enfinity (Tag Archives)
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PRAX Gummies: Paraxanthine-Powered Energy Without Caffeine’s Downsides
When PRAX co-founders Olivia and Nate set out to create their energy supplement company, they didn’t just want another caffeine product – they wanted something better. Like many of us, they loved the initial boost that caffeine provided, but grew tired of the crashes, jitters, and disrupted sleep that often followed.
After exploring numerous […]
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Beta-Testing MuscleTech EuphoriQ V2 on the PricePlow Discord | Episode #159
In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.
Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost
MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.
EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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New Preclinical Study Shows Paraxanthine Enhances Memory and Brain Function Better Than Caffeine
If you’ve been following supplement industry research lately, you’re likely familiar with paraxanthine, caffeine’s primary metabolite that’s been making waves in the energy and focus category. A major new study has just been published in 2024, demonstrating that paraxanthine may actually provide better cognitive benefits than caffeine itself.[1]
The research, published in a […]
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Formulator’s Corner #14: A Holiday Glucose Disposal Agent with NNB Nutrition
The holiday season is upon us – a time of celebration, family gatherings, and let’s be honest, metabolic challenges. From Thanksgiving dinner to Christmas parties to New Year’s festivities, we’re about to face a gauntlet of delicious but fat- and carbohydrate-heavy meals that can wreak havoc on our blood sugar levels and energy.
While we […]
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Introducing Mindvalley States: Supplements to Support Your State of Mind
A new brand has been born! While many supplement brands exist, most don’t stand out from the crowd. Their formulas are standard and often differ from nearly identical products by only a few milligrams of typical ingredients, or a slightly different look.
But every so often, a brand emerges with a commitment to the unique. […]
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BodyTech Elite Paraxanthine: Standalone enfinity Capsules at The Vitamin Shoppe
One of the biggest undercurrents in the supplement industry in recent years has been caffeine alternatives. While Americans love caffeine, it has its drawbacks, provoking jitteriness, anxiety, and disrupting sleep. Though it provides a boost before a workout, caffeine may not be worth it if it interferes with recovery.
So far, the biggest contender […]
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Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine
Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.
The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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