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Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking
Every supplement brand obsesses over what goes into the bottle. Far fewer think hard enough about whether customers will still be opening or repurchasing it months later.
That second question is where routines fall apart. In Glanbia's consumer research, 1 in 10 people who stopped taking supplements said "boredom" was the reason. Mintel data in […] Continue Reading →
GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein
GHOST's cereal shelf is getting a lot more colorful!
In collaboration with General Mills, GHOST is launching GHOST Protein Cereal x Trix, the fourth permanent flavor in its protein cereal lineup. It carries the same 17g of protein per 1¼-cup serving as the rest of the line, now in the fruity, multicolored puffs Trix […] Continue Reading →
Applied Food Sciences at SupplySide Global 2026: Natural Caffeine and More at Booth 5730
Applied Food Sciences is a Silver Sponsor of SupplySide Global 2026. Stop by Booth 5730 in Bayside C from October 28 to 30 to talk PurCaf®, AmaTea® Max, Oligen®, and the new PurTea® family.
SupplySide Global's expo hall opens Wednesday, October 28 at Mandalay Bay in Las Vegas, and for the first time, it […] Continue Reading →
MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup
Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →
GHOST Protein Bar Adds Mint Chocolate as Its Fourth Flavor
GHOST Protein Bar is getting its first new flavor since launch, and the brand went with a classic: Mint Chocolate. It's the fourth permanent flavor in the lineup, produced in partnership with General Mills like the rest of the bars, and it keeps the same headline numbers: 20g of protein and 2g of sugar […] Continue Reading →
NNB Nutrition at SupplySide Global 2026: VasoRush Launch, OnSwitch 2.0 Vote, Reb M9, and a GAA Preview
SupplySide Global runs October 26 to 30 at Mandalay Bay in Las Vegas, and its first-ever three-day expo hall opens Wednesday, October 28. NNB Nutrition will be there as a Silver Sponsor at Booth #5952 in Bayside C, and the company behind DL185, GlucoVantage, and MitoBurn has a lot to show.
The headliners […] Continue Reading →
TSI Group at SupplySide Global 2026: What's Fizzing at Booth 5873
TSI Group is heading to SupplySide Global 2026 with a simple message: the way you take a supplement is part of the supplement.
At Booth 5873, the company behind enfinity® paraxanthine, myHMB®, PEAK ATP®, and OptiCreatine™ will be handing out creatine you can chew, sprinkle, melt on your tongue, or drop into […] Continue Reading →
Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite
If you've taken creatine for any length of time, you've probably heard the warning: "drink extra water, or it'll dry you out or give cramps". For years, gym wisdom treated creatine as something that hoards water inside your muscles at the expense of everything else, and plenty of lifters still back off their creatine […] Continue Reading →
Creatine Without Exercise? What the Viral 2026 Study Really Shows
People who never trained took creatine and gained more lean tissue than people who lifted.
That's roughly how a new creatine study from Texas A&M went viral in early October 2026. One widely shared post on Twitter called it "insane", pointing out that middle-aged adults who took 10g of creatine per day without […] Continue Reading →
SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →
