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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […]
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Navigating Uncertainty: Tariffs, FDA Oversight, and Supplement Trends at SupplySide Connect New Jersey 2025 | Episode #164
For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the […]
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Fresh Supps Creatine/HMB: Dual-Action Muscle Builder in Candy Shop Flavors!
Fresh Supps continues its impressive expansion with their newest release that combines two powerful muscle-building ingredients. Founded by industry veteran Greg Helton, Fresh Supps earned PricePlow’s coveted “2023 Rookie of the Year” award for good reason – they consistently deliver effective formulas with eye-catching designs and delicious flavors.
Fresh Creatine/HMB: A Creatine + HMB Supplement[…]Continue Reading →
Enhanced Labs Muscle Pro: Natural Muscle Builder with RipFACTOR and Plant-Based Anabolics
Enhanced Labs continues to expand their impressive 2025 lineup with their most comprehensive natural muscle builder yet – Muscle Pro. Following the success of their testosterone booster Top T, innovative fat burner Shred, and convenient Protein Waffles, Enhanced Labs has created a multi-pathway anabolic agent that targets several aspects of muscle […]
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Podium Nutrition FUSE 2025: Performance Pre-Workout Takes a New Twist
Every year, we see supplement brands come and go… but we don’t always see single brands commit to annual innovation with their own products. Yet that’s exactly what Podium Nutrition is doing with the launch of their new FUSE 2025 Pre-Workout, which we’re proud to announce today.
This isn’t just another formula update; […]
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Core Nutritionals BOLIC V2: Now Informed Sport Certified & WADA-Compliant
Core Nutritionals’ dedication to innovation and excellence takes another major leap forward with their flagship muscle-building supplement Core BOLIC V2 achieving Informed Sport certification. This prestigious third-party verification confirms that every batch is rigorously tested for banned substances, making it safe and compliant for competitive athletes subject to drug testing.
Same Great Core BOLIC[…]Continue Reading →
MuscleTech Gets Juiced with New Grape Gainz EuphoriQ V2 Flavor
The flavor innovation continues at MuscleTech with their latest exciting addition to the EuphoriQ V2 lineup! After captivating pre-workout enthusiasts with their revolutionary enfinity-powered formula, the brand is bringing a new grape candy sensation to their flagship next-generation pre-workout supplement. Available April 14, 2025 on MuscleTech’s direct-to-consumer channels and hitting retail shelves shortly thereafter, […]
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Animal Pump Pre-Workout Stim-Free Powder: The Complete Stim-Free Experience
In a big April 2025 month that also includes several new flavors across its product line, the Animal brand continues its legendary run of action-packed supplements with their latest offering: Animal Pump Pre-Workout Non-Stim. This comprehensive, stimulant-free formula is designed to deliver maximum pumps, performance, and focus without the caffeine crash or jitters that […]
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Nutristat PUMP SCRIPT: The Original Liquid Pump Enhancer That Started a Revolution
In the ever-evolving landscape of sports supplements, true innovation is rare. Yet that’s exactly what Nutristat delivered with PUMP SCRIPT over half a decade ago: the first-ever glycerol-based liquid muscle cell volumizer that fundamentally changed how athletes approach pump enhancement and hyperhydration.
While countless liquid glycerol products have flooded the market since its debut […]
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Kyowa Hakko’s Katie Emerson & Tony Miano: Setria Glutathione & Cognizin Research Updates | Episode #163
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. […]
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