enfinity (Tag Archives)
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable
Our friends and partners at Sensapure Flavors continue to push the boundaries of what’s possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.
As Sensapure gets more heavily into these concept […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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Life Cider X: Apple Cider Vinegar Meets Clean Energy with enfinity® Paraxanthine
Life Cider X combines the gut health benefits of a full-dose apple cider vinegar drink with the clean, focused energy of enfinity® paraxanthine. This innovative functional beverage gives ACV enthusiasts a smarter energy option while maintaining the core benefits of apple cider vinegar.
What is Life Cider X? A Full 15g Dose of ACV[…]Continue Reading →
PRAX Gummies: Paraxanthine-Powered Energy Without Caffeine’s Downsides
When PRAX co-founders Olivia and Nate set out to create their energy supplement company, they didn’t just want another caffeine product – they wanted something better. Like many of us, they loved the initial boost that caffeine provided, but grew tired of the crashes, jitters, and disrupted sleep that often followed.
After exploring numerous […]
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Beta-Testing MuscleTech EuphoriQ V2 on the PricePlow Discord | Episode #159
In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.
Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost
MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.
EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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New Preclinical Study Shows Paraxanthine Enhances Memory and Brain Function Better Than Caffeine
If you’ve been following supplement industry research lately, you’re likely familiar with paraxanthine, caffeine’s primary metabolite that’s been making waves in the energy and focus category. A major new study has just been published in 2024, demonstrating that paraxanthine may actually provide better cognitive benefits than caffeine itself.[1]
The research, published in a […]
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Formulator’s Corner #14: A Holiday Glucose Disposal Agent with NNB Nutrition
The holiday season is upon us – a time of celebration, family gatherings, and let’s be honest, metabolic challenges. From Thanksgiving dinner to Christmas parties to New Year’s festivities, we’re about to face a gauntlet of delicious but fat- and carbohydrate-heavy meals that can wreak havoc on our blood sugar levels and energy.
While we […]
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Introducing Mindvalley States: Supplements to Support Your State of Mind
A new brand has been born! While many supplement brands exist, most don’t stand out from the crowd. Their formulas are standard and often differ from nearly identical products by only a few milligrams of typical ingredients, or a slightly different look.
But every so often, a brand emerges with a commitment to the unique. […]
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BodyTech Elite Paraxanthine: Standalone enfinity Capsules at The Vitamin Shoppe
One of the biggest undercurrents in the supplement industry in recent years has been caffeine alternatives. While Americans love caffeine, it has its drawbacks, provoking jitteriness, anxiety, and disrupting sleep. Though it provides a boost before a workout, caffeine may not be worth it if it interferes with recovery.
So far, the biggest contender […]
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