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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
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NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency
Riley Boudreau woke up from foot surgery with a problem. The morphine was wearing off, and he was scrolling through messages from Nepal. The 2015 earthquake had destroyed Ram Timalsina (his good friend and guide)'s village. Entire families were living under tarps. Monsoon season was coming.
High on surgery drugs, Riley made a promise: "Don't […]
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NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
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Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom
Magnesium use has exploded. The data speak for itself:
Over one billion views on the #magnesium TikTok hashtag. A 34% compound annual growth rate for magnesium bisglycinate supplement launches compared to just 5% for general magnesium products.[1] Retail sales surpassed the $1.1 billion mark in a single year, making magnesium the top-selling mineral supplement.[…]Continue Reading →
Animal x Smarties: Creatine HMB+, Pump Non-Stim, and Creatine Chews Get an Iconic Candy Collab
Animal just teamed up with Smarties for one of the more fitting supplement collabs we've seen in a while. Three core products get the Smarties treatment: Animal Creatine HMB+, Animal Pump Non-Stim, and Animal Creatine Chews, all landing in the same recognizable candy flavor that's been a Halloween staple for generations.
Animal's […]
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MitoBurn Delivers on Performance: New Preclinical Data and the Expanding Exercise Mimetic Case
When we covered NNB Nutrition's mimetics platform earlier this year, we made the case that MitoBurn (L-BAIBA) is one of exercise's primary molecular messengers, not just a mimic.[1] The research since then hasn't slowed down. New preclinical data from NNB's R&D team directly extends their glycogen supercompensation findings, and a cluster of independent studies is […]
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GHOST Adds Chocolate Chip Cookies to Permanent Lineup for Ghost Whey and Vegan
GHOST is keeping the momentum going with a permanent flavor addition to two of their most popular proteins: Chocolate Chip Cookies is now officially joining both GHOST Whey and the recently-updated GHOST Vegan. Both deliver 25g of protein per serving, and both include real gluten-free chocolate chip cookie pieces baked right into the formula.
For […]
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Everything Bagel Joins Gym Snack: Inside the Ingredient Platform That Makes It Work
When Gym Snack launched with Cheddar and Jalapeño Cheddar Cheeze Bits, the brand brought the protein snack market something it desperately needed: a savory, crunchy option delivering 30 grams of protein per bag without seed oils or junk ingredients. Now, Everything Bagel flavor shows how versatile this ingredient platform can be when you design […]
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