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Creatine Without Exercise? What the Viral 2026 Study Really Shows
People who never trained took creatine and gained more lean tissue than people who lifted.
That's roughly how a new creatine study from Texas A&M went viral in early October 2026. One widely shared post on Twitter called it "insane", pointing out that middle-aged adults who took 10g of creatine per day without […] Continue Reading →
SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →
PLT Health Solutions Brings Experiential Longevity, Kinexa, and Mango Tango to SupplySide Global 2026
PLT Health Solutions is heading back to Las Vegas for SupplySide Global 2026, returning to Booth #4855 at Mandalay Bay with more than 30 clinically supported branded ingredients and one clear headline: its Experiential Longevity™ platform.[1] Education sessions run October 26 to 30, and the expo hall is open for three days this year, […] Continue Reading →
TENSIA®: The Nitric Oxide-Producing Probiotic Enters Sports Nutrition
Every pump supplement on the shelf is chasing the same molecule: nitric oxide (NO), the signaling gas that relaxes your blood vessels and opens up blood flow. Most pre-workouts get there in one of two ways, either by raising L-arginine (usually via L-citrulline) or by adding nitrates. Both strategies rely on biology you already own, […] Continue Reading →
PeptiDrive-LNDP: A New Cognitive Nootropic Peptide From Maypro Industries
Most cognitive-support ingredients on the market pull from the same short list of raw materials: caffeine for alertness, L-theanine to smooth it out, alpha-GPC or citicoline for a choline boost, and a rotating cast of adaptogens for "balance". Maypro's newest ingredient launch skips that list entirely and starts somewhere else: milk.
PeptiDrive-LNDP™ is a […] Continue Reading →
C4 Sport Gets Cereal Killer: C4 Energy's Breakout Flavor Comes to Pre-Workout
Nutrabolt is taking its most talked-about flavor out of the can and putting it in a tub. C4 Sport pre-workout now comes in Cereal Killer, the fruity cereal flavor that took over the C4 Energy lineup. It's available now at The Vitamin Shoppe, H-E-B, and Nutrabolt's own online store, and it arrives on Amazon […] Continue Reading →
Every Methyl Counts: The Optifolin+ 7x Methyl Donor Advantage
When we covered Balchem's Optifolin+ in July, the question was form. Most folate on the market is still folic acid, a problematic synthetic precursor that must clear several enzymatic conversion steps before your cells can use it. Advances in folate science have led to growing interest in bioactive forms such as L-5-MTHF. Optifolin+[…] Continue Reading →
NNB Nutrition CurcuPrime: The Pure Tetrahydrocurcumin (4-HC) Breakdown
Curcumin might be the most famous ingredient in natural health. It's the compound that gives turmeric its golden color, it's been the subject of thousands of studies, and it shows up in everything from joint formulas to longevity stacks.
It also has a well-known weakness. Once you swallow it, your body starts converting it into […] Continue Reading →
Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses | Episode #238
Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.
Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal […] Continue Reading →
PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing
On a Supplement Facts panel, whey protein always gets reduced to a single number: 26g protein. That's useful, but it leaves out a lot of biology.
Milk doesn't contain one generic substance called "protein", and even "whey protein" is a fairly generic term. Its whey fraction is made of distinct proteins, including beta-lactoglobulin, […] Continue Reading →
