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ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement
When TSI Group's enfinity® paraxanthine started showing up in energy drinks, pre-workouts, and even nicotine-free focus pouches, it was clear the ingredient had legs beyond the standard capsule format. And now it's landed in gum! Specifically, inside a novel new gum's liquid core:
ICON™ Focus Gum is a nootropic chewing gum from Icon Formulation that […]
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CreaSol® SSAT (Stabilized Tyrosol) Clinical Trial Published: Peer-Reviewed Study Confirms Creatine Synergy
The CreaSol® SSAT (stabilized tyrosol) study is officially here. After more than a year of anticipation, Moltek Nutrition now has a published, peer-reviewed human trial to back it up.[1]
The paper appeared in Nutraceuticals in May 2026, produced by teams at the Applied Science and Performance Institute (ASPI) in Tampa, Florida and Barton College […]
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Animal Isolate Loaded Whey Gets Limited Edition Banana Split Flavor
Animal just dropped a limited edition Banana Split flavor of their Animal Isolate Loaded Whey, and it's exactly the kind of dessert-inspired release that makes the line fun to follow. Think banana ice cream, chocolate fudge drizzle, and real cookie bits, packed into a high-performance protein formula that doesn't compromise on macros.
If you […]
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Unmatched Supps Stem Cell: Kris Gethin's Formula for Cellular Recovery and Longevity
The name isn't a metaphor or a marketing angle. Unmatched Supps Stem Cell earns its title with CyanthOx™, a sea buckthorn extract shown in a randomized, double-blind crossover trial to mobilize three distinct types of circulating stem cells within two hours of a single 500mg dose. In a supplement category full of ambitious product […]
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Jocko Fuel Combat Tested 3.0: Natural Testosterone Upgrades with TESTFACTOR®
Jocko Willink needs little introduction. The retired U.S. Navy SEAL commander, Jocko Podcast host, and bestselling author built Jocko Fuel on a foundation of discipline, natural ingredients, and uncompromising product standards. Combat Tested has been the brand's testosterone optimizer from the start, and version 3.0 is its most clinically grounded iteration yet.
The headline upgrade […]
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Blake Ebersole: The Ashwagandha Standards Alliance and India's Leaf Advisory | Episode #218
The supplement industry is pushing back. In May 2026, a group of long-tenured ashwagandha producers and regulatory experts launched the Ashwagandha Standards Alliance (ASA), a new coalition dedicated to countering misinformation about ashwagandha leaf safety, defending GMP standards, and responding to what many in the industry see as scientifically unsupported regulatory actions: India's April 2026 […]
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GHOST Energy x Bubblicious® Original: Pure Bubble Gum Drops for Summer '26
GHOST® Energy has done Bubblicious® collabs before, but always with a supporting flavor alongside like Strawberry Splash and Cotton Candy. Not this time! GHOST Energy x Bubblicious® Original drops the fruit and goes straight to the source -- pure, classic bubble gum flavor, the kind that made Bubblicious a household name in the […]
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Cellucor Longevity Creatine + NAD+ Powder for Strength and Healthy Aging
Cellucor has wiped the slate clean. The brand recently reset its social media presence and is pushing back into powder supplements with a sharper identity: Active Health & Wellness. Cellucor® Longevity Creatine Powder with NAD+ is the opening statement in that push, a formula that sits at the crossover of sports performance and the […]
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Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline
The Astreas Energy Truffle combines Cognizin® citicoline from Kyowa Hakko with award-winning 70% Valrhona dark chocolate crafted by master chocolatier Michael Recchiuti, whose confections The New York Times has named among the best boxed chocolates available. At 100 calories per sphere with only 3g of added sugar, it's a compact, functional snack built for […]
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Iron and the Female Athlete: Why Exercise Suppresses Iron Absorption, and What to Do About It
She does everything right: takes her iron supplement daily, eats her meat and spinach, sleeps enough, and gets bloodwork done when her doctor asks. But six months later, her ferritin has barely moved, she still fades at mile eight of every long run, and her coach is suggesting she double her dose.
She's not doing […]
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