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CordyFuel: The High-Potency Cordyceps From NuCelium That's Changing Body & Brain Performance
Cordyceps has a credibility problem.
It's one of the most storied adaptogens in traditional Chinese medicine, it has real science behind it, and it's showing up in everything from pre-workouts to functional beverages. Yet ask most formulators whether they trust that their cordyceps ingredient actually delivers what the research used, and the honest answer is […]
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GHOST Hydration Tubs Refresh for 2026: New Look, New Collabs, Same Formula
GHOST Hydration powder tubs are getting a packaging overhaul, with updated visuals designed to match the RTD cans already in market. The formula stays the same, but four new flavors come with the refresh: Kiwi Strawberry, Lemon Crush, Welch's Grape, and Sonic Cherry Limeade (US only). All four hit GHOST's DTC site […]
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2026 Study: AstraGin Enhances Whey Protein Amino Acid Absorption, Muscle Function, and Gut Integrity
A question every serious protein buyer should ask: how much of what's in the scoop actually makes it into circulation? A new peer-reviewed clinical trial published in Nutrients in February 2026 takes a direct shot at that question, and the results make a strong case for NuLiv Science's AstraGin® as a meaningful addition to protein […]
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Robert Samborsky: The Full Apollon Nutrition Origin Story, Hooligan, and the 2026 Roadmap | Episode #211
Robert "Robik" Samborsky, founder of Apollon Nutrition and owner of the legendary Apollon Gym in Edison, New Jersey, has been one of the most authentic voices in the hardcore supplement space for over a decade.
Most fans know the products. Fewer know the man behind them. Episode #211 of the PricePlow Podcast fixes that.[…]
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Kinexa: PLT Health's Whole-Joint Longevity Complex, Backed by MRI-Validated Clinical Science
For the past 25 years, the joint health supplement category has largely asked one question: "How does it feel?" We see comfort scores, pain questionnaires, and subjective stiffness ratings. These are meaningful outcomes, and there's nothing wrong with wanting your knees to hurt less. But they don't tell you whether the structures inside your joint […]
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POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.
Citicoline has […]
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Qualia Creatine+: Doctor-Formulated Creatine for Muscle, Brain, and Healthy Aging
Qualia has built a reputation around one idea: that the body functions as an interconnected system, and supplements should support the whole system rather than chase a single biomarker. Their newest product, Qualia Creatine+, applies that philosophy to creatine (a molecule with one of the deepest research bodies in all of sports nutrition) […]
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Nootropics Depot InfiniFiber: 11 Fibers, 1 Probiotic, and the Most Advanced Gut Health System We've Seen
Fiber is the most under-consumed macronutrient in the American diet, with roughly 95% of people falling short of recommended intake daily. That gap costs the gut, metabolic health, and even cognitive function over time. But the real problem isn't just quantity, it's also composition. Most fiber supplements drop a single source (psyllium, inulin) into […]
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Gaspari Nutrition Proven NMN/TMG: Full-Spectrum NAD+ Support Goes Above and Beyond
Gaspari Nutrition is back with a product built for the long game.
Proven NMN/TMG is the brand's entry into the cellular energy and longevity category, and it arrives at exactly the right moment: NMN has just been fully cleared as a dietary supplement after an absurd years-long (and wholly unnecessary) regulatory battle with the […]
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What Does "99.9% Pure" Really Mean in Creatine?
Walk down any supplement aisle or scan any creatine product page and there's a good chance you'll see some version of it: "99.9% pure creatine monohydrate". It's become almost as universal as the 5g serving size. The number sounds authoritative, precise, and reassuring. It implies that what's in the bag is almost entirely the […]
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