Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The "Biohacktivist" Researcher Who Founded PricePlow

Research Scientist. Biohacker. Keto Diet Expert. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur.

Mike Roberto PricePlow 2018

Mike Roberto, taken during a research exposé in 2018

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as the ketogenic diet (keto diet) and intermittent fasting (with a "slant towards the carnivore") to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, opting away from day-care or full-time nannying.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Chaos Crew’s BRING THE CHAOS Pre Workout Brings Controlled Chaos to the Gym!

Chaos Crew Bring the Chaos

Coming onto the scene in late 2017, Chaos Crew has been making some massive noise overseas! The loudly-branded company from the UK has focused on bringing you hardcore products that pack more of the exotic ingredients you can’t find in […]

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Win BRING THE CHAOS: The Chaos Crew’s World-Dominating Pre Workout

Chaos Crew Bring the Chaos Giveaway Contest

Europe’s most hardcore supplement brand is here, and they’re here to send a message: we’re unleashing Chaos on the entire world!

That’s because they’re the Chaos Crew, and they have Europe’s strongest, most intense pre workout supplement, using ingredients […]

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NutraBio 5-HTP: Bring the Sleep, Smiles, & Appetite Suppression

5-Hydroxytryptophan

Here on PricePlow, it goes without saying that NutraBio is one of the leaders in the supplement industry, as their effective, fully-disclosed process helped set the trend that we find other companies following today.

They didn’t build this reputation by […]

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Kaged Muscle’s MicroPure Whey Isolate Coffee Latte & Cinnamon Roll Flavors Ditch the Sucralose

Kaged Muscle Micropure Whey Isolate Coffee Latte

In the fall of 2018, Kaged Muscle’s MicroPure Whey Protein Isolate blew us away with its amazing chocolate flavor. The quality of the cocoa inside was downright absurd, and they used a sucralose/stevia blend to keep the sucralose levels […]

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EPIC Pump Giveaway: Win InnovaPharm’s NovaPump!

InnovaPharm NovaPump Giveaway

Do you like insane pumps when training? Pumps so strong it hurts?!

Then you need to get into this giveaway contest immediately, because InnovaPharm has a legendary new supplement to hook one lucky winner up with!

That supplement is NovaPump[…]

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NutraBio Alpha-GPC Puts Focus and Strength in One Capsule

NutraBio Alpha GPC Label

If you’ve been following the supplement industry over the years, there’s no doubt you’ve come across NutraBio. That’s simply because they’re a phenomenal brand, supplying us with some of the best products on the market.

NutraBio is the industry […]

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Performax Labs HyperMax EXTREME Pre Workout: Downright LOADED

Performax Labs HyperMax Extreme

It’s here, and it’s extreme. We’re talking about the next generation pre workout supplement from Performax Labs, HyperMax Extreme.

The HyperMax pre workout series has been through a couple revisions over the years, starting with HyperMax XT […]

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InnovaPharm Recover EAA: The “DO BOTH” Option in the BCAA vs. EAA Battle

InnovaPharm Recover EAA

The supplement industry is an industry of rivalry and competition — which is why we love it. This competition even extends to the corner of the industry that focuses on amino acid supplementation. Products that deliver just the branched chain […]

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Three Hot Muscle Building Ingredients to Look For in 2019

Muscle Building Ingredients

Innovation is what truly drives the growth of the supplement industry. While that innovation often comes in the form of marketing, models, and fancy packaging, we’re interested in real innovation – as in the science, research, and ingredients put into[…]

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Protes Reasserts Itself as Best-Tasting Protein Chip, Launches New Protein Popcorn Flavor

In 2018, we were fortunate enough to meet Krik Angacian, the founder of Protes, who launched Protes Protein Popcorn, to this day one of the most impressive high-protein food innovations we’ve ever seen.

Things went quiet from […]

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