Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
XPO NRG Official Press Release:
“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, PricePlow President and Project Coordinator
FOR IMMEDIATE RELEASE
Fuel Your Expo Experience: Introducing XPO NRG, a Collaborative Energy Drink at SupplySide West 2024
Las Vegas, NV — At SupplySide West 2024, some of the brightest minds in the industry have come together to create XPO NRG, a limited-edition energy drink designed to fuel attendees with high-performance energy and mental focus. This innovative beverage, crafted exclusively for the event, will be exhibited by each participating company, showcasing the power of collaboration at the highest level.
PricePlow is proud to announce XPO NRG, an industry-first collaborative energy drink exclusive to SupplySide West 2024. With 10 partners, we ran 50,000 cans at MacroCap Labs!
XPO NRG is not for sale but will be available for to all SupplySide West vendors and attendees at the following participating booths:
- Cognizin® by Kyowa Hakko (Booth #3765)
- enfinity® Paraxanthine from TSI Group (Booth #5831)
- goBHB™ Ketones from Ketone Labs (Booth #6733)
- MitoPrime® L-Ergothioneine by NNB Nutrition (Booth #7311)
- Zembrin® from PLT Health Solutions (Booth #4655)
- Flavoring by Sensapure Flavors (Booth #5923)
- Branding and Label Design by NutraMedia (Booth #7465)
- Project Leadership and Marketing by PricePlow
- R&D by Savage Nutra
- Manufacturing by MacroCap Labs
- Label Printing by McDowell Label of Resource Label Group
Attendees at SupplySide West 2024 are going to get quite the experience here!
With an exhilarating lemonade flavor from Sensapure Flavors, XPO NRG is more than just an energy drink — it’s a glimpse of what’s possible when the best of the industry join forces. The drink’s performance-driven formula combines cutting-edge ingredients like goBHB™, enfinity® paraxanthine, Cognizin® citicoline, Zembrin® kanna extract, and MitoPrime® L-ergothioneine to provide clean energy, focus, and neuroprotection — perfect for powering through a busy day at the expo or an exciting night in Vegas.
Using enfinity® paraxanthine, XPO NRG delivers clean, stimulatory energy, harnessing the benefits of caffeine without the jitters or other common side effects associated with caffeine.
This project would not be possible without the manufacturing capabilities of MacroCap Labs, whose Austin Holt stated,
“Macrocap Labs is excited to contribute to this innovative project, highlighting our dedication to collaboration with our esteemed partners. Thanks to our new facility and enhanced capabilities, we’re eager to bring this visionary concept to life and set new industry standards.”
— Austin Holt, MacroCap Labs
Under the guidance and marketing direction of PricePlow along with the engineering and R&D from Savage Nutra, XPO NRG exemplifies what’s possible when industry leaders work together. The manufacturing and canning were expertly handled by MacroCap Labs, while the sleek, textured label designed by NutraMedia and printed by McDowell Label of Resource Label Group adds a finishing touch that embodies the combined talent and innovation of all involved.
Join us at SupplySide West 2024 (run by Informa Markets) to experience XPO NRG, and witness the next-generation of industry partnerships, where attendees will learn what can be accomplished when competition is set aside and collaboration takes the lead.
The full XPO NRG 2024 Label, designed by Nutramedia
In the meantime, stay tuned to the PricePlow Podcast and sign up for our SupplySide West news alerts below – more is on the way!
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