Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

CARROT CAKE Protein? Core MRP Changes the Game Again (S’Mores too)

Core MRP Carrot Cake S'Mores

Who doesn’t love Carrot Cake?!

Well, some people don’t… but some people really do. And for those who do, the supplement industry hasn’t been too kind to them. Limited to just a couple of protein bar flavors and perhaps […]

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CANDY CANE Pre-Workout?! Glaxon Does it with Plasm Surge (Stim-Free)

Glaxon Plasm Surge Candy Cane

It may be early November, but it’s never too early for our first Christmas-themed supplement of the year! 2021’s breaking-the-seal award goes to Glaxon, which is fitting given how far ahead of the curve they’ve been with their supplement […]

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Why Kaged Muscle Uses PurCaf (Natural Caffeine from Green Coffee Beans)

Kaged Muscle PurCaf

If you’ve ever looked at the labels of Kaged Muscle’s Pre-Kaged, the standalone Kaged Muscle Caffeine capsules, or the new Hydra-Charge Amped, you’ll notice that they’re not using caffeine anhydrous, which is a synthetic form of caffeine manufactured […]

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Universal Animal Immune Pak: Modernize Your Body’s Immunity

Universal Animal Immune Pak

Animal Pak was founded in 1983 by Universal Nutrition and has grown to be one of the most iconic sports nutrition brands in the world. Originally, Animal Pak was simply a vitamin and mineral supplement pack that helped users hit […]

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Patriot’s Whey Mamaw’s Banana Pudding & Strawberry Bundt Cake

Merica Labz Patriot's Whey Banana Pudding Strawberry Bundt Cake

Just a month after the glorious re-launch of Merica Labz Patriot’s Whey, the inclusion revolution continues with two more epic and awe-inspiring flavors:

Mamaw’s Banana Pudding & Strawberry Bundt Cake

While the original six Patriot’s Whey flavors covered last […]

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5% Nutrition Digestive Defender: A 2-in-1 Gut Health Supplement Kit

5% Nutrition Digestive Defender

If you’re gunning to be anywhere near the size of legendary bodybuilder and modern renaissance man Rich Piana, then you’re going to need to eat a lot of food. An absurd amount – and have a training regimen to […]

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Sara Perez Ojalvo of Nutrition21 at SupplySide West 2021 | PPP #055

Sara Ojalvo Perez Nutrition21

On October 29, 2021, Ben interviewed Sara Perez Ojalvo, the Director of Research & Development at Nutrition21, the ingredient development powerhouse that’s behind key sports nutrition, dietary, and performance ingredients like Nitrosigine, nooLVL, Chromax, and Velositol.

Meet Sara[…]

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Myprotein Clear Whey Isolate BLOOD ORANGE is Back for Halloween

Myprotein Clear Whey Isolate Blood Orange Updated 10/31/2021: Happy Halloween! Myprotein has brought this incredible flavor back as a limited edition exclusive, and has a major coupon while supplies last! It originally launched a year ago on November 5, 2020 – you can read more below:[…]

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OxyMax: Performax Labs MAX Strength Fat Burner in ONE Capsule

Performax Labs OxyMax

Performax Labs has unveiled their latest edition of their insanely popular fat-burner, OxyMax, with an upgraded ingredient panel featuring a powerfully-dosed list of fantastic ingredients to help you get the most out of your diet. Throughout the 2021 Performax Labs […]

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Primeval Labs EAA Sleep Gives You Anabolic Rest

Primeval Labs EAA Sleep

Primeval Labs absolutely crushed the past year with a ton of well-dosed, effective supplements — headlined by their Ape Sh*t Untamed RTD, Ape Sh*t Cutz, and updated branding and logo. They’re re-energizing many of their popular supplements with […]

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