Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Maxx Chewning’s Strawberry Daiquiri Ghost Legend Pre Workout is Here!

GHOST Legend Maxx Chewning

Maxx Chewning is back with another Ghost Legend flavor! A year and a half after the tag-team due launched Maxx’s Orange Mango Legend flavor, the second collab effort is here with a Strawberry Daiquiri flavor!

You can watch Ghost’s Behind […]

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BAIBA: New Weight Loss Ingredient Generates Exercise in a Pill?!

MitoBurn

We’re always on the lookout for supplement ingredients that could be the “Next Big Thing”, and it’s very possible we just found one for dieters.

Its name is BAIBA (pronounced “BAY-buh”), and it may be able to mimic certain […]

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GNC Gives Back! Get $5 Cash or up to $30 Credit in Class Action Settlement

GNC Lawsuit Settlement

A class action lawsuit against GNC has been settled in Pennsylvania after GNC’s website allegedly “advertised fake markdowns online to trick consumers into thinking the items were on ‘sale.'” A settlement for $6 million is now open.

If you bought […]

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SteelFit Veterans Day Sample Sale: Everything for a Dollar!

SteelFit Veteran's Day Sample Sale

On Veterans Day 2019, SteelFit posted the following to their @SteelFitUSA Instagram account:

View this post on Instagram

🇺🇸Veterans Day $1 Sample Sale!🇺🇸 . In Honor of our Veterans, we are hosting a $1 Sample Sale for the next 2 […]

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Myprotein Clear Whey Isolate Clears the Way for Refreshing Flavors

Myprotein Clear Whey Isolate

Log onto your favorite supplement retailer or walk into your local brick-and-mortar store and the most visible, emphatically presented products are protein powders. Made for those looking to build and recover, they’re the foundation of the industry.

We’ve seen […]

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MFIT SUPPS Stress-66: CDB-Powered Serenity!

MFIT Supps Stress-66

Everyday life is much different now than it was even five years ago. More technology means we’re capable of more things – remote work, video conferences, faster travel are a few such examples. We’re constantly connected, seemingly always working, and […]

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Nitrosigine Put to the Test Against Citrulline Malate: New University Study

University of Arkansas

Nutrition 21’s nitric oxide boosting ingredient, Nitrosigine, was quietly put to the test against a hefty dose of 2:1 citrulline malate at the University of Arkansas. When stunning results were published, some were surprised, but users of the branded […]

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NutraBio’s Chocolate Peanut Butter BLISS Protein Flavors.. with No Nut Allergens!

2019 has been quite the year for NutraBio, the brand led by industry mastermind Mark Glazier who never compromises on quality and full disclosure.

It actually started in late 2018 with the new Strawberry Ice Cream flavor of NutraBio’s […]

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Is Your Favorite Song on the Radio? Dan Lourenço and Josh Schall Discuss Sports Nutrition Marketing in 2019

Your Mom Drinks Ghost

In October of 2019, Dan Lourenco, co-founder of Ghost Lifestyle, and Josh Schall of J. Schall consulting gave an interesting presentation at SupplySideWest in Las Vegas. It piggybacked off of a similar presentation they gave last year, but covered […]

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NutraBio Introduces UpSorb Starter Kits for Retailers

NutraBio UpSorb Starter Kit

When NutraBio launched UpSorb, they introduced an interesting new class of supplement to the market. Here was a supplement that’s not really meant to be taken alone, but instead as an “amplification” and “enhancement” for other supplements, as […]

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