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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry
Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.
Research shows it’s more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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New Salidroside Research Underscores SalidroPure’s Impact on Cognitive Health
Salidroside, a bioactive compound traditionally sourced from Rhodiola rosea, has long stood out in the sea of nootropic ingredients for its impressive neuroprotective properties and adaptogenic effects. It’s demonstrated remarkable benefits for cognitive function, stress resilience, and neurological health across multiple studies, with new ones added nearly every month.
However, just as science […]
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Musclesport Miami Sunrise: Tropical Flavor Hits Both Amino +Hydration & Creatine +Hydration
Summer vibes are here to stay with Musclesport’s vibrant new Miami Sunrise flavor, now available for both Amino +Hydration and Creatine +Hydration supplements!
Musclesport is bringing the heat with their newest flavor sensation – Miami Sunrise – now available for both their famous amino acid and creatine formulas. This tropical taste explosion perfectly captures the […]
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Nutrex Burn30 GLP1+: Harnessing GLP-1 Activation for Advanced Weight Management
The Nutrex Research rebirth continues with another exciting launch under the stewardship of Chris Waldrum. It’s been much too long (two years now!) since we had Chris on Episode #093 of the PricePlow Podcast, but since he’s come on board, they’ve had one success after another. Following the successful releases of Outlift Burn and the […]
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MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery
In the competitive world of sports supplements, effective combinations of proven ingredients present new opportunities and benefits. MalTor™ represents such a development: this patent-pending complex brings together taurine and L-malic acid in a formulation designed to maximize their complementary benefits.
Developed by NutriScience Innovations, this breakthrough ingredient combines two well-researched compounds that athletes and […]
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C4 x Jolly Rancher: Iconic Candy Flavors Power Up Your Workouts
Nutrabolt’s innovation streak continues with an exciting flavor collaboration that brings nostalgic candy profiles to their performance-driven supplements. The C4 x Jolly Rancher partnership has expanded across their lineup, delivering the iconic hard candy flavors to multiple formulations in both powder and carbonated formats.
C4 x Jolly Rancher: In C4 Original, C4 Sport, C4 Sport[…]Continue Reading →
Muscle Preservation Simplified: The Vitamin Shoppe’s GLP-1 Support Protein with myHMB
In the ever-evolving landscape of health and wellness, a new challenge has emerged for those using medical weight management approaches: maintaining precious muscle mass while shedding unwanted pounds. Society’s been given some new tools for the latter, and now it’s ever more important to focus on the former — keeping that lean muscle!
The Vitamin […]
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Soul Performance Nutrition Meridian Vitality Complex: A Systems-Biology Approach to Metabolic Support
When most supplement companies formulate products, they focus on individual ingredients and their isolated effects. Soul Performance Nutrition, however, takes a fundamentally different approach — one that understands our bodies function as interconnected systems rather than isolated parts.
Meridian Vitality Complex is the embodiment of this philosophy. Rather than viewing nutrients in isolation, […]
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Acai Bowl GHOST Greens: The Perfect Earth Day 2025 Addition to Your Superfood Arsenal
Earth Day is upon us, and GHOST Lifestyle is celebrating with a vibrant new addition to their legendary greens lineup. Introducing GHOST Greens Acai Bowl — a flavor that brings the iconic Instagram-worthy superfood directly to your shaker cup. This limited-time offering launches globally on April 22nd, 2025, and packs all the nutritional firepower you’ve […]
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Animal’s Spring 2025 Flavor Explosion: 5 New Releases Hit the Market
Fresh off the heels of Animal’s legendary 20th Cage appearance at the 2025 Arnold Sports Festival and their recent release of Animal Pump Pre-Workout Stim-Free Powder, the Animal team isn’t slowing down one bit. April 2025 brings a massive lineup of new flavor releases across their most popular product lines, giving fans even more options […]
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