Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
ProSupps Thermo: Fat Burner Features Two New Aura Scientific Ingredients
ProSupps, the creators of the Hyde Pre-Workout Series, are back with a thermogenic fat burner that contains two new ingredients — NeuroRush and CapsiBurn — from the upstart novel ingredient developer Aura Scientific. This article digs into the new ingredients and formula.
Everyone wants to be lean. Unfortunately, it’s hard to kickstart the […]
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Paraxanthine Increases Energy Expenditure, Reduces Heart Rate and Hunger in 2024 Study
New research data has been published on paraxanthine, showing increased energy expenditure compared to placebo (100 calories in 3 hours) — yet it decreased appetite and heart rate![1]
In the past year, there’s been a ton of talk about enfinity paraxanthine, a caffeine metabolite that’s poised to replace caffeine in countless dietary supplement applications.[…]
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Natural Stacks Focus Bites: enfinity for Focus in a Chewable Tablet!
For the longest time, stimulant-based energy formulas have been driven by the ubiquitous king of legal stimulants: caffeine. Since time immemorial, cultures and civilizations have been built on the back of coffee, tea, and other sources of the wonder-stim.
There are some issues with caffeine, though: It affects everybody differently, and some people have […]
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Who is STRIPED? Meet The Harvard Organization Taking On Supplements
The dietary supplement industry is under a massive, well-organized attack, and this time, it’s not just coming from heavy-handed Senate bills. It comes from a Harvard organization named STRIPED, who’s using a unique attack vector: adolescent eating disorders.
The industry needs to take note, because this group is well-funded and they are seizing power […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138
In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.
In the previous episode, Rob explained […]
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Raw Nutrition Releases Lemonade Flavor Thavage Pre-Workout
We can always count on RAW Nutrition to deliver. Chris Bumstead and the team at RAW have things dialed in to a point where every time we look, they’re releasing another new, groundbreaking formula. Last month, the brand released CBUM Mass Gainer, which packs a staggering 1,070 calories per serving.
And while all of the […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we’re […]
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Moldy Protein Brownies? Master Foods Lab’s 4-Pronged Attack on Mold
It’s always an educational experience when we get to hear from Michael Alfaro of Master Foods Lab. As the functional foods and high-protein snack marketplace continues to heat up, and brands are competing to release delicious, better-for-you protein snacks, Master Foods Lab has been established as an industry-leading contract manufacturer in this niche.
A couple […]
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HYDRATION: The Ultimate Guide to Electrolyte and Fluid Balance
We’ve all heard that the human body is roughly 60% water.[1]
But where does that water actually go? Where is it stored? The answer is, in your cells, which consist of an even greater proportion of water by weight: Your cells are actually 70% water![2]
What Does It Mean To Be Hydrated?Arguably, the […]
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Zynamite: Next-Generation Brain and Body Support from Mangiferin
In the last decade or so, pre-workout supplement formulas have increasingly emphasized ingredients that improve mood, focus, and cognitive performance – in a word, nootropic ingredients.
The future of performance supplements: Bringing together physical and mental gainsImproving mood and mental energy can play a huge role in one’s motivation and enjoyment for exercise, and […]
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