Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Nutrex ALPHA PUMP: A Lower-Cost, Stackable Stim-Free Pump Chaser!

Nutrex Alpha Pump

Nutrex Research has been on fire in 2019 – especially with the pre workouts. But it’s about to get better.

As a quick 2019 recap, here’s what happened on the pre workout front alone from the powerhouse brand:

Outlift Blood […]

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Beast’s Neuro Beast Nootropic: Guerrilla Chemist Does it Again!

Neuro Beast

Back in March of 2019, Beast announced that they would be partnering up with The GuerrillaChemist (TGC), to formulate a new line of supplements. Based on the reputation of both parties, this team-up had some massive potential.

Beast and […]

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YolkedⓇ FortetropinⓇ: The Ultimate Recovery Supplement

By limiting the amount of myostatin active within the body, FortetropinⓇ can enhance muscle protein synthesis levels.

Look, we’ve all been there – no matter how much you typically look forward to training, sometimes you’re apathetic about it. Maybe you’ve been on the same program for a while, and it’s become mundane. Maybe yesterday’s session was brutal, […]

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MFIT SUPPS HAVOC: Lay Waste to Your Training Obstacles!

Havoc Pre Workout

We’ve all been there – you’ve had a long day at work, and now you’re on the way to the gym for what’s supposed to be an intense workout. Or you train in the morning and are in a similar […]

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NutraBio is Throwing a BBQ to Celebrate Their Grand Re-Opening! (8/11/2019)

Those who follow NutraBio or the Facebook account of CEO/Founder Mark Glazier[1] know that the brand has been expanding, and their manufacturing facility is getting a massive upgrade, renovation, and facelift.

Those renovations are finally about complete, and Mark and […]

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Ghost Burn: Weight Loss Energy Drink that Melts Away Fat!

Ghost Burn Action

The legends behind the best minds of YouTube Fitness re-launched heir powdered fat-burning drink aptly named Burn. Does it live up to the PricePlow standard?

Ghost Burn – Ghost Lifestyle ventures back into the fat-burning market!

Dedicated citizens of […]

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Stay Classy Meats CORE Box: What to Expect (Unboxing / Review)

Stay Classy Meats Core Box Unboxing

After making the announcement that PricePlow is expanding to review online meat delivery services, it’s time to get things started!

To kick it off, I was graciously sent a 12lb CORE Box from Stay Classy Meats, a meat […]

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How I “Fixed” My Cholesterol Levels with a Low-Carb Diet

LDL Cholesterol Low Carb Diet TL;DR

Using 100g net carbohydrates per day (85-100% of them around AM workouts), I was able to make the following lipid and metabolic changes:

Triglycerides: 41 (down from 46 and 66) HDL: 56 (down from 66 and 59)[…]

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Mega Pre RED: Primeval Revamps Their Stim-Based Pre-Workout!

Primeval Labs Mega Pre Red PricePlow

Primeval Labs has always had the great quality of staying up to date with the times. They re-invent, re-formulate, and create new products to stay ahead of the game in the constantly changing world of supplements. Their newest addition to […]

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Citrulline Nitrate: The Dual Pathway N.O. Igniter

Citrulline Nitrate

The supplement industry was created based on one core belief, one dogma that companies adopted – supply products that can effectively enhance an individual’s athletic training. As the business has grown over the years, that original mission has expanded to […]

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