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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
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Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025
The natural sweetener landscape is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Nutrition will be showcasing their latest breakthrough in Booth S1750: SweetVantage + Allulose packets that finally solve stevia's bitterness problem while delivering unprecedented sweetness potency.
If you've been struggling with stevia's bitter aftertaste or looking for a […]
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Guanidinoacetic Acid (GAA): A Guide to Creatine's Precursor - Benefits, Risks, and Strategies with CreGAAtine
Guanidinoacetic acid (GAA) is creatine's immediate precursor that may enhance muscle creatine levels more effectively than creatine alone, but carries potential risks including elevated homocysteine and theoretical neurotoxicity concerns when used alone. These risks are largely mitigated by proper formulation and dosing, such as with CreGAAtine, which uses B-vitamin co-factors to mitigate homocysteine elevation.
In […]
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Creapure: The World's Most Trusted Creatine - Mirko Holzmüller & Stefan Schweyer | Episode #173
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the […]
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Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
While most flavor houses retreat when faced with challenging proteins, Sensapure Flavors sees opportunity. When brands approach them with proteins that are off-color, intensely bitter, or completely unprecedented in the food industry, Sensapure's team doesn't just accept the challenge -- they thrive on it.
This expertise has positioned Sensapure as the industry's go-to experts […]
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Mr. HYDE Infinite: ProSupps' Most Powerful Pre-Workout Yet
ProSupps continues to push the boundaries of pre-workout supplementation with their latest release, Mr. HYDE Infinite Fully Dosed Pre-Workout – a formula that takes everything we loved about their previous innovations and amplifies it to the next level.
The brand has earned a reputation for novel and exciting formulas, never shying away from pushing the […]
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Selling Supplements in Latin America - Eric Morato (SND Distributors) & Jack Sehgal | Episode #172
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising […]
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PLT Health Wants You to "Feel the Science" with Disruptive Beverage-Friendly Ingredients at IFT First 2025
The functional beverage market is experiencing unprecedented growth, and when it comes to novel ingredients, PLT Health Solutions is at the forefront of this revolution. At IFT First 2025 in Chicago, the company is showcasing their growing portfolio of beverage-friendly ingredients designed to deliver real, experiential benefits that consumers can actually feel.
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The aXivite Explosion: 4 New Products Showcase Phenylcapsaicin's Fat Loss Potential
After years of development, aXivite phenylcapsaicin has finally arrived in the supplement industry with impressive force. On top of multiple introductory launches from MuscleTech, four new products have launched recently, each taking a unique approach to harnessing this innovative thermogenic ingredient's fat loss benefits. From simple standalone formulas to comprehensive multi-ingredient blends, these supplements […]
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TestFACTOR Sexual Health Study: Benefits for Sexual Function, Testosterone, and Quality of Life in Men
PLT Health Solutions has published new findings from their latest TestFACTOR clinical trial, demonstrating that their novel testosterone-boosting ingredient delivers far more than just physical performance benefits -- it significantly enhances sexual health and overall quality of life in middle-aged men.
The study, published as an abstract in Current Developments in Nutrition, shows that […]
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Solein® by Solar Foods: How Protein "Out of Thin Air" Will Transform the Supplement Industry
The supplement industry is witnessing its most significant protein innovation since whey isolate revolutionized post-workout nutrition decades ago. But this time, the breakthrough comes from literally thin air.
Meet Solein®, a protein powder that fundamentally challenges everything we thought we knew about how protein gets made. While the industry has spent years debating […]
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