AN Performance Hydration: Applied Nutrition USA’s First Launch Teased

Applied Nutrition USA teases its first AN Performance supplement, bringing advanced hydration and performance to athletes nationwide.

Introducing AN Performance Hydration

AN Performance Hydration is coming! Applied Nutrition USA teases its first launch, a premium hydration formula featuring 400mg Peak ATP, 2g taurine, 1.6g electrolytes, and Informed Sport Certification. Pink Lemonade flavor exclusive to The Vitamin Shoppe–stay tuned!

Applied Nutrition USA (AN USA) is gearing up to make a significant splash in the sports nutrition market with the teaser of their first AN Performance supplement: AN Performance Hydration.

This product is not just another hydration formula; it’s a meticulously crafted supplement designed to support athletes in maximizing their performance and recovery. The brand teased the first look at the front of the label on their @ANPerformanceUSA Instagram, and while we don’t have the full label yet, we know the following:

AN Performance Hydration: Key Features Teased

• 400mg of Peak ATP
• 2g of Taurine
• 1.6g of Electrolytes
• Pink Lemonade Flavor (there will be more)
• Informed Sport Certified (Banned Substance Free)
• Exclusive to The Vitamin Shoppe

This article will be updated when the full label is revealed, but we explain what we know so far below. You can sign up for our AN USA news alerts on PricePlow to get notified when there’s more news:

What We Know So Far About AN Performance Hydration

• Taurine – 2,000 mg

  Taurine is a vital amino acid known for its role in cardiovascular health, electrolyte balance, and muscle function. At a substantial dose of 2 grams, it aids in hydration and supports endurance during intense workouts.



Peak ATP is a patented oral ATP supplement that’s been shown to increase blood flow, boost muscle activation through calcium release, and help boost muscle mass, strength, and recovery. This article covers the biochemistry, mechanism, and human research in detail.

• Peak ATP – 400 mg

  Perhaps the most intriguing ingredient is 400 mg of Peak ATP. Peak ATP (Adenosine 5′-Triphosphate Disodium) is a patented form of ATP that has been shown to enhance muscular power output, improve blood flow, and support recovery. It’s sold and distributed by TSI Group, one of the most trusted ingredient leaders in the industry.

  For an in-depth look at this powerful ingredient, read our article: PEAK ATP: The Ultimate Guide to Disodium ATP Supplements. There have been over a dozen human clinical trials testing the ingredient, and we detail them there in our article.

• Electrolytes – 1.6g

  Electrolytes are crucial for maintaining hydration, nerve function, and muscle contractions. With 1.6 grams of electrolytes, AN Performance Hydration ensures that athletes stay properly hydrated and can perform at their peak.

  

  Aaron Heidebreicht is the new CEO of Applied Nutrition’s US division. He explained his plans in Episode #130 of the PricePlow Podcast.

  We’ll know more about the ratios soon – every brand has a different spin on the most important minerals, potassium, sodium, and magnesium. It’ll be great to know where AN USA stands with theirs.

• Informed Sport Certified

  Being Informed Sport Certified means that AN Performance Hydration is tested for banned substances, providing peace of mind for professional athletes and competitors.

• Pink Lemonade Flavor… so far

  Taste matters, and AN Performance Hydration claims they won’t disappoint with a highly-refreshing Pink Lemonade flavor, making it enjoyable to consume before, during, or after workouts. We expect more flavors to come… and maybe even some major collaborations!

Exclusive Partnership with The Vitamin Shoppe

All AN Performance supplements will be exclusively available at The Vitamin Shoppe, making it accessible to athletes nationwide who are looking for a reliable source of advanced hydration.

A Glimpse into Applied Nutrition’s Journey

Coming in late 2024: The AN Performance Series by Applied Nutrition USA. Fuel Your Moment with innovative, transparent supplements designed to push athletes from sideline to sideline

We’ve been closely following Applied Nutrition’s expansion into the U.S. market and their strategic moves to cater to American consumers. Let’s see how far things have come:

• March 2023: Podcast Episode #130

  In PricePlow Podcast Episode #130, we sat down with Aaron Heidebreicht to discuss how Applied Nutrition plans to “storm the American shores.” Aaron shared insights into the company’s vision, product development, and commitment to quality.

• August 2023: Rebranding to AN USA

  Applied Nutrition USA rebranded their popular All Black Everything (ABE) pre-workout to AN USA, aligning their branding with the U.S. market and showcasing their dedication to providing top-tier supplements to American athletes.

• October 2023: The AN Performance Series Teased

  Earlier this month, we covered the teaser of the AN Performance Series by AN USA. The anticipation built around what innovations they would bring to the performance supplement arena.

• October 2023: Exclusive Partnership with The Vitamin Shoppe

  

  Applied Nutrition has gone public on the London Stock Exchange valuing at roughly $450 million USD. Founder and CEO Tom Ryder’s only begun, with much more coming in the US through their AN USA division!

  In a strategic move, AN Performance announced an exclusive partnership with The Vitamin Shoppe to fuel athletes across the nation. This partnership ensures that their products are readily available and supported by a trusted retailer.

• October 2023: Applied Nutrition Goes Public

  In a monumental event, Applied Nutrition went public with a $450 million IPO on the London Stock Exchange. This significant capital influx is expected to fuel further innovation and expansion, including their ventures in the U.S. market.

So after a big month in October, it’s time for some product reveals in November.

Why Peak ATP is a Game-Changer in Hydration

Applied Nutrition’s American Division is now AN USA, formerly All Black Everything (ABE). All Black Everything is returning to its UK status as a pre-workout.

Including 400 mg of Peak ATP sets AN Performance Hydration apart from typical hydration supplements. Peak ATP has been extensively researched and is known for:

• Enhancing Muscular Power Output: Helps you lift heavier and perform better during high-intensity workouts.
• Improving Blood Flow: Increases oxygen and nutrient delivery to muscles.
• Supporting Recovery: Aids in reducing muscle fatigue and damage.

For athletes serious about performance, Peak ATP can be a valuable addition to their supplement regimen. Learn more in our comprehensive guide: PEAK ATP: The Ultimate Guide to Disodium ATP Supplements.

Final Thoughts: The Big Launch Gets Closer

AN Performance Hydration is shaping up to be a standout product in the hydration and performance category. With clinically studied ingredients, a focus on quality, and a strategic partnership with The Vitamin Shoppe, AN USA is poised to make a significant impact.

We’ll keep you updated as more information becomes available, including a full breakdown of the formula and our hands-on review.

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