Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Win Christian Guzman’s Ghost Legend (4 Tubs Up for Grabs)!!

Ghost Legend Christian Guzman V3 Giveaway

Want to be the first on your block to try the new low-tingle beta alanine?!

Then we’ve got four excellent pieces of news for you, because we’ve partnered with GHOST and Christian Guzman to give away four tubs of […]

Continue Reading →

Posted on by in | 2 Comments

Christian Guzman’s Ghost Legend V3 Brings Low-Tingle Beta Alanine?!

Christian Guzman

Christian Guzman gives you less tingles?!?! Not in this universe!!

As the summer months approach, most of us search for ways to cool off, relax, and enjoy some downtime. Not Ghost, and certainly not Christian Guzman! Instead, they’re responding […]

Continue Reading →

Posted on by in | 32 Comments

SteelFit Steel Multi-V: The Dieter’s Multivitamin Drink

SteelFit Steel Multi-V

Initially bursting onto the scene in 2016, SteelFit has been making quite a bit of good noise recently, and we here at PricePlow have been listening.

Following the dogma “Health is Wealth”, SteelFit is the fruition of a […]

Continue Reading →

Posted on by and in | No Comments

The Next Nutrex Natural Series Supplements Are Coming…

Nutrex Naturals Tub Preview

Just a week after the powerhouse supplement brand launched Nutrex Plant Protein, the team teased some new images for the next installment of the Nutrex Natural Series on social media, which we glued together below:

While we don’t know […]

Continue Reading →

Posted on by in , | No Comments

My Keto Diet Review: Thoughts After Three Years

Keto Diet Review

After three “runs” on the ketogenic diet, I’d like to lay out my thoughts, and where I see the future heading. Or at least, where I see my future with it heading.

Follow along on video

This article was also […]

Continue Reading →

Posted on by in , , , , | 5 Comments

NutraBio Alpha EAA Now in Grape Berry Crush

NutraBio Alpha EAA Grape Berry Crush

Hot off the heels of NutraBio’s epic 2019 Memorial Day Weekend that was kicked off with the new Grape Berry Crush flavor system for their PRE / Intra Blast / Reload stack, the powerhouse brand has launched it for another […]

Continue Reading →

Posted on by in | No Comments

Giveaway Weekend! Celebrate PricePlow’s 5k Followers on Instagram!

Chemix PricePlow 5k Giveaway

Excellent news folks! PricePlow is happy to announce that we’ve finally hit 5,000 Instagram followers, and some of our favorite partner brands are celebrating with a 5k Giveaway!

How to sign up

Simply go to the video below, tag three […]

Continue Reading →

Posted on by in | No Comments

Live Relentless: Tim Kennedy’s Supplement Brand Launches to Major Success

Tim Kennedy Relentless

Do you live, work, and train Relentlessly?!

Showing or promising no abatement of intensity, strength, or pace is what it means to be Relentless. Nobody better embodies those two qualities than US Army Green Beret and UFC fighter Tim […]

Continue Reading →

Posted on by in , , | 1 Comment

Ghost Wins GNC’s 2019 Partner of the Year Award

Ghost GNC Partner of the Year 2019

Earlier this week, GNC hosted its annual Global Conference and Franchise Show in Nashville, TN. Those who follow the industry and its magnates on social media saw several flights, videos, photo ops, and speeches posted to the feeds and stories […]

Continue Reading →

Posted on by in , | 17 Comments

PEScience Omnizen: An All-Powerful Mood Booster!

For many of us, life is pretty rapid-fire; we need to balance work, family life, and errands, hopefully while sneaking in a workout somewhere! This pace often throws us into a whirlwind, messing up our mood and the hormonal […]

Continue Reading →

Posted on by in | 4 Comments