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Animal x Smarties: Creatine HMB+, Pump Non-Stim, and Creatine Chews Get an Iconic Candy Collab
Animal just teamed up with Smarties for one of the more fitting supplement collabs we've seen in a while. Three core products get the Smarties treatment: Animal Creatine HMB+, Animal Pump Non-Stim, and Animal Creatine Chews, all landing in the same recognizable candy flavor that's been a Halloween staple for generations.
Animal's […]
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MitoBurn Delivers on Performance: New Preclinical Data and the Expanding Exercise Mimetic Case
When we covered NNB Nutrition's mimetics platform earlier this year, we made the case that MitoBurn (L-BAIBA) is one of exercise's primary molecular messengers, not just a mimic.[1] The research since then hasn't slowed down. New preclinical data from NNB's R&D team directly extends their glycogen supercompensation findings, and a cluster of independent studies is […]
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GHOST Adds Chocolate Chip Cookies to Permanent Lineup for Ghost Whey and Vegan
GHOST is keeping the momentum going with a permanent flavor addition to two of their most popular proteins: Chocolate Chip Cookies is now officially joining both GHOST Whey and the recently-updated GHOST Vegan. Both deliver 25g of protein per serving, and both include real gluten-free chocolate chip cookie pieces baked right into the formula.
For […]
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Everything Bagel Joins Gym Snack: Inside the Ingredient Platform That Makes It Work
When Gym Snack launched with Cheddar and Jalapeño Cheddar Cheeze Bits, the brand brought the protein snack market something it desperately needed: a savory, crunchy option delivering 30 grams of protein per bag without seed oils or junk ingredients. Now, Everything Bagel flavor shows how versatile this ingredient platform can be when you design […]
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Creatine + HMB: The Complete Guide from Athletic Performance to Healthy Aging
Creatine and HMB aren't just bodybuilding supplements anymore. While athletes have stacked these two for years, recent research reveals their broader potential: this combination supports functional strength and independence across your entire lifespan, not through muscle building alone, but by fundamentally improving how your muscles function.
This guide covers what the science shows about combining […]
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NutraBio Deep Sleep: Peptide-Powered Sleep Aid Using PeptiSleep™
NutraBio just raised the bar in sleep supplementation with Deep Sleep, a formula built around PeptiSleep™, an AI-discovered peptide ingredient from brown rice that targets receptors in the adrenal cortex above the kidneys to reduce local stress induced cortisol, a root cause of poor sleep quality. Combined with dual-release melatonin, high-dose calming amino […]
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Unmatched Supps Dileucine: DL185® Peptide Technology for Muscle Protein SyntheKris
Leucine has long been recognized as the primary trigger for muscle protein synthesis, but what if there's a more efficient way to deliver its anabolic signal? Unmatched Supps Dileucine brings DL185®, a breakthrough dipeptide composed of two leucine molecules bonded together. Far more than just "regular leucine repackaged", dileucine is a functionally different compound […]
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Apollon Nutrition Casanova: 10-Ingredient Male Vitality Formula Upgraded for 2026
Apollon Nutrition has reformulated Casanova, their epic male vitality and performance supplement, with an upgraded 10-ingredient formula that delivers clinical doses of nitric oxide boosters, testosterone support compounds, and adaptogenic herbs. The 2026 version adds four new ingredients while maintaining the blood flow support that made the original popular, but with a cleaner formula […]
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Philters Wiski and Philters Ruhm: Zero-Proof Spirits Powered by Cognizin® Citicoline
The zero-proof beverage market has exploded in recent years, but most non-alcoholic spirits focus solely on mimicking taste. They're missing something crucial: the functional component that makes a social drink feel complete. That's where Philters, made by the Maya Tea Company, comes in with a different approach entirely.
Philters Wiski and Philters Ruhm[…]
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