Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

PricePlow’s Best Fat Burner Buyer’s Guide, with 2019’s Top 5

To the casual consumer, fat burners are intimidating and confusing. With good reason, too — 99% of them are admittedly total garbage.

There’s simply way too much noise out there, from brands using ineffective ingredients, overly dangerous formulas, or just […]

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NutraBio Plant Tour: Making Supplements Without Compromise!

NutraBio Testing

Purchasing supplements may seem like a relatively simple procedure – after searching online or at a local store, you pick out and buy the products you want. As straightforward as that sounds, the process to properly create those products in […]

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Nutrex Outlift Gets Cultural with Italian Ice!

Nutrex Outlift Italian Ice Label

Nutrex Research has been very busy in 2019, after coming into the year with a clear idea of what it wanted to accomplish.

Launching the best vegan protein powder on the market? Check, thanks to Nutrex Plant Protein. Release […]

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How Ghost Vegan Protein is Different From the Plant-Based Rest

Ghost Vegan Protein Tub Pancake

The protein powder market is arguably the driving force of the supplement industry – it’s often the first product an individual buys when looking to supplement their diet. It also happens to be a highly variable product, meaning that companies […]

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Nutrex Lipo-6 Keto Brings a Cognitive Boost for Low-Carbers!

Nutrex Lipo-6 Keto

Name recognition is worth quite a lot in the supplement industry, and as such, it’s a thing that’s relatively difficult to obtain. It takes years of putting out quality, effective products, each of which fulfill the needs and desires of […]

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Darkside Supps Fires Up the Scene with ULTRA STIM Burner!

Ultra Stim Burner

Whether you’re talking about new products, brands, or ingredients, one thing rings true – the supplement industry is growing at a rapid rate these days! That makes us here at PricePlow very happy, because it enables all of us […]

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Alpha Lion SuperHuman CHERRY POPPER is the Next Showstopper!

SuperHuman Pre Workout Cherry Popper

Hot on the heels of Alpha Lion’s Cyborg joint supplement and G.O.A.T.EIN whey protein isolate releases, the white-hot brand has launched another incredible flavor to their top-rated high-stim pre workout supplement, SuperHuman. That flavor is none other than Cherry […]

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DMAA Supplements Are DONE: FDA Wins 11th Circuit Appeal

DMAA Banned

BREAKING (August 30, 2019): The United States 11th Circuit Court of Appeals has upheld the district court ruling, stating the following:

DMAA is not an “herb or other botanical.” It is not a “constituent” of an herb or other botanical. […]

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The Kaged Muscle PIP Stack – Pre/Intra/Post Workout Obliteration!

Kaged Muscle PIP Stack Kris

Walk into your local supplement store, or log onto your favorite supplement-selling website (hopefully with a PricePlow coupon handy!) and you’ll slowly realize one thing – there are a ton of options. From pre-workouts to testosterone boosters to protein […]

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NutraBio Yohimbe is Back: Lab-Tested Inferno-Strength Fat Burning

NutraBio Yohimbe

NutraBio, the company synonymous with fully disclosed open labels and third party tested nutritional supplements has recently added another single ingredient product to the company’s expansive line. The newly-released NutraBio Yohimbe Standardized Extract is technically a reformulation of NutraBio’s […]

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