Welcome to the PricePlow Blog
PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies
For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →
AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy
Applied Food Sciences (AFS) has built two of its flagship ingredients around the same basic pitch: natural caffeine sources that give formulators a superior alternative to synthetic caffeine anhydrous, providing a smoother option for users who report jitters at higher doses. We've already covered the first of those ingredients, PurCaf® (AFS's green coffee bean-derived caffeine […] Continue Reading →
Glanbia's Custom Premix Solutions: Making Complex Formulas Simple
Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum order, particle size, and paperwork. […] Continue Reading →
Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy
PLT Health Solutions was a title sponsor of the Future Nutra Innovation Summit, and the company brought more than ingredient literature to Houston. We came home with two chewable joint-health concept samples built around Kinexa and Dynagenix.
Both pouches say "SAMPLE - NOT FOR RESALE" because they're not finished PLT retail products. Instead, they're […] Continue Reading →
Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral
MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →
C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine
Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport. Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf.
The original C4 Alpha Bomb built its reputation […] Continue Reading →
Kris Gethin Puts Biohackers in Their Place | Episode #236
Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It's Kris's first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current […] Continue Reading →
TruShield™ Certified Headlines Two Sessions at The Outlook on Active Nutrition
When Lori Bestervelt launched TruShield™ Certified in October 2025, it had one flagship brand partner and a single top-tier WADA-experienced lab behind it. Eleven months later, the growing banned-substance certification program is headlining a dedicated educational track at the second annual Outlook on Active Nutrition, presented by Nutritional Outlook on September 24, 2026, at […] Continue Reading →
SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing
SteelFit is back on our radar with Steel Fuel, a new pre-workout dropping next month that replaces Steel Pump as the brand's flagship pump-and-energy formula. SteelFit built its name on Steel Whey, Steel Pump, and Steel Burn, and founder Rob Kaufman tells us the brand today runs on the idea of "Still Fit. Through […] Continue Reading →
