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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
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CordycepsPrime Beverage Grade: NuLiv's Founding Mushroom Is Now Made to Mix
Ask a sports nutrition formulator what NuLiv Science is known for, and you'll hear AstraGin and Senactiv. Few would guess that the company's biggest seller by volume is a mushroom.
That surprise came up on Episode #217 of the PricePlow Podcast, when NuLiv's VP of Sales Luis Gonzalez told us that CordycepsPrime™[…] Continue Reading →
The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein
Heading to SupplySide Global? FrieslandCampina Ingredients is at Booth #3753 in Las Vegas from October 28 to 30, where it's showing its new clear whey (NutriWhey Isolate Clear PA) and a GLP-1 nutrition platform. Stop by to see what their applications team has been building, and catch us recording a podcast at the booth.[…] Continue Reading →
Inside PLT Health Solutions: Experiential Ingredients, Explained by the Team
"We have a saying at PLT Health that we ship kilos, but we're really selling claims."
That's how Steve Fink, Vice President of Marketing at PLT Health Solutions, sums up what separates his company from a typical ingredient supplier. Anyone can sell a drum of botanical extract. PLT's business is the clinical research, […] Continue Reading →
Unmatched Supps Peptide PRE: Four Peptide Ingredients, Zero Stimulants
Throughout 2026, bodybuilder and biohacker Kris Gethin has turned Unmatched Supps into one of the most peptide-forward brands in sports nutrition, with launches like Unmatched Supps Dileucine and Collagen Peptide-6.
Now that approach comes to the pre-workout shelf with Unmatched Supps Peptide PRE, a non-stimulant pre-workout built around four peptide ingredients:
VasoDrive-AP® PeptiDRIVE-LNDP™[…] Continue Reading →Animal Creatine Chews Gets Sour Surge: Creatine for Muscle and Mind
Animal Creatine Chews just added a flavor for the sour candy crowd: Sour Surge. The pitch is the same one Universal Nutrition's Animal brand has been making since 2022: 5g of creatine monohydrate in four chewable tablets, with no shaker, no scoop, and no water required.
We first covered the format in our original […] Continue Reading →
Santé Life Elixir: A Non-Alcoholic Lemon Sparkler with Cognizin® Citicoline
The non-alcoholic aisle has grown up fast, and Santé Life Elixir is a polished example of where it's headed. Each can is a sparkling, Mediterranean-inspired lemon drink with 0.0% alcohol, 20 calories, and no caffeine, and the formula includes Cognizin® citicoline, Kyowa Hakko's clinically studied brain-health ingredient, alongside marine collagen, adaptogens, and electrolytes.
Celebration[…] Continue Reading →Join NuLiv Science & PricePlow for a SupplySide Global Day 1 Happy Hour
SupplySide Global opens its first-ever three-day expo hall on Wednesday, October 28, and NuLiv Science has the perfect way to close out Day 1. The team behind AstraGin and Senactiv is hosting a happy hour at Libertine Social inside Mandalay Bay, and they've co-branded it with PricePlow. We're thrilled to be part of it.
If […] Continue Reading →
Mitchell Hooper: World's Strongest Man Tells All | Episode #240
Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.
In Episode #240 of the […] Continue Reading →
Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking
Every supplement brand obsesses over what goes into the bottle. Far fewer think hard enough about whether customers will still be opening or repurchasing it months later.
That second question is where routines fall apart. In Glanbia's consumer research, 1 in 10 people who stopped taking supplements said "boredom" was the reason. Mintel data in […] Continue Reading →
GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein
GHOST's cereal shelf is getting a lot more colorful!
In collaboration with General Mills, GHOST is launching GHOST Protein Cereal x Trix, the fourth permanent flavor in its protein cereal lineup. It carries the same 17g of protein per 1¼-cup serving as the rest of the line, now in the fruity, multicolored puffs Trix […] Continue Reading →
