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NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey
This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.
This is literally perfect[…]
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PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone
Natural Products Expo West runs March 3-6 in Anaheim, CA, and PLT Health Solutions is bringing a stacked lineup to Booth #3005. The ingredient supplier is debuting a brand-new clinically studied joint health ingredient, spotlighting the expanded Zynamite S story, and rolling out its full beverage-friendly energy and cognitive portfolios... and it's all available […]
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C4 Energy Gets Mango Fuego: Sweet Heat in a Can
C4 Energy just dropped Mango Fuego, a new flavor that takes the brand's signature performance energy drink into spicy-fruit territory. The tagline says it all: "Sweet meets heat in a can." This is C4 Energy's first true heat-forward flavor, and based on the can art alone (mango branches, chile pepper accents, flames climbing the […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once
If you read the first part of our iron education series on iron homeostasis, you already know the story: conventional iron supplements often fail because they ignore the body's regulatory machinery. Hepcidin, the hormone that controls how much iron your body absorbs and circulates, gets thrown off by inflammation, and when that happens, adding […]
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GHOST x Yoo-hoo Chocolate Protein RTD: 25G Protein is Coming in a Can
The can is hard to miss: bright yellow Yoo-hoo branding, GHOST's signature ghost logo, chocolate dripping down from the top, and 25G PROTEIN stamped right where you can't ignore it. At 110 calories in an 11-ounce can, the macro density is wild -- essentially all protein, minimal fat and carbs.
What We Know So Far[…]Continue Reading →
VMI Sports Protolyte Gets Dubai Chocolate Flavor (One More Time)
Hurry! VMI Sports just brought back Dubai Chocolate Protolyte for one final restock after the flavor sold out following its viral launch. This limited edition protein powder captures the exotic, indulgent taste of the Middle Eastern chocolate sensation that's been dominating social media, delivering pistachio-infused, kunafa-inspired decadence in a clean, macro-friendly formula.
If you're […]
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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
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NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency
Riley Boudreau woke up from foot surgery with a problem. The morphine was wearing off, and he was scrolling through messages from Nepal. The 2015 earthquake had destroyed Ram Timalsina (his good friend and guide)'s village. Entire families were living under tarps. Monsoon season was rapidly approaching.
Mentally addled by his surgery anesthetics, Riley made […]
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