enfinity (Tag Archives)
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Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […]
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NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […]
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ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement
When TSI Group's enfinity® paraxanthine started showing up in energy drinks, pre-workouts, and even nicotine-free focus pouches, it was clear the ingredient had legs beyond the standard capsule format. And now it's landed in gum! Specifically, inside a novel new gum's liquid core:
ICON™ Focus Gum is a nootropic chewing gum from Icon Formulation that […]
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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […]
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Godspeed Cellular Energy Drink: Cellular Energy Meets Clean Stimulation
The performance beverage market has exploded with options promising focus, endurance, and crash-free stimulation. Yet most rely on the same playbook: heavy caffeine doses, synthetic B-vitamins, and maybe an aggressive herb or two that leave users jittery and depleted. Godspeed Cellular Energy Drink enters this crowded space with a different proposition... one rooted in metabolic […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity® Paraxanthine
The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?
Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
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Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem
Every January, millions of people resolve to cut back on caffeine. They're tired of the jitters, the afternoon crashes, and the 3AM ceiling-staring sessions after drinking coffee, pre-workout, or an energy drink too late. Yet most will fail within weeks, because caffeine itself may not be the real culprit.
Skirting the Caffeine Challenge for Slow[…]Continue Reading →
