Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Churros & Dulce de Leche! MuscleTech Nitro-Tech Whey Gold Limited Time Flavors

MuscleTech Nitro-Tech 100% Whey Gold Dulce de Leche & Churros

Long-time readers of PricePlow will undoubtedly be familiar with MuscleTech. It’s a brand that prioritizes innovation, as is evident with their hugely popular use of the novel caffeine-alternative paraxanthine in EuphoriQ and Burn iQ.

Another element of MuscleTech’s prowess is in their ability to flavor – the Boogieman Punch flavor of EuphoriQ […]
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Animal X Gymreapers: Limited Edition Apparel Collab!

Animal Gymreapers Collab

Animal is a pioneer. With their release of their now hyper-famous Animal Pak – which continues to be iterated upon – Animal paved a way for serious athletes to supplement safely and effectively. The brand isn’t one to waste time on frills, but rather hones in on what truly works.

We inspired the team […]
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Exploring Ergothioneine as a Skin Care Ingredient

Back in May 2023 we covered NNB Nutrition’s MitoPrime, a high-quality, lab-tested L-ergothioneine dietary supplement.

In case you haven’t read the above two articles, ergothioneine (EGT) is kind of a super-antioxidant. It seems so fundamental to human health that some researchers have proposed designating it a vitamin,[1,2] which would make sense since […]
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Core Nutritionals Daily Health Pack: A Modern Spin on Vitamin Packs

Core Nutritionals Daily Health Pack

Core Nutritionals is starting 2024 with a healthy bang, launching their Daily Health Packs just as the year opens.

While the brand already has Core Multi, these new Daily Health Packs encompass far more than the vitamins and minerals. Each pack, containing nine capsules, is a thoughtfully curated blend of micronutrients, omega-3s, probiotics, greens […]
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‘Merica Labz Red, White, & BOOM Pre Workout Updated in 2023 with INSANE Labels

Merica Labz Red White & Boom 2023

The Thanksgiving holiday is one of America’s finest cultural traditions. And this year, patriots, you will all have one more thing to be thankful for.

‘Merica Labz Red White & Boom – 2023 Update, with even more on Jan 6, 2024!

The legendary ‘Merica Labz Red White & Boom pre-workout has received a “facelift” (to […]
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ORANGE MAN BAD! Merica Labz Releases Donald Trump Themed Boom Pre-Workout

Merica Labz Red White & Boom Orange Man Bad

The anniversary of that fateful day is finally upon us. January 6th, a day when the very fabric of democracy was at risk of toppling due to grandmother capital tourists and men with horns, is nigh.

In celebration of the holiday, ‘Merica Labz is releasing a Donald Trump themed flavor for their quintessentially over-the-top all-American […]
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Inspired Nutraceuticals DVST8 DARK Pre-Workouts Deliver the Darkness

Inspired DVST8 DARK

You might want to make the world a better place, a safer place, a place where goodness reigns supreme, but…

As famed psychologist and cultural critic Jordan Peterson points out, a good man is not a harmless man. Rather, a good man is a dangerous man who has his dangerous side under voluntary control.

This […]
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Stick Pack Revolution: Kaged Leans into Elite Series Single Servings

Kaged Elite Series Stick Packs

2023 was a massive year for Kaged. The biggest news, of course, was Kaged’s partnership with GNC. As a part of this collaboration, the rocketship brand released the Kaged Elite Series, which encompassed the Kaged products everybody knows and loves – but more. Better, faster, stronger.

The two most popular products in […]
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Ghost Legend ALL OUT: The Strongest Legend Pre-Workout Yet

Ghost Legend ALL OUT

The Legends at Ghost Lifestyle have heard the feedback from customers loud and clear: “We want a stronger LEGEND pre-workout supplement!” Today, we get to see their response.

Ghost Legend is one of the best-selling pre-workout supplements on the market, developed by a team whose mantra is to “formulate supplements for the 1% who understand […]
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GHOST Legend ALL OUT Orange Cream Rings in the New Year

Ghost Legend All Out Orange Cream

At this point, there is no doubt: GHOST is the big kid on the block. They’ve become an industry behemoth, commanding ever greater heights as their distribution hits shelf after shelf.

GHOST Legend, their fantastically popular pre-workout, is a globally-compliant, no-nonsense formulation combined with out-of-this-world flavoring.

But many customers wanted even more, […]
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