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C4 Energy Gets Mango Fuego: Sweet Heat in a Can
C4 Energy just dropped Mango Fuego, a new flavor that takes the brand's signature performance energy drink into spicy-fruit territory. The tagline says it all: "Sweet meets heat in a can." This is C4 Energy's first true heat-forward flavor, and based on the can art alone (mango branches, chile pepper accents, flames climbing the […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once
If you read the first part of our iron education series on iron homeostasis, you already know the story: conventional iron supplements often fail because they ignore the body's regulatory machinery. Hepcidin, the hormone that controls how much iron your body absorbs and circulates, gets thrown off by inflammation, and when that happens, adding […]
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GHOST x Yoo-hoo Chocolate Protein RTD: 25G Protein is Coming in a Can
The can is hard to miss: bright yellow Yoo-hoo branding, GHOST's signature ghost logo, chocolate dripping down from the top, and 25G PROTEIN stamped right where you can't ignore it. At 110 calories in an 11-ounce can, the macro density is wild -- essentially all protein, minimal fat and carbs.
What We Know So Far[…]Continue Reading →
VMI Sports Protolyte Gets Dubai Chocolate Flavor (One More Time)
Hurry! VMI Sports just brought back Dubai Chocolate Protolyte for one final restock after the flavor sold out following its viral launch. This limited edition protein powder captures the exotic, indulgent taste of the Middle Eastern chocolate sensation that's been dominating social media, delivering pistachio-infused, kunafa-inspired decadence in a clean, macro-friendly formula.
If you're […]
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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
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NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency
Riley Boudreau woke up from foot surgery with a problem. The morphine was wearing off, and he was scrolling through messages from Nepal. The 2015 earthquake had destroyed Ram Timalsina (his good friend and guide)'s village. Entire families were living under tarps. Monsoon season was rapidly approaching.
Mentally addled by his surgery anesthetics, Riley made […]
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NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
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Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom
Magnesium use has exploded. The data speak for itself:
Over one billion views on the #magnesium TikTok hashtag. A 34% compound annual growth rate for magnesium bisglycinate supplement launches compared to just 5% for general magnesium products.[1] Retail sales surpassed the $1.1 billion mark in a single year, making magnesium the top-selling mineral supplement.[…]Continue Reading →
