Welcome to the PricePlow Blog
PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once
If you read the first part of our iron education series on iron homeostasis, you already know the story: conventional iron supplements often fail because they ignore the body's regulatory machinery. Hepcidin, the hormone that controls how much iron your body absorbs and circulates, gets thrown off by inflammation, and when that happens, adding […]
Continue Reading →
GHOST x Yoo-hoo Chocolate Protein RTD: 25G Protein is Coming in a Can
The can is hard to miss: bright yellow Yoo-hoo branding, GHOST's signature ghost logo, chocolate dripping down from the top, and 25G PROTEIN stamped right where you can't ignore it. At 110 calories in an 11-ounce can, the macro density is wild -- essentially all protein, minimal fat and carbs.
What We Know So Far[…]Continue Reading →
VMI Sports Protolyte Gets Dubai Chocolate Flavor (One More Time)
Hurry! VMI Sports just brought back Dubai Chocolate Protolyte for one final restock after the flavor sold out following its viral launch. This limited edition protein powder captures the exotic, indulgent taste of the Middle Eastern chocolate sensation that's been dominating social media, delivering pistachio-infused, kunafa-inspired decadence in a clean, macro-friendly formula.
If you're […]
Continue Reading →
Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
Continue Reading →
Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
Continue Reading →
NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency
Riley Boudreau woke up from foot surgery with a problem. The morphine was wearing off, and he was scrolling through messages from Nepal. The 2015 earthquake had destroyed Ram Timalsina (his good friend and guide)'s village. Entire families were living under tarps. Monsoon season was coming.
High on surgery drugs, Riley made a promise: "Don't […]
Continue Reading →
NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
Continue Reading →
Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom
Magnesium use has exploded. The data speak for itself:
Over one billion views on the #magnesium TikTok hashtag. A 34% compound annual growth rate for magnesium bisglycinate supplement launches compared to just 5% for general magnesium products.[1] Retail sales surpassed the $1.1 billion mark in a single year, making magnesium the top-selling mineral supplement.[…]Continue Reading →
Animal x Smarties: Creatine HMB+, Pump Non-Stim, and Creatine Chews Get an Iconic Candy Collab
Animal just teamed up with Smarties for one of the more fitting supplement collabs we've seen in a while. Three core products get the Smarties treatment: Animal Creatine HMB+, Animal Pump Non-Stim, and Animal Creatine Chews, all landing in the same recognizable candy flavor that's been a Halloween staple for generations.
Animal's […]
Continue Reading →
MitoBurn Delivers on Performance: New Preclinical Data and the Expanding Exercise Mimetic Case
When we covered NNB Nutrition's mimetics platform earlier this year, we made the case that MitoBurn (L-BAIBA) is one of exercise's primary molecular messengers, not just a mimic.[1] The research since then hasn't slowed down. New preclinical data from NNB's R&D team directly extends their glycogen supercompensation findings, and a cluster of independent studies is […]
Continue Reading →
