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GLP-1 Drag: Shawn Wells' Theory on Muscle, Mitochondria, and Dopamine
Most of the supplement industry's GLP-1 content covers two moments: the drug itself, and what happens after someone stops taking it. NNB Nutrition's Post GLP-1 Window framework belongs to that second part. This article covers the time in between, the actual stretch of time spent on the medication, and three linked theories NNB's science […]
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GHOST® Creatine Gets a New Formula: OptiCreatine™ Replaces Creapure®
For the past year, GHOST® Creatine has quietly done its job as part of the GHOST Basics lineup, a no-frills, single-ingredient pick next to the brand's fish oil, vitamin C, and digestive enzyme options. It's never had its own dedicated coverage here, until now.
That's changing on July 29, 2026, when GHOST relaunches Creatine on […]
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NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […]
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Helaina's effera® Outperforms Bovine Lactoferrin in New ISSN 2026 Gut Barrier Data
New ex vivo data presented at the ISSN 2026 conference gives Helaina its clearest gut-level case yet for effera® human lactoferrin over the bovine-derived ingredient that still dominates the category.
Presented in Fort Lauderdale, Florida in June 2026 alongside gut-microbiome research organization Cryptobiotix, the poster compared effera® against bovine lactoferrin, native human lactoferrin, and […]
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Optifolin+: Balchem's Choline-Enriched Bioactive Folate, Explained
When consumers read "folate" on a label, they typically assume they're getting the nutrient their body actually uses. In reality, the answer depends heavily on the form. Most supplements still rely on folic acid, a synthetic precursor that must be converted before it becomes biologically active. For some people, that conversion happens efficiently. For others, […]
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Tom Reilly Returns with Grocery Wins and Creatine at VMI Sports | Episode #226
Tom Reilly, president of VMI Sports, returns for Episode #226 of the PricePlow Podcast, just five months after his debut on Episode #205. This time, Ben is joined by Spencer, PricePlow's VP of Partnerships and Operations, who steps in for Mike and steers a big chunk of the conversation toward retail strategy.[…]
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WARHEADS® Sour Berry Added to GHOST Energy Stick Menu for National Sour Candy Day
GHOST® Energy Sticks just picked up a second Warheads collab: WARHEADS® Sour Berry, a new 24-count stick box joining the line's existing flavors. It's the format's second candy-branded pick alongside WARHEADS® Sour Watermelon, and GHOST timed the release well. Sour Berry drops on GHOST's direct-to-consumer store on July 18, which happens to be National […]
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SweetVantage Reb M9 Benchmarked Against Every Major Natural Sweetener: NNB Nutrition's Multi-Matrix Sensory Data
Natural sweeteners normally rely solely on marketing and hope. It's rare when we see actual benchmarks, which makes sense, given the way stevia-based sweeteners have effectively "stalled out" in the market due to their bitterness. At best, companies will compare their ingredient against basic stevia, pick the most favorable base, and call it a […]
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ProFerm™ by Perfect Day: Precision-Fermented BLG and the New Plant That Changes the Protein Supply Math
If you've spent any time over the past few years shopping for protein or sourcing protein ingredients, you already know the headline: whey protein isolate got expensive... and stayed that way. Prices climbed steeply as demand surged past what traditional dairy supply could absorb, with whey supply sputtering due to flat-to-down cheese consumption. Spot […]
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Doug Grant: The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing | #225
Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he'd become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through […]
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