Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Maxx Chewning Sour Pink Lemonade Ghost Legend Back for 2021!

Ghost Legend Maxx Chewning Sour Pink Lemonade 2021

Who is Maxx Chewning? He’s a YouTuber, fitness influencer, entrepreneur, powerlifter, Ghost Lifestyle sponsored athlete, and owns a goldendoodle named Dood.

When Ghost founders Dan Lourenco and Ryan Hughes approached Maxx in 2018 to develop a custom flavor for […]

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Get Ready to FSU: Inspired Nutra’s FSU Dyehard Stim-Free Pre is Here!

Inspired Nutraceuticals FSU

In fall of 2019, Chris Waldrum of Inspired Nutraceuticals introduced the world to a potent stimulant-free pre workout named FSU. It focused on nitrate-driven nitric oxide pumps, but also had a ton of hydration components involved that simply lit […]

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CORE Nutritionals LIFELINE Series Starts with Five Health Supplements

Core Nutritionals Lifeline Series

Fans of CORE Nutritionals’ founder Doug Miller have long known that he’s a man who’s always put health in the forefront — for himself, for his customers, and for his family. In fact, as he explained to us in Episode […]

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Chris Bumstead’s CBUM Thavage Pre Workout: A Pre Fit For Thavages

RAW Nutrition Thavage Pre Workout

In Episode #052 of the PricePlow Podcast, we recently interviewed the leadership team at Raw Nutrition, which includes Matt Jansen, Dr. Domenic Iacovone, and their newest partner, Chris Bumstead. They detailed how Classic Physique Mr. Olympia was joining […]

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Chris Bumstead Joins Raw Nutrition Ownership Team, Launches Product Line | #052

Chris Bumstead Raw Nutrition Ownership

On September 13, 2021, Raw Nutrition announced that they added a new partner to their ownership team — the 2019 and 2020 Classic Physique Mr. Olympia himself, Chris Bumstead!

Chris had already been a sponsored athlete on the Revive […]

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PricePlow Podcast Season 2 Kickoff – Ben and Mike | #051

PricePlow Podcast Season 2 Kickoff with Mike and Ben

Welcome to Season 2 of the PricePlow Podcast!

Mike and Ben get together for a long-overdue podcast to catch up on 2021 and to kick off Season 2 of the PricePlow Podcast! We talk about several topics, including:

The economy[…]

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5% Nutrition’s Liver & Organ Defender Brings ON Cycle Protection!

5% Nutrition Liver and Organ Defender

Fans of Rich Piana know that he was never a fan of the conventional. While most supplement companies are happy to get by marketing workout supplements, Rich and 5% Nutrition innovated in more ways than we can count — and […]

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Mission Critical Meal Replacement Plus: An MRP for Special Operators

Mission Critical Meal Replacement Plus

Imagine going out into a harsh and stressful environment for three days. What would you bring? What would you leave behind?

This is a constant question for special operators in the military, who customize their rucks and loadouts for each […]

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Merica Labz Patriot’s Whey is Back for Another Inclusion Revolution

Patriot's Whey

The revolutionary protein is back, and it’s better than ever!

If your protein powder has had inclusions inside recently — you know… huge chunks of cereal and goodness that adds extra flavor and crunch to the powder — then […]

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Arms Race Nutrition Elevation: Whey Protein Isolate with Mind-Blowing Chocolate and Vanilla Flavors

Arms Race Elevation

This year, we’ve been catching up with Arms Race Nutrition, the brand co-founded by Doug Miller (of CORE Nutritionals, Merica Labz, and Merica Energy) and natural bodybuilding phenom Julian Smith. The brand has some of the most underrated formulas, […]

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