Sensapure Flavors showcased their Fall 2025 PURE series at SupplySide Global -- 4 production-ready concepts proving even the toughest functional ingredients can taste exceptional.
SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor expertise.
If your product development is stuck wrestling with bitter nootropics, struggling with protein clarity, or dealing with botanical off-notes that won't quit, Sensapure's Fall 2025 concepts show exactly what's possible when you partner with true flavor specialists.
The Sensapure booth was buzzing with activity throughout the show, featuring innovative concepts alongside collaborative partnerships. Solar Foods was present showcasing Solein, their revolutionary protein-from-air technology, while Sensapure's team conducted countless meetings with brands seeking solutions to their toughest flavoring challenges.
Video: Tasting Sensapure’s Fall 2025 Concepts
The PURE Series: Advanced Functional Beverage Concepts
Sensapure's Fall 2025 lineup features four distinct functional beverage concepts, each targeting different consumer needs while demonstrating sophisticated ingredient masking and flavor system development. These aren't just theoretical, they're production-ready concepts that brands can taste, test, and adapt for their own product lines.
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PURE 01 - Think (Grape Lime Ricky): Nootropic Cognition
The standout of the collection. This nootropic beverage delivers comprehensive cognitive support in a flavor profile that attendees compared to Grape Laffy Taffy -- nostalgic, fun, and completely devoid of the bitter, earthy notes typically associated with brain health ingredients.
The formulation includes:
- N-Acetyl L-Carnitine (750mg): Supporting mitochondrial energy production in brain cells
- Phosphatidylserine (150mg): A phospholipid critical for neuronal membrane integrity and cell signaling
- Cognizin Citicoline (250mg): Premium branded CDP-choline for neurotransmitter synthesis
- Uridine Monophosphate (150mg): A nucleotide that synergizes with choline for enhanced cognitive effects
This represents a serious nootropic stack, not token doses added for marketing claims. Yet the grape lime flavor system completely masks the typically challenging taste profile of these ingredients. Zero calories, naturally flavored and colored, with a clean sweetener system using sucralose and stevia.
The success of this flavor demonstrates Sensapure's mastery of complex taste challenges. Acetyl-L-carnitine brings sharp acidity, phosphatidylserine contributes fatty notes, and many nootropics add bitterness that conventional masking approaches struggle to address. The result is a beverage that consumers would drink purely for enjoyment, with cognitive benefits as a bonus.
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PURE 02 - Strong (Tropical Pineapple): Clear Protein Water
Sensapure Flavors turned bright orange air-based protein into delicious salted caramel and chai beverages. When novel proteins change the game, Sensapure makes them taste good.
The clear protein category remains one of the most technically demanding in functional beverages, and is a wildly-growing category. Protein inherently wants to be cloudy, fatty, and chalky. Making it crystal clear while maintaining pleasant taste and texture requires specialized protein sources and expert flavor development.
PURE 02 - Strong delivers 10g of protein per 12oz serving using acidic bovine milk beta-lactoglobulin, a specialized whey fraction that remains stable and clear in acidic beverage systems. At just 50 calories with zero fat and minimal carbohydrates, this concept proves that clean protein refreshment doesn't require compromising on taste or visual appeal.
The tropical pineapple flavor system perfectly complements the slightly acidic pH required for protein stability, while masking any residual dairy notes. This illustrates the convergence of ingredient science and flavor expertise: selecting the right protein source and building a flavor profile that works with the base rather than fighting against it.
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PURE 03 - Endure (Peach Guava): Hydrating Clean Energy
Energy drinks continue evolving beyond simple caffeine delivery, and PURE 03 - Endure showcases where the category's heading. This concept combines hydration, energy, and cognitive support in a clean system that avoids both the jitters of excessive caffeine and the crash of sugar-loaded formulations.
The formulation features:
Sensapure Flavors demonstrates mastery with their Spring 2025 concept beverages! From paraxanthine-powered energy drinks to post-GLP-1 recovery solutions, they're proving functional ingredients don't have to sacrifice taste.
- Enfinity Paraxanthine (150mg): A caffeine metabolite that provides smooth, sustained energy without the anxiety or crash associated with caffeine
- Cognizin Citicoline (250mg): For cognitive enhancement alongside physical energy
- elevATP (150mg): Ancient peat and apple extracts supporting cellular ATP production
- Comprehensive Electrolytes: Taurine (1,000mg) plus sodium, potassium, and magnesium for complete hydration support
The peach guava flavor profile delivers tropical refreshment while masking the inherent bitterness of paraxanthine and other functional ingredients. With only 10 calories and naturally sourced ingredients throughout, this concept shows the "clean energy" positioning that's resonating with health-conscious consumers.
The choice of paraxanthine over caffeine deserves attention. This caffeine metabolite provides the desired stimulant effects without triggering the same degree of tolerance, dependence, or withdrawal associated with regular caffeine consumption. However, it also brings significant flavor challenges that require expert masking approaches.
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PURE 04 - Thrive (Cranberry Colada): Women's Health + Beauty
The women's wellness category continues expanding, and PURE 04 - Thrive demonstrates how functional beverages can address this market with sophistication rather than stereotypical pink packaging and vague "beauty blend" claims.
The formulation includes:
Sensapure Flavors predicts major 2025 flavor trends: Aromatics like elderflower and lavender, exotic fruits, and natural spices lead functional beverage innovation. Plus their new OMVE pilot plant changes the development game.
- KSM-66 Ashwagandha (75mg): Clinically studied adaptogen supporting stress management, hormonal balance, and overall vitality
- Shatavari Root (150mg): Traditional Ayurvedic herb supporting women's reproductive health and hormonal balance
At just 5 calories with no added sugars, this naturally flavored and sweetened beverage uses allulose alongside advanced stevia extracts (Reb M via OnoSweet and steviol glycosides via SweetVantage) for clean sweetness without artificial ingredients.
The cranberry colada flavor profile balances tart cranberry notes with creamy coconut undertones, creating a sophisticated taste experience while completely masking the bitter, earthy notes inherent in both ashwagandha and shatavari. These botanicals present significant flavoring challenges: ashwagandha particularly brings intense bitterness and a characteristic earthy-green note that can dominate formulations when not properly addressed.
When Your Flavor Just Isn’t Getting The Perfect “It” Factor
What makes Sensapure's concept beverages valuable extends beyond impressive ingredient panels and great taste. These are real solutions to challenges that beverage formulators face daily. If you're stuck in development cycles trying to mask bitter actives, struggling with protein clarity, or wrestling with botanical off-notes, these concepts prove those problems have solutions.
The flavor systems, masking approaches, and stability considerations have already been solved, providing brands with proven starting points rather than expensive trial-and-error development cycles. Working with branded ingredients like Cognizin, Enfinity, elevATP, KSM-66, and specialized protein sources isn't just about marketing... these partnerships demonstrate to brands what's achievable with premium ingredients when paired with expert flavor development.
Tyrus Sciarra, Sensapure Flavors' high-energy sales expert, breaks down flavor science, industry trends, and the natural vs. artificial debate on Episode #179 of the PricePlow Podcast, recorded at IFT First 2025.
If your product isn't quite where it needs to be, or if you're launching something new and want to avoid common pitfalls, getting Sensapure involved early makes the difference between mediocre products and exceptional ones.
Connect with Sensapure Flavors
Brands and formulators interested in exploring these concepts or discussing custom flavor development can reach out to Tyrus Sciarra, Sensapure's high-energy Director of Sales who brings both technical knowledge and genuine passion for flavor innovation.
Tyrus joined us on Episode #179 of the PricePlow Podcast at IFT First 2025, discussing everything from natural sweetener technologies to the evolution of flavor science in functional beverages. His expertise and collaborative approach have made him a trusted resource for brands navigating complex formulation challenges.
Connect with Sensapure:
- Sensapure Flavors on LinkedIn
- Tyrus Sciarra on LinkedIn
Getting Sensapure involved in flavor projects early pays dividends throughout product development and manufacturing. Their owned production capabilities, deep understanding of sports nutrition and functional beverage challenges, and commitment to responsive service make them valuable partners for brands serious about creating exceptional products.
The Future of Functional Flavor
Learn about flavors with Sensapure. Mike and Ben with Scott Zimmerman and Derek Greer of Sensapure Flavors in Episode #149, exploring the art and science of flavor creation in supplements and energy drinks.
Consumer expectations continue rising. Functional benefits matter, but taste remains the primary driver of repeat purchase. Sensapure's Fall 2025 concepts demonstrate that brands no longer need to choose between efficacy and enjoyment. With the right flavor partner, both objectives align.
If your current formulation just isn't hitting the mark, or if you're launching something ambitious and want to get it right the first time, Sensapure's track record speaks for itself. These concepts exist because brands face these exact challenges constantly, and Sensapure has spent years perfecting solutions.
The Innovation Center in Salt Lake City provides hands-on collaboration opportunities where brands can work directly with Sensapure's expert team, including Master Flavorist Scott Zimmerman and Food Technology Director Derek Greer. Pilot-scale equipment allows testing under real production conditions, ensuring flavor systems perform consistently through various manufacturing processes.
To learn more about Sensapure Flavors and schedule a tasting session with their development team, visit SensapureFlavors.com and sign up for PricePlow's Sensapure news alerts:
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