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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
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GHOST Energy Sticks: Same Legendary Formula, Zero Fizz
At long last!
GHOST Energy Sticks bring the full GHOST Energy drink formula into a powdered stick pack format: 200mg natural caffeine, 1000mg L-carnitine, alpha-GPC for focus, and the complete supporting cast, packed into a pocket-sized packet you mix with any water or beverage. No fizz, no refrigeration, no hunting for a can.
The initial […]
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The Missing Mineral in Beauty From Within: OptiMSM® and the Case for Sulfur
Walk the beauty-from-within shelf at any natural products retailer and the same cast of ingredients dominates: hydrolyzed collagen, biotin, hyaluronic acid, and vitamin C. Brands have built entire product lines around these, and for good reason: the clinical support behind them is strong. But there's a structural mineral underlying every one of those outcomes that […]
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Iced Tea Lemonade GHOST Hydration Arrives in Sticks and Tubs... But Only For a While
GHOST is bringing one of its most beloved flavors to GHOST® Hydration: Iced Tea Lemonade is now available as a limited-time offering in both the new 24-count stick pack boxes and 40-serving tubs.
If you've been following along with the 2026 tub refresh and the stick packs' move to new box packaging, you know […]
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NuLiv Science's Full Portfolio with Luis Gonzalez: AstraGin, Senactiv, and a Unique Industry Start | Episode #217
NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut health supplements. Senactiv® anchors some of the most performance-focused formulas in sports nutrition. Yet for all that visibility, the brand hasn't sat down for an in-depth podcast with Team PricePlow for quite some time.[…]
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K Tropix Wellness KLEAN Protein: 24g BLG-Based Whey Isolate Shots
K Tropix built its reputation in the botanical space with a loyal following developed over roughly five years. Through their K Tropix Wellness line, they're now bringing that same GMP-certified, lab-tested approach to mainstream supplements, but doing it in a very unique manner. Their first protein product is worth a close look.
KLEAN Protein is […]
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NNB Nutrition Introduces VasoRush™: Peptide-Bonded Di-Citrulline + Di-Arginine Targets Vasodilation Beyond Nitric Oxide
The pre-workout pump category has spent two decades fixated on nitric oxide. NNB Nutrition is finally ready to enter and reframe the conversation. VasoRush™ is NNB's new peptide-bonded di-citrulline and di-arginine ingredient, built around a deceptively simple idea: nitric oxide isn't actually the end goal. Vasodilation is.
There's a big distinction here, and NNB […]
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Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216
Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem's Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7).
Tom walks […]
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DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal
Sarcopenia is often described as muscle loss, but that framing understates the real problem. What aging adults lose isn't just mirror-muscle. After 50, strength declines two to three times faster than mass,[1] which means the things that actually matter go first: rising from a chair, climbing stairs, carrying groceries, catching yourself before a fall. […]
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Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™
Bucked Up has built a serious reputation in the pre-workout space, but a dedicated pump pill has been a gap in their lineup. This category is an option for athletes who want to stack stimulant-free circulation support on top of their existing pre-workout, or just want something clean to take on off days to support […]
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India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back
Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.
India controls the overwhelming majority of the world's […]
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