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SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category
Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®, Helaina's human-identical lactoferrin, on the Innovation Stage at Mandalay Bay, and the ingredient won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category.[1]
The win capped a full week for the precision […] Continue Reading →
Apollon Nutrition Hooligan V8 Gets a New Formula: More Pumps, More Focus, 700mg Theobromine
Apollon Nutrition Hooligan V8 is here, and Apollon's flagship extreme pre-workout is as loaded as it's ever been. The new label pairs 10g of L-citrulline with 4.5g of nitrate salts for pumps, stacks 6g of L-tyrosine with alpha-GPC and huperzine A for focus, and delivers roughly 600mg of caffeine from two sources. Then there's the […] Continue Reading →
From a Talking Tree to AmaTea® Max: Brian Zapp of Applied Food Sciences | Episode #242
Brian Zapp grew up chasing botanicals. His mother, Loretta Zapp, is the CEO of Applied Food Sciences (AFS), and his middle school spring breaks meant hunting for herbs in botanical gardens across China and Brazil. On Episode #242 of the PricePlow Podcast, Mike and Ben belly up to the bar at the AFS […] Continue Reading →
Morphogen Nutrition VOLUGEN Gets a New Formula for Nick Walker's Signature Series
Nick Walker won the Mr. Olympia title in September 2026, and he did it as a co-owner of Morphogen Nutrition rather than a sponsored athlete. Now his name is on a tub. The Nick Walker Signature Series edition of Morphogen Nutrition VOLUGEN, branded Grit x Glory, is a reworked version of the brand's […] Continue Reading →
Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5 | Episode #241
Fans invented a GHOST flavor online, and now it's in a real life can. And it is phenomenal.
On Episode #241 of the PricePlow Podcast, Ben and Mike visit GHOST headquarters in Las Vegas to sit down with co-founder and CEO Dan Lourenço. The visit picks up a conversation the three started at […] Continue Reading →
CordycepsPrime Beverage Grade: NuLiv's Founding Mushroom Is Now Made to Mix
Ask a sports nutrition formulator what NuLiv Science is known for, and you'll hear AstraGin and Senactiv. Few would guess that the company's biggest seller by volume is a mushroom.
That surprise came up on Episode #217 of the PricePlow Podcast, when NuLiv's VP of Sales Luis Gonzalez told us that CordycepsPrime™[…] Continue Reading →
The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein
In June 2026, the Associated Press reported that whey protein isolate was about 150% more expensive than a year earlier,[1] as food and beverage brands piled into high-protein launches and fought over the same supply. PricePlow's own data verified this, digging even deeper.[2]
There's no shortage of milk, though. FrieslandCampina's 2026 half-year report describes […] Continue Reading →
Inside PLT Health Solutions: Experiential Ingredients, Explained by the Team
"We have a saying at PLT Health that we ship kilos, but we're really selling claims."
That's how Steve Fink, Vice President of Marketing at PLT Health Solutions, sums up what separates his company from a typical ingredient supplier. Anyone can sell a drum of botanical extract. PLT's business is the clinical research, […] Continue Reading →
Unmatched Supps Peptide PRE: Four Peptide Ingredients, Zero Stimulants
Throughout 2026, bodybuilder and biohacker Kris Gethin has turned Unmatched Supps into one of the most peptide-forward brands in sports nutrition, with launches like Unmatched Supps Dileucine and Collagen Peptide-6.
Now that approach comes to the pre-workout shelf with Unmatched Supps Peptide PRE, a non-stimulant pre-workout built around four peptide ingredients:
VasoDrive-AP® PeptiDRIVE-LNDP™[…] Continue Reading →Animal Creatine Chews Gets Sour Surge: Creatine for Muscle and Mind
Animal Creatine Chews just added a flavor for the sour candy crowd: Sour Surge. The pitch is the same one Universal Nutrition's Animal brand has been making since 2022: 5g of creatine monohydrate in four chewable tablets, with no shaker, no scoop, and no water required.
We first covered the format in our original […] Continue Reading →
