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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
OptiMSM® for Movement, Recovery, and Joint Health: The Other Half of the Sulfur Story
Every hard training session leaves a bill. Muscles fire, connective tissues absorb load, and the body's antioxidant systems work overtime to clear the cellular debris left behind. Most recovery supplements address the muscle side of that equation, often with protein, creatine, and amino acids. Far fewer address the structural foundation underneath: the joints, tendons, and […]
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Pürest Creatine Third-Party Testing: When Purity Required a Better Method
Here's a purity story with an ironic twist. When NNB Nutrition launched Pürest Creatine™ to a world-acclaimed lab for independent verification, the results came back with a surprise: elevated creatinine readings. But this wasn't because the product was contaminated, it was because the standard sample preparation method was generating creatinine during the test itself!
The […]
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Apollon Nutrition Overtime V6: Hardcore Nootropic Upgraded with Dual PEA, Dual-Caffeine Stack
When Apollon Nutrition builds a nootropic, there's no softening the edges. Apollon Nutrition Overtime™ arrives at V6 with a completely rebuilt formula, while carrying a stimulant profile that destroys most pre-workouts. The biggest additions are ThinFen™ (branded beta-phenylethylamine HCl) at 750mg, NeuroPEA™ (DMPA) at 600mg, and a dual-caffeine delivery system pairing caffeine anhydrous with di-caffeine […]
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Uday Gosalia: Fighting Mandatory Product Listing from the US Capitol | Episode #220
Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia, founder of UGo Beyond and a proud advisor to Future Nutra.
This year's trip had a sharper […]
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Applied Nutrition Acquires Nutrablend Foods: US Manufacturing Hub Arrives with Basic Supplements and GR8 Lifestyle
Applied Nutrition has acquired the assets of Nutrablend Group for $16M in cash, the company announced June 1, 2026.[1,2] The deal brings a fully integrated 107,000-square-foot manufacturing and warehousing facility in Buffalo, New York, an experienced management team of approximately 100 employees led by CEO Jack Sehgal, two established in-house supplement brands, and production […]
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Nutristat Crea Script: Creapure® Creatine with A Novel Rice-Based Carbohydrate
If you've been following Nutristat's ingredient philosophy, their creatine standard isn't a mystery: Creapure®, sourced exclusively from AlzChem in Trostberg, Germany, across every product in the lineup that calls for it. We covered that commitment in depth through the Creapure Connection, and Nutristat co-sponsored Episode #173 of the PricePlow Podcast, where we went […]
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Whey Protein Supply Is Upside Down: Glanbia's Market Update and Workarounds for Brands
You've heard it before, and you're going to continue hearing it throughout the year: Protein demand has never been higher. Consumer interest is at record levels, mainstream brands are flooding the category, food and coffee companies continue using increasing amounts of whey, and every piece of market research reiterates this same story. Americans want […]
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Longevity Science Forgot About Women. These Ingredients Didn't.
For decades, researchers studied aging in men -- and assumed the results applied equally to women. They didn't. The NIH didn't require women to be included in federally funded clinical trials until 1993! Before that mandate, the default research subject was a 155-pound man. Most preclinical longevity work defaulted to male mice. The foundational science […]
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Doug Miller Returns: Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched | Episode #219
Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller. Doug's opening line sets the tone perfectly: "We're *still* figuring it out and protein […]
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ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement
When TSI Group's enfinity® paraxanthine started showing up in energy drinks, pre-workouts, and even nicotine-free focus pouches, it was clear the ingredient had legs beyond the standard capsule format. And now it's landed in gum! Specifically, inside a novel new gum's liquid core:
ICON™ Focus Gum is a nootropic chewing gum from Icon Formulation that […]
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