle Plus: ABN’s Muscle Building Formula with 2g DL185 Dileucine
The muscle building supplement landscape has been transformed by breakthrough peptide research, and Advanced Bionutritionals (ABN) has responded with Advanced Muscle Plus, a clinical-grade muscle building formula that targets the core mechanisms of age-related muscle loss. This powerful supplement combines 2 grams of NNB Nutrition’s research-backed dileucine (DL185™) with 1.5 grams of […]
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Gremin Delivers Clinical-Strength Muscle Recovery with Dual Polyphenolic Technology
Summary: Gremin is a patent-pending combination of green coffee extract and curcumin with standardized concentrations of two polyphenols, chlorogenic acid, and curcuminoids. Clinical studies show significant improvements in muscle recovery, endurance, and pain reduction compared to placebo, with the ingredient’s unique BioFusion Technology solving traditional bioavailability challenges.
What is Gremin?Gremin is a proprietary dual […]
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Mutant Big Greens: Over 40 Superfoods in a GIGA-Strength Greens Formula

Mutant has built their reputation on creating supplements for the hardcore, the dedicated, and those who refuse to accept average… and their latest release proves they’re not slowing down. Mutant Big Greens represents a major departure from the typical “choke it down” greens experience, delivering over 40 superfoods in two flavors that actually taste […]
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