Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

5% Nutriton’s ALL DAY YOU MAY: Rich Piana’s LEGENDARY Amino Supplement

5% Nutrition All Day You May

Over six years ago, we published our original article on one of the industry’s most innovative amino acid supplements: Rich Piana’s ALL DAY YOU MAY. This well-rounded amino acid formula took an entirely new spin on the category in […]

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Myprotein Multivitamin Gummies: Naturally Flavored Multi

Myprotein Multivitamin Gummies

Although it may sound crazy to some of us who can swallow a dozen pills at a time, some people simply don’t like capsules! This is especially true for younger individuals who still haven’t mastered the skill of swallowing pills.[…]

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Kaged Muscle Pro-Biotic: A Performance-Based Probiotic

Kaged Muscle Pro-Biotic

When we think about probiotics, we too often only think about gut health and digestion. Those effects may be the primary benefits of probiotics, but athletes need to know that they’re not the only ones.

Kaged Muscle, a […]

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‘Merica Labz Red, White, & BOOM Pre Workout Updated in 2021

Merica Labz Red White & Boom 2021

Get ready for the BOOM! (Updated Summer 2021)

For far too long, American gym rats have been enamored by “sub-maximal” workouts and “deload days”. Long gone are the days of iron slamming into the ground as chalk floods the air.[…]

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Free Sample of VMI Sports WHITE HEAT Fat Burner!

VMI Sports White Heat Free Sample

Happy Freebie Friday! PricePlow is fortunate enough to partner with VMI Sports to give a free sample of the WHITE HEAT fat burner!

Just follow the links below to VMI Sports’ website, and keep reading if you’re new to this […]

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What is SPERMIDINE?! Meet the Latest Longevity Ingredient

Spermidine

Though sports supplements began as an industry focused on the now — formulating products almost exclusively for results in the present, such as pre-workouts, protein powders, and weight-loss formulas — the market has extended its reach in recent years. Sure, […]

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Performax Labs Pushes Powerful New Branding (2021)

Performax Labs 2021

For years, we’ve been following and covering Performax Labs supplements, always blown away by their powerful formulas that perfectly balance intensity without ever being overwhelming or distracting.

When you need a strong, well-formulated supplement that doesn’t waste time or […]

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Inspired Nutra Greens: Built for Great Feels and Focus

Inspired Nutraceuticals Greens

When looking at hot trends, it’s always interesting to go back in time to when that trend began to see who was behind it all. When you do that in the sports supplement industry, you’ll often see some familiar faces […]

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The Glaxon Pre Workout Diet Stack: Get Ready to Fly

Glaxon Pre Workout Diet Stack

Since Glaxon’s launch in 2019, we’ve followed their movements closely — in a short amount of time, their fascinating formulations have become the envy of the industry. Every Glaxon supplement brings something new, unique, and powerful to the industry – […]

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Arms Race Nutrition Basics: Enhance Your Supplement Stack

Arms Race Nutrition Basics

PricePlow has covered several supplements from Arms Race Nutrition, and each one is incredibly unique. For instance, the recently-released Immunity Greens brought some new clinically-backed immune-boosting ingredients to greens powders, and we’ve never seen a good-mood nootropic as potent as […]

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