Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
FDA SUED by the Supplement Industry Over NMN Legality
After a long wait and total inaction from the FDA, their hand has now been forced — the dietary supplement industry has made its move against the agency: The Natural Products Association (NPA) has sued the FDA over the status of NMN.[1]
What is NMN, and is it Worth the Fight?NMN is a […]
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Support the Gut-Brain Axis (and Stool!) with Digexin: Eric Withee of Freemen Nutra | Episode #147
On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health.
Freemen Nutra is traditionally […]
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GHOST Sleep: The Legends Finally Get Some Rest with Colostrum
When you want to train, look, and feel your best, sleep is essential to recovery to get you there. Research states that the average adult who works out and wants to look their best should get 7-9 hours of sleep.[1]
However, about 28% of adults sleep less than 7 hours each night,[2] 40% report falling […]
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NMN, FDA, and the Supplement Industry’s Fight Against Pharma (Updated 8/28/24)
Background: A battle is brewing has begun between the dietary supplement industry and the FDA. It’s over the legal status of an ingredient known as NMN, a natural vitamin with powerful anti-aging potential. After a company followed the guidelines to get NMN acknowledged as a legal dietary ingredient, the FDA has gone back on[…] Continue Reading →
PLT Health’s Cognitive Ingredients: Enhance Focus, Mood, & Brain Health | Episode #146
On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.
In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting […]
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Protein Bar Science and Ingredients with Arla Foods Ingredients | Episode #145
On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective.
Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently […]
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Applied Nutrition USA Rebrands All Black Everything (ABE) to AN USA
Back in March, we welcomed Aaron Heidebreicht on Episode #130 of the PricePlow Podcast. In that episode, we talked all things Applied Nutrition – a brand that has experienced extraordinary success in the European markets. Aaron had just been announced as the CEO of Applied Nutrition US, the brand’s American arm.
In that episode, […]
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Cellucor MAX TEST: Pumped Up Testosterone, Pumped Up Muscles
Testosterone – the quintessentially male hormone. What guy doesn’t want more of it?
Well, there definitely is such a thing as too much testosterone, but that’s not a problem faced by modern men. On the contrary, the public is bludgeoned with endless news reports about how testosterone levels and sperm counts are dropping precipitously. Scientists […]
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Centurion Labz GOD OF THUNDER: Stimulant-Based Liquid Glycerol Pre-Workout!
The supplement industry often mirrors an arms race when it comes to bringing interesting new products to market. One of the latest frontiers? Liquid glycerol.
Glycerol is great for getting a volumizing pump. By inducing a state of hyperhydration in the cells, your muscles swell up, your thermal resistance is improved, you can […]
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Fusion Energy Drink Launched by 7-Eleven Featuring CellFlo6
The launch of 7-Eleven‘s first branded energy drink, Fusion, is a huge milestone for the convenience store giant – and for anyone who wants to level up their caffeinated beverage consumption. As a cornerstone of the convenience retail sector, it would be easy for 7-Eleven to get stuck in its traditional business model, […]
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