Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Free Samples of Advanced.GG Focus 2.0 – The First Clinically-Dosed Esports Supplement

Advanced.GG Free Sample

Note: The samples linked below are for the US only.

Powered by Nutrition21’s NooLVL, it’s the world’s first clinically-dosed supplement for gamers, and it’s our favorite nootropic focus powder!

We’re talking about Advanced.GG’s Focus 2.0, and there […]

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Pick the Next SWFT Stims’ Stim Bomb ATOMIC Flavor!

SWFT Stims Stim Bomb ATOMIC Flavor Vote Updated March 16, 2020: The flavor has been selected: White Monster has won the poll! Now we must name it, which will be selected on the PricePlow Instagram account (in our stories to be exact)!

…just don’t expect us to […]

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Alpha Lion SuperHuman SUPREME: Back and Better Than Ever!

SuperHuman Supreme Triple Stack

You asked for it, and Alpha Lion delivered! SuperHuman Supreme is back with an updated formula, it’s available online and at select retailers!

If you’ve been keeping up on the PricePlow YouTube Channel and PricePlow Instagram, you know that […]

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Alpha Lion GAIN-O-RADE Tropic Thunder (Tropical Pineapple Juice) Storms the Shores

Alpha Lion GAIN-O-RADE Tropic Thunder

In the wake of their epic pre workout supplements (SuperHuman and SuperHuman Supreme), some of Alpha Lion’s other supplements don’t get enough attention. One of the most underrated full-spectrum essential amino acid blends, GAIN-O-RADE, is a prime […]

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MEAT Snack Stick Deal Alert! đź’Ą 50% off Evolved Beef & Pork Snacks!

Fortified Nutrition Evolved Snack Stick Deal

Looking for a protein-powered snack that’s dairy-free, made with real all-natural ingredients, can be taken anywhere, and won’t break the bank?

If so, then Fortified Nutrition has a sponsored deal alert you won’t want to miss! They’re the creators of […]

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Cellucor.com No More?! NutraBolt Redirects to C4Energy.com (for SEO)

Is Cellucor Dead?!

Is an end of an era here?

On Fri, Feb 7, 2020, the PricePlow system discovered that Cellucor.com was now redirecting to C4Energy.com, a decision confirmed by NutraBolt. The @Cellucor Twitter handle is also now gone.

We have since […]

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“IMO Fiber” No More! FDA DENIES Isomaltooligosaccharide Fiber Status!

January 2020 Update: After reviewing BioNeutra’s petition against this June 2018 decision, FDA has submitted their FINAL ANSWER on January 9, 2020: IMO IS NOT A FIBER.

You can skip down to the 2020 Final Answer Update at the

[…]

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Supplement Manufacturer ABH Pharma INDICTED After Years of FDA Violations

ABH Pharma Update: Nutrex Research has released a statement regarding this recall. See our brand statements section at the bottom of this post to learn more.

Many consumers quickly glance at the label on a dietary supplement, blindly purchase it, and never […]

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InnovaPharm MVPre 2.0: Award-Winning Pre Workout Comes to the US!

MVPre 2.0

Hailing from New York, InnovaPharm is a recurring ‘subject’ on our blog. We’ve been talking about this brand since 2016, when they burst onto the scene promising to innovate a sometimes stagnant industry. While their look has evolved over the […]

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Alpha Lion SuperHuman Gets a Bodybuilding-Based Boost

Alpha Lion SuperHuman

Are you ready to be SuperHuman?!

A brand known for its impressive pre workout formulation, sweet flavors, and awesome label designs, Alpha Lion, has been using transparent and effective ingredient profiles designed to make you nothing less than […]

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