Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

They’re Real! Cellucor C4 Shot Rocks Stun the Taste Buds!

They’re real!! …and they’re Spectacular!

On April 1, 2019, Cellucor took first strike on April Fools Day 2019 with the following video shared on our forum after the images surfaced first:

“Rock Your Workout | C4® Shot Rocks”

There’s […]

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A Better Maca: Lepidamax by Nutrition 21

Nutrition 21 Lepidamax

Supplements formulated around long-used natural herbs make up one of the hottest product areas in the supplement industry these days. With so many new and interesting products flooding the market, many of them novel and lacking significant research, some people […]

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Branch Warren Joins Kaged Muscle and Leg Day Will Never Be the Same

Branch Warren Kaged Muscle

In case you missed the big news, here it is again: Branch Warren has joined Team Kaged Muscle, adding to the forces of Kris Gethin, Fouad Abiad, Tawna Eubanks, and the rest of the KM Team!

This means that […]

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NutraBio Micellar Casein Strawberry Ice Cream Brings Dessert Before Bed

NutraBio Micellar Casein Strawberry Ice Cream

NutraBio has continued their reign of weekly product launches and flavor re-invigorations with yet another long-awaited flavor system upgrade:

Strawberry Ice Cream flavored NutraBio Micellar Casein!

We have the story below, but first take a look at PricePlow’s deals […]

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Alphamine Capsules: Unleash the Power of PQQ

Alphamine Capsules

We didn’t see this one coming! After PEScience’s recent Shift to a new stimulant-free fat burner in LipoVate, the brand is replacing their Norcodrene capsules with Alphamine Caps! Same energy component as the deliciously popular “Athlete’s Energy Drink”, […]

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Axe & Sledge HYDRAULIC: Seth Feroce Fires Up the Pumps

Axe & Sledge Hydraulic

Back at the start of 2018, we learned Seth Feroce was coming with something secret and big. Now, a year later, his supplement line, Axe & Sledge is at full force, pumping out awesome products with massive dosages, open […]

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NutraBio Dragon Fruit Candy Flavor System: Now in Six Supplements!

NutraBio Dragon Fruit Candy Pre Workouts

Note: This post has been updated with two new products: PRE Extreme and PRE Stim-Free!

When it comes to seriously-dosed training aids, there’s one trusted and tested stack that cannot be defeated:

Pre-Workout:

NutraBio Pre Workout, PRE Extreme[…]

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Battle Shakers: The Best Shaker Bottles on the Planet

Battle Shakers

A shaker bottle’s just a shaker bottle, right? Not anymore it’s not.

Most athletes who train with supplements care most about what’s on the inside of their shaker cup. From protein powder to pre workout supplements to amino acids, we […]

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Win Axe & Sledge’s Hydraulic from Pumpmaster Seth Feroce!

Axe and Sledge Hydraulic Giveaway

When you need to get a sick pump, who do you call? Whose YouTube videos do you watch? And whose supplements do you use?

There is only one answer to those questions:

SETH FEROCE!

And in that case, we have […]

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Controlled Labs White Warped Pre Workout: Great Value and Better Flavors

Controlled Labs White Warped

Since the start of PricePlow (over ten years ago!), Controlled Labs has forever been a fan-favorite brand. We’ve always loved their formulations, and greatly appreciate brands who live ahead of the curve. This is evidenced in them starting — and […]

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