Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Kaged Muscle Hydra-Charge Now Hydrates in Pink Lemonade

Kaged Muscle Hydra-Charge Pink Lemonade

Whether you use it as a standalone hydration supplement, or a low-artificial-sweetener flavoring system for your unflavored supplements, the feedback is always the same: Hydra-Charge rules!

But now it rules even more, because Kris Gethin and the team behind Kaged […]

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NutraBio Maca Brings Trusted Peruvian Lepidamax to Market

NutraBio Maca Lepidamax

Not finding any quality maca supplements? Not a problem anymore!

After years of rejecting failed maca extracts, NutraBio has partnered with Nutrition21 to bring you an updated Maca supplement based upon Nutrition21’s trusted and tested, Peruvian-grown Lepidamax.

Oh […]

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Limited Edition IRISH WHISKEY CREAM Classic Whey from NutraBio!

NutraBio Classic Whey Irish Whiskey Cream

Hot off of four incredible “Ice Cream Parlor Series” flavors of NutraBio Classic Whey (in order of their releases: Strawberry Shortcake, Ice Cream Cookie Dream, Orange Dream, and Pistachio Delight), the brand that makes supplements Without […]

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“Ingredientology”: NNB Nutrition Creates Custom Supplement Ingredients

Imagine you work for a brand formulating supplements, spend your spare time researching nutrition and performance, or simply love blending your own homemade supplements.

You stumble upon a fascinating study about some unique ingredient or extract, and think that this […]

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Maxx Chewning’s Strawberry Daiquiri Ghost Legend Pre Workout is Back!

GHOST Legend Maxx Chewning Updated March 12, 2020: Ghost is doing a limited restock of Maxx’s Strawberry Daiquiri and Mango Margarita Ghost Legend flavors! As always, use code PRICEPLOW for 20% off — don’t miss out on these spring break favorites!

Maxx Chewning is […]

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Pick the Next SWFT Stims’ Stim Bomb ATOMIC Flavor!

SWFT Stims Stim Bomb ATOMIC Flavor Vote Updated March 16, 2020: The flavor has been selected: White Monster has won the poll! Now we must name it, which will be selected on the PricePlow Instagram account (in our stories to be exact)!

…just don’t expect us to […]

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Alpha Lion SuperHuman SUPREME: Back and Better Than Ever!

SuperHuman Supreme Triple Stack

You asked for it, and Alpha Lion delivered! SuperHuman Supreme is back with an updated formula, it’s available online and at select retailers!

If you’ve been keeping up on the PricePlow YouTube Channel and PricePlow Instagram, you know that […]

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Alpha Lion GAIN-O-RADE Tropic Thunder (Tropical Pineapple Juice) Storms the Shores

Alpha Lion GAIN-O-RADE Tropic Thunder

In the wake of their epic pre workout supplements (SuperHuman and SuperHuman Supreme), some of Alpha Lion’s other supplements don’t get enough attention. One of the most underrated full-spectrum essential amino acid blends, GAIN-O-RADE, is a prime […]

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Cellucor.com No More?! NutraBolt Redirects to C4Energy.com (for SEO)

Is Cellucor Dead?!

Is an end of an era here?

On Fri, Feb 7, 2020, the PricePlow system discovered that Cellucor.com was now redirecting to C4Energy.com, a decision confirmed by NutraBolt. The @Cellucor Twitter handle is also now gone.

We have since […]

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“IMO Fiber” No More! FDA DENIES Isomaltooligosaccharide Fiber Status!

January 2020 Update: After reviewing BioNeutra’s petition against this June 2018 decision, FDA has submitted their FINAL ANSWER on January 9, 2020: IMO IS NOT A FIBER.

You can skip down to the 2020 Final Answer Update at the

[…]

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