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Rich Gaspari Returns to the Arnold Classic 2026, The Gaspari Nutrition Comeback Continues
In 1989, Rich Gaspari won the very first Arnold Classic in Columbus, Ohio. Nearly four decades later, he was back. Not on the stage, but on the expo floor, showing a packed crowd what Gaspari Nutrition has been building.
The Arnold Sports Festival 2026 gave Rich a fitting backdrop to do two things at […]
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Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
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MuscleTech Metabolic Peptide 320: Stim-Free Metabolic Activation with TheoLim® & DNF-10™
The metabolic support category has a stimulant problem. Most fat burners lean on caffeine-heavy stacks to drive output, which works for some users but leaves others (those sensitive to stimulants or who already take a pre-workout) with limited options. MuscleTech Metabolic Peptide 320 takes a different approach, targeting biological signaling rather than stimulation to […]
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CORE Nutritionals Pump BLACK: A Full-Yield, Triple-Nitrate Non-Stim Pre-Workout
CORE Nutritionals just launched Pump BLACK, a non-stimulant pre-workout targeting blood flow, muscle endurance, and focus without caffeine. Available in four flavors at launch, it's a significant overhaul of CORE's previous pump formula -- and the Full Yield nitrate system at its heart is what separates it from most competitors in the non-stim category.[…]
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Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category
Let's Go!
Let's Go! enters the exogenous ketone space with a format the category hasn't really seen before: a liposomal BHB gel in a single-serve sachet. Where most BHB products come as powders, capsules, or beverages, Let's Go! wraps 4000mg of goBHB in a phospholipid delivery system designed to improve how your body takes up […]
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode #207
Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as […]
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GHOST Whey x General Mills: Lucky Charms, Cocoa Puffs, and Trix Cereal Milk Hit the Lineup
YES! GHOST is expanding its General Mills collab far beyond the breakfast bowl. Fresh off launching GHOST Protein Cereal in Cinnamon Toast Crunch flavor, the brand is now bringing three iconic General Mills cereals into GHOST Whey:
Lucky Charms Cereal Milk, Cocoa Puffs Cereal Milk, and Trix Cereal MilkAll three are […]
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Native Whey Protein: The Ultimate Guide to the Purest Form of Whey
Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.
Where Your Whey's Processing Begins Makes a Massive DifferenceThat assumption misses something important. Not all whey starts from the […]
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NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey
This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.
This is literally perfect[…]
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