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Introducing Mindvalley States: Supplements to Support Your State of Mind

Introducing Mindvalley States: Supplements to Support Your State of Mind

A new brand has been born! While many supplement brands exist, most don’t stand out from the crowd. Their formulas are standard and often differ from nearly identical products by only a few milligrams of typical ingredients, or a slightly different look.

But every so often, a brand emerges with a commitment to the unique. […]
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BodyTech Elite Paraxanthine: Standalone enfinity Capsules at The Vitamin Shoppe

BodyTech Elite Paraxanthine: Standalone enfinity Capsules at The Vitamin Shoppe

One of the biggest undercurrents in the supplement industry in recent years has been caffeine alternatives. While Americans love caffeine, it has its drawbacks, provoking jitteriness, anxiety, and disrupting sleep. Though it provides a boost before a workout, caffeine may not be worth it if it interferes with recovery.

So far, the biggest contender […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost

MuscleTech EuphoriQ V2

MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.

EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152

NNB Nutrition on the PricePlow Podcast: Shawn Wells and Dustin Elliott Talk GLP-1 and MPS

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success

XPO NRG: An Industry-First Collaborative Energy Drink

Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.

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XPO NRG Official Press Release:

“Competition happens at the bottom, collaboration happens at the top.”

— Ben Kane, […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.

The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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A Pre-Workout Made for Walmart: MuscleTech EuphoriQ’s Boogieman Punch FDM Version

Boogieman Punch FDM Version Now at Walmart

With the EuphoriQ pre-workout supplement, MuscleTech changed the game. By being one of the first to use paraxanthine as a smoother alternative to caffeine, the brand made a massive splash on the sports nutrition stage that everybody’s just now copying..

The pre-workout has been immensely popular, and consumers have enjoyed the sweet flavor releases – […]
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ProSupps JEKYLL: New 2024 Low-Stim Pre-Workout with EndoFlo, NeuroRush, and enfinity

ProSupps Jekyll

Some brands stick to the basics. They build their products on the backs of established ingredients. That’s fine for some, but in order to keep the industry moving forwards, we need brands that are willing to pioneer promising new ingredients – ones that can change the landscape of the industry as we know it.

One […]
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Peak ATP + enfinity: Synergizing Stimulant and Stimulant-Free Ingredients

enfinity + Peak ATP

At PricePlow, we’ve been covering Peak ATP for years, discovering that it does more than just provide energy. Peak ATP supports blood flow, enhances muscular excitability, and aids in post-exercise cognition. Its benefits extend beyond traditional stimulant-free energy supplements, making it a staple for athletes and fitness enthusiasts.

enfinity paraxanthine, on the other hand, is […]
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Paraxanthine Outperforms Caffeine in Post-10k Cognitive Tests

Paraxanthine Outforms Caffeine

A new research study has been published on paraxanthine, showing better cognitive performance from paraxanthine than caffeine and placebo after a 10km run.[1]

If you’ve been following the dietary supplement space the past couple of years, you’ve doubtless heard of enfinity paraxanthine, sometimes dubbed as caffeine 2.0.

Paraxanthine, a primary metabolite of […]
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