Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Primeval Labs Ape Sh*t MAX: Maximum Ape-Like Pre-Workout Energy

Primeval Labs Ape Sh*t MAX

Last week, we covered Primeval Labs Ape Sh*t Max Pump, a Nitrosigine and 3D Pump powered stim-free pre-workout supplement. Today, we get to meet its better half: the caffeinated version!

Primeval Labs Ape Sh*t Max: 400 milligrams of caffeine,[…]

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Performax Labs PhytoActivMax Performance Greens Formula

Performax Labs PhytoActivMax

Continuing their incredible rebrand efforts featuring HyperMax 3D Extreme, OxyMax, VasoMax, and far more, Performax Labs has announced their next new formula:

Performax Labs PhytoActivMax: Greens for Performance Athletes

PhytoActivMax is the upcoming Performax Labs greens […]

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5% Nutrition Keto aSALT: Exogenous Ketones for Bulkers AND Dieters

5% Nutrition Keto aSALT

The legendary Rich Piana was generally in bulking mode, which meant he was usually on a diet that included carbohydrates. However, when it came to shredding, Rich knew the power of the keto diet, as discussed in this video below:[…]

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DEXTROSE: The Arms Race Strategy for Quick Energy and Glycogen Reload

Dextrose

Over the past couple of weeks, Arms Race Nutrition has launched two new products:

Arms Race Vegan – A vegan protein powder with inclusions! Arms Race Dextrose – A pure dextrose carbohydrate powder

Since we already covered the incredible Arms […]

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Inspired Nutra Announces EMBER Fat Burner with Stims

Inspired Nutraceuticals Ember Stim

Chris Waldrum and his team of Inspired athletes are back and hyped to get a Summer Shred going! That’s because they’re announcing the EMBER Stim-Based Fat Burner, and have a sign-up link for you to get notified when it’s […]

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CBUM Thavage Pre-Workout Green Crush Still on the Loose

Raw Nutrition CBUM Thavage Pre-Workout Green Crush

Last October, for PricePlow Podcast #052, we sat down with the Raw Nutrition team to discuss their partnership with Mr. Olympia winner Chris Bumstead.

If you didn’t catch that episode of the podcast, or just need a refresher, check […]

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Black Magic Supply 100% Vegan Protein Now in Peanut Butter

Black Magic Supply 100% Vegan Protein

Earlier this year, we scooped the industry with news that Black Magic Supply was tooling up for 2022, giving a recap of where the edgy brand was and where it was going. Taking a break from the heroic BZRK […]

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Oasis Midnight Dream: A Sleep Aid for the Soul

Soul Performance Nutrition Oasis Midnight Dream

Soul Performance Nutrition is a young upstart brand run by Matthew Karich, who we introduced in Episode #068 of the PricePlow Podcast. As one of the most methodically-formulated and carefully-manufactured brands we’ve ever seen, Soul Performance has turned many […]

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Primeval Labs Ape Sh*t MAX PUMP: Unleash the Inner Primate Pump

Primeval Labs Ape Sh*t MAX Pump

Here we go, primates! If you thought Primeval Labs was done with their insane Ape Sh*t series of supplements, then think again. Today, they’re taking things to the MAX.

The brand that brought you EAA Max isn’t done maxing […]

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Build Supplements Like an Engineer: Matt Karich of Soul Performance Nutrition | PPP #068

Soul Performance Nutrition Matt Karich

At the end of May of 2022, Team PricePlow went live with Matt Karich of Soul Performance Nutrition, a young upstart brand that has a lot of deep-thinking built into its core.

Matt explains his background as an engineer, […]

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