Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Myprotein Protein Cookie: A Softer, Whey-Based Contender

Myprotein Protein Cookie

While you may think that the protein cookie market is Complete-ly dominated by one or two products, there are tons of companies seeking to usurp the cookie-throne – and given our disappointment with those “other” brands, it honestly shouldn’t be […]

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2019 Fitness Product of the Year: SteelFit’s Steel Releaf!

2019 was not only an incredible year in diet, fitness, and sports nutrition, but the 2010s were an incredible decade. Dieters are finally figuring out how to lose weight and keep muscle without misery, the supplement industry seriously cleaned […]

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Kaged Muscle Hydra-Charge: Hydration or Flavor System? How about BOTH!

Hydra-Shred

Supercharge your training with Hydra-Charge, a versatile product from Kris Gethin and Kaged Muscle that provides electrolytes to keep you hydrated, antioxidants for overall health, and taurine for added performance. Fitting the mold of most Kaged products, it is […]

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NutraBio Knocks Out the Decade with New York Punch Alpha EAA!

How do you close out the decade properly? By taking the Best New Flavor System of 2019 and putting it into the Best New Supplement of 2019!

We’re talking about none other than…

The New York Punch flavor of NutraBio’s […]

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Berberine: The Best Glucose Disposal Ingredient Just Got Better

Berberine

The most appealing beauty of the supplement industry is its ability to innovate. While most formulas are not groundbreaking revelations, every once in awhile, we’re hit with something that completely redefines the industry.

Berberine, a unique plant alkaloid […]

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NutraBio MultiSport Men’s Formula Revitalized with Better B Vitamins!

NutraBio MultiSport

When debating the top brands in the supplement industry, one would be remiss to neglect NutraBio. First launching in 1996 behind their forward-thinking leader, Mark Glazier, NutraBio can be consistently found at the forefront of the industry. If […]

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PEScience Select Protein4Oats Goes VANILLA for a “Daily Driver”

PEScience Select Protein 4 Oats Vanilla

Back in mid-2017, PEScience launched their ridiculously underrated Select Protein 4 Oats protein powder, which was a version of their uber-popular Select Protein designed to be mixed into your oatmeal.

It didn’t receive the most fanfare in the world, but […]

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NutraBio Brings the Smart and Strong Eric Schwartz on as VP of Marketing

Eric Schwartz NutraBio

Many of our longtime followers, readers, and old-school forum readers know of a man with the moniker NaturalGuy. His real name is Eric Schwartz, and he’s a longtime veteran in the sports nutrition industry, having worked 11 years […]

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Myprotein Triple Stack Bar: Massive Protein Bar Built for Gains!

Myprotein Triple Stack Protein Bar

Get ready for what could be the best Chocolate Brownie protein bar on the market!!

Living a healthy lifestyle can often be boiled down into an equation of three variables – exercise, nutrition, and sleep. But when you’re “chasing gains”, […]

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UXO SEND IT! Veteran-Owned Pre Workout Sends It Hard

Send It!

SEND IT: To do something awesome with complete and total confidence. — Urban Dictionary[1]

When CEO Jon Klipstein started UXO Supplements in 2015 with Doug Petty, the duo had a vision to take their knowledge of fitness […]

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