Sensapure Flavors introduces its 2024 beverage concepts, including PURE K, PURE M, PURE B, PURE R, and of course their Lemonade flavor in XPO NRG. These drinks mask functional ingredients naturally while delivering bold, refreshing flavors.
Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.
The facility enables hands-on product development with Sensapure’s expert team, including Master Flavorist Scott Zimmerman, who brings nearly 40 years of experience crafting sophisticated flavor systems. Alongside Food Technology Director Derek Greer, the team helps brands navigate the complex challenges of flavoring functional products – from masking bitter active ingredients to ensuring stability through various manufacturing processes.
These were the two brilliant men who joined us on Episode #149: Flavoring The Future with Sensapure Flavors on the PricePlow Podcast, and they’re ready to show off their latest innovations and along with their new Innovation Center near the Great Salt Lake:
New Concepts Showcase Innovation Capabilities
At recent trade shows including SupplySide West 2024, Sensapure unveiled several innovative beverage concepts that demonstrate their flavoring expertise:
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PURE Series: Functional Flavor Systems
The PURE series showcases Sensapure’s range across various functional beverage categories:
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PURE K (Lavender Lemonade Relaxation Soda)
A perfectly-balanced relaxation beverage combining crisp, tart lemonade with calming lavender notes.
Featuring ashwagandha, one of the most challenging ingredients to flavor due to its bitter earthy notes, Sensapure’s expertise shines through with a naturally-sweetened system that completely masks the functional ingredients while maintaining their benefits. The beverage promotes balance and reduces stress-induced anxiety while improving sleep quality – all in a refreshing, non-carbonated format that’s perfect for evening consumption.
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PURE M (Strawberry Guava Protein Shot)
An innovative 3oz protein shot that packs a powerful 20g of protein into a tropically-sweet flavor experience.
The natural strawberry and guava flavors work in harmony to mask protein’s typical chalkiness, while maintaining a smooth, drinkable texture that’s remarkably pleasant for such a concentrated format. Naturally flavored and sweetened, this concept demonstrates Sensapure’s ability to work with highly-concentrated protein systems without sacrificing taste.
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PURE B (Cream Orange Soda Gut Health)
A sophisticated elevation of the classic orange cream soda, enhanced with prebiotic fiber and probiotics for gut health support.
Sensapure’s flavor system perfectly balances the bright, juicy notes of fresh oranges with subtle bitter undertones and creamy vanilla notes, while masking any digestive-supporting ingredients. This naturally-flavored and sweetened beverage proves that functional drinks can taste as good as traditional sodas.
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PURE R (Apple Spice Evening Relaxation Beverage)
A comforting evening beverage that combines classic apple pie spices with carefully-selected relaxation ingredients including chamomile, GABA, and other calming agents.
Through natural flavoring and sweetening systems, Sensapure has created a warming drink that expertly masks the functional ingredients while delivering nostalgic apple pie notes accentuated by cinnamon, nutmeg, and subtle spices. Perfect for hot preparation, it’s designed to promote relaxation and improved sleep quality without any artificial ingredients or unwanted aftertaste.
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XPO NRG: Collaborative Energy Innovation
PricePlow is proud to announce XPO NRG, an industry-first collaborative energy drink exclusive to SupplySide West 2024. With 10 partners, we ran 50,000 cans at MacroCap Labs!
Also prominently featured at SupplySide West 2024, XPO NRG represents Sensapure’s ability to work with multiple premium ingredient suppliers. The refreshing lemonade-flavored energy drink combines advanced nootropics and energy ingredients while maintaining a clean, crisp taste profile.
Expert Flavor Development Process
“What makes Sensapure unique is our deep understanding of how flavors interact with functional ingredients”, explains Scott Zimmerman, who leads Sensapure’s flavor development. “We don’t just create great-tasting flavors – we engineer complete flavor systems that maintain stability and mask off-notes throughout the product’s lifecycle.”[1]
The team utilizes state-of-the-art analytical equipment to reverse engineer flavors and develop innovative new concepts. However, it’s their extensive experience in sports nutrition that truly sets them apart. Understanding how ingredients like proteins, amino acids, vitamins and minerals affect taste allows them to overcome common formulation challenges.
Supporting Brands Through Manufacturing
Beyond initial flavor development, Sensapure provides crucial guidance through the manufacturing process. “We help brands optimize their flavor systems for different production methods, whether it’s hot fill, cold fill, or carbonation”, notes Derek Greer. “Our goal is ensuring the finished product delivers the intended flavor experience to consumers.”[1]
The new innovation center features pilot-scale manufacturing capabilities, allowing brands to test concepts before full production. This hands-on approach helps identify potential challenges early in development.
Watch our tour at Sensapure and Get a Feel for the Innovation Center
To see Sensapure’s capabilities in action, watch our recent facility tour:
You can also see the new Innovation Center in this video below, where we taste tough-to-mask ingredients:
The Future of Functional Flavors
Sensapure Flavors: Innovative Flavor Systems
As the functional beverage market continues expanding, Sensapure remains focused on pushing flavor innovation forward. Their growing library of natural flavors and masking solutions gives brands the tools to create unique, great-tasting products that stand out in the marketplace.
Brands interested in collaborating with Sensapure’s expert team can visit Sensapure.com to learn more about their capabilities and schedule a visit to the new innovation center. You can also sign up for our Sensapure news alerts below to get notified on new concepts:
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