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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.

Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.

Ghost JOINT: Powdered Joint Support Supplement Where Old Meets New

Ghost JOINT

Earlier this month, GHOST Lifestyle made waves with the release of Ghost Protein Cereal, the supplement titan’s first foray into functional foods that initiated a partnership with General Mills.

Yet inside that formula was a non-disclosed protein blend that included soy protein included — two things Ghost had never done before. This led […]
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Jocko Magnesium: 3-Tier Recovery, Sleep, & Stress Support To Calm Your Inner GO

Jocko Magnesium

Retired U.S. Navy SEAL Jocko Willink is famous for exhorting his audience to be the best possible version of themselves, an enterprise that necessarily involves lots of self-discipline and, above all, hard work.

Although the SEALs are famous for enduring the world’s most grueling training and operations, with little to no sleep, the […]
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CBum Essential Pre: Mystery Flavor Revealed to Be Citrus Grapefruit!

Raw Nutrition CBum Essential Pre-Workout: Mystery is Citrus Grapefruit

RAW is a brand on the warpath. After an astonishingly good 2023 where they won Brand of the Year in PricePlow’s 2023 Supplement Industry Awards, Chris Bumstead’s brand has carried the momentum through to 2024. In particular, the release of RAW Fuel – a formula built with professional endurance athletes in mind – showcased RAW’s […]
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POPPA PUMP: InnovaPharm’s Stim-Free Nitric Oxide Pills with 2 New Ingredients

InnovaPharm Poppa Pump

InnovaPharm is one of those brands known for uniquely innovative labels. They’re always bringing a touch of something different to their formulas, and we love them for it because when they start launching products, they pull the industry out of slumps.

Recently, they launched the MVPre 365 Everyday Pre-Workout, which gave a great new […]
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New High-Protein Snacks Coming from Michael Alfaro’s Master Foods Lab in 2024

New High Protein Snacks Coming from Michael Alfaro and Master Foods Lab in 2024

Functional foods are all the rage, and it seems as though every brand-owner and his mother is releasing their own bar or brownie. Nobody, though, is on the cutting edge of functional foods like Michael Alfaro and Master Foods Lab, a contract manufacturing house in the industry.

Back in February, we had Michael […]
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Dick Durbin is Up to No Good in the Dietary Supplement Industry Again

Dick Durbin, Tianeptine, and Mandatory Product Listing

On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5]

The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has […]
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Revive MD Complete Vital: Support Heart Health and Detoxification

Revive MD Complete Vital

Revive MD is one of the few supplement brands to be started by a licensed medical doctor. And just as you’d expect from an M.D. who got into the supplement game, the brand has continually impressed us with its out-of-the-box approach to long-standing problems in the health and wellness product category.

We’re talking about Dr. […]
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BUM Energy ROOT BEER Flavor Brings Soda Back Into Your Life

Bum Energy Drink Root Beer

5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy.

Normally, […]
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Fresh Supps Pre: Juicy Melons & Kiwi Strawberry Flavors

Fresh Supps Pre-Workout: Juicy Melons & Kiwi Strawberry

When Fresh Supps was founded by Greg Helton last year, they hit the ground running. They began by releasing Fresh Pre-Workout — a great daily-driver formula with rock solid ingredients and delicious flavors, and Fresh Amino – an EAA formula that covers both your BCAAs and EAAs.

We found the fledgling brand’s entrance so impressive, […]
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134

Episode 134: An Inside Look at The Vitamin Shoppe Brands with Tabitha, Brian, and Dustin

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.

Inside the Vitamin Shoppe Brands

Episode 134 of the PricePlow Podcast is […]
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