Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Myprotein THE Thermo-X: 100mg Caffeine Fat Burner High in Theacrine, Theobromine

Myprotein The Thermo-X

As you can probably guess from their name, Myprotein specializes in high quality protein supplements, but in recent years they’ve branched out into tons of other product categories. This is especially true with their Pro Range, which has […]

Continue Reading →

Posted on by in | No Comments

Magnesium TAURATE Debuts in Revive MD Magnesium+

Revive MD Magnesium+

Revive MD always hits it out of the park with sophisticated, top-shelf supplements whose formulas are based on cutting-edge research.

It’s a brand that really lives up to its name, as it was co-founded by a doctor in Dr. […]

Continue Reading →

Posted on by and in | No Comments

GNC Announces Adventurefuls™ Girl Scout Cookie Collab in Four Products

GNC Girl Scout Cookies Adventurefuls

One of the most exciting collaborations in the industry is GNC’s partnership with Girl Scouts of the USA®. The partnership was first formed in 2020 with the massively successful Girl Scout Cookie™ inspired flavors in GNC’s AMP (Advanced Muscle […]

Continue Reading →

Posted on by in | No Comments

Chistopher’s Secret Stuff: Raw Nutrition’s CBum Thavage Limited Edition Pre

Raw Nutrition CBum Thavage Christopher's Secret Stuff

It’s without a doubt been the year of the Thavage, with Chris Bumstead’s partnership at Raw Nutrition taking full stride in 2022.

Not only do we have the powerful CBum Thavage Pre-Workout supplement, we also have the Thavage RTD[…]

Continue Reading →

Posted on by in | 1 Comment

Brent Laffey: Armada Nutrition History and Manufacturing Expansion | PPP #074

Brent Laffey Armada Nutrition

https://blog.priceplow.com/podcast/brent-laffey-armada-nutrition-074

Brent Laffey of Armada Nutrition — a premier contract supplement manufacturer — re-joins the PricePlow Podcast to talk about Armada’s expansion. Armada is well-known for producing some of the world’s most popular supplements in their highly-acclaimed Tennessee facility, but […]

Continue Reading →

Posted on by in , , | 1 Comment

Formulator’s Corner #09: An Additive Pre Workout SUPPORT Supplement

Formulator's Corner #9: Pre-Workout Support Supplement

Today we’ve got something really special for you! If you’ve been following along in the PricePlow Discord, you know we’ve been running monthly podcasts with Glaxon leaders Joey Savage (chief science officer and formulator) and Michael Bischoff (founder and […]

Continue Reading →

Posted on by and in | No Comments

Arms Race Nutrition Now in Vitamin Shoppe

Arms Race Nutrition Vitamin Shoppe

It’s been a couple years of incredible growth for Arms Race Nutrition, the novel influential sports supplement brand co-owned by Doug Miller and Julian Smith. Abbreviated to “ARN”, the brand supports foundational basics and old school principles, backed […]

Continue Reading →

Posted on by in , | No Comments

Arms Race Nutrition CLARITY Powder: Good-Mood Energy Nootropic

Arms Race Clarity Powder

Wants, desires, commitments, distractions — our lives are filled with endless demands, as our day-to-day oscillates between tasks to do and persistent interruptions. In a fast-paced and highly-virtual environment, there’s a premium value on the ability to stay focused on […]

Continue Reading →

Posted on by and in , | No Comments

MuscleTech Burn iQ Thermo Powder: The Smarter Way to Burn Fat

MuscleTech Burn iQ Powder

In August of 2022, MuscleTech announced their iQ Series, a new lineup of smart supplements formulated with enfinity paraxanthine instead of caffeine. The brand is one of our favorite companies to write about because they’ve led the way with […]

Continue Reading →

Posted on by and in | No Comments

Alpha Prime Supps Greens & Fruits + Immune: Prepare the Body

AP Supps Greens Fruits Immune

Nearly everyone knows about the glorious AP Prime Bites Protein Brownies, but with winter coming, we’re going to need to do more than just microwave our favorite high-protein snack. It’s time to buckle down and get our immune systems […]

Continue Reading →

Posted on by in , | No Comments