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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.

Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.

Bubble Yum C4 Original Flavor Extends Cellucor’s Iconic Hershey Partnership

Nutrabolt / Cellucor C4 Original Bubble Yum Flavor in Collaboration with The Hershey Company

There are few pre-workout supplements on the market as recognizable as C4. The product that took the fitness world by storm in 2011 has undergone five iterations, each time returning better than ever. Nutrabolt’s fifth generation of the C4 line was released in February 2024, bringing exciting changes to the classic formulas.

But formula […]
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Magnum Nutraceuticals Whey 100+: A Simple, Lower-Cost Alternative to Best-Seller Quattro

Magnum Nutraceuticals Whey 100+: A Simple, Lower-Cost Alternative to Best-Seller Quattro

In early October of 2024, we welcomed Bull Russell, CEO of Magnum Nutraceuticals, to Episode #151 of the PricePlow Podcast. In that episode, we discussed Bill’s unique journey in bodybuilding and private equity, leading to his acquisition of Magnum. Staking itself on a commitment to extremely high-quality, science-backed products, Magnum has been a growing […]
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Musclesport Mass Revolution

Musclesport Mass Revolution

Weightlifting is only part of the muscle-building equation. The other part is diet, and it’s just as important. After all, proper food and hydration provides the nutrients and calories your body needs to repair itself after a gym session. Without proper recovery, your muscle growth will be stunted.

When you’re in a bulking phase, […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost

MuscleTech EuphoriQ V2

MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.

EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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The AN Performance Series Teased by AN USA (Applied Nutrition USA)

AN Performance Series

The sports nutrition landscape is about to witness a significant shift as Applied Nutrition‘s American arm (AN USA) prepares to launch its highly anticipated AN Performance line. Building on their commitment to transparency, innovation, and community building, AN USA is setting the stage for a new era in performance supplementation.

From ABE to AN[…]
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Musclesport Lean Whey MONSTER COOKIE with Cream-Filled Cookies… and it’s Blue!

Musclesport Lean Whey MONSTER COOKIE with Cream-Filled Cookies… and it’s Blue!

Get ready to delight your taste buds with a whimsical new protein powder that’s as fun as it is delicious: MuscleSport’s October 11, 2024 launch of Lean Whey in their all-new Monster Cookie flavor! This limited-edition release promises to bring a playful twist to your protein routine, featuring a vibrant blue hue thanks to natural[…]
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Basic Whey Launches with Glanbia-Disclosed Proteins and Fun New Flavors

Basic Supplements Basic Whey

Last month, we wrote about the upcoming debut of a new brand – BASIC Supplements, and it’s finally here! The entire thesis around this new brand is to give consumers exactly what they need, without the frills — but uncompromising on quality.

This is a brand that’s taking transparency to a level we’ve wanted for […]
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Ghost Size V3: The ‘Epic’ Creatine Supplement Levels Up Gains with Peak ATP

Ghost SIZE: The ‘Epic’ Creatine Supplement Gets Stronger (V3 Announced)

Ghost has done it again! Following the success of Ghost Size V2, they’ve taken their iconic muscle-building formula to the next level with Ghost Size V3. This article has been updated to reflect those changes.

Instead of relying solely on creatine monohydrate, Ghost has always looked to enhance this tried-and-true ingredient with cutting-edge additions in […]
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Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152

NNB Nutrition on the PricePlow Podcast: Shawn Wells and Dustin Elliott Talk GLP-1 and MPS

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on […]
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BHB Supplements: The Ultimate Guide to Exogenous Ketones

BHB Supplements: The Ultimate Guide to Exogenous Ketones

Beta Hydroxybutyrate (BHB) is a ketone body that your cells can use for energy, especially when glucose is unavailable. They’ve gained recognition from discussions of the ketogenic diet, and you can think of ketones as the fourth macronutrient, after protein, fat, and carbohydrates.

When the body is deprived of dietary carbohydrates, it enters […]
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