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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.

Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.

MuscleSport Lean Way Plant’D Protella & Chocolate Ice Cream Flavors

MuscleSport Lean Way Plant'd Protella and Ice Cream Flavors

MuscleSport’s Lean Whey protein powder has become downright legendary in the industry. Just last month, MuscleSport released a Banana Foster Waffle Sundae flavor, which is as sinfully delectable as it sounds, and then followed up with a wildly-delicious Carrot Cake flavor.

In a sea of indistinguishable protein products, Lean Whey manages to find itself standing […]
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VAULT Caffeine-Free Brain Energy Drink: Powered by Free-Acid goBHB!

Vault Caffeine-Free Energy Drink

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on.

What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without […]
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GHOST Protein Cereal in Marshmallow and Peanut Butter Flavors!

Ghost Protein Cereal PricePlow

GHOST Lifestyle is always on the move – always releasing new formulas, and new awesome collab flavors. But this announcement is on another level.

Every once in a while, GHOST bursts onto the market with a grand slam. April 10th, 2024, is going to be one of those moments, based upon their latest product announcement:[…]
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RAW Nutrition CBUM Mass Gainer: 1,070 Calories & 196g of Carbs!

RAW CBum Mass Gainer

There are a lot of factors that go into becoming a top-tier supplement brand, and the number of brands that we would consider to be truly elite is quite small. In order to set themselves apart, elite brands need to have everything dialed in – flavors, ingredients, formulas, marketing, label art, and much more.

One […]
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Formulator’s Corner #10: A Nitrosigine-Powered Stimulant-Free Pre-Workout Supplement

PricePlow Formulators Corner #10: Nutrition21's Nitrosigine Powered Stim-Free Pre-Workout Supplement

At PricePlow, we love tracking trends, making sure we stay on top of the latest and greatest innovations and consumer demands in the dietary supplement industry. Two trends we’ve enjoyed watching are the growth in branded, clinically-verified ingredients, and the movement towards lower-stimulant and stimulant-free pre-workout supplements.

As caffeine consumption has risen, […]
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Lee Wright: The Vitamin Shoppe CEO Thrives in the Shoppe | Episode #133

Lee Wright The Vitamin Shoppe CEO on the PricePlow Podcast

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.

To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:

A Quick Discussion with[…]
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Natural Products Association SUES New York Over Supplement Restrictions (Updated 4/7/24)

Natural Products Association vs. New York: Lawsuit over Supplement Restriction Law

On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]

This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
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Jocko BRAIN POWER: 100mg Caffeine Nootropic with CRISP Focus

Jocko Brain Power

“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 […]
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AstroFlav IsoMix: New BLG-100 Reformulation is Out of This World

AsteroFlav IsoMix with BLG-100

AstroFlav is an industry leader in a number of ways.

First, the company has always been known for its astronomically great flavors, hence the name. From taste to packaging, the aesthetics of AstroFlav products have always been absolutely on point. With style mastered, AstroFlav’s focus has shifted to substance.

The Award-Winning Innovators Strike[…]
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Like A Pro Supplements 9 Volt: High-Energy Pre-Workout with 9 Ingredients

Like a Pro Supplements 9 Volt Pre-Workout

In the annals of American childhood, there are few experiences as iconic as the 9-volt battery experiment. Surely we all remember discovering as kids that touching both terminals of the 9V with your tongue resulted in a mild shock and funny “taste” as the current was activated.

For most of us, that was our introduction […]
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